comres report ppt
DESCRIPTION
For reportingTRANSCRIPT
Focus Group is not:
• A debate Group therapy � �• A conflict resolution session �• A problem solving session �• An opportunity to collaborate �• A promotional opportunity �• An educational session
Focus Group Discussion
(FGD)
FGD
• this kind of method should have 6-12 participants or interviewees
• moderator (or a group facilitator)
Before you begin:
-what are you evaluating? -what do you hope to learn?-what are your research questions?-how will a focus group help to inform your project?
Contacting Your Sample
Contacting Your Sample
• Make a request for help• Make it personal• Emphasize its unusual opportunity• Include an incentive for participation
Advantages
Advantages
• Focus group considers the collection of preparatory data about a topic
Advantages
• Second, is that focus group can be conducted very quickly.
Advantages
• Third, is the influence of group context
If participant A participant B= sharing more details
If participant A participant B=sharing of contrary views
Advantages
• Depth of information
Advantages
• The ability to clear up confusing responses from respondents makes the use of focus groups valuable in the research process, because for example, as the moderator ask participants with broad questions, participants may raise important points or anything that may be confusing for them so that things will get easier to understand.
Advantages
• Lastly, on the off chance that you are a gifted moderator, you will effortlessly distinguish the conclusions and attitudes of the participants who are less lucid by noticing outward appearances like facial expressions and other nonverbal behavior while others are speaking.
TOP 10 TIPS FOR GREAT FOCUS GROUPS
1. Develop clear objectives.
TOP 10 TIPS FOR GREAT FOCUS GROUPS
2. Be specific about who you need to talk with and why?
TOP 10 TIPS FOR GREAT FOCUS GROUPS
3. Develop a clear screening process at recruitment stage.
TOP 10 TIPS FOR GREAT FOCUS GROUPS
4. Don’t save the most important topics until the end.
TOP 10 TIPS FOR GREAT FOCUS GROUPS
5. Try it out with a friend or colleague.
TOP 10 TIPS FOR GREAT FOCUS GROUPS
6. Create a relaxed, positive atmosphere.
Here are some pointers:
• Be welcoming when people first arrive. • Personally greet as many as you can. • Thank them for coming. • Give everyone a name badge so you can refer to each other by name. • Ensure everyone is comfortable and relaxed before you begin. • Provide high quality refreshments. • Be positive, open-minded and interested in what participants say throughout. • Never appear to judge – in word or in body language.
TOP 10 TIPS FOR GREAT FOCUS GROUPS
7. Be in charge of the virtual microphone.
TOP 10 TIPS FOR GREAT FOCUS GROUPS
8. Never ask leading questions.
TOP 10 TIPS FOR GREAT FOCUS GROUPS
9. Never assume you understand what participants mean
TOP 10 TIPS FOR GREAT FOCUS GROUPS
10. Leave them on a high
• Thank them for their time. • Praise the session and tell them how valuable it has been. • Tell them what will happen next. • Seek to engage them further by inviting them to join the mailing list or opt-in to take part in further research. Give them opportunity to do this immediately. • Offer to share the results of the research with them. • Wish them a safe journey home.
• Finally and most importantly, SMILE