comparison of tide, lysol, scotch-brite, febreze and other home care brands on facebook

Social Media

Habits of

Home Care Brands

in the US April 01 – June 30, 2015

Top Home Care Brands on Facebook Q2-2015

In this report we looked at the top 13 home care brands on Facebook.

Read on to find out how brands like Bounty, Glade and Scotch-brite performed.

Key Findings

• Among the top 13 brands, Dawn was engaging best with their Fans.

• With a growth rate of 209%, Scotch-Brite enjoyed the

highest Fan Growth Rate.

• Tide posted the most “non brand related” content on their wall.

• 4,792 new Posts were written across these 13 ‘brand walls’. That’s an average of 4.1 Posts per day - per wall!

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Fans

Tide had the largest fan base of 4,039,735 while Scotch-Brite showed the highest fan growth of 209.28%.

Competitors

-50.00%

0.00%

50.00%

100.00%

150.00%

200.00%

250.00%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K

Gro

wth

%

Number of Fans

Lysol Downy Scotch-Brite Clorox DawnMr. Clean Seventh Generation Gain Detergents Tide BountyFebreze Swiffer Glade

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United States Countries < 2% Hong Kong Taiwan Canada

Jordan Other Countries Iraq United States Countries < 2%

Engagement - Posts

Seventh Generation published the greatest number of posts (112). Dawn had the highest average engagement, with a score of 1,000.

Competitors

0 20 40 60 80 100 120

0 200 400 600 800 1000 1200

Lysol

Downy

Scotch-Brite

Clorox

Dawn

Mr. Clean

Seventh…

Gain…

Tide

Bounty

Febreze

Swiffer

Glade

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 100000 200000 300000 400000 500000 600000 700000

Lysol

Downy

Scotch-Brite

Clorox

Dawn

Mr. Clean

Seventh Generation

Gain Detergents

Tide

Bounty

Febreze

Swiffer

Glade

Shares Comments Likes

Febreze received the most number of Likes (600,664), Febreze got the most number of Comments (14,510) and Swiffer had the most number of Shares (37,606).

Competitors

Most Engaging Brand Posts

Competitors

Febreze

Thu, Jun 25 at 12:01 PM EDT

Sneak peek: Soon you can eliminate loads of odors with Febreze + Tide Original Scent.

Engagement Score

Likes Comments Shares Sentiment

1,000

226,751

5,661

11,787

Positive

Swiffer

Mon, Jun 1 at 12:00 AM EDT

Dominate dusting…then the world. Get your Limited Edition Minions Swiffer Dusters, then go see Minio ..

Clorox

Tue, May 26 at 3:44 PM EDT

Inside Out opens in 3D June 19, and our headquarters is filled with excitement! To celebrate, we’ve ..

Engagement Score


1,000

195,009

9,199

32,707

Positive

Engagement Score


1,000

39,049

354

1,519

Positive

http://www.facebook.com/260464885367/posts/10155639144745368







Competitors

Dawn

Fri, May 22 at 5:00 PM EDT

Thank you to rescuers helping save oiled wildlife at #RefugioOilSpill. Get information at http://spr ..

Engagement Score


1,000

150,572

2,054

8,665

Positive

Febreze

Thu, May 21 at 12:01 PM EDT

For T. rex, odor ex-stink-tion is unreachable. Lucky for you, there’s NOTICEables.

Swiffer

Wed, May 20 at 12:00 AM EDT

Don’t let allergens* ruin your day. Ruin their day with Swiffer 360° Dusters.

Engagement Score


1,000

44,733

1,834

4,515

Positive

Engagement Score


1,000

56,341

645

1,139

Positive







Fan Posts

0 200 400 600 800 1000 1200

Lysol

Downy

Scotch-Brite

Clorox

Dawn

Mr. Clean

Seventh Generation

Gain Detergents

Tide

Bounty

Febreze

Swiffer

Glade

Number of Fan Posts

Tide's Facebook Page saw the highest number of Fan posts (980).

Competitors

Sentiment Analysis

Dawn received the highest percentage of Positive Sentiment (46.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Lysol

Scotch-Brite

Dawn

Mr. Clean

Gain Detergents

Tide

Bounty

Febreze

Swiffer

Glade

Downy

Clorox

Seventh Generation

Negative Neutral Positive

Brand Responses

Gain Detergents responded to the highest percentage of Fan posts (57.44%).

Competitors

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

0 1000 2000 3000 4000 5000 6000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Lysol Scotch-Brite Dawn Mr. Clean Gain DetergentsTide Bounty Febreze Swiffer GladeDowny Clorox Seventh Generation

Share Of Voice – Volume of Posts

Seventh Generation published the most with 112 posts, among the brands in "Competitors" Group.

Competitors

28%

5%

5%

1% 8%

2%

13%

10%

4%

17%

2%

4%

1%

Seventh Generation Lysol Clorox Mr. Clean Scotch-Brite

Gain Detergents Downy Tide Glade Bounty

Share Of Voice – Likes

Febreze received the largest volume of Likes (600,664), among the brands in "Competitors" Group.

Competitors

6% 5% 4%

2%

5%

3% 0%

2%

8%

0% 15%

30%

20%



Share Of Voice – Comments

Febreze received the largest volume of Comments (14,510), among the brands in "Competitors" Group.

Competitors

9%

6% 4%

5%

6%

9%

0% 5%

3% 0%

10%

22%

21%



Share Of Voice – Shares

Swiffer received the largest volume of Shares (37,606), among the brands in "Competitors" Group.

Competitors

10%

9% 2%

5%

2% 4%

0% 8%

2%

0%

11%

21%

26%



Campaign Comparison

0 1 2 3 4 5 6 7 8 9 10

0 100 200 300 400 500 600 700 800 900 1000

#lysolthat 2015(Lysol)

New Gain flings

Reviews(Gain…

#LoadsofHope(Tide)

#Wootheair(Febreze)

Swiffer WetJet (Swiffer)

Aruba Wave™(Glade)

#Tuckinturnoff(Downy)

Number of Posts

Engagement Score


During this time period, Swiffer WetJet was the most engaging run by Swiffer. Lysol published the most (9) in its #lysolthat 2015 campaign.

Competitors

Analysis of Tide Facebook Page

Apr 01, 2015 - Jun 30, 2015

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Brand Overview

Tide

Fans 4,039,735

New Fans 19,701

Fan Growth .49%

Country Worldwide

Demographics Mostly Older, Female and Attached.

Tide has 19,701 new Likes and an audience base of 4,039,735 fans who are mostly Older, Female and Attached.

Tide

Brand Overview

Posts

Brand User

Engagement Score 204 Total Fan Posts 980

Total Posts 38 Brand Response Rate 33.67%

Total Likes 34,337 Average Reply Time 23 hrs, 25 mins

Total Comments 3,327 General Sentiment Neutral

Total Shares 11,589

Tide had 38 new Posts, and their most recent campaign is #LoadsofHope.

Content & Campaigns

Most Engaging Content Type Engagement

Oriented Posts Most Engaging Campaign #TideBits

Least Engaging Content Type Others Most Recent Campaign #LoadsofHope

Most Prolific Content Type Corporate Social

Responsibility Tide

Fan Growth

4,000,000

4,005,000

4,010,000

4,015,000

4,020,000

4,025,000

4,030,000

4,035,000

4,040,000

4,045,000

Tide had a growth rate of 0.49% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 4,039,735

New Fans 19,701

Tide

Engagement

0

100

200

300

400

500

600

700

800

900

1,000

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Tide had an engagement of 204 and the highest engagement was 911.

Tide

Community Analysis

Tide fans are mostly Older, Female and Attached. Tide fans are largely from United States followed by Canada.

Fan Demographics Distribution of Fans

Tide

48%

52%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K

United States

Canada

Mexico

Philippines

Argentina

Indonesia

Taiwan

Italy

Chile

Korea

0

1

2

3

4 Tide posted a total of 38 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Tide liquid bottles 10

Craft Details 7

Tide 7

TexasFloods 6

bit 5

Tide

26%

74%

Brand Participation Brand Non Participation

89%

6% 5%

Posititve Negative Neutral

Brand Posts - Engagement

Tide responded to 10 conversations generated by the 38 Posts they published.

Tide receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Tide


Tide

Fri, Apr 17 at 1:45 PM EDT

Keep your knitting equipment, and the earth, tidy. Upcycle your large Tide liquid bottle into a #Tid ..

Engagement Score


945

5,444

1,076

4,493

Positive


Add some junk to a trunk. Upcycle your Tide liquid bottles into a #TideKeepsies Plastic Bag Holder. ..

Fri, Apr 17 at 11:20 AM EDT

Take care of your garden, and the earth. Upcycle a Tide liquid bottle into a #TideKeepsies Watering ..

Engagement Score


911

5,254

544

3,850

Positive

Engagement Score


640

2,895

271

1,534

Positive







0 5 10 15 20 25

0 50 100 150 200 250 300 350

Videos

Photos

Plain Text

Links

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Tide posts were Videos, and posts with Videos received the highest engagement.

Most of Tide posts were published on Friday and posts on Friday received the highest engagement.

Brand Post Types

Days of the Week

Tide

0

10

20

30

40

50

60

70

80

90

100

Positive Neutral Negative Users posted a total of 980 Posts between

Apr 01, 2015 and Jun 30, 2015 on Tide's

wall.

User Posts


Frequency

Tide 380

P&G Tide Pods 100

clothes 97

laundry 94

product 91

Tide

34%

66%


39%

8%

53%


User Posts - Engagement

Tide responded to 330 conversations generated by the 980 Posts fans published.

Tide appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Tide

Content Intel

0 1 2 3 4 5 6 7 8 9

0 50 100 150 200 250 300 350 400 450

Product Oriented Posts

Brand News

Others

Corporate Social…

Ad Campaigns

Contest

Engagement Oriented…

Number of Posts

Engagement Score


Most of Tide posts were around 'Corporate Social Responsibility', and posts around 'Engagement Oriented Posts' received the highest engagement.

Tide

0 1 2 3 4 5

0 200 400 600 800

Home Care Advice

Other Advice

Number of Posts

Engagement Score


0 1 2 3

0 20 40 60 80 100

Festival/Greeting

s

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Posts about Home Care,Tide Home Care Advice posts received the highest engagement.

In Posts about General Happenings,Tide Current Affairs received the highest engagement.

About Home Care About General Happenings

Tide

0 2 4 6 8 10

0 200 400 600

#LoadsofHope

Tide Pods

#TideKeepsies

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600

#LoadsofHope

Tide Pods

#TideKeepsies

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, #TideKeepsies was the most engaging campaign run by Tide.

Overall, #TideKeepsies engaged the best out of the recent 3 campaigns run by Tide.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Tide

Analysis of Scotch-Brite Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Scotch-Brite

Fans 2,530,811

New Fans 1,712,529

Fan Growth 67.67%

Country Worldwide

Demographics Mostly Older, Female and Single

Scotch-Brite has 1,712,529 new Likes and an audience base of 2,530,811 fans who are mostly Older, Female and Single

Scotch-Brite

Brand Overview

Posts

Brand

User

Engagement Score 504

Total Fan Posts 371

Total Posts 33

Brand Response Rate 6.20%

Total Likes 92,833

Average Reply Time 1 day, 13 hrs, 47 mins

Total Comments 3,676

General Sentiment Neutral

Total Shares 2,421

Scotch-Brite had 33 new Posts.

Scotch-Brite

Fan Growth

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

Scotch-Brite had a growth rate of 67.67% between Mar 31, 2015 and Jun 30, 2015.


New Fans 1,712,529

Scotch-Brite

Engagement

0

200

400

600

800

1,000

1,200


Scotch-Brite had an engagement of 504 and the highest engagement was 974.

Scotch-Brite

Community Analysis

Scotch-Brite fans are mostly Older, Female and Single Scotch-Brite fans are largely from United States followed by Iraq.


Scotch-Brite

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

0K 200K 400K 600K 800K 1,000K

United States

Iraq

Jordan

Canada

Yemen

Saudi Arabia

Kuwait

Malaysia

Lebanon

0

1

2

3 Scotch-Brite posted a total of 33 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

mess 3

scour pads 2

scrubbing power 2

Scotch-Brite showers

2

EXTREME SCRUB Dishwand

2

Scotch-Brite

21%

79%


85%

6%

9%



Scotch-Brite responded to 7 conversations generated by the 33 Posts they published.

Scotch-Brite receives more positive than negative vibes from comments on their Posts.


Scotch-Brite


Scotch-Brite

Mon, Jun 15 at 12:09 PM EDT

Today and every day.

Engagement Score


974

14,021

149

477

Positive

Tue, Jun 9 at 11:00 AM EDT

It’s a good thing they’re cute.


Rather than breakfast in bed, 70% of moms would like the house cleaned. Hint. Hint.

Engagement Score


938

12,460

80

206

Positive

Engagement Score


848

6,348

193

281

Positive







0 5 10 15 20 25 30

0 100 200 300 400 500 600 700

Photos

Links

Videos

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Scotch-Brite posts were Photos, and posts with Photos received the highest engagement.

Most of Scotch-Brite posts were published on Monday and posts on Friday received the highest engagement.

Brand Post Types

Days of the Week

Scotch-Brite

0

20

40

60

80

100

120


Apr 01, 2015 and Jun 30, 2015 on Scotch-

Brite's wall.

User Posts


Frequency

Scotch-Brite 344

Vibe 75

Un 38

recuerda que 38

lo necesario lo 38

Scotch-Brite

6%

94%


3%

11%

86%



Scotch-Brite responded to 23 conversations generated by the 371 Posts fans published.

Scotch-Brite appears to participate more when Fan conversations have greater negative vibes than positive.


Scotch-Brite

Analysis of Febreze Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Febreze

Fans 1,965,927

New Fans 92,031

Fan Growth 4.68%

Country United States

Febreze has 92,031 new Likes and an audience base of 1,965,927 fans.

Febreze

Brand Overview

Posts

Brand

User


Total Fan Posts 244

Total Posts 17


Total Likes 600,664

Average Reply Time 19 hrs, 35 mins



Total Shares 30,441

Febreze had 17 new Posts, and their most recent campaign is #Wootheair.

Febreze

Fan Growth

1,820,000

1,840,000

1,860,000

1,880,000

1,900,000

1,920,000

1,940,000

1,960,000

1,980,000

Febreze had a growth rate of 4.68% between Mar 31, 2015 and Jun 30, 2015.


New Fans 92,031

Febreze

Engagement

0

200

400

600

800

1,000

1,200


Febreze had an engagement of 996 and the highest engagement was 1000.

Febreze

Community Analysis

Unmetric could not retrieve Demographic Profile Data for this brand.

Febreze fans are largely from United States followed by Canada.


Febreze

100

%

UnKnown

0% 50% 100% 150%

UnKnown

0% 50% 100% 150%

UnKnown

0K 500K 1,000K 1,500K 2,000K

United States

Canada

Puerto Rico

United Kingdom

Germany

Mexico

France

India

Malaysia

0

1

2

3 Febreze posted a total of 17 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

odors 3

fresh you’ll wanna 2

NOTICEables 2

odor-eliminating crowd-pleaser

2

moms 2

Febreze

53%

47%



Febreze responded to 9 conversations generated by the 17 Posts they published.

Brand Responses

Febreze


Febreze


Sneak peek: Soon you can eliminate loads of odors with Febreze + Tide Original Scent.

Engagement Score


1,000

226,751

5,661

11,787

Positive

Thu, May 21 at 12:01 PM EDT

For T. rex, odor ex-stink-tion is unreachable. Lucky for you, there’s NOTICEables.

Sun, Apr 26 at 12:01 AM EDT

Fabric Refresher makes soft surfaces so fresh you’ll wanna switch spots with the dog.

Engagement Score


1,000

44,733

1,834

4,515

Positive

Engagement Score


1,000

164,593

4,477

8,028

Positive







0 5 10 15 20

0 200 400 600 800 1000 1200

Photos

Videos

Number of Posts

Engagement Score


0 5 10 15

0 500 1,000 1,500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Febreze posts were Photos, and posts with Photos received the highest engagement.

Most of Febreze posts were published on Thursday and posts on Sunday received the highest engagement.

Brand Post Types

Days of the Week

Febreze

0

1

2

3

4

5

6

7

8

9

10


Apr 01, 2015 and Jun 30, 2015 on Febreze's

wall.

User Posts


Frequency

product 49

scent 26

commercial 15

spray 15

Febreeze 11

Febreze

39%

61%


40%

16%

44%



Febreze responded to 95 conversations generated by the 244 Posts fans published.

Febreze appears to participate more when Fan conversations have greater positive vibes than negative.


Febreze

Analysis of Lysol Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Lysol

Fans 2,187,850

New Fans 14,679

Fan Growth .67%

Country Worldwide


Lysol has 14,679 new Likes and an audience base of 2,187,850 fans who are mostly Older, Female and Attached.

Lysol

Brand Overview

Posts

Brand

User


Total Fan Posts 149

Total Posts 18


Total Likes 101,144

Average Reply Time 20 hrs, 6 mins



Total Shares 12,449

Lysol had 18 new Posts, and their most recent campaign is #lysolthat 2015.

Lysol

Fan Growth

2,160,000

2,165,000

2,170,000

2,175,000

2,180,000

2,185,000

2,190,000

Lysol had a growth rate of 0.67% between Mar 31, 2015 and Jun 30, 2015.


New Fans 14,679

Lysol

Engagement

0

100

200

300

400

500

600

700

800

900

1,000


Lysol had an engagement of 688 and the highest engagement was 936.

Lysol

Community Analysis

Lysol fans are mostly Older, Female and Attached. Lysol fans are largely from United States followed by Puerto Rico.


Lysol

8%

92%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K 2,500K

United States

Puerto Rico

Canada

Mexico

Philippines

India

United Kingdom

Costa Rica

Pakistan

New Zealand

0

1

2

3 Lysol posted a total of 18 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

real moms 6

babies 5

easy one-click 3

99.9 2

germs 2

Lysol

28%

72%



Lysol responded to 5 conversations generated by the 18 Posts they published.

Brand Responses

Lysol


Lysol

Mon, Apr 20 at 6:23 PM EDT

Mom and baby, taking on the world together! Watch real moms experiencing the joys and challenges of ..

Engagement Score


988

16,352

510

3,356

Positive

Mon, May 18 at 12:00 AM EDT

Watch as real moms discover that meal time can be as frustrating as it is funny. Ponchos recommended ..

Mon, Apr 27 at 12:00 AM EDT

Watch real moms embrace the hurdles, happiness, and humor that comes with a growing baby bump.

Engagement Score


930

12,052

420

1,723

Positive

Engagement Score


923

8,990

466

1,891

Positive







0 2 4 6 8 10

0 200 400 600 800 1000

Photos

Videos

Links

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Lysol posts were Videos, and posts with Videos received the highest engagement.

Most of Lysol posts were published on Monday and posts on Sunday received the highest engagement.

Brand Post Types

Days of the Week

Lysol

0

5

10

15

20

25

30

35


Apr 01, 2015 and Jun 30, 2015 on Lysol's

wall.

User Posts


Frequency

Lysol 64

posts 31

everyone 30

product 30

Lysol products 10

Lysol

48%

52%


27%

9% 64%



Lysol responded to 71 conversations generated by the 149 Posts fans published.

Lysol appears to participate more when Fan conversations have greater positive vibes than negative.


Lysol

Analysis of Bounty Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Bounty

Fans 1,603,308

New Fans -1,228

Fan Growth -.08%

Country United States


Bounty has -1,228 new Likes and an audience base of 1,603,308 fans who are mostly Older, Female and Attached.

Bounty

Brand Overview

Posts

Brand

User

Engagement Score 6

Total Fan Posts 160

Total Posts 69


Total Likes 1,444

Average Reply Time 1 day, 3 hrs, 46 mins

Total Comments 115


Total Shares 157

Bounty had 69 new Posts.

Bounty

Fan Growth

1,599,000

1,600,000

1,601,000

1,602,000

1,603,000

1,604,000

1,605,000

Bounty had a growth rate of -0.08% between Mar 31, 2015 and Jun 30, 2015.


New Fans -1,228

Bounty

Engagement

0

5

10

15

20

25


Bounty had an engagement of 6 and the highest engagement was 20.

Bounty

Community Analysis

Bounty fans are mostly Older, Female and Attached. Bounty fans are largely from United States followed by Taiwan.


Bounty

7%

93%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

United States

Taiwan

Hong Kong

Malaysia

Indonesia

Philippines

Canada

Italy

Thailand

0

1

2

3 Bounty posted a total of 69 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

Bounty 27

NEW Bounty Quilted

17

Bounty Quilted Napkins

14

Quicker Picker-Upper

6

extra-absorbent Bounty

5

Bounty

1%

99%


43%

6%

51%



Bounty responded to 1 conversations generated by the 69 Posts they published.

Bounty receives more positive than negative vibes from comments on their Posts.


Bounty


Bounty

Tue, Apr 21 at 8:26 PM EDT

Bounty + Dawn = Sud-sational cleaning power! See for yourself, find a roll in the paper towel aisle.

Engagement Score


20

43

12

8

Positive

Fri, Jun 26 at 8:47 PM EDT

While the family’s away, the cat will play. Fix any feline faux pas with the Quicker Picker-Upper!


Grunge was glorious, BIG was notorious, and spills were a little less laborious thanks to Bounty.

Engagement Score


19

50

3

11

Positive

Engagement Score


19

20

1

15

Uncategori

zed







0 10 20 30 40 50

0 2 4 6 8 10 12

Plain Text

Photos

Videos

Number of Posts

Engagement Score


0 5 10 15

0 2 4 6 8

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Bounty posts were Photos, and posts with Videos received the highest engagement.

Most of Bounty posts were published on Thursday and posts on Friday received the highest engagement.

Brand Post Types

Days of the Week

Bounty

0

2

4

6

8

10

12

14

16

18


Apr 01, 2015 and Jun 30, 2015 on Bounty's

wall.

User Posts


Frequency

paper towels 52

Bounty 48

roll 16

Dawn 16

products 16

Bounty

46%

54%


37%

11%

52%



Bounty responded to 74 conversations generated by the 160 Posts fans published.

Bounty appears to participate more when Fan conversations have greater positive vibes than negative.


Bounty

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