compelling social media statistics from 2013
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From Facebook to Twitter, Pinterest Google+, Instagram and LinkedIn, Social Media has taken over the internet. Here are some compelling statistics that you should take note of from Social Media eLearningTRANSCRIPT
Compelling Social Media Statistics From 2013
Facebook● 20% of all internet page views come from Facebook● 77% of B2C companies and 43% of B2B vendors have acquired customers from
Facebook.● 699 million people log onto Facebook daily, which represents a 26% increase
from 2012 ● Five new profiles are created every second.● On Thursdays and Fridays, engagement is 18% higher● There are 83 million fake profiles.● Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are
updated, and 136,000 photos are uploaded.● 42% of marketers report that Facebook is critical or important to their business. ● 16 Million local business pages have been created as of May 2013 which is a 100
percent increase from 8 million in June 2012.
Twitter● 34% of marketers say they have generated leads from Twitter.● There are 400 million tweets sent each day.● There are approximately 20 million fake Twitter accounts● 63% of Brands have multiple accounts● 9.9 million Twitter users in the UK● Most followed brand on Twitter is YouTube● 50% of technology companies have acquired a customer through Twitter.● Tweets with one or two hashtags get 21% higher engagement on average,
but those with three or more actually get 17% less engagement.● Around 58 million Tweets daily● 40% of users don’t tweet but watch other people tweet● 24% of users check their Twitter feed several times a day
Pinterest● Conversion rates for Pinterest traffic are 50% higher than conversion rates
from other traffic ● Pinterest buyers spend more money, more often, on more items than any of
the other top 5 social media sites.● 80% of total pinterest pins are repins.● Pinterest generates 4x more revenue (per click) than Twitter and 27% more
per click than Facebook. ● 79% of Pinterest users are Women● Shoppers referred by Pinterest are 10 percent more likely to follow through
with a purchase than visitors from other social networking sites● Pinterest is the fastest growing social network.● 70 percent of brand engagement on Pinterest is generated by users, not
brands.
Google+● 97% of Internet Users look for local services online● 300 million monthly active users● 20 million unique mobile monthly users● Google+ is 63% male dominated● 40% of marketers use Google+, 70% want to learn more about it and 67% plan
on increasing Google+ activities● The Google +1 button is used 5 billion times per day.● Google+ has over 500 million registered users● 70% of brands have a presence on Google+, which is a slight increase on the last
quarter of 2012.● Google’s share of social logins increased from 25% to 31% from last year.● 41% of online B2C marketers use Google+, alongside 39% of B2B companies to
source business.
LinkedIn● Just over half of LinkedIn users have completed their profile● LinkedIn is the largest B2B social networking platform● Over 259 LinkedIn users● 184 million monthly unique visitors● 38% of LinkedIn visits are via mobile● 40% of LinkedIn users check their profile daily● 200 conversations per minute occur inside of LinkedIn Groups● 1 billion LinkedIn Endorsements● 87% trust LinkedIn as a source of information affecting decision making● 77% of LinkedIn users use the site to research companies.● 50% of LinkedIn users build relationships with individuals who may influence their
customers● The largest industry on LinkedIn is the Information & Technology Industry at over 4
million.
Instagram● 1.2 Billion Likes and 55 Million Photos shared every day● 88% of brands on Instagram have shared at least one video.● Over 1300 brands and companies have joined Instagram to date ● The top 50 brands on Instagram have 722k followers on average.● The most Instagrammed brand is Nike, with over 19 Million posts mentioning the
#Nike hashtag so far, and adding over 1 Million each month.● Instagram videos are creating two-times more engagement than Instagram
photos.● The most popular day to post is Thursday, but Sundays receive the most
interaction for the average user● The average user spends 257 minutes per month on Instagram● 18 – 29 year olds are the largest user base on Instagram● Women are more likely to use Instagram than men
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