competitive analysis
TRANSCRIPT
A Roadmap to the Top of GoogleCompetitive Analysis for SEO
Zeke Camusio
What Is Competitive Analysis?
Why Is It Important?
Two Very Important Things You Need to Know
1. What Game to Play
2. How to Play the Game
What Game AreYou Playing?
Know Your SERPs
Know Your SERPs
Know Your SERPs
Know Your SERPs
Know Your SERPs
Know Your SERPs
Know Your SERPs
• Organic• Paid• Local• News• Videos• Images• Shopping• Blogs / Discussions / Tweets• …• EVERY SERP IS DIFFERENT
How Are You Going to Play the Game?
The End Result
Metrics to TrackMetric
Number of Incoming Links to the Domain
Number of Incoming Links to the Page
Number of Domains Linking
Link Anchor Texts
Link Sources
MozRank
MozTrust
Number of Pages Indexed by Google
Page Optimization Score
Site Age
Keyword-Matching Domain
Twitter Mentions
Facebook Likes
Other Signals
PageRank
Page Authority
Domain Authority
Source
OpenSiteExplorer.org
OpenSiteExplorer.org
OpenSiteExplorer.org
OpenSiteExplorer.org
OpenSiteExplorer.org
OpenSiteExplorer.org
OpenSiteExplorer.org
SEOQuake.com
IBP.com
SEOQuake.com
Twitter Search / Re-Tweets / “Tweet This”
Look at the Page
Reviews (number and source), Views, Likes, Freshness, CPC, etc.
SEOQuake.com
OpenSiteExplorer.org
OpenSiteExplorer.org
The End Result
Actionable Steps• LOWER Number of Incoming Links to the Domain? > Get MORE Links to
the Domain• LOWER Number of Incoming Links to the Page? > Get MORE Links to the
Page• LOWER Number of Domains Linking? > Get Links from MORE Sites• LOWER Link with Matching Anchor Texts? > Get More Anchor Text Links• POOR Link Sources? > Get BETTER Links• LOWER MozRank? > Get MORE Links• LOWER MozTrust ? > Get BETTER Links• LOWER Number of Pages Indexed by Google? > Create MORE Content,
create a sitemap and submit it to Google Webmaster Tools.
Actionable Steps• LOWER Page Optimization Score? > Optimize Title, Description, H1, ALT,
Image Filenames, Body Copy, etc.• NEWER Site? > Nothing You Can Do About This• NOT A Keyword-Matching Domain? > Nothing You Can Do About This• FEWER Twitter Mentions? > Add "Tweet This" Button. Promote Your
Content on Twitter. Ask People to RT.• FEWER Facebook Likes? > Add "Like" Button. Promote Your Content on
Facebook. Ask People to Share.• FEWER Reviews? > Get MORE• LOWER PageRank? > Get MORE and BETTER Links• LOWER Page Authority? > Get MORE and BETTER Links• LOWER Domain Authority? > Get MORE and BETTER Links
Download the Slides and the Spreadsheet Template
www.bit.ly/competitive-analysis-seo
Thank You!
Zeke Camusio503-367-7561
[email protected]/blog
@ZekeCamusio
LinkedIn.com/in/ZekeCamusio
Facebook: Facebook.com/ZekeCamusio
Questions