COMPETITIVE ANALYSIS

K.SARANYA SUMA

141FC01041

Competitor analysis

It is a critical part of your company marketing plan.

You can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market

• In marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both

an offensive and defensive strategic context to identify opportunities and threats.

• Identify competitors• Evaluate competitive relationships• Identify competitors likely response profiles• Components of competitive IS & how it is

feeded in the process of framing a strategy

HOW

?

Before?

• How do you make a strategy?• Have you seen any organisation framing

strategy without making competitive analysis?• Do you feel any importance to be given to

competitive analysis?

Observe ?

• Porter focused • SWOT• One form of framing strategy• Even all PESTL analysis is based• Competitive advantage is calculated• One of chain in Value Chain • Our position in market is analysed

Porter’s Generic Strategy

Cost leadership

Differentiation

Focus