computers reseller business plan
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Computers Reseller Business Plan
Executive Summary
Crest Systems is a new Value Added Reseller (VAR). The company is focused on marketing speciality inventory
software products to over 1,200 VARs that sell in vertical markets. Each market is dist inct and serves a particular
speciality industry. In addition to the software, Crest will sell the inventory data collection hardware that willoperate the software. Traditionally, VARs who sell to these vertical markets focus solely on the industry's unique
product line or service. Though their customers have inventory controls needs, these VARs have not had a
product they could offer until now.
Critical to the product's success is the ability to sell the customer an inventory management solution that costs
less than $5,000. Crest Systems has signed a strategic alliance agreement with Promerit Engineering to sell its
software products through these VARs. The first product is Promerit Inventory Basic and will be released in May.
Crest Systems projects sales of 20,000 units in 36 months. The product will sell for $850.
The VAR will receive $400 from the sale. Crest Systems will receive $250 on the sale of each unit. Crest
Systems will also sell hardware that will use the software. Crest Systems will sell portable data collection units
from Symbol and PSC. The cost of the hardware will be between $2,000 to $3,200 per unit. Crest Systems
receives between $600 - $900 on each unit. The total package of software and hardware will be less than $5,000.
Though the company is focused on the vertical markets, VARs who sell warehouse are also interested in a low-end data collection solution. Crest Systems will assemble 1,000 plus warehouse management VARs to sell
Promerit Inventory Basic.
Crest Systems will also develop specialty software modules that can be integrated with Promerit Inventory Basic
software. These modules will sell for $800 to $1,000. Crest Systems plans to solidify a strong business
relationship with its VARs customers that will lead to providing additional software and hardware products.
Richard Torres, owner of Crest System, has over twelve years of experience selling to vertical markets. Last
year, he was Cycon Systems top salesperson with over $3 million in sales.
1.1 Objectives
The objectives of Crest Systems are to:
y Sell 8,000 units during the first year.
y Establish strong relationships with the VARs critical to sales.
y Build the software module business by 15% each year.
y Maintain effective communication with Promerit Systems in order to improve product quality and customer
satisfaction.
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1.2 Keys to Success
The keys to success in Crest Systems are:
1. Offering inexpensive inventory control solutions that cost less than $5,000 to implement.
2. Reliable and timely response to VARs' questions and requests.
3. A reliable administration that is ready to serve VARs, prepare accurate billing, follow-up on orders and other
documentation, and maintain a close watch on expenses and collection of accounts receivable.
Company Summary
Crest Systems is a Value Added Reseller (VAR) that is focused on selling low-end inventory software and
hardware products. The company markets Promerit Engineering software products to over 1,200 VARs that sell
products in vertical markets. In addition, Crest Systems will market the software product to warehouse systems
VARs who are looking for a low-end inventory software product.
2.1 Company Ownership
Richard Torres is the owner of Crest Systems. The company will be set up as a C Corporation. It is expected that
this form of incorporation will allow room for growth and be an effective vehicle for acquiring additional capital in
five to seven years.
2.2 Start-up Summary
The start-up cost of Crest Systems will consist primarily establishing an account receivable system and
communication system for salespeople. Richard Torres will invest $50,000. He will also secure a $100,000 loan.
Start-up
Requirements
Start-up Expenses
Legal $1,000
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Non-cash Assets f 6 om Star t-up 7 8
9 ash
@ equirements f rom Star t-up
7 A B B ,7
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A C C itional 9 ash @ aised 7 8
9 ash Balance on Star ting Date 7 A B B ,7 8 8
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otal Assets 7 A B B ,7 8 8
E iabilities and 9 apital
E
iabilities
9 urrent Borrowing
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E ong-term E iabilities 7 A 8 8 , 8 8 8
Accounts Payable F G utstanding Bills)
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G ther 9 urrent E iabilities F interest-f ree) 7 8
D
otal E iabilities 7 A 8 8 , 8 8 8
9 apital
Planned Investment
Investor A
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,8 8 8
G ther 7 8
Additional Investment @ equirement 7 8
D
otal Planned Investment7 H 8
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Loss at Star t-up I Star t-up EP
penses) I Q R S , T U U )
V
otalW apital
Q T T ,7
U U
V
otalW apital and Liabilities
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P d
Y
rest Systems' products are as f ollows:
y Promer it Inventory Basic.
y Software modules that integrate Promer it Inventory Basic.y Data
̀
ollection a ardware.
We have a team of exper ienced and proven salespeople in marketing a company's products to VAb s that serve
ver tical markets.
Market A al i S mmary
There are thousands of small businesses that are dissatisfied with the choice of inventory control products that
are available to them.c ost of these businesses exist below the water line f or software companies. Selling to a
market that can only spend d
e
,f f f
on an inventory control solution is considered too small a return f or the sales
activity.
If a salesperson can spend a day winning a d
e f
,f f f
contract rather than a d
e
,f f f
contact, she will disregard the
smaller oppor tunity.c any sales organizations have over looked this oppor tunity. If a cost eff ective method can be
established to attack this market, the sales can be enormous.
It is g
rest Systems plan to sell to the VAh s that serve the ver tical markets as well as the VAh s that sell
warehouse products and services.g
rest Systems will sell the hardware directly to customers when the software
is purchased by the ver tical VAh s' customer . The company will use this oppor tunity to build purchasing
relationships with businesses with growing inventor ies.
4. Market Segmentati n
g
rest Systems will f ocus on two customer groups:
y Warehouse Products and Services VAi s: These VAi s off er warehouse management hardware and
software. Though their pr imary f ocus is on larger contracts, an inexpensive product f ocused on the low end
of the market will be attractive if the payoff is large enough. The VAi s retain
p
q r r
on each product sold.
There is no other software product that is f ocused on our target customers that rewards better f or the sale.
y Ver ticals arket VA
i s: These VAi s traditional don't sell inventory management products to their customers.
Inventory control products are not their f ocus, rather it is whatever item or product par ticular to that industry
that is used in manuf actur ing or assembly of their final product. Yet they have thousands of customers. If
the payoff is large enough, their access to the market would lead to enormous sales. Like the warehouse
product VAi s, the ver tical market VA
i s would retain p
q r r
on each product sold.
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Markett
nalysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
u
arehouse Products VARs 15% 1,400 1,610 1,852 2,130 2,450 15.02%
Vertical Market VARs 15% 1,100 1,265 1,455 1,6v 3 1,924 15.00%
Total 15.01% 2,500 2,8v 5 3,30
v 3,803 4,3
v 4 15.01%
Strate y an Implementation Summary
Crest Systems will aggressively market Promerit Inventory Basic to VARs. It is our belief that the payoff to the
VARs on each sale will make the product attractive.w
e will train their salespeople so that they will be successful
in demonstrating the products to customers. This will be especially important with vertical market VARs that will
not normally offer software products to their customers.
5.1 Competitive E e
Richard Torres is the competitive edge of Crest Systems. Richard has worked for Cycon Systems for the past ten
years. He served as the company's manager of sales to vertical market VARs.
x
uring the past five years Richard was responsible for over $15 million dollars worth of sales to vertical market
VARs. His strength is his customer relation skills and he has been successful in expanding the number ofvertical
market VARs that bought Cycon System products.
Another competitive edge for Crest Systems is the ability to create specialiy
ed software modules for customers
that will customiy
e the software. he company believes that one fourth of all software customers will request a
customiy
ed module to be added to the software after purchase.
5.2 Sales Strate y
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Crest Systems' sales strategy is to take the first 60 days of operation to train VARs and put the resources in
place to facilitate sales.
e anticipate that sales will begin during our third month of operation.
5.2.1 Sales orecast
The following is the sales forecast for the next three years.
Sales orecast
Year 1 Year 2 Year 3
Sales
Promerit Inventory Basic $1,450,000 $1, 00,000 $2,000,000
Hardware $909,000 $1,200,000 $1,500,000
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Software odules
, ,
,
ther
Total Sales
,
, , , ,7
,
Direct ost of Sales Year Year
Year
Promer it Inventory Basic , 7, ,
, ,
,
ardware , 77 , ,
Software odules
ther
Subtotal Direct ost of Sales
,
7,
,
7
,
,
,
Management S mmary
ichard Torres will manage the day to day operations of
rest Systems.
6. Personnel Plan
The personnel plan f or
rest Systems is as f ollows:
y anager;
y Accounts anager;
y Sales Staff
);
y Software Engineer ).
rest Systems anticipates that another software engineer will be hired in September of this year .
Personnel Plan
Year Year
Year j
k anager l m n , n n n l 7 n , n n n l o n , n n n
Accounting k anager l
, n n n l
, n n n l
m , n n n
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Sales Staff $180,000 $200,000 $230,000
Software Engineers $85,000 $100,000 $104,000
Other $0 $0 $0
Total People 0 0 0
Total Payroll $36 ,000 $414,000 $460,000
Financial Plan
The following is the financial plan for Crest Systems.
7.1 Break-even nalysis
The monthly break-even point is shown below.
Break-even
nalysis
Monthly Revenue Break-even $143,3
3
Assumptions:
Average Percent Variable Cost %
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Estimated Monthly
ixed Cost $4 ,311
7.2 Projecte Profit an Loss
The following table and charts will highlight projected profit and loss for the next three years.
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Pro Forma Profit an Loss
Year 1 Year 2 Year 3
Sales $2,488,000 $3,080,000 $3,
20,000
irect Cost of Sales $1,66
,000 $1,9
0,000 $2,330,000
Other Production Expenses $0 $0 $0
Total Cost of Sales $1,66 ,000 $1,9
0,000 $2,330,000
Gross Margin $821,000 $1,110,000 $1,390,000
Gross Margin % 33.00% 36.04% 3 .3
%
Expenses
Payroll $36
,000 $414,000 $460,000
Sales and Marketing and Other Expenses $120,000 $160,000 $200,000
epreciation $0 $0 $0
Leased Equipment $0 $0 $0
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Util ities $1,680 $1,680 $1,680
Insurance $0 $0 $0
Rent $24,000 $24,000 $24,000
Payroll Taxes $55,050 $62,100 $69,000
Other $0 $0 $0
Total Operating Expenses $56 ,
30 $661,
80 $
54,680
Profit Before Interest and Taxes $253,2
0 $448,220 $635,320
EBIT A $253,2
0 $448,220 $635,320
Interest Expense $8,903 $6,962 $4,936
Taxes Incurred $
3,310 $132,3
8 $189,115
Net Profit $1 1,05
$308,881 $441,269
Net Profit/Sales 6.88% 10.03% 11.86%
7.3 Projecte Cash Flow
The following table and chart highlight the projected cash flow for three years.
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Pro For ma z
ash Flow
Year { Year |
Year }
~ ash eceived
~ ash f rom
perations
~ ash Sales
| |
, 77 , } ,
~ ash f rom eceivables { , } } , {
|
|
, {
|
,
}
|
,
|
, {
Subtotal ~ ash f rom perations { ,
|
, {
|
|
,
|
,
} } ,
|
, {
Additional ~ ash eceived
Sales Tax, VAT, ST/ ST eceived
New ~ urrent Borrowing
New ther Liabilities interest-f ree)
New Long-term Liabilities
Sales of ther ~ urrent Assets
Sales of Long-term Assets
New Investment eceived
,
Subtotal ~ ash eceived
|
, { , {
|
|
,
|
,
} } ,
|
, {
Expenditures Year { Year |
Year }
Expenditures f rom perations
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Cash Spending 7,
,
,
Bill Payments
,
,
,
,
,7
,7
Subtotal Spent on perations , ,
,
, ,
,7
Additional Cash Spent
Sales Tax, VAT, ST/ ST Paid ut
Pr incipal epayment of Current Borrowing
ther Liabilities Pr incipal epayment
Long-term Liabilities Pr incipal epayment
,
,
,
Purchase
ther Current Assets
Purchase Long-term Assets
Dividends
Subtotal Cash Spent
, ,7
, ,
,
,
Net Cash Flow , ) 7, 7
,
Cash Balance
, ,
, 7
7.4 Pro jected alance Sheet
The f ollowing table highlights the pro jected balance sheet f or three years.
Pro For ma
alance Sheet
Year Year
Year
Assets
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Current Assets
Cash
,
,
,
7
Accounts eceivable , 7 ,
,
ther Current Assets
Total Current Assets 7,
,
,
,
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
7,
,
,
,
Liabilities and Capital Year Year
Year
Current Liabilities
Accounts Payable 7,
,7
, 77
Current Borrowing
ther Current Liabilities
Subtotal Current Liabilities 7,
,7
, 77
Long-term Liabilities 7 ,7
,
,
Total Liabilities 7,
7
,
7 ,
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Paid- in Capital , ª ª ª , ª ª ª , ª ª ª
« etained Earnings
¬ ,
- ª ª )
®
̄
,7®
7
̄
- ,
- °
Earn ings 7 , ª ® 7 - ª ° , ° °
¯ ̄
,±
²
Total Capital
±
7 ª ,7 ® 7 ® 7 ² , - ° , ª
±
ª , ² ª 7
Total Liabilities and Capital 7, ² °
̄
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, °
±
,±
² , ° ®
Net Wor th
±
7 ª ,7 ® 7 ® 7 ² , - ° , ª
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7. siness atios
Business ratios f or the years of this plan are shown below. Industry profile ratios based on the Standard Industr ial
Classification ³ SIC) code ́
µ ¶ ́
, Computers, per ipherals and software, are shown f or compar ison.
· atio Analysis
Year
Year ±
Year -
Industry Profile
Sales ̧ rowth ª . ª ª %±
- .7 ² %±
ª .7 ° % ® . ° ª %
Percent of Total Assets
Accounts « eceivable ° ª .± ±
% 7 ² . ® %
±
. ª
±
%±
² . - ª %
¹ ther Current Assets
ª .
ª ª %
ª .
ª ª %
ª .
ª ª %
±
.
® ª %
Total Current Assets ª ª . ª ª % ª ª . ª ª % ª ª . ª ª % ° . ° ª %
Long-term Assets ª . ª ª % ª . ª ª % ª . ª ª % - .±
ª %
Total Assets ª ª
.ª ª
% ª ª
.ª ª
% ª ª
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.ª ª
%
Current Liabilities ̄
7.® -
%±
- .
±
%
7.
² - %
̄
- .7
ª %
Long-term Liabilities
.²
̄
% 7.
̄
%- .
ª
̄
%
.±
ª %
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Total Liabilities º » .¼
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¾ %¿
¾ . » 7% º
¼
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Net Wor th ¼
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Percent of Sales
Sales Á ¾ ¾ . ¾ ¾ % Á ¾ ¾ . ¾ ¾ % Á ¾ ¾ . ¾ ¾ % Á ¾ ¾ . ¾ ¾ %
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Collection Days Æ Æ Ç Æ Ç È n.a
Accounts Payable Turnover È .
É
Ê
É
Ë
.É
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Ë
.É 7 n.a
Payment Days Ë
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Ì Ë
Í n.a
Total Asset Turnover Î .7Ë
Î .7 Ì Ë
. Í Í n.a
Debt Ï atios
Debt to Net Wor th É .Ê
7 Ì .Ê Ê
Ì .Ë
7 n.a
Current Liab. to Liab. Ì . Í Ì Ì .77 Ì . Í È n.a
Liquidity Ï atios
Net Working Capital Ð Î Æ Ì , Æ Ì É Ð È Î Ç , É
Ë
È Ð É , Ì È Ì , É Î Ç n.a
Interest Coverage Ë
Í .
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Additional Ï atios
Assets to Sales Ì .Ë
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Current Debt/Total Assets Ê
Í %Ë
Î % É Í % n.a
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n.a
Sales/Net Wor th Ç . É Ç Æ . Î É Î . È
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A endi
Sales Forecast
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8/8/2019 Computers Reseller Business Plan
http://slidepdf.com/reader/full/computers-reseller-business-plan 20/24
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8/8/2019 Computers Reseller Business Plan
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8/8/2019 Computers Reseller Business Plan
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Additional Cash
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ST
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0
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0
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0
0
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0
0
0
0
0
0
0
0
0
0
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0
0
0
0
0
0
0
0
0
0
0
0
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0
0
0
0
0
0
0
0
0
0
0
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0
0
66,000
0
0
0
0
0
0
0
0
Subtotal Cash
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0
1,000
106,850
145,675
167,175
226,050
229,250
280,000
267,500
287,500
277,125
Expenditures !
onth 1 !
onth 2 !
onth
!
onth 4 !
onth 5 !
onth 6 !
onth 7 !
onth 8 !
onth 9 !
onth 10 !
onth 11 !
onth 12
Expenditures f rom
perations
Cash Spending
28,500
28,500
28,500
28,500
28,500
23,500
33,500
33,500
33,500
33,500
33,500
33,500
Bill Payments
117
3,514
6,914
106,227
120,287
163,927
167,078
214,580
214,570
213,057
172,050
250,140
Subtotal Spent on
perations
28,617
32,014
35,414
134,727
148,787
187,427
200,578
248,080
248,070
246,557
205,550
283,640
Additional Cash Spent
Sales Tax, VA T, ST/
ST Paid
ut
0
0
0
0
0
0
0
0
0
0
0
0
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0
0
0
0
0
0
0
0
0
0
0
0
ther Liabilities Pr incipal
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0
0
0
0
0
0
0
0
0
0
0
0
Long-term Liabilities Pr incipal
epayment
1,688
1,688
1,688
1,688
1,688
1,688
1,688
1,688
1,688
1,688
1,688
1,688
Purchase
ther Current Assets
0
0
0
0
0
0
0
0
0
0
0
0
Purchase Long-term Assets
0
0
0
0
0
0
0
0
0
0
0
0
8/8/2019 Computers Reseller Business Plan
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Dividends "
0 "
0 "
0 "
0 "
0 "
0 "
0 "
0 "
0 "
0 "
0 "
0
Subtotal Cash Spent"
30,305 "
33,702 "
37,102 "
136,415 "
150,475 "
189,115 "
202,266 "
249,768 "
249,758 "
248,245 "
207,238 "
285,328
Net Cash Flow #
"
30,305) #
"
33,702) #
"
6,102) #
"
29,565) #
"
4,800) #
"
21,940) "
23,784 #
"
20,518) "
30,242 "
19,255 "
80,262 #
"
8,203)
Cash Balance "
103,395 "
69,693 "
63,591 "
34,026 "
29,226 "
7,286 "
31,070 "
10,553 "
40,795 "
60,050 "
140,312 "
132,109
Pro For ma $
alance Sheet
%
onth 1 %
onth 2 %
onth 3 %
onth 4 %
onth 5 %
onth 6 %
onth 7%
onth 8 %
onth 9 %
onth 10 %
onth 11 %
onth 12
Assets Star ting Balances
Current Assets
Cash &
133,700 &
103,395 &
69,693 &
63,591 &
34,026 &
29,226 &
7,286 &
31,070 &
10,553 &
40,795 &
60,050 &
140,312 &
132,109
Accounts '
eceivable &
0 &
0 &
0 &
93,000 &
203,150 &
265,475 &
308,300 &
362,250 &
413,000 &
413,000 &
375,500 &
403,000 &
535,875
(
ther Current Assets &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0
Total Current Assets &
133,700 &
103,395 &
69,693 &
156,591 &
237,176 &
294,701 &
315,586 &
393,320 &
423,553 &
453,795 &
435,550 &
543,312 &
667,984
Long-term Assets
Long-term Assets &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0
Accumulated Depreciation &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0
Total Long-term Assets &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0
Total Assets &
133,700 &
103,395 &
69,693 &
156,591 &
237,176 &
294,701 &
315,586 &
393,320 &
423,553 &
453,795 &
435,550 &
543,312 &
667,984
Liabilities and Capital%
onth 1 %
onth 2 %
onth 3 %
onth 4 %
onth 5 %
onth 6 %
onth 7%
onth 8 %
onth 9 %
onth 10 %
onth 11 %
onth 12
Current Liabilities
Accounts Payable &
0 &
3,397&
3,387&
102,268 &
114,825 &
158,412 &
159,925 &
207,427&
207,418 &
207,408 &
163,802 &
239,193 &
317,483
Current Borrowing &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0 &
0
8/8/2019 Computers Reseller Business Plan
http://slidepdf.com/reader/full/computers-reseller-business-plan 24/24
Other Current Liabilities )
0 )
0 )
0 )
0 )
0 )
0 )
0 )
0 )
0 )
0 )
0 )
0 )
0
Subtotal Current Liabilities )
0 )
3,397)
3,387)
102,268 )
114,825 )
158,412 )
159,925 )
207,427)
207,418 )
207,408 )
163,802 )
239,193 )
317,483
Long-term Liabilities )
100,000 )
98,312 )
96,624 )
94,936 )
93,248 )
91,560 )
89,872 )
88,184 )
86,496 )
84,808 )
83,120 )
81,432 )
79,744
Total Liabilities )
100,000 )
101,709 )
100,011 )
197,204 )
208,073 )
249,972 )
249,797)
295,611 )
293,914 )
292,216 )
246,922 )
320,625 )
397,227
Paid- in Capital)
50,000 )
50,000 )
50,000 )
50,000 )
116,000 )
116,000 )
116,000 )
116,000 )
116,000 )
116,000 )
116,000 )
116,000 )
116,000
0
etained Earnings 1
)
16,300) 1
)
16,300) 1
)
16,300) 1
)
16,300) 1
)
16,300) 1
)
16,300) 1
)
16,300) 1
)
16,300) 1
)
16,300) 1
)
16,300) 1
)
16,300) 1
)
16,300) 1
)
16,300)
Earnings )
0 1
)
32,014) 1
)
64,018) 1
)
74,312) 1
)
70,597) 1
)
54,971) 1
)
33,911) 1
)
1,991) )
29,939 )
61,879 )
88,928 )
122,988 )
171,057
Total Capital)
33,700 )
1,686 1
)
30,318) 1
)
40,612) )
29,103 )
44,729 )
65,789 )
97,709 )
129,639 )
161,579 )
188,628 )
222,688 )
270,757
Total Liabilities and Capital)
133,700 )
103,395 )
69,693 )
156,591 )
237,176 )
294,701 )
315,586 )
393,320 )
423,553 )
453,795 )
435,550 )
543,312 )
667,984
Net Wor th )
33,700 )
1,686 1
)
30,318) 1
)
40,612) )
29,103 )
44,729 )
65,789 )
97,709 )
129,639 )
161,579 )
188,628 )
222,688 )
270,757