comres/ellwood atfield internal communications survey · 2017-02-18 · comres/ellwood atfield...

ComRes/Ellwood Atfield Internal Communications Survey

Online fieldwork: 21st - 9th November 2016Prepared by ComRes

Q1. Which of the following best describes your current role? ................................................................................................................................................................................................................................................................................................................................................................. 1Base: All respondents

Q2. Which of the following best describes your current role in internal communications? ...................................................................................................................................................................................................................................................................................................................... 3Base: All respondents

Q3. How long have you worked in an internal communications role? ..................................................................................................................................................................................................................................................................................................................................................... 5Base: All respondents

Q4_SUM. Which of the following are the key aims for the internal communications function in your organisation? SUMMARY TABLE ............................................................................................................................................................................................................................................... 7Base: All respondents

Q4_SUM. Which of the following are the key aims for the internal communications function in your organisation? Net: Top rank summary ........................................................................................................................................................................................................................................ 8Base: All respondents

Q4_SUM. Which of the following are the key aims for the internal communications function in your organisation? Net: Top 3 rank summary .................................................................................................................................................................................................................................... 11Base: All respondents

Q4_1. Which of the following are the key aims for the internal communications function in your organisation? Disseminating information down through the organisation ........................................................................................................................................................................................ 14Base: All respondents

Q4_2. Which of the following are the key aims for the internal communications function in your organisation? Facilitating the understanding of business goals and strategic decisions ................................................................................................................................................................. 16Base: All respondents

Q4_3. Which of the following are the key aims for the internal communications function in your organisation? Providing a means for a dialogue with employees - a two-way conversation ........................................................................................................................................................... 18Base: All respondents

Q4_4. Which of the following are the key aims for the internal communications function in your organisation? Acting as a strategic advisor for different parts of the business on their internal communications ........................................................................................................................... 20Base: All respondents

Q4_5. Which of the following are the key aims for the internal communications function in your organisation? Acting as an agent of internal change ....................................................................................................................................................................................................................... 22Base: All respondents

Q4_6. Which of the following are the key aims for the internal communications function in your organisation? Building employee advocacy and trust in the reputation of the brand/organisation .................................................................................................................................................. 24Base: All respondents

Q4_7. Which of the following are the key aims for the internal communications function in your organisation? Building resilience in the workplace in the aftermath of the Brexit vote ..................................................................................................................................................................... 26Base: All respondents

Q4_8. Which of the following are the key aims for the internal communications function in your organisation? Helping to increase levels of employee engagement in the organisation .................................................................................................................................................................. 28Base: All respondents

Q4_9. Which of the following are the key aims for the internal communications function in your organisation? Other ......................................................................................................................................................................................................................................................................... 30Base: All respondents

Q5. Which of the following channels does your organisation currently use for communicating with its employees? ............................................................................................................................................................................................................................................................................. 32Base: All respondents

Q6_SUM. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? SUMMARY TABLE ............................................................................................................................................. 34Base: All respondents

Q6_1. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? E-newsletter .............................................................................................................................................................. 35Base: All respondents

Q6_2. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Printed newsletter or other collateral ........................................................................................................................ 37Base: All respondents

Q6_3. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Ad-hoc all-staff emails .............................................................................................................................................. 39Base: All respondents

Q6_4. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Internal social media ................................................................................................................................................. 41Base: All respondents

Q6_5. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? All-staff forums/events .............................................................................................................................................. 43Base: All respondents

Q6_6. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Noticeboards/ posters ............................................................................................................................................... 45



Base: All respondents

Q6_7. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Intranet ...................................................................................................................................................................... 47Base: All respondents

Q6_8. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? TV screens ................................................................................................................................................................ 49Base: All respondents

Q6_9. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Teleconference/video conference ............................................................................................................................. 51Base: All respondents

Q6_10. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount? Manager team briefings .......................................................................................................................................... 53Base: All respondents

Q7. In which of the following ways does your organisation use social media as a channel for internal communications? .................................................................................................................................................................................................................................................................... 55Base: All respondents

Q8_SUM. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... SUMMARY TABLE .............................................................................................................................................. 57Base: All respondents

Q8_1. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... We focus more on facilitating peer-to-peer communications mechanisms than on hierarchical communicationsdown through the business ..................................................................................................................................................................................................................................................................................................................................................................................................................... 58Base: All respondents

Q8_2. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... Internal communications tends to be paternalistic in style, focusing on providing employees with all the informationthey need ................................................................................................................................................................................................................................................................................................................................................................................................................................................ 60Base: All respondents

Q8_3. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... Creating inspiring and innovative internal communications is as much of a priority as inspiring and innovativeexternal communications ........................................................................................................................................................................................................................................................................................................................................................................................................................ 62Base: All respondents

Q8_4. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... Internal communications fully align with the content of external communications ..................................................... 64Base: All respondents

Q8_5. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... Internal communications have a primary focus of aligning people with the organisation's purpose and strategy ..... 66Base: All respondents

Q8_6. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... The effectiveness of internal communications is strongly affected by barriers such as organisational hierarchiesand bureaucracy ..................................................................................................................................................................................................................................................................................................................................................................................................................................... 68Base: All respondents

Q8_7. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation... We strike the right balance between frequency of communications and quality of messages .................................. 70Base: All respondents

Q9. How effective, if at all, do you feel internal communications is for helping to create brand advocates in your organisation? ......................................................................................................................................................................................................................................................... 72Base: All respondents

Q10. In your opinion, to what extent, if at all, do you feel that employees trust communications that come from the Board in your organisation? .............................................................................................................................................................................................................................. 74Base: All respondents

Q11_SUM. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? SUMMARY TABLE .................................................................................................................................................................................... 76Base: All respondents

Q11_1. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? A primary objective of my individual role is helping the organisation create brand advocates ........................................................................ 77Base: All respondents

Q11_2. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? My role in internal communications mainly focuses on creating and disseminating information ..................................................................... 79Base: All respondents

Q11_3. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? I have access to the training I need to be an effective internal communications professional ......................................................................... 81Base: All respondents

Q11_4. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? I have access to the tools and resources I need to develop high quality internal communications ................................................................. 83Base: All respondents

Q11_5. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? I have access to the budget needed to develop and implement an effective internal communications strategy ............................................. 85Base: All respondents



Q11_6. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? I feel my work in internal communications is valued by business leaders ....................................................................................................... 87Base: All respondents

Q11_7. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements? I feel empowered by business leaders to be innovative in internal communications ....................................................................................... 89Base: All respondents

Q14. How, if at all, does your organisation measure the success of internal communications? ............................................................................................................................................................................................................................................................................................................ 91Base: All respondents

Q15. And which, if any, of these do you feel your organisation should do more of in order to get the most value from measuring the success of internal communications? ..................................................................................................................................................................................... 93Base: All respondents

Q16. What industry sector does your organisation work in? .................................................................................................................................................................................................................................................................................................................................................................. 95Base: All respondents

Q17. How many people are employed by your organisation? ................................................................................................................................................................................................................................................................................................................................................................ 99Base: All respondents

Table 1/1

ComRes/Ellwood Atfield Internal Communications SurveyQ1. Which of the following best describes your current role?Base: All respondents

TITLE EXPERIENCE IN AN INTERNAL COMMS ROLE

TotalDirector of Internal

CommsDirector/Head of

CommsHead of Internal

CommsInternal Comms

ManagerInternal Comms

Assistant/Executive Other 0-5 years 5-10 years 10-15 years Over 15 yearsSignificance Level: 95% *a b *c *d *e *f *g *h *i *j

Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Internal communications is the primary focus of myrole 49 4 3 18 20 1 3 6 10 14 19

51% 44% 8% 95% 100% 100% 38% 32% 40% 58% 66%

Internal communications makes up a significantpart of my role 48 5 37 1 - - 5 13 15 10 10

49% 56% 93% 5% - - 63% 68% 60% 42% 34%

Columns Tested: a,b,c,d,e,f - g,h,i,j

Online fieldwork: 21st - 9th November 2016 Prepared by ComRes

Page 1

Table 1/2

ComRes/Ellwood Atfield Internal Communications SurveyQ1. Which of the following best describes your current role?Base: All respondents

ROLE

EFFECTIVENESS OF INTERNALCOMMS FOR CREATING BRAND

ADVOCATES MEASURING SUCCESS OF INTERNAL COMMS NUMBER OF EMPLOYEES

Total Primary focusMakes up a

significant part Effective Not effective

Those who dosomething tomeasure the

success of interalcomms

Those who useresearch tomeasure thesuccess of

internal commsThose who do

nothing 1-249 250-2,999 3,000-9,999 10,000+Significance Level: 95% a b c *d e f *g *h *i *j k

Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Internal communications is the primary focus ofmy role 49 49 - 30 16 46 45 3 6 11 14 18

51% 100% - 47% 55% 51% 51% 43% 32% 48% 64% 55%b

Internal communications makes up a significantpart of my role 48 - 48 34 13 44 43 4 13 12 8 15

49% - 100% 53% 45% 49% 49% 57% 68% 52% 36% 45%a

Columns Tested: a,b - c,d - e,f,g - h,i,j,k


Page 2

Table 2/1

ComRes/Ellwood Atfield Internal Communications SurveyQ2. Which of the following best describes your current role in internal communications?Base: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Director of Internal Communications 9 9 - - - - - - 1 2 69% 100% - - - - - - 4% 8% 21%

Director/ Head of Communications 40 - 40 - - - - 13 11 10 641% - 100% - - - - 68% 44% 42% 21%

Head of Internal Communications 19 - - 19 - - - - 5 5 920% - - 100% - - - - 20% 21% 31%

Internal Communications Manager 20 - - - 20 - - 4 6 6 421% - - - 100% - - 21% 24% 25% 14%

Internal Communications Assistant/ Executive 1 - - - - 1 - 1 - - -1% - - - - 100% - 5% - - -

Other 8 - - - - - 8 1 2 1 48% - - - - - 100% 5% 8% 4% 14%



Page 3

Table 2/2

ComRes/Ellwood Atfield Internal Communications SurveyQ2. Which of the following best describes your current role in internal communications?Base: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Director of Internal Communications 9 4 5 6 3 9 9 - - - 3 69% 8% 10% 9% 10% 10% 10% - - - 14% 18%

Director/ Head of Communications 40 3 37 28 11 36 35 4 11 11 9 941% 6% 77% 44% 38% 40% 40% 57% 58% 48% 41% 27%

a

Head of Internal Communications 19 18 1 14 5 16 16 3 1 7 5 620% 37% 2% 22% 17% 18% 18% 43% 5% 30% 23% 18%

b

Internal Communications Manager 20 20 - 10 9 20 20 - 2 4 4 1021% 41% - 16% 31% 22% 23% - 11% 17% 18% 30%

b

Internal Communications Assistant/ Executive 1 1 - - - 1 1 - 1 - - -1% 2% - - - 1% 1% - 5% - - -

Other 8 3 5 6 1 8 7 - 4 1 1 28% 6% 10% 9% 3% 9% 8% - 21% 4% 5% 6%



Page 4

Table 3/1

ComRes/Ellwood Atfield Internal Communications SurveyQ3. How long have you worked in an internal communications role?Base: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

0-3 years 10 - 6 - 2 1 1 10 - - -10% - 15% - 10% 100% 13% 53% - - -

3-5 years 9 - 7 - 2 - - 9 - - -9% - 18% - 10% - - 47% - - -

5-10 years 25 1 11 5 6 - 2 - 25 - -26% 11% 28% 26% 30% - 25% - 100% - -

10-15 years 24 2 10 5 6 - 1 - - 24 -25% 22% 25% 26% 30% - 13% - - 100% -

Over 15 years 29 6 6 9 4 - 4 - - - 2930% 67% 15% 47% 20% - 50% - - - 100%

NETS

Net: 0-5 years 19 - 13 - 4 1 1 19 - - -20% - 33% - 20% 100% 13% 100% - - -



Page 5

Table 3/2

ComRes/Ellwood Atfield Internal Communications SurveyQ3. How long have you worked in an internal communications role?Base: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

0-3 years 10 4 6 6 3 9 8 1 3 2 1 410% 8% 13% 9% 10% 10% 9% 14% 16% 9% 5% 12%

3-5 years 9 2 7 7 2 8 8 1 4 3 1 19% 4% 15% 11% 7% 9% 9% 14% 21% 13% 5% 3%

5-10 years 25 10 15 13 11 24 24 1 5 6 8 626% 20% 31% 20% 38% 27% 27% 14% 26% 26% 36% 18%

10-15 years 24 14 10 17 6 21 20 3 5 5 2 1225% 29% 21% 27% 21% 23% 23% 43% 26% 22% 9% 36%

Over 15 years 29 19 10 21 7 28 28 1 2 7 10 1030% 39% 21% 33% 24% 31% 32% 14% 11% 30% 45% 30%

NETS

Net: 0-5 years 19 6 13 13 5 17 16 2 7 5 2 520% 12% 27% 20% 17% 19% 18% 29% 37% 22% 9% 15%



Page 6

Table 4/1

ComRes/Ellwood Atfield Internal Communications SurveyQ4_SUM. Which of the following are the key aims for the internal communications function in your organisation?

SUMMARY TABLEBase: All respondents

Total 1 2 3 Net: Top 3 No top 3 ranking Mean

Facilitating the understanding of business goals and strategic decisions 97 32 17 11 60 37 1.65100% 33% 18% 11% 62% 38%

Acting as a strategic advisor for different parts of the business on theirinternal communications 97 21 21 17 59 38 1.93

100% 22% 22% 18% 61% 39%

Helping to increase levels of employee engagement in the organisation 97 13 19 19 51 46 2.12100% 13% 20% 20% 53% 47%

Building employee advocacy and trust in the reputation of the brand/organisation 97 11 13 16 40 57 2.13

100% 11% 13% 16% 41% 59%

Providing a means for a dialogue with employees - a two-wayconversation 97 7 10 15 32 65 2.25

100% 7% 10% 15% 33% 67%

Acting as an agent of internal change 97 6 10 9 25 72 2.12100% 6% 10% 9% 26% 74%

Disseminating information down through the organisation 97 6 6 8 20 77 2.10100% 6% 6% 8% 21% 79%

Building resilience in the workplace in the aftermath of the Brexit vote 97 - - 1 1 96 3.00100% - - 1% 1% 99%

Other 97 1 - - 1 96 1.00100% 1% - - 1% 99%


Page 7

Table 5/1


Net: Top rank summaryBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Facilitating the understanding of business goalsand strategic decisions 32 4 11 7 6 - 4 5 8 7 12

33% 44% 28% 37% 30% - 50% 26% 32% 29% 41%

Acting as a strategic advisor for different parts ofthe business on their internal communications 21 3 6 3 7 - 2 5 5 5 6

22% 33% 15% 16% 35% - 25% 26% 20% 21% 21%

Helping to increase levels of employeeengagement in the organisation 13 1 6 4 2 - - 2 6 3 2

13% 11% 15% 21% 10% - - 11% 24% 13% 7%

Building employee advocacy and trust in thereputation of the brand/organisation 11 - 5 3 2 - 1 1 3 4 3

11% - 13% 16% 10% - 13% 5% 12% 17% 10%

Providing a means for a dialogue with employees -a two-way conversation 7 - 6 - - - 1 2 - 3 2

7% - 15% - - - 13% 11% - 13% 7%

Disseminating information down through theorganisation 6 - 4 - 1 1 - 4 - 1 1

6% - 10% - 5% 100% - 21% - 4% 3%

Acting as an agent of internal change 6 - 2 2 2 - - - 3 1 26% - 5% 11% 10% - - - 12% 4% 7%

Building resilience in the workplace in the aftermathof the Brexit vote - - - - - - - - - - -

- - - - - - - - - - -

Other 1 1 - - - - - - - - 11% 11% - - - - - - - - 3%



Page 8

Table 5/2



ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Facilitating the understanding of business goalsand strategic decisions 32 19 13 20 11 30 30 2 5 6 8 13

33% 39% 27% 31% 38% 33% 34% 29% 26% 26% 36% 39%

Acting as a strategic advisor for different partsof the business on their internal communications 21 13 8 12 9 19 18 2 5 - 5 11

22% 27% 17% 19% 31% 21% 20% 29% 26% - 23% 33%

Helping to increase levels of employeeengagement in the organisation 13 6 7 10 3 12 12 1 - 6 5 2

13% 12% 15% 16% 10% 13% 14% 14% - 26% 23% 6%

Building employee advocacy and trust in thereputation of the brand/organisation 11 5 6 8 1 11 11 - 3 6 - 2

11% 10% 13% 13% 3% 12% 13% - 16% 26% - 6%

Providing a means for a dialogue withemployees - a two-way conversation 7 - 7 5 2 6 5 1 2 2 3 -

7% - 15% 8% 7% 7% 6% 14% 11% 9% 14% -a

Disseminating information down through theorganisation 6 2 4 3 2 5 5 1 4 1 - 1

6% 4% 8% 5% 7% 6% 6% 14% 21% 4% - 3%

Acting as an agent of internal change 6 4 2 5 1 6 6 - - 2 1 36% 8% 4% 8% 3% 7% 7% - - 9% 5% 9%

Building resilience in the workplace in theaftermath of the Brexit vote - - - - - - - - - - - -

- - - - - - - - - - - -



Page 9

Table 5/3



ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Other 1 - 1 1 - 1 1 - - - - 11% - 2% 2% - 1% 1% - - - - 3%



Page 10

Table 6/1


Net: Top 3 rank summaryBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Facilitating the understanding of business goalsand strategic decisions 60 5 26 14 11 - 4 14 12 14 20

62% 56% 65% 74% 55% - 50% 74% 48% 58% 69%

Acting as a strategic advisor for different parts ofthe business on their internal communications 59 8 17 14 15 - 5 7 16 19 17

61% 89% 43% 74% 75% - 63% 37% 64% 79% 59%

Helping to increase levels of employeeengagement in the organisation 51 2 18 10 13 1 7 12 13 10 16

53% 22% 45% 53% 65% 100% 88% 63% 52% 42% 55%

Building employee advocacy and trust in thereputation of the brand/organisation 40 5 23 7 4 - 1 6 9 14 11

41% 56% 58% 37% 20% - 13% 32% 36% 58% 38%

Providing a means for a dialogue with employees -a two-way conversation 32 2 17 5 6 - 2 6 10 8 8

33% 22% 43% 26% 30% - 25% 32% 40% 33% 28%

Acting as an agent of internal change 25 3 8 6 6 1 1 3 7 5 1026% 33% 20% 32% 30% 100% 13% 16% 28% 21% 34%

Disseminating information down through theorganisation 20 - 11 1 5 1 2 7 8 2 3

21% - 28% 5% 25% 100% 25% 37% 32% 8% 10%

Building resilience in the workplace in the aftermathof the Brexit vote 1 1 - - - - - - - - 1

1% 11% - - - - - - - - 3%

Other 1 1 - - - - - - - - 11% 11% - - - - - - - - 3%



Page 11

Table 6/2



ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Facilitating the understanding of business goalsand strategic decisions 60 33 27 41 18 53 53 7 13 14 14 19

62% 67% 56% 64% 62% 59% 60% 100% 68% 61% 64% 58%

Acting as a strategic advisor for different partsof the business on their internal communications 59 37 22 40 17 55 54 4 8 10 13 28

61% 76% 46% 63% 59% 61% 61% 57% 42% 43% 59% 85%b

Helping to increase levels of employeeengagement in the organisation 51 28 23 33 15 49 49 2 10 16 10 15

53% 57% 48% 52% 52% 54% 56% 29% 53% 70% 45% 45%

Building employee advocacy and trust in thereputation of the brand/organisation 40 13 27 30 8 38 37 2 7 12 6 15

41% 27% 56% 47% 28% 42% 42% 29% 37% 52% 27% 45%a

Providing a means for a dialogue withemployees - a two-way conversation 32 14 18 21 11 31 29 1 5 8 13 6

33% 29% 38% 33% 38% 34% 33% 14% 26% 35% 59% 18%

Acting as an agent of internal change 25 14 11 15 8 23 23 2 4 4 4 1326% 29% 23% 23% 28% 26% 26% 29% 21% 17% 18% 39%

Disseminating information down through theorganisation 20 7 13 8 10 17 17 3 8 5 5 2

21% 14% 27% 13% 34% 19% 19% 43% 42% 22% 23% 6%

Building resilience in the workplace in theaftermath of the Brexit vote 1 1 - 1 - 1 1 - - - 1 -

1% 2% - 2% - 1% 1% - - - 5% -



Page 12

Table 6/3



ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Other 1 - 1 1 - 1 1 - - - - 11% - 2% 2% - 1% 1% - - - - 3%



Page 13

Table 7/1

ComRes/Ellwood Atfield Internal Communications SurveyQ4_1. Which of the following are the key aims for the internal communications function in your organisation?

Disseminating information down through the organisationBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 6 - 4 - 1 1 - 4 - 1 16% - 10% - 5% 100% - 21% - 4% 3%

2 (2) 6 - 4 - 2 - - 1 4 - 16% - 10% - 10% - - 5% 16% - 3%

3 (3) 8 - 3 1 2 - 2 2 4 1 18% - 8% 5% 10% - 25% 11% 16% 4% 3%

NETS

Net: Top 3 20 - 11 1 5 1 2 7 8 2 321% - 28% 5% 25% 100% 25% 37% 32% 8% 10%

No top 3 ranking 77 9 29 18 15 - 6 12 17 22 2679% 100% 73% 95% 75% - 75% 63% 68% 92% 90%

Mean score 2.10 - 1.91 3.00 2.20 1.00 3.00 1.71 2.50 2.00 2.00Standard deviation .85 - .83 - .84 - - .95 .53 1.41 1.00Standard error .19 - .25 - .37 - - .36 .19 1.00 .58



Page 14

Table 7/2


Disseminating information down through the organisationBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 6 2 4 3 2 5 5 1 4 1 - 16% 4% 8% 5% 7% 6% 6% 14% 21% 4% - 3%

2 (2) 6 2 4 1 5 6 6 - 2 1 3 -6% 4% 8% 2% 17% 7% 7% - 11% 4% 14% -

3 (3) 8 3 5 4 3 6 6 2 2 3 2 18% 6% 10% 6% 10% 7% 7% 29% 11% 13% 9% 3%

NETS

Net: Top 3 20 7 13 8 10 17 17 3 8 5 5 221% 14% 27% 13% 34% 19% 19% 43% 42% 22% 23% 6%

No top 3 ranking 77 42 35 56 19 73 71 4 11 18 17 3179% 86% 73% 88% 66% 81% 81% 57% 58% 78% 77% 94%

Mean score 2.10 2.14 2.08 2.13 2.10 2.06 2.06 2.33 1.75 2.40 2.40 2.00Standard deviation .85 .90 .86 .99 .74 .83 .83 1.15 .89 .89 .55 1.41Standard error .19 .34 .24 .35 .23 .20 .20 .67 .31 .40 .24 1.00



Page 15

Table 8/1


Facilitating the understanding of business goals and strategic decisionsBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 32 4 11 7 6 - 4 5 8 7 1233% 44% 28% 37% 30% - 50% 26% 32% 29% 41%

2 (2) 17 1 9 5 2 - - 6 2 4 518% 11% 23% 26% 10% - - 32% 8% 17% 17%

3 (3) 11 - 6 2 3 - - 3 2 3 311% - 15% 11% 15% - - 16% 8% 13% 10%

NETS

Net: Top 3 60 5 26 14 11 - 4 14 12 14 2062% 56% 65% 74% 55% - 50% 74% 48% 58% 69%

No top 3 ranking 37 4 14 5 9 1 4 5 13 10 938% 44% 35% 26% 45% 100% 50% 26% 52% 42% 31%

Mean score 1.65 1.20 1.81 1.64 1.73 - 1.00 1.86 1.50 1.71 1.55Standard deviation .78 .45 .80 .74 .90 - - .77 .80 .83 .76Standard error .10 .20 .16 .20 .27 - - .21 .23 .22 .17



Page 16

Table 8/2


Facilitating the understanding of business goals and strategic decisionsBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 32 19 13 20 11 30 30 2 5 6 8 1333% 39% 27% 31% 38% 33% 34% 29% 26% 26% 36% 39%

2 (2) 17 9 8 13 4 12 12 5 5 5 5 218% 18% 17% 20% 14% 13% 14% 71% 26% 22% 23% 6%

3 (3) 11 5 6 8 3 11 11 - 3 3 1 411% 10% 13% 13% 10% 12% 13% - 16% 13% 5% 12%

NETS

Net: Top 3 60 33 27 41 18 53 53 7 13 14 14 1962% 67% 56% 64% 62% 59% 60% 100% 68% 61% 64% 58%

No top 3 ranking 37 16 21 23 11 37 35 - 6 9 8 1438% 33% 44% 36% 38% 41% 40% - 32% 39% 36% 42%

Mean score 1.65 1.58 1.74 1.71 1.56 1.64 1.64 1.71 1.85 1.79 1.50 1.53Standard deviation .78 .75 .81 .78 .78 .81 .81 .49 .80 .80 .65 .84Standard error .10 .13 .16 .12 .18 .11 .11 .18 .22 .21 .17 .19



Page 17

Table 9/1


Providing a means for a dialogue with employees - a two-way conversationBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 7 - 6 - - - 1 2 - 3 27% - 15% - - - 13% 11% - 13% 7%

2 (2) 10 - 3 3 3 - 1 2 6 2 -10% - 8% 16% 15% - 13% 11% 24% 8% -

3 (3) 15 2 8 2 3 - - 2 4 3 615% 22% 20% 11% 15% - - 11% 16% 13% 21%

NETS

Net: Top 3 32 2 17 5 6 - 2 6 10 8 833% 22% 43% 26% 30% - 25% 32% 40% 33% 28%

No top 3 ranking 65 7 23 14 14 1 6 13 15 16 2167% 78% 58% 74% 70% 100% 75% 68% 60% 67% 72%

Mean score 2.25 3.00 2.12 2.40 2.50 - 1.50 2.00 2.40 2.00 2.50Standard deviation .80 - .93 .55 .55 - .71 .89 .52 .93 .93Standard error .14 - .22 .24 .22 - .50 .37 .16 .33 .33



Page 18

Table 9/2


Providing a means for a dialogue with employees - a two-way conversationBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 7 - 7 5 2 6 5 1 2 2 3 -7% - 15% 8% 7% 7% 6% 14% 11% 9% 14% -

a

2 (2) 10 6 4 7 3 10 9 - 2 2 3 310% 12% 8% 11% 10% 11% 10% - 11% 9% 14% 9%

3 (3) 15 8 7 9 6 15 15 - 1 4 7 315% 16% 15% 14% 21% 17% 17% - 5% 17% 32% 9%

NETS

Net: Top 3 32 14 18 21 11 31 29 1 5 8 13 633% 29% 38% 33% 38% 34% 33% 14% 26% 35% 59% 18%

No top 3 ranking 65 35 30 43 18 59 59 6 14 15 9 2767% 71% 63% 67% 62% 66% 67% 86% 74% 65% 41% 82%

Mean score 2.25 2.57 2.00 2.19 2.36 2.29 2.34 1.00 1.80 2.25 2.31 2.50Standard deviation .80 .51 .91 .81 .81 .78 .77 - .84 .89 .85 .55Standard error .14 .14 .21 .18 .24 .14 .14 - .37 .31 .24 .22



Page 19

Table 10/1


Acting as a strategic advisor for different parts of the business on their internal communicationsBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 21 3 6 3 7 - 2 5 5 5 622% 33% 15% 16% 35% - 25% 26% 20% 21% 21%

2 (2) 21 4 7 5 3 - 2 2 5 7 722% 44% 18% 26% 15% - 25% 11% 20% 29% 24%

3 (3) 17 1 4 6 5 - 1 - 6 7 418% 11% 10% 32% 25% - 13% - 24% 29% 14%

NETS

Net: Top 3 59 8 17 14 15 - 5 7 16 19 1761% 89% 43% 74% 75% - 63% 37% 64% 79% 59%

No top 3 ranking 38 1 23 5 5 1 3 12 9 5 1239% 11% 58% 26% 25% 100% 38% 63% 36% 21% 41%

Mean score 1.93 1.75 1.88 2.21 1.87 - 1.80 1.29 2.06 2.11 1.88Standard deviation .81 .71 .78 .80 .92 - .84 .49 .85 .81 .78Standard error .11 .25 .19 .21 .24 - .37 .18 .21 .19 .19



Page 20

Table 10/2


Acting as a strategic advisor for different parts of the business on their internal communicationsBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 21 13 8 12 9 19 18 2 5 - 5 1122% 27% 17% 19% 31% 21% 20% 29% 26% - 23% 33%

2 (2) 21 12 9 16 5 20 20 1 2 5 4 1022% 24% 19% 25% 17% 22% 23% 14% 11% 22% 18% 30%

3 (3) 17 12 5 12 3 16 16 1 1 5 4 718% 24% 10% 19% 10% 18% 18% 14% 5% 22% 18% 21%

NETS

Net: Top 3 59 37 22 40 17 55 54 4 8 10 13 2861% 76% 46% 63% 59% 61% 61% 57% 42% 43% 59% 85%

b

No top 3 ranking 38 12 26 24 12 35 34 3 11 13 9 539% 24% 54% 38% 41% 39% 39% 43% 58% 57% 41% 15%

a




Page 21

Table 11/1


Acting as an agent of internal changeBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 6 - 2 2 2 - - - 3 1 26% - 5% 11% 10% - - - 12% 4% 7%

2 (2) 10 - 4 2 3 - 1 2 1 3 410% - 10% 11% 15% - 13% 11% 4% 13% 14%

3 (3) 9 3 2 2 1 1 - 1 3 1 49% 33% 5% 11% 5% 100% - 5% 12% 4% 14%

NETS

Net: Top 3 25 3 8 6 6 1 1 3 7 5 1026% 33% 20% 32% 30% 100% 13% 16% 28% 21% 34%

No top 3 ranking 72 6 32 13 14 - 7 16 18 19 1974% 67% 80% 68% 70% - 88% 84% 72% 79% 66%

Mean score 2.12 3.00 2.00 2.00 1.83 3.00 2.00 2.33 2.00 2.00 2.20Standard deviation .78 - .76 .89 .75 - - .58 1.00 .71 .79Standard error .16 - .27 .37 .31 - - .33 .38 .32 .25



Page 22

Table 11/2


Acting as an agent of internal changeBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 6 4 2 5 1 6 6 - - 2 1 36% 8% 4% 8% 3% 7% 7% - - 9% 5% 9%

2 (2) 10 6 4 7 2 9 9 1 1 1 3 510% 12% 8% 11% 7% 10% 10% 14% 5% 4% 14% 15%

3 (3) 9 4 5 3 5 8 8 1 3 1 - 59% 8% 10% 5% 17% 9% 9% 14% 16% 4% - 15%

NETS

Net: Top 3 25 14 11 15 8 23 23 2 4 4 4 1326% 29% 23% 23% 28% 26% 26% 29% 21% 17% 18% 39%

No top 3 ranking 72 35 37 49 21 67 65 5 15 19 18 2074% 71% 77% 77% 72% 74% 74% 71% 79% 83% 82% 61%




Page 23

Table 12/1


Building employee advocacy and trust in the reputation of the brand/organisationBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 11 - 5 3 2 - 1 1 3 4 311% - 13% 16% 10% - 13% 5% 12% 17% 10%

2 (2) 13 3 8 1 1 - - 1 3 4 513% 33% 20% 5% 5% - - 5% 12% 17% 17%

3 (3) 16 2 10 3 1 - - 4 3 6 316% 22% 25% 16% 5% - - 21% 12% 25% 10%

NETS

Net: Top 3 40 5 23 7 4 - 1 6 9 14 1141% 56% 58% 37% 20% - 13% 32% 36% 58% 38%

No top 3 ranking 57 4 17 12 16 1 7 13 16 10 1859% 44% 43% 63% 80% 100% 88% 68% 64% 42% 62%

Mean score 2.13 2.40 2.22 2.00 1.75 - 1.00 2.50 2.00 2.14 2.00Standard deviation .82 .55 .80 1.00 .96 - - .84 .87 .86 .77Standard error .13 .24 .17 .38 .48 - - .34 .29 .23 .23



Page 24

Table 12/2


Building employee advocacy and trust in the reputation of the brand/organisationBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 11 5 6 8 1 11 11 - 3 6 - 211% 10% 13% 13% 3% 12% 13% - 16% 26% - 6%

2 (2) 13 3 10 9 4 13 13 - 2 2 4 513% 6% 21% 14% 14% 14% 15% - 11% 9% 18% 15%

a

3 (3) 16 5 11 13 3 14 13 2 2 4 2 816% 10% 23% 20% 10% 16% 15% 29% 11% 17% 9% 24%

NETS

Net: Top 3 40 13 27 30 8 38 37 2 7 12 6 1541% 27% 56% 47% 28% 42% 42% 29% 37% 52% 27% 45%

a

No top 3 ranking 57 36 21 34 21 52 51 5 12 11 16 1859% 73% 44% 53% 72% 58% 58% 71% 63% 48% 73% 55%

b

Mean score 2.13 2.00 2.19 2.17 2.25 2.08 2.05 3.00 1.86 1.83 2.33 2.40Standard deviation .82 .91 .79 .83 .71 .82 .81 - .90 .94 .52 .74Standard error .13 .25 .15 .15 .25 .13 .13 - .34 .27 .21 .19



Page 25

Table 13/1


Building resilience in the workplace in the aftermath of the Brexit voteBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) - - - - - - - - - - -- - - - - - - - - - -

2 (2) - - - - - - - - - - -- - - - - - - - - - -

3 (3) 1 1 - - - - - - - - 11% 11% - - - - - - - - 3%

NETS

Net: Top 3 1 1 - - - - - - - - 11% 11% - - - - - - - - 3%

No top 3 ranking 96 8 40 19 20 1 8 19 25 24 2899% 89% 100% 100% 100% 100% 100% 100% 100% 100% 97%

Mean score 3.00 3.00 - - - - - - - - 3.00Standard deviation - - - - - - - - - - -Standard error - - - - - - - - - - -



Page 26

Table 13/2


Building resilience in the workplace in the aftermath of the Brexit voteBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) - - - - - - - - - - - -- - - - - - - - - - - -

2 (2) - - - - - - - - - - - -- - - - - - - - - - - -

3 (3) 1 1 - 1 - 1 1 - - - 1 -1% 2% - 2% - 1% 1% - - - 5% -

NETS

Net: Top 3 1 1 - 1 - 1 1 - - - 1 -1% 2% - 2% - 1% 1% - - - 5% -

No top 3 ranking 96 48 48 63 29 89 87 7 19 23 21 3399% 98% 100% 98% 100% 99% 99% 100% 100% 100% 95% 100%

Mean score 3.00 3.00 - 3.00 - 3.00 3.00 - - - 3.00 -Standard deviation - - - - - - - - - - - -Standard error - - - - - - - - - - - -



Page 27

Table 14/1


Helping to increase levels of employee engagement in the organisationBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 13 1 6 4 2 - - 2 6 3 213% 11% 15% 21% 10% - - 11% 24% 13% 7%

2 (2) 19 1 5 3 6 1 3 4 4 4 720% 11% 13% 16% 30% 100% 38% 21% 16% 17% 24%

3 (3) 19 - 7 3 5 - 4 6 3 3 720% - 18% 16% 25% - 50% 32% 12% 13% 24%

NETS

Net: Top 3 51 2 18 10 13 1 7 12 13 10 1653% 22% 45% 53% 65% 100% 88% 63% 52% 42% 55%

No top 3 ranking 46 7 22 9 7 - 1 7 12 14 1347% 78% 55% 47% 35% - 13% 37% 48% 58% 45%

Mean score 2.12 1.50 2.06 1.90 2.23 2.00 2.57 2.33 1.77 2.00 2.31Standard deviation .79 .71 .87 .88 .73 - .53 .78 .83 .82 .70Standard error .11 .50 .21 .28 .20 - .20 .22 .23 .26 .18



Page 28

Table 14/2


Helping to increase levels of employee engagement in the organisationBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 13 6 7 10 3 12 12 1 - 6 5 213% 12% 15% 16% 10% 13% 14% 14% - 26% 23% 6%

2 (2) 19 11 8 10 6 19 19 - 4 7 - 820% 22% 17% 16% 21% 21% 22% - 21% 30% - 24%

3 (3) 19 11 8 13 6 18 18 1 6 3 5 520% 22% 17% 20% 21% 20% 20% 14% 32% 13% 23% 15%

NETS

Net: Top 3 51 28 23 33 15 49 49 2 10 16 10 1553% 57% 48% 52% 52% 54% 56% 29% 53% 70% 45% 45%

No top 3 ranking 46 21 25 31 14 41 39 5 9 7 12 1847% 43% 52% 48% 48% 46% 44% 71% 47% 30% 55% 55%

Mean score 2.12 2.18 2.04 2.09 2.20 2.12 2.12 2.00 2.60 1.81 2.00 2.20Standard deviation .79 .77 .82 .84 .77 .78 .78 1.41 .52 .75 1.05 .68Standard error .11 .15 .17 .15 .20 .11 .11 1.00 .16 .19 .33 .17



Page 29

Table 15/1


OtherBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 1 1 - - - - - - - - 11% 11% - - - - - - - - 3%

2 (2) - - - - - - - - - - -- - - - - - - - - - -

3 (3) - - - - - - - - - - -- - - - - - - - - - -

NETS

Net: Top 3 1 1 - - - - - - - - 11% 11% - - - - - - - - 3%

No top 3 ranking 96 8 40 19 20 1 8 19 25 24 2899% 89% 100% 100% 100% 100% 100% 100% 100% 100% 97%

Mean score 1.00 1.00 - - - - - - - - 1.00Standard deviation - - - - - - - - - - -Standard error - - - - - - - - - - -



Page 30

Table 15/2


OtherBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1 (1) 1 - 1 1 - 1 1 - - - - 11% - 2% 2% - 1% 1% - - - - 3%

2 (2) - - - - - - - - - - - -- - - - - - - - - - - -

3 (3) - - - - - - - - - - - -- - - - - - - - - - - -

NETS

Net: Top 3 1 - 1 1 - 1 1 - - - - 11% - 2% 2% - 1% 1% - - - - 3%

No top 3 ranking 96 49 47 63 29 89 87 7 19 23 22 3299% 100% 98% 98% 100% 99% 99% 100% 100% 100% 100% 97%

Mean score 1.00 - 1.00 1.00 - 1.00 1.00 - - - - 1.00Standard deviation - - - - - - - - - - - -Standard error - - - - - - - - - - - -



Page 31

Table 16/1

ComRes/Ellwood Atfield Internal Communications SurveyQ5. Which of the following channels does your organisation currently use for communicating with its employees?Base: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Ad-hoc all-staff emails 83 7 33 18 17 1 7 12 24 21 2686% 78% 83% 95% 85% 100% 88% 63% 96% 88% 90%

Intranet 82 8 32 18 18 - 6 12 21 21 2885% 89% 80% 95% 90% - 75% 63% 84% 88% 97%

All-staff forums/events 79 9 32 14 17 1 6 16 19 20 2481% 100% 80% 74% 85% 100% 75% 84% 76% 83% 83%

Manager team briefings 74 6 34 13 16 - 5 14 20 17 2376% 67% 85% 68% 80% - 63% 74% 80% 71% 79%

E-newsletter 73 8 28 14 15 1 7 12 18 20 2375% 89% 70% 74% 75% 100% 88% 63% 72% 83% 79%

Noticeboards/ posters 66 6 27 10 18 1 4 11 17 19 1968% 67% 68% 53% 90% 100% 50% 58% 68% 79% 66%

Teleconference/video conference 61 8 24 14 11 - 4 7 13 16 2563% 89% 60% 74% 55% - 50% 37% 52% 67% 86%

Internal social media 54 7 20 11 11 - 5 7 12 16 1956% 78% 50% 58% 55% - 63% 37% 48% 67% 66%

TV screens 50 5 19 10 14 - 2 7 12 16 1552% 56% 48% 53% 70% - 25% 37% 48% 67% 52%

Printed newsletter or other collateral 35 3 16 2 10 - 4 5 8 10 1236% 33% 40% 11% 50% - 50% 26% 32% 42% 41%

None of the above - - - - - - - - - - -- - - - - - - - - - -



Page 32

Table 16/2

ComRes/Ellwood Atfield Internal Communications SurveyQ5. Which of the following channels does your organisation currently use for communicating with its employees?Base: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Ad-hoc all-staff emails 83 44 39 54 25 77 76 6 16 20 20 2786% 90% 81% 84% 86% 86% 86% 86% 84% 87% 91% 82%

Intranet 82 44 38 53 26 79 78 3 9 21 21 3185% 90% 79% 83% 90% 88% 89% 43% 47% 91% 95% 94%

All-staff forums/events 79 39 40 56 20 74 74 5 16 20 16 2781% 80% 83% 88% 69% 82% 84% 71% 84% 87% 73% 82%

Manager team briefings 74 36 38 50 22 70 70 4 11 19 18 2676% 73% 79% 78% 76% 78% 80% 57% 58% 83% 82% 79%

E-newsletter 73 37 36 46 23 69 68 4 10 18 14 3175% 76% 75% 72% 79% 77% 77% 57% 53% 78% 64% 94%

Noticeboards/ posters 66 36 30 42 22 63 62 3 9 18 17 2268% 73% 63% 66% 76% 70% 70% 43% 47% 78% 77% 67%

Teleconference/video conference 61 33 28 42 16 60 59 1 4 13 15 2963% 67% 58% 66% 55% 67% 67% 14% 21% 57% 68% 88%

Internal social media 54 29 25 43 10 53 51 1 6 13 11 2456% 59% 52% 67% 34% 59% 58% 14% 32% 57% 50% 73%

TV screens 50 29 21 37 12 48 47 2 3 10 12 2552% 59% 44% 58% 41% 53% 53% 29% 16% 43% 55% 76%

Printed newsletter or other collateral 35 18 17 22 11 34 34 1 2 9 13 1136% 37% 35% 34% 38% 38% 39% 14% 11% 39% 59% 33%

None of the above - - - - - - - - - - - -- - - - - - - - - - - -



Page 33

Table 17/1

ComRes/Ellwood Atfield Internal Communications SurveyQ6_SUM. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?


Total Use More Use the same Use less Don't know

Internal social media 97 65 19 1 12100% 67% 20% 1% 12%

Teleconference/video conference 97 53 32 4 8100% 55% 33% 4% 8%

Intranet 97 48 35 8 6100% 49% 36% 8% 6%

Manager team briefings 97 45 50 1 1100% 46% 52% 1% 1%

TV screens 97 44 30 9 14100% 45% 31% 9% 14%

All-staff forums/events 97 31 56 9 1100% 32% 58% 9% 1%

E-newsletter 97 18 56 17 6100% 19% 58% 18% 6%

Noticeboards/ posters 97 9 43 38 7100% 9% 44% 39% 7%

Ad-hoc all-staff emails 97 7 41 48 1100% 7% 42% 49% 1%

Printed newsletter or other collateral 97 4 24 56 13100% 4% 25% 58% 13%


Page 34

Table 18/1

ComRes/Ellwood Atfield Internal Communications SurveyQ6_1. Thinking about these channels, which do you think your organisation will use more in the future, which will be used less, and which will be used the same amount?

E-newsletterBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 18 2 7 5 3 - 1 2 5 3 819% 22% 18% 26% 15% - 13% 11% 20% 13% 28%

Use the same 56 5 26 7 12 1 5 15 15 13 1358% 56% 65% 37% 60% 100% 63% 79% 60% 54% 45%

Use less 17 1 4 6 5 - 1 1 4 7 518% 11% 10% 32% 25% - 13% 5% 16% 29% 17%

Don't know 6 1 3 1 - - 1 1 1 1 36% 11% 8% 5% - - 13% 5% 4% 4% 10%



Page 35

Table 18/2


E-newsletterBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 18 9 9 13 4 17 17 1 3 4 5 619% 18% 19% 20% 14% 19% 19% 14% 16% 17% 23% 18%

Use the same 56 24 32 36 18 53 51 3 9 15 11 2158% 49% 67% 56% 62% 59% 58% 43% 47% 65% 50% 64%

Use less 17 13 4 11 6 16 16 1 3 4 4 618% 27% 8% 17% 21% 18% 18% 14% 16% 17% 18% 18%

b

Don't know 6 3 3 4 1 4 4 2 4 - 2 -6% 6% 6% 6% 3% 4% 5% 29% 21% - 9% -



Page 36

Table 19/1


Printed newsletter or other collateralBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 4 - 3 1 - - - 2 - - 24% - 8% 5% - - - 11% - - 7%

Use the same 24 2 9 5 5 - 3 5 8 7 425% 22% 23% 26% 25% - 38% 26% 32% 29% 14%

Use less 56 7 20 10 15 1 3 10 14 13 1958% 78% 50% 53% 75% 100% 38% 53% 56% 54% 66%

Don't know 13 - 8 3 - - 2 2 3 4 413% - 20% 16% - - 25% 11% 12% 17% 14%



Page 37

Table 19/2


Printed newsletter or other collateralBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 4 1 3 2 2 4 4 - - 1 3 -4% 2% 6% 3% 7% 4% 5% - - 4% 14% -

Use the same 24 12 12 16 8 23 22 1 4 7 4 925% 24% 25% 25% 28% 26% 25% 14% 21% 30% 18% 27%

Use less 56 31 25 37 17 53 52 3 8 13 12 2358% 63% 52% 58% 59% 59% 59% 43% 42% 57% 55% 70%

Don't know 13 5 8 9 2 10 10 3 7 2 3 113% 10% 17% 14% 7% 11% 11% 43% 37% 9% 14% 3%



Page 38

Table 20/1


Ad-hoc all-staff emailsBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 7 - 2 3 2 - - 1 2 3 17% - 5% 16% 10% - - 5% 8% 13% 3%

Use the same 41 4 19 7 6 - 5 9 8 13 1142% 44% 48% 37% 30% - 63% 47% 32% 54% 38%

Use less 48 5 19 9 12 1 2 9 15 8 1649% 56% 48% 47% 60% 100% 25% 47% 60% 33% 55%

Don't know 1 - - - - - 1 - - - 11% - - - - - 13% - - - 3%



Page 39

Table 20/2


Ad-hoc all-staff emailsBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 7 4 3 5 2 6 6 1 2 1 - 47% 8% 6% 8% 7% 7% 7% 14% 11% 4% - 12%

Use the same 41 19 22 30 10 38 36 3 10 8 10 1342% 39% 46% 47% 34% 42% 41% 43% 53% 35% 45% 39%

Use less 48 25 23 29 17 45 45 3 6 14 12 1649% 51% 48% 45% 59% 50% 51% 43% 32% 61% 55% 48%

Don't know 1 1 - - - 1 1 - 1 - - -1% 2% - - - 1% 1% - 5% - - -



Page 40

Table 21/1


Internal social mediaBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 65 8 27 10 14 1 5 14 16 19 1667% 89% 68% 53% 70% 100% 63% 74% 64% 79% 55%

Use the same 19 1 5 6 5 - 2 2 5 2 1020% 11% 13% 32% 25% - 25% 11% 20% 8% 34%

Use less 1 - - - 1 - - - - - 11% - - - 5% - - - - - 3%

Don't know 12 - 8 3 - - 1 3 4 3 212% - 20% 16% - - 13% 16% 16% 13% 7%



Page 41

Table 21/2


Internal social mediaBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 65 32 33 45 19 62 60 3 11 15 15 2467% 65% 69% 70% 66% 69% 68% 43% 58% 65% 68% 73%

Use the same 19 12 7 13 5 18 18 1 1 6 4 820% 24% 15% 20% 17% 20% 20% 14% 5% 26% 18% 24%

Use less 1 1 - - 1 1 1 - - - - 11% 2% - - 3% 1% 1% - - - - 3%

Don't know 12 4 8 6 4 9 9 3 7 2 3 -12% 8% 17% 9% 14% 10% 10% 43% 37% 9% 14% -



Page 42

Table 22/1


All-staff forums/eventsBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 31 4 12 8 5 1 1 5 5 12 932% 44% 30% 42% 25% 100% 13% 26% 20% 50% 31%

Use the same 56 5 24 10 13 - 4 12 16 11 1758% 56% 60% 53% 65% - 50% 63% 64% 46% 59%

Use less 9 - 4 1 2 - 2 2 4 1 29% - 10% 5% 10% - 25% 11% 16% 4% 7%

Don't know 1 - - - - - 1 - - - 11% - - - - - 13% - - - 3%



Page 43

Table 22/2


All-staff forums/eventsBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 31 15 16 21 8 27 27 4 6 6 5 1432% 31% 33% 33% 28% 30% 31% 57% 32% 26% 23% 42%

Use the same 56 29 27 37 18 53 52 3 9 14 16 1758% 59% 56% 58% 62% 59% 59% 43% 47% 61% 73% 52%

Use less 9 4 5 6 3 9 8 - 3 3 1 29% 8% 10% 9% 10% 10% 9% - 16% 13% 5% 6%

Don't know 1 1 - - - 1 1 - 1 - - -1% 2% - - - 1% 1% - 5% - - -



Page 44

Table 23/1


Noticeboards/ postersBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 9 3 4 - 1 1 - 3 3 2 19% 33% 10% - 5% 100% - 16% 12% 8% 3%

Use the same 43 3 19 10 8 - 3 6 13 9 1544% 33% 48% 53% 40% - 38% 32% 52% 38% 52%

Use less 38 3 12 8 11 - 4 7 8 12 1139% 33% 30% 42% 55% - 50% 37% 32% 50% 38%

Don't know 7 - 5 1 - - 1 3 1 1 27% - 13% 5% - - 13% 16% 4% 4% 7%



Page 45

Table 23/2


Noticeboards/ postersBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 9 3 6 4 4 9 9 - 4 1 1 39% 6% 13% 6% 14% 10% 10% - 21% 4% 5% 9%

Use the same 43 20 23 29 14 39 37 4 6 11 12 1444% 41% 48% 45% 48% 43% 42% 57% 32% 48% 55% 42%

Use less 38 24 14 27 10 37 37 1 6 8 8 1639% 49% 29% 42% 34% 41% 42% 14% 32% 35% 36% 48%

b

Don't know 7 2 5 4 1 5 5 2 3 3 1 -7% 4% 10% 6% 3% 6% 6% 29% 16% 13% 5% -



Page 46

Table 24/1


IntranetBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 48 2 18 11 12 1 4 9 14 12 1349% 22% 45% 58% 60% 100% 50% 47% 56% 50% 45%

Use the same 35 4 15 6 7 - 3 8 7 7 1336% 44% 38% 32% 35% - 38% 42% 28% 29% 45%

Use less 8 3 3 1 1 - - - 3 3 28% 33% 8% 5% 5% - - - 12% 13% 7%

Don't know 6 - 4 1 - - 1 2 1 2 16% - 10% 5% - - 13% 11% 4% 8% 3%



Page 47

Table 24/2


IntranetBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 48 26 22 31 14 46 46 2 7 13 13 1549% 53% 46% 48% 48% 51% 52% 29% 37% 57% 59% 45%

Use the same 35 18 17 23 12 34 32 1 5 9 8 1336% 37% 35% 36% 41% 38% 36% 14% 26% 39% 36% 39%

Use less 8 3 5 6 2 7 7 1 1 1 1 58% 6% 10% 9% 7% 8% 8% 14% 5% 4% 5% 15%

Don't know 6 2 4 4 1 3 3 3 6 - - -6% 4% 8% 6% 3% 3% 3% 43% 32% - - -



Page 48

Table 25/1


TV screensBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 44 4 16 10 11 - 3 8 9 13 1445% 44% 40% 53% 55% - 38% 42% 36% 54% 48%

Use the same 30 3 14 6 5 - 2 4 14 5 731% 33% 35% 32% 25% - 25% 21% 56% 21% 24%

Use less 9 2 2 2 3 - - 2 - 3 49% 22% 5% 11% 15% - - 11% - 13% 14%

Don't know 14 - 8 1 1 1 3 5 2 3 414% - 20% 5% 5% 100% 38% 26% 8% 13% 14%



Page 49

Table 25/2


TV screensBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 44 24 20 29 14 41 40 3 6 11 12 1545% 49% 42% 45% 48% 46% 45% 43% 32% 48% 55% 45%

Use the same 30 13 17 22 7 28 27 2 4 8 5 1331% 27% 35% 34% 24% 31% 31% 29% 21% 35% 23% 39%

Use less 9 6 3 7 2 9 9 - 1 1 2 59% 12% 6% 11% 7% 10% 10% - 5% 4% 9% 15%

Don't know 14 6 8 6 6 12 12 2 8 3 3 -14% 12% 17% 9% 21% 13% 14% 29% 42% 13% 14% -



Page 50

Table 26/1


Teleconference/video conferenceBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 53 5 24 11 10 1 2 8 17 13 1555% 56% 60% 58% 50% 100% 25% 42% 68% 54% 52%

Use the same 32 4 11 7 5 - 5 7 7 6 1233% 44% 28% 37% 25% - 63% 37% 28% 25% 41%

Use less 4 - 1 - 3 - - 1 - 2 14% - 3% - 15% - - 5% - 8% 3%

Don't know 8 - 4 1 2 - 1 3 1 3 18% - 10% 5% 10% - 13% 16% 4% 13% 3%



Page 51

Table 26/2


Teleconference/video conferenceBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 53 26 27 35 15 49 47 4 9 9 12 2355% 53% 56% 55% 52% 54% 53% 57% 47% 39% 55% 70%

Use the same 32 16 16 22 10 31 31 1 5 10 9 833% 33% 33% 34% 34% 34% 35% 14% 26% 43% 41% 24%

Use less 4 3 1 3 1 4 4 - - 2 - 24% 6% 2% 5% 3% 4% 5% - - 9% - 6%

Don't know 8 4 4 4 3 6 6 2 5 2 1 -8% 8% 8% 6% 10% 7% 7% 29% 26% 9% 5% -



Page 52

Table 27/1


Manager team briefingsBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 45 5 20 12 7 1 - 10 7 12 1646% 56% 50% 63% 35% 100% - 53% 28% 50% 55%

Use the same 50 4 20 7 13 - 6 8 18 12 1252% 44% 50% 37% 65% - 75% 42% 72% 50% 41%

Use less 1 - - - - - 1 1 - - -1% - - - - - 13% 5% - - -

Don't know 1 - - - - - 1 - - - 11% - - - - - 13% - - - 3%



Page 53

Table 27/2


Manager team briefingsBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Use More 45 23 22 31 12 42 41 3 8 12 12 1346% 47% 46% 48% 41% 47% 47% 43% 42% 52% 55% 39%

Use the same 50 25 25 32 17 46 46 4 9 11 10 2052% 51% 52% 50% 59% 51% 52% 57% 47% 48% 45% 61%

Use less 1 - 1 1 - 1 - - 1 - - -1% - 2% 2% - 1% - - 5% - - -

Don't know 1 1 - - - 1 1 - 1 - - -1% 2% - - - 1% 1% - 5% - - -



Page 54

Table 28/1

ComRes/Ellwood Atfield Internal Communications SurveyQ7. In which of the following ways does your organisation use social media as a channel for internal communications?Base: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

To get employees talking to each other and reducesilos 51 6 19 11 11 - 4 6 12 15 18

53% 67% 48% 58% 55% - 50% 32% 48% 63% 62%

To engage employees in conversation with theorganisation 46 6 16 10 9 - 5 5 11 12 18

47% 67% 40% 53% 45% - 63% 26% 44% 50% 62%

To gather employee opinion / crowdsourcing 33 7 12 5 5 - 4 4 7 8 1434% 78% 30% 26% 25% - 50% 21% 28% 33% 48%

To build brand advocacy among employees 33 2 15 5 7 - 4 5 9 11 834% 22% 38% 26% 35% - 50% 26% 36% 46% 28%

To help communicate key internal messages toemployees 29 2 16 5 3 - 3 5 6 8 10

30% 22% 40% 26% 15% - 38% 26% 24% 33% 34%

To share external communications with ouremployees 27 2 14 4 3 - 4 6 5 8 8

28% 22% 35% 21% 15% - 50% 32% 20% 33% 28%

We don't use social media at all to communicateinternally 29 2 13 6 5 1 2 9 10 4 6

30% 22% 33% 32% 25% 100% 25% 47% 40% 17% 21%

Don't know - - - - - - - - - - -- - - - - - - - - - -



Page 55

Table 28/2

ComRes/Ellwood Atfield Internal Communications SurveyQ7. In which of the following ways does your organisation use social media as a channel for internal communications?Base: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

To get employees talking to each other andreduce silos 51 28 23 39 11 49 48 2 5 15 11 20

53% 57% 48% 61% 38% 54% 55% 29% 26% 65% 50% 61%

To engage employees in conversation with theorganisation 46 25 21 37 8 45 45 1 6 12 10 18

47% 51% 44% 58% 28% 50% 51% 14% 32% 52% 45% 55%

To gather employee opinion / crowdsourcing 33 15 18 28 4 33 33 - 4 10 8 1134% 31% 38% 44% 14% 37% 38% - 21% 43% 36% 33%

To build brand advocacy among employees 33 15 18 28 4 32 31 1 7 8 4 1434% 31% 38% 44% 14% 36% 35% 14% 37% 35% 18% 42%

To help communicate key internal messages toemployees 29 11 18 27 1 29 28 - 5 7 3 14

30% 22% 38% 42% 3% 32% 32% - 26% 30% 14% 42%

To share external communications with ouremployees 27 8 19 27 - 25 24 2 10 4 1 12

28% 16% 40% 42% - 28% 27% 29% 53% 17% 5% 36%a

We don't use social media at all tocommunicate internally 29 13 16 10 17 26 26 3 7 6 9 7

30% 27% 33% 16% 59% 29% 30% 43% 37% 26% 41% 21%

Don't know - - - - - - - - - - - -- - - - - - - - - - - -



Page 56

Table 29/1

ComRes/Ellwood Atfield Internal Communications SurveyQ8_SUM. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...


Total Strongly agree Tend to agreeNeither agree nor

disagree Tend to disagree Strongly disagree Don't know Net: Agree Net: Disagree Mean

Internal communications have a primary focus of aligning peoplewith the organisation's purpose and strategy 97 44 39 8 5 1 - 83 6 4.24

100% 45% 40% 8% 5% 1% - 86% 6%

Creating inspiring and innovative internal communications is asmuch of a priority as inspiring and innovative externalcommunications 97 42 27 5 17 6 - 69 23 3.85

100% 43% 28% 5% 18% 6% - 71% 24%

Internal communications fully align with the content of externalcommunications 97 20 44 10 18 3 2 64 21 3.63

100% 21% 45% 10% 19% 3% 2% 66% 22%

The effectiveness of internal communications is strongly affected bybarriers such as organisational hierarchies and bureaucracy 97 31 31 10 20 5 - 62 25 3.65

100% 32% 32% 10% 21% 5% - 64% 26%

We strike the right balance between frequency of communicationsand quality of messages 97 14 38 19 20 6 - 52 26 3.35

100% 14% 39% 20% 21% 6% - 54% 27%

Internal communications tends to be paternalistic in style, focusingon providing employees with all the information they need 97 6 43 10 26 10 2 49 36 3.09

100% 6% 44% 10% 27% 10% 2% 51% 37%

We focus more on facilitating peer-to-peer communicationsmechanisms than on hierarchical communications down through thebusiness 97 5 23 20 40 9 - 28 49 2.74

100% 5% 24% 21% 41% 9% - 29% 51%


Page 57

Table 30/1

ComRes/Ellwood Atfield Internal Communications SurveyQ8_1. To what extent do you agree or disagree with each of the following statements about internal communications in your organisation currently? In my organisation...

We focus more on facilitating peer-to-peer communications mechanisms than on hierarchical communications down through the businessBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 5 1 1 2 - - 1 1 - - 45% 11% 3% 11% - - 13% 5% - - 14%

Tend to agree (4) 23 1 14 3 3 - 2 6 7 5 524% 11% 35% 16% 15% - 25% 32% 28% 21% 17%

Neither agree nor disagree (3) 20 - 7 4 5 1 3 3 6 3 821% - 18% 21% 25% 100% 38% 16% 24% 13% 28%

Tend to disagree (2) 40 5 16 7 10 - 2 8 10 12 1041% 56% 40% 37% 50% - 25% 42% 40% 50% 34%

Strongly disagree (1) 9 2 2 3 2 - - 1 2 4 29% 22% 5% 16% 10% - - 5% 8% 17% 7%

Don't know - - - - - - - - - - -- - - - - - - - - - -

NETS

Net: Agree 28 2 15 5 3 - 3 7 7 5 929% 22% 38% 26% 15% - 38% 37% 28% 21% 31%

Net: Disagree 49 7 18 10 12 - 2 9 12 16 1251% 78% 45% 53% 60% - 25% 47% 48% 67% 41%

Mean score 2.74 2.33 2.90 2.68 2.45 3.00 3.25 2.89 2.72 2.38 2.97Standard deviation 1.08 1.32 1.03 1.25 .89 - 1.04 1.10 .98 1.01 1.18Standard error .11 .44 .16 .29 .20 - .37 .25 .20 .21 .22



Page 58

Table 30/2


We focus more on facilitating peer-to-peer communications mechanisms than on hierarchical communications down through the businessBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 5 2 3 5 - 5 5 - - 2 1 25% 4% 6% 8% - 6% 6% - - 9% 5% 6%

Tend to agree (4) 23 6 17 20 2 21 20 2 9 6 2 624% 12% 35% 31% 7% 23% 23% 29% 47% 26% 9% 18%

a

Neither agree nor disagree (3) 20 12 8 13 5 19 19 1 5 5 3 721% 24% 17% 20% 17% 21% 22% 14% 26% 22% 14% 21%

Tend to disagree (2) 40 22 18 24 15 38 38 2 5 8 13 1441% 45% 38% 38% 52% 42% 43% 29% 26% 35% 59% 42%

Strongly disagree (1) 9 7 2 2 7 7 6 2 - 2 3 49% 14% 4% 3% 24% 8% 7% 29% - 9% 14% 12%

Don't know - - - - - - - - - - - -- - - - - - - - - - - -

NETS

Net: Agree 28 8 20 25 2 26 25 2 9 8 3 829% 16% 42% 39% 7% 29% 28% 29% 47% 35% 14% 24%

a

Net: Disagree 49 29 20 26 22 45 44 4 5 10 16 1851% 59% 42% 41% 76% 50% 50% 57% 26% 43% 73% 55%

Mean score 2.74 2.47 3.02 3.03 2.07 2.77 2.77 2.43 3.21 2.91 2.32 2.64a

Standard deviation 1.08 1.02 1.08 1.07 .84 1.07 1.06 1.27 .85 1.16 .99 1.11Standard error .11 .15 .16 .13 .16 .11 .11 .48 .20 .24 .21 .19



Page 59

Table 31/1


Internal communications tends to be paternalistic in style, focusing on providing employees with all the information they needBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 6 3 1 2 - - - 1 1 2 26% 33% 3% 11% - - - 5% 4% 8% 7%

Tend to agree (4) 43 2 16 10 11 - 4 7 10 13 1344% 22% 40% 53% 55% - 50% 37% 40% 54% 45%

Neither agree nor disagree (3) 10 1 3 3 2 1 - 2 3 3 210% 11% 8% 16% 10% 100% - 11% 12% 13% 7%

Tend to disagree (2) 26 1 15 2 4 - 4 6 10 3 727% 11% 38% 11% 20% - 50% 32% 40% 13% 24%

Strongly disagree (1) 10 2 4 2 2 - - 2 1 2 510% 22% 10% 11% 10% - - 11% 4% 8% 17%

Don't know 2 - 1 - 1 - - 1 - 1 -2% - 3% - 5% - - 5% - 4% -

NETS

Net: Agree 49 5 17 12 11 - 4 8 11 15 1551% 56% 43% 63% 55% - 50% 42% 44% 63% 52%

Net: Disagree 36 3 19 4 6 - 4 8 11 5 1237% 33% 48% 21% 30% - 50% 42% 44% 21% 41%

Mean score 3.09 3.33 2.87 3.42 3.16 3.00 3.00 2.94 3.00 3.43 3.00Standard deviation 1.19 1.66 1.15 1.17 1.12 - 1.07 1.21 1.08 1.12 1.31Standard error .12 .55 .18 .27 .26 - .38 .29 .22 .23 .24



Page 60

Table 31/2


Internal communications tends to be paternalistic in style, focusing on providing employees with all the information they needBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 6 2 4 5 1 6 6 - - 1 1 46% 4% 8% 8% 3% 7% 7% - - 4% 5% 12%

Tend to agree (4) 43 25 18 25 18 40 38 3 8 12 7 1644% 51% 38% 39% 62% 44% 43% 43% 42% 52% 32% 48%


Tend to disagree (2) 26 8 18 21 3 25 25 1 6 9 5 627% 16% 38% 33% 10% 28% 28% 14% 32% 39% 23% 18%

a

Strongly disagree (1) 10 6 4 7 3 9 9 1 2 - 5 310% 12% 8% 11% 10% 10% 10% 14% 11% - 23% 9%

Don't know 2 2 - 2 - 2 2 - - - 1 12% 4% - 3% - 2% 2% - - - 5% 3%

NETS

Net: Agree 49 27 22 30 19 46 44 3 8 13 8 2051% 55% 46% 47% 66% 51% 50% 43% 42% 57% 36% 61%

Net: Disagree 36 14 22 28 6 34 34 2 8 9 10 937% 29% 46% 44% 21% 38% 39% 29% 42% 39% 45% 27%

Mean score 3.09 3.19 3.00 3.00 3.38 3.10 3.08 3.00 2.89 3.22 2.71 3.38Standard deviation 1.19 1.17 1.20 1.24 1.08 1.19 1.20 1.15 1.10 1.04 1.31 1.21Standard error .12 .17 .17 .16 .20 .13 .13 .44 .25 .22 .29 .21



Page 61

Table 32/1


Creating inspiring and innovative internal communications is as much of a priority as inspiring and innovative external communicationsBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 42 6 15 12 5 1 3 9 7 11 1543% 67% 38% 63% 25% 100% 38% 47% 28% 46% 52%

Tend to agree (4) 27 1 16 - 7 - 3 7 7 4 928% 11% 40% - 35% - 38% 37% 28% 17% 31%

Neither agree nor disagree (3) 5 1 1 1 1 - 1 1 2 - 25% 11% 3% 5% 5% - 13% 5% 8% - 7%

Tend to disagree (2) 17 1 8 4 4 - - 1 5 9 218% 11% 20% 21% 20% - - 5% 20% 38% 7%

Strongly disagree (1) 6 - - 2 3 - 1 1 4 - 16% - - 11% 15% - 13% 5% 16% - 3%

Don't know - - - - - - - - - - -- - - - - - - - - - -

NETS

Net: Agree 69 7 31 12 12 1 6 16 14 15 2471% 78% 78% 63% 60% 100% 75% 84% 56% 63% 83%

Net: Disagree 23 1 8 6 7 - 1 2 9 9 324% 11% 20% 32% 35% - 13% 11% 36% 38% 10%




Page 62

Table 32/2


Creating inspiring and innovative internal communications is as much of a priority as inspiring and innovative external communicationsBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 42 24 18 34 5 39 38 3 9 9 9 1543% 49% 38% 53% 17% 43% 43% 43% 47% 39% 41% 45%

Tend to agree (4) 27 9 18 19 7 25 25 2 5 5 7 1028% 18% 38% 30% 24% 28% 28% 29% 26% 22% 32% 30%

a

Neither agree nor disagree (3) 5 2 3 2 3 5 5 - - 1 2 25% 4% 6% 3% 10% 6% 6% - - 4% 9% 6%

Tend to disagree (2) 17 9 8 7 10 16 15 1 4 6 2 518% 18% 17% 11% 34% 18% 17% 14% 21% 26% 9% 15%

Strongly disagree (1) 6 5 1 2 4 5 5 1 1 2 2 16% 10% 2% 3% 14% 6% 6% 14% 5% 9% 9% 3%

Don't know - - - - - - - - - - - -- - - - - - - - - - - -

NETS

Net: Agree 69 33 36 53 12 64 63 5 14 14 16 2571% 67% 75% 83% 41% 71% 72% 71% 74% 61% 73% 76%

Net: Disagree 23 14 9 9 14 21 20 2 5 8 4 624% 29% 19% 14% 48% 23% 23% 29% 26% 35% 18% 18%




Page 63

Table 33/1


Internal communications fully align with the content of external communicationsBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 20 2 11 4 1 - 2 2 5 5 821% 22% 28% 21% 5% - 25% 11% 20% 21% 28%

Tend to agree (4) 44 4 19 9 9 - 3 11 9 12 1245% 44% 48% 47% 45% - 38% 58% 36% 50% 41%

Neither agree nor disagree (3) 10 1 4 1 2 1 1 2 3 3 210% 11% 10% 5% 10% 100% 13% 11% 12% 13% 7%

Tend to disagree (2) 18 2 4 4 6 - 2 2 6 4 619% 22% 10% 21% 30% - 25% 11% 24% 17% 21%

Strongly disagree (1) 3 - - 1 2 - - 1 1 - 13% - - 5% 10% - - 5% 4% - 3%

Don't know 2 - 2 - - - - 1 1 - -2% - 5% - - - - 5% 4% - -

NETS

Net: Agree 64 6 30 13 10 - 5 13 14 17 2066% 67% 75% 68% 50% - 63% 68% 56% 71% 69%

Net: Disagree 21 2 4 5 8 - 2 3 7 4 722% 22% 10% 26% 40% - 25% 16% 28% 17% 24%

Mean score 3.63 3.67 3.97 3.58 3.05 3.00 3.63 3.61 3.46 3.75 3.69Standard deviation 1.11 1.12 .91 1.22 1.19 - 1.19 1.04 1.22 .99 1.20Standard error .11 .37 .15 .28 .27 - .42 .24 .25 .20 .22



Page 64

Table 33/2


Internal communications fully align with the content of external communicationsBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 20 8 12 17 2 20 20 - 3 6 5 621% 16% 25% 27% 7% 22% 23% - 16% 26% 23% 18%

Tend to agree (4) 44 23 21 31 13 41 39 3 12 9 9 1445% 47% 44% 48% 45% 46% 44% 43% 63% 39% 41% 42%

Neither agree nor disagree (3) 10 5 5 7 2 9 9 1 2 - 3 510% 10% 10% 11% 7% 10% 10% 14% 11% - 14% 15%

Tend to disagree (2) 18 10 8 8 9 16 16 2 2 5 4 719% 20% 17% 13% 31% 18% 18% 29% 11% 22% 18% 21%

Strongly disagree (1) 3 3 - - 3 2 2 1 - 1 1 13% 6% - - 10% 2% 2% 14% - 4% 5% 3%

Don't know 2 - 2 1 - 2 2 - - 2 - -2% - 4% 2% - 2% 2% - - 9% - -

NETS

Net: Agree 64 31 33 48 15 61 59 3 15 15 14 2066% 63% 69% 75% 52% 68% 67% 43% 79% 65% 64% 61%

Net: Disagree 21 13 8 8 12 18 18 3 2 6 5 822% 27% 17% 13% 41% 20% 20% 43% 11% 26% 23% 24%

Mean score 3.63 3.47 3.80 3.90 3.07 3.69 3.69 2.86 3.84 3.67 3.59 3.52Standard deviation 1.11 1.17 1.02 .95 1.22 1.09 1.10 1.21 .83 1.28 1.18 1.12Standard error .11 .17 .15 .12 .23 .12 .12 .46 .19 .28 .25 .20



Page 65

Table 34/1


Internal communications have a primary focus of aligning people with the organisation's purpose and strategyBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 44 6 16 10 8 1 3 8 9 14 1345% 67% 40% 53% 40% 100% 38% 42% 36% 58% 45%

Tend to agree (4) 39 2 19 8 8 - 2 6 11 8 1440% 22% 48% 42% 40% - 25% 32% 44% 33% 48%

Neither agree nor disagree (3) 8 1 3 - 2 - 2 3 3 1 18% 11% 8% - 10% - 25% 16% 12% 4% 3%

Tend to disagree (2) 5 - 2 1 1 - 1 1 2 1 15% - 5% 5% 5% - 13% 5% 8% 4% 3%

Strongly disagree (1) 1 - - - 1 - - 1 - - -1% - - - 5% - - 5% - - -

Don't know - - - - - - - - - - -- - - - - - - - - - -

NETS

Net: Agree 83 8 35 18 16 1 5 14 20 22 2786% 89% 88% 95% 80% 100% 63% 74% 80% 92% 93%

Net: Disagree 6 - 2 1 2 - 1 2 2 1 16% - 5% 5% 10% - 13% 11% 8% 4% 3%

Mean score 4.24 4.56 4.23 4.42 4.05 5.00 3.88 4.00 4.08 4.46 4.34Standard deviation .89 .73 .80 .77 1.10 - 1.13 1.15 .91 .78 .72Standard error .09 .24 .13 .18 .25 - .40 .26 .18 .16 .13



Page 66

Table 34/2


Internal communications have a primary focus of aligning people with the organisation's purpose and strategyBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 44 24 20 34 7 42 41 2 7 8 10 1945% 49% 42% 53% 24% 47% 47% 29% 37% 35% 45% 58%

Tend to agree (4) 39 20 19 22 16 36 35 3 9 13 8 940% 41% 40% 34% 55% 40% 40% 43% 47% 57% 36% 27%


Tend to disagree (2) 5 2 3 4 1 4 4 1 1 - 2 25% 4% 6% 6% 3% 4% 5% 14% 5% - 9% 6%

Strongly disagree (1) 1 1 - - 1 1 1 - - - - 11% 2% - - 3% 1% 1% - - - - 3%

Don't know - - - - - - - - - - - -- - - - - - - - - - - -

NETS

Net: Agree 83 44 39 56 23 78 76 5 16 21 18 2886% 90% 81% 88% 79% 87% 86% 71% 84% 91% 82% 85%

Net: Disagree 6 3 3 4 2 5 5 1 1 - 2 36% 6% 6% 6% 7% 6% 6% 14% 5% - 9% 9%

Mean score 4.24 4.31 4.17 4.34 3.93 4.27 4.26 3.86 4.16 4.26 4.18 4.30Standard deviation .89 .89 .88 .86 .92 .87 .88 1.07 .83 .62 .96 1.05Standard error .09 .13 .13 .11 .17 .09 .09 .40 .19 .13 .20 .18



Page 67

Table 35/1


The effectiveness of internal communications is strongly affected by barriers such as organisational hierarchies and bureaucracyBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 31 6 9 8 7 - 1 6 8 10 732% 67% 23% 42% 35% - 13% 32% 32% 42% 24%

Tend to agree (4) 31 2 14 2 7 1 5 8 9 4 1032% 22% 35% 11% 35% 100% 63% 42% 36% 17% 34%

Neither agree nor disagree (3) 10 1 4 2 2 - 1 - 3 4 310% 11% 10% 11% 10% - 13% - 12% 17% 10%

Tend to disagree (2) 20 - 10 5 4 - 1 3 5 6 621% - 25% 26% 20% - 13% 16% 20% 25% 21%

Strongly disagree (1) 5 - 3 2 - - - 2 - - 35% - 8% 11% - - - 11% - - 10%

Don't know - - - - - - - - - - -- - - - - - - - - - -

NETS

Net: Agree 62 8 23 10 14 1 6 14 17 14 1764% 89% 58% 53% 70% 100% 75% 74% 68% 58% 59%

Net: Disagree 25 - 13 7 4 - 1 5 5 6 926% - 33% 37% 20% - 13% 26% 20% 25% 31%

Mean score 3.65 4.56 3.40 3.47 3.85 4.00 3.75 3.68 3.80 3.75 3.41Standard deviation 1.27 .73 1.30 1.54 1.14 - .89 1.38 1.12 1.26 1.35Standard error .13 .24 .21 .35 .25 - .31 .32 .22 .26 .25



Page 68

Table 35/2


The effectiveness of internal communications is strongly affected by barriers such as organisational hierarchies and bureaucracyBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 31 17 14 21 9 29 28 2 5 7 6 1332% 35% 29% 33% 31% 32% 32% 29% 26% 30% 27% 39%

Tend to agree (4) 31 14 17 18 10 30 29 1 7 6 6 1232% 29% 35% 28% 34% 33% 33% 14% 37% 26% 27% 36%


Tend to disagree (2) 20 10 10 14 6 19 19 1 5 5 4 621% 20% 21% 22% 21% 21% 22% 14% 26% 22% 18% 18%

Strongly disagree (1) 5 2 3 5 - 4 4 1 1 2 1 15% 4% 6% 8% - 4% 5% 14% 5% 9% 5% 3%

Don't know - - - - - - - - - - - -- - - - - - - - - - - -

NETS

Net: Agree 62 31 31 39 19 59 57 3 12 13 12 2564% 63% 65% 61% 66% 66% 65% 43% 63% 57% 55% 76%

Net: Disagree 25 12 13 19 6 23 23 2 6 7 5 726% 24% 27% 30% 21% 26% 26% 29% 32% 30% 23% 21%




Page 69

Table 36/1


We strike the right balance between frequency of communications and quality of messagesBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 14 1 5 4 3 - 1 5 3 2 414% 11% 13% 21% 15% - 13% 26% 12% 8% 14%

Tend to agree (4) 38 4 19 7 5 - 3 9 9 6 1439% 44% 48% 37% 25% - 38% 47% 36% 25% 48%

Neither agree nor disagree (3) 19 2 7 3 4 1 2 3 4 4 820% 22% 18% 16% 20% 100% 25% 16% 16% 17% 28%

Tend to disagree (2) 20 1 9 3 6 - 1 1 6 12 121% 11% 23% 16% 30% - 13% 5% 24% 50% 3%

Strongly disagree (1) 6 1 - 2 2 - 1 1 3 - 26% 11% - 11% 10% - 13% 5% 12% - 7%

Don't know - - - - - - - - - - -- - - - - - - - - - -

NETS

Net: Agree 52 5 24 11 8 - 4 14 12 8 1854% 56% 60% 58% 40% - 50% 74% 48% 33% 62%

Net: Disagree 26 2 9 5 8 - 2 2 9 12 327% 22% 23% 26% 40% - 25% 11% 36% 50% 10%

Mean score 3.35 3.33 3.50 3.42 3.05 3.00 3.25 3.84 3.12 2.92 3.59Standard deviation 1.15 1.22 .99 1.30 1.28 - 1.28 1.07 1.27 1.06 1.02Standard error .12 .41 .16 .30 .29 - .45 .24 .25 .22 .19



Page 70

Table 36/2


We strike the right balance between frequency of communications and quality of messagesBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 14 7 7 11 3 14 13 - 2 5 2 514% 14% 15% 17% 10% 16% 15% - 11% 22% 9% 15%

Tend to agree (4) 38 18 20 32 6 34 34 4 11 7 9 1139% 37% 42% 50% 21% 38% 39% 57% 58% 30% 41% 33%

Neither agree nor disagree (3) 19 9 10 8 7 19 19 - 3 7 4 520% 18% 21% 13% 24% 21% 22% - 16% 30% 18% 15%

Tend to disagree (2) 20 12 8 11 9 18 17 2 3 3 6 821% 24% 17% 17% 31% 20% 19% 29% 16% 13% 27% 24%

Strongly disagree (1) 6 3 3 2 4 5 5 1 - 1 1 46% 6% 6% 3% 14% 6% 6% 14% - 4% 5% 12%

Don't know - - - - - - - - - - - -- - - - - - - - - - - -

NETS

Net: Agree 52 25 27 43 9 48 47 4 13 12 11 1654% 51% 56% 67% 31% 53% 53% 57% 68% 52% 50% 48%

Net: Disagree 26 15 11 13 13 23 22 3 3 4 7 1227% 31% 23% 20% 45% 26% 25% 43% 16% 17% 32% 36%

Mean score 3.35 3.29 3.42 3.61 2.83 3.38 3.38 3.00 3.63 3.52 3.23 3.15Standard deviation 1.15 1.17 1.13 1.06 1.23 1.14 1.13 1.29 .90 1.12 1.11 1.30Standard error .12 .17 .16 .13 .23 .12 .12 .49 .21 .23 .24 .23



Page 71

Table 37/1

ComRes/Ellwood Atfield Internal Communications SurveyQ9. How effective, if at all, do you feel internal communications is for helping to create brand advocates in your organisation?Base: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Very effective (4) 17 1 10 2 2 - 2 3 2 7 518% 11% 25% 11% 10% - 25% 16% 8% 29% 17%

Fairly effective (3) 47 5 18 12 8 - 4 10 11 10 1648% 56% 45% 63% 40% - 50% 53% 44% 42% 55%

Not very effective (2) 29 3 11 5 9 - 1 5 11 6 730% 33% 28% 26% 45% - 13% 26% 44% 25% 24%

Not at all effective (1) - - - - - - - - - - -- - - - - - - - - - -

Don't know 4 - 1 - 1 1 1 1 1 1 14% - 3% - 5% 100% 13% 5% 4% 4% 3%

NETS

Net: Effective 64 6 28 14 10 - 6 13 13 17 2166% 67% 70% 74% 50% - 75% 68% 52% 71% 72%

Net: Not effective 29 3 11 5 9 - 1 5 11 6 730% 33% 28% 26% 45% - 13% 26% 44% 25% 24%

Mean score 2.87 2.78 2.97 2.84 2.63 - 3.14 2.89 2.63 3.04 2.93Standard deviation .70 .67 .74 .60 .68 - .69 .68 .65 .77 .66Standard error .07 .22 .12 .14 .16 - .26 .16 .13 .16 .13



Page 72

Table 37/2

ComRes/Ellwood Atfield Internal Communications SurveyQ9. How effective, if at all, do you feel internal communications is for helping to create brand advocates in your organisation?Base: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Very effective (4) 17 8 9 17 - 16 16 1 4 5 3 518% 16% 19% 27% - 18% 18% 14% 21% 22% 14% 15%

Fairly effective (3) 47 22 25 47 - 44 43 3 11 9 8 1948% 45% 52% 73% - 49% 49% 43% 58% 39% 36% 58%

Not very effective (2) 29 16 13 - 29 26 25 3 2 8 11 830% 33% 27% - 100% 29% 28% 43% 11% 35% 50% 24%

Not at all effective (1) - - - - - - - - - - - -- - - - - - - - - - - -

Don't know 4 3 1 - - 4 4 - 2 1 - 14% 6% 2% - - 4% 5% - 11% 4% - 3%

NETS

Net: Effective 64 30 34 64 - 60 59 4 15 14 11 2466% 61% 71% 100% - 67% 67% 57% 79% 61% 50% 73%

Net: Not effective 29 16 13 - 29 26 25 3 2 8 11 830% 33% 27% - 100% 29% 28% 43% 11% 35% 50% 24%

Mean score 2.87 2.83 2.91 3.27 2.00 2.88 2.89 2.71 3.12 2.86 2.64 2.91Standard deviation .70 .71 .69 .45 - .69 .69 .76 .60 .77 .73 .64Standard error .07 .10 .10 .06 - .07 .08 .29 .15 .17 .15 .11



Page 73

Table 38/1

ComRes/Ellwood Atfield Internal Communications SurveyQ10. In your opinion, to what extent, if at all, do you feel that employees trust communications that come from the Board in your organisation?Base: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

To a great extent 31 2 14 7 5 - 3 7 9 3 1232% 22% 35% 37% 25% - 38% 37% 36% 13% 41%

Somewhat 55 7 21 9 14 1 3 11 10 19 1557% 78% 53% 47% 70% 100% 38% 58% 40% 79% 52%

Very little 8 - 4 2 1 - 1 1 4 2 18% - 10% 11% 5% - 13% 5% 16% 8% 3%

Not at all 1 - 1 - - - - - 1 - -1% - 3% - - - - - 4% - -

Don't know 2 - - 1 - - 1 - 1 - 12% - - 5% - - 13% - 4% - 3%

NETS

Net: At least somewhat 86 9 35 16 19 1 6 18 19 22 2789% 100% 88% 84% 95% 100% 75% 95% 76% 92% 93%

Net: Very little/Not at all 9 - 5 2 1 - 1 1 5 2 19% - 13% 11% 5% - 13% 5% 20% 8% 3%



Page 74

Table 38/2

ComRes/Ellwood Atfield Internal Communications SurveyQ10. In your opinion, to what extent, if at all, do you feel that employees trust communications that come from the Board in your organisation?Base: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

To a great extent 31 12 19 27 3 28 27 3 7 8 5 1132% 24% 40% 42% 10% 31% 31% 43% 37% 35% 23% 33%

Somewhat 55 31 24 35 18 53 52 2 9 11 14 2157% 63% 50% 55% 62% 59% 59% 29% 47% 48% 64% 64%

Very little 8 4 4 2 6 6 6 2 1 3 3 18% 8% 8% 3% 21% 7% 7% 29% 5% 13% 14% 3%

Not at all 1 - 1 - 1 1 1 - 1 - - -1% - 2% - 3% 1% 1% - 5% - - -

Don't know 2 2 - - 1 2 2 - 1 1 - -2% 4% - - 3% 2% 2% - 5% 4% - -

NETS

Net: At least somewhat 86 43 43 62 21 81 79 5 16 19 19 3289% 88% 90% 97% 72% 90% 90% 71% 84% 83% 86% 97%

Net: Very little/Not at all 9 4 5 2 7 7 7 2 2 3 3 19% 8% 10% 3% 24% 8% 8% 29% 11% 13% 14% 3%



Page 75

Table 39/1

ComRes/Ellwood Atfield Internal Communications SurveyQ11_SUM. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?


Total Strongly agree Tend to agreeNeither agree nor

disagree Tend to disagree Strongly disagree Don't know Net: Agree Net: Disagree Mean

I feel my work in internal communications is valued by businessleaders 97 24 52 8 12 - 1 76 12 3.92

100% 25% 54% 8% 12% - 1% 78% 12%

I feel empowered by business leaders to be innovative in internalcommunications 97 28 39 12 15 2 1 67 17 3.79

100% 29% 40% 12% 15% 2% 1% 69% 18%

A primary objective of my individual role is helping the organisationcreate brand advocates 97 15 38 21 17 5 1 53 22 3.43

100% 15% 39% 22% 18% 5% 1% 55% 23%

I have access to the training I need to be an effective internalcommunications professional 97 16 36 20 20 3 2 52 23 3.44

100% 16% 37% 21% 21% 3% 2% 54% 24%

I have access to the tools and resources I need to develop highquality internal communications 97 15 33 15 27 6 1 48 33 3.25

100% 15% 34% 15% 28% 6% 1% 49% 34%

My role in internal communications mainly focuses on creating anddisseminating information 97 3 42 18 28 6 - 45 34 3.08

100% 3% 43% 19% 29% 6% - 46% 35%

I have access to the budget needed to develop and implement aneffective internal communications strategy 97 10 24 19 35 8 1 34 43 2.93

100% 10% 25% 20% 36% 8% 1% 35% 44%


Page 76

Table 40/1

ComRes/Ellwood Atfield Internal Communications SurveyQ11_1. Thinking about your own role in internal communications, to what extent do you agree or disagree with each of the following statements?

A primary objective of my individual role is helping the organisation create brand advocatesBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 15 3 4 4 2 1 1 3 1 5 615% 33% 10% 21% 10% 100% 13% 16% 4% 21% 21%

Tend to agree (4) 38 4 20 5 5 - 4 7 7 11 1339% 44% 50% 26% 25% - 50% 37% 28% 46% 45%

Neither agree nor disagree (3) 21 1 10 5 4 - 1 5 7 4 522% 11% 25% 26% 20% - 13% 26% 28% 17% 17%

Tend to disagree (2) 17 1 4 5 6 - 1 3 7 3 418% 11% 10% 26% 30% - 13% 16% 28% 13% 14%

Strongly disagree (1) 5 - 2 - 3 - - 1 3 1 -5% - 5% - 15% - - 5% 12% 4% -

Don't know 1 - - - - - 1 - - - 11% - - - - - 13% - - - 3%

NETS

Net: Agree 53 7 24 9 7 1 5 10 8 16 1955% 78% 60% 47% 35% 100% 63% 53% 32% 67% 66%

Net: Disagree 22 1 6 5 9 - 1 4 10 4 423% 11% 15% 26% 45% - 13% 21% 40% 17% 14%

Mean score 3.43 4.00 3.50 3.42 2.85 5.00 3.71 3.42 2.84 3.67 3.75Standard deviation 1.11 1.00 .99 1.12 1.27 - .95 1.12 1.11 1.09 .97Standard error .11 .33 .16 .26 .28 - .36 .26 .22 .22 .18



Page 77

Table 40/2


A primary objective of my individual role is helping the organisation create brand advocatesBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 15 8 7 12 2 14 14 1 2 3 2 815% 16% 15% 19% 7% 16% 16% 14% 11% 13% 9% 24%

Tend to agree (4) 38 14 24 31 6 35 35 3 11 10 4 1339% 29% 50% 48% 21% 39% 40% 43% 58% 43% 18% 39%

a


Tend to disagree (2) 17 12 5 6 11 15 15 2 1 6 5 518% 24% 10% 9% 38% 17% 17% 29% 5% 26% 23% 15%

Strongly disagree (1) 5 3 2 1 3 5 5 - - 2 1 25% 6% 4% 2% 10% 6% 6% - - 9% 5% 6%

Don't know 1 1 - - - 1 1 - 1 - - -1% 2% - - - 1% 1% - 5% - - -

NETS

Net: Agree 53 22 31 43 8 49 49 4 13 13 6 2155% 45% 65% 67% 28% 54% 56% 57% 68% 57% 27% 64%

Net: Disagree 22 15 7 7 14 20 20 2 1 8 6 723% 31% 15% 11% 48% 22% 23% 29% 5% 35% 27% 21%

Mean score 3.43 3.25 3.60 3.73 2.76 3.43 3.44 3.43 3.78 3.26 3.05 3.61Standard deviation 1.11 1.19 1.01 .93 1.12 1.12 1.13 1.13 .73 1.25 1.00 1.20Standard error .11 .17 .15 .12 .21 .12 .12 .43 .17 .26 .21 .21



Page 78

Table 41/1


My role in internal communications mainly focuses on creating and disseminating informationBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 3 - - 2 1 - - - 3 - -3% - - 11% 5% - - - 12% - -

Tend to agree (4) 42 3 17 9 10 - 3 6 13 11 1243% 33% 43% 47% 50% - 38% 32% 52% 46% 41%


Tend to disagree (2) 28 1 13 6 6 - 2 8 6 5 929% 11% 33% 32% 30% - 25% 42% 24% 21% 31%

Strongly disagree (1) 6 2 1 - 2 1 - 1 1 2 26% 22% 3% - 10% 100% - 5% 4% 8% 7%

Don't know - - - - - - - - - - -- - - - - - - - - - -

NETS

Net: Agree 45 3 17 11 11 - 3 6 16 11 1246% 33% 43% 58% 55% - 38% 32% 64% 46% 41%

Net: Disagree 34 3 14 6 8 1 2 9 7 7 1135% 33% 35% 32% 40% 100% 25% 47% 28% 29% 38%

Mean score 3.08 2.78 3.05 3.37 3.10 1.00 3.13 2.79 3.44 3.08 2.97Standard deviation 1.05 1.20 .93 1.07 1.21 - .83 .98 1.12 1.02 1.02Standard error .11 .40 .15 .24 .27 - .30 .22 .22 .21 .19



Page 79

Table 41/2


My role in internal communications mainly focuses on creating and disseminating informationBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 3 2 1 1 2 2 2 1 - - 2 13% 4% 2% 2% 7% 2% 2% 14% - - 9% 3%

Tend to agree (4) 42 23 19 27 14 40 39 2 7 14 7 1443% 47% 40% 42% 48% 44% 44% 29% 37% 61% 32% 42%


a

Tend to disagree (2) 28 15 13 18 8 27 27 1 5 6 8 929% 31% 27% 28% 28% 30% 31% 14% 26% 26% 36% 27%

Strongly disagree (1) 6 4 2 3 2 5 5 1 1 - 2 36% 8% 4% 5% 7% 6% 6% 14% 5% - 9% 9%

Don't know - - - - - - - - - - - -- - - - - - - - - - - -

NETS

Net: Agree 45 25 20 28 16 42 41 3 7 14 9 1546% 51% 42% 44% 55% 47% 47% 43% 37% 61% 41% 45%

Net: Disagree 34 19 15 21 10 32 32 2 6 6 10 1235% 39% 31% 33% 34% 36% 36% 29% 32% 26% 45% 36%

Mean score 3.08 3.08 3.08 3.08 3.21 3.08 3.07 3.14 3.00 3.35 2.95 3.03Standard deviation 1.05 1.13 .96 .98 1.15 1.03 1.04 1.35 .94 .88 1.21 1.10Standard error .11 .16 .14 .12 .21 .11 .11 .51 .22 .18 .26 .19



Page 80

Table 42/1


I have access to the training I need to be an effective internal communications professionalBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 16 2 7 4 2 1 - 4 3 2 716% 22% 18% 21% 10% 100% - 21% 12% 8% 24%

Tend to agree (4) 36 1 15 6 11 - 3 8 12 9 737% 11% 38% 32% 55% - 38% 42% 48% 38% 24%

Neither agree nor disagree (3) 20 4 10 3 - - 3 2 5 5 821% 44% 25% 16% - - 38% 11% 20% 21% 28%

Tend to disagree (2) 20 2 6 5 6 - 1 4 4 7 521% 22% 15% 26% 30% - 13% 21% 16% 29% 17%

Strongly disagree (1) 3 - 1 1 1 - - 1 - 1 13% - 3% 5% 5% - - 5% - 4% 3%

Don't know 2 - 1 - - - 1 - 1 - 12% - 3% - - - 13% - 4% - 3%

NETS

Net: Agree 52 3 22 10 13 1 3 12 15 11 1454% 33% 55% 53% 65% 100% 38% 63% 60% 46% 48%

Net: Disagree 23 2 7 6 7 - 1 5 4 8 624% 22% 18% 32% 35% - 13% 26% 16% 33% 21%

Mean score 3.44 3.33 3.54 3.37 3.35 5.00 3.29 3.53 3.58 3.17 3.50Standard deviation 1.10 1.12 1.05 1.26 1.18 - .76 1.22 .93 1.09 1.17Standard error .11 .37 .17 .29 .26 - .29 .28 .19 .22 .22



Page 81

Table 42/2


I have access to the training I need to be an effective internal communications professionalBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 16 8 8 13 2 15 15 1 1 6 3 616% 16% 17% 20% 7% 17% 17% 14% 5% 26% 14% 18%

Tend to agree (4) 36 18 18 26 9 34 33 2 9 6 7 1437% 37% 38% 41% 31% 38% 38% 29% 47% 26% 32% 42%


Tend to disagree (2) 20 12 8 12 8 17 17 3 3 8 4 521% 24% 17% 19% 28% 19% 19% 43% 16% 35% 18% 15%

Strongly disagree (1) 3 3 - 1 2 3 2 - - 1 - 23% 6% - 2% 7% 3% 2% - - 4% - 6%

Don't know 2 1 1 - 1 2 2 - 2 - - -2% 2% 2% - 3% 2% 2% - 11% - - -

NETS

Net: Agree 52 26 26 39 11 49 48 3 10 12 10 2054% 53% 54% 61% 38% 54% 55% 43% 53% 52% 45% 61%

Net: Disagree 23 15 8 13 10 20 19 3 3 9 4 724% 31% 17% 20% 34% 22% 22% 43% 16% 39% 18% 21%

Mean score 3.44 3.33 3.55 3.59 3.04 3.47 3.49 3.14 3.47 3.35 3.41 3.52Standard deviation 1.10 1.21 .97 1.06 1.10 1.09 1.07 1.21 .87 1.34 .96 1.15Standard error .11 .17 .14 .13 .21 .12 .12 .46 .21 .28 .20 .20



Page 82

Table 43/1


I have access to the tools and resources I need to develop high quality internal communicationsBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 15 3 6 2 2 1 1 3 2 4 615% 33% 15% 11% 10% 100% 13% 16% 8% 17% 21%

Tend to agree (4) 33 2 17 8 4 - 2 5 9 8 1134% 22% 43% 42% 20% - 25% 26% 36% 33% 38%


Tend to disagree (2) 27 2 11 5 7 - 2 6 9 6 628% 22% 28% 26% 35% - 25% 32% 36% 25% 21%

Strongly disagree (1) 6 - 2 - 4 - - 3 2 1 -6% - 5% - 20% - - 16% 8% 4% -

Don't know 1 - - - - - 1 - - - 11% - - - - - 13% - - - 3%

NETS

Net: Agree 48 5 23 10 6 1 3 8 11 12 1749% 56% 58% 53% 30% 100% 38% 42% 44% 50% 59%

Net: Disagree 33 2 13 5 11 - 2 9 11 7 634% 22% 33% 26% 55% - 25% 47% 44% 29% 21%




Page 83

Table 43/2


I have access to the tools and resources I need to develop high quality internal communicationsBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 15 8 7 11 3 13 13 2 3 3 3 615% 16% 15% 17% 10% 14% 15% 29% 16% 13% 14% 18%

Tend to agree (4) 33 14 19 26 6 29 28 4 8 7 7 1134% 29% 40% 41% 21% 32% 32% 57% 42% 30% 32% 33%

Neither agree nor disagree (3) 15 7 8 11 4 15 15 - 3 1 4 715% 14% 17% 17% 14% 17% 17% - 16% 4% 18% 21%

Tend to disagree (2) 27 15 12 15 11 26 25 1 4 10 6 728% 31% 25% 23% 38% 29% 28% 14% 21% 43% 27% 21%


Don't know 1 1 - - - 1 1 - 1 - - -1% 2% - - - 1% 1% - 5% - - -

NETS

Net: Agree 48 22 26 37 9 42 41 6 11 10 10 1749% 45% 54% 58% 31% 47% 47% 86% 58% 43% 45% 52%

Net: Disagree 33 19 14 16 16 32 31 1 4 12 8 934% 39% 29% 25% 55% 36% 35% 14% 21% 52% 36% 27%




Page 84

Table 44/1


I have access to the budget needed to develop and implement an effective internal communications strategyBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 10 2 3 5 - - - - 1 3 610% 22% 8% 26% - - - - 4% 13% 21%

Tend to agree (4) 24 4 8 4 6 1 1 5 5 5 925% 44% 20% 21% 30% 100% 13% 26% 20% 21% 31%


Tend to disagree (2) 35 - 16 7 11 - 1 6 10 11 836% - 40% 37% 55% - 13% 32% 40% 46% 28%

Strongly disagree (1) 8 1 3 2 1 - 1 2 2 2 28% 11% 8% 11% 5% - 13% 11% 8% 8% 7%

Don't know 1 - - - - - 1 - - - 11% - - - - - 13% - - - 3%

NETS

Net: Agree 34 6 11 9 6 1 1 5 6 8 1535% 67% 28% 47% 30% 100% 13% 26% 24% 33% 52%

Net: Disagree 43 1 19 9 12 - 2 8 12 13 1044% 11% 48% 47% 60% - 25% 42% 48% 54% 34%

Mean score 2.93 3.67 2.80 3.16 2.65 4.00 2.71 2.74 2.72 2.83 3.32Standard deviation 1.17 1.22 1.09 1.46 .99 - .95 .99 1.02 1.24 1.31Standard error .12 .41 .17 .34 .22 - .36 .23 .20 .25 .25



Page 85

Table 44/2


I have access to the budget needed to develop and implement an effective internal communications strategyBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 10 5 5 9 1 8 8 2 1 4 2 310% 10% 10% 14% 3% 9% 9% 29% 5% 17% 9% 9%

Tend to agree (4) 24 14 10 15 8 23 23 1 4 4 5 1125% 29% 21% 23% 28% 26% 26% 14% 21% 17% 23% 33%


a

Tend to disagree (2) 35 21 14 21 13 33 32 2 5 9 10 1136% 43% 29% 33% 45% 37% 36% 29% 26% 39% 45% 33%


Don't know 1 1 - - - 1 1 - 1 - - -1% 2% - - - 1% 1% - 5% - - -

NETS

Net: Agree 34 19 15 24 9 31 31 3 5 8 7 1435% 39% 31% 38% 31% 34% 35% 43% 26% 35% 32% 42%

Net: Disagree 43 24 19 28 14 41 40 2 5 11 12 1544% 49% 40% 44% 48% 46% 45% 29% 26% 48% 55% 45%

Mean score 2.93 2.94 2.92 2.97 2.83 2.89 2.90 3.43 3.06 2.96 2.77 2.94Standard deviation 1.17 1.19 1.16 1.26 1.00 1.16 1.17 1.27 .87 1.30 1.19 1.25Standard error .12 .17 .17 .16 .19 .12 .13 .48 .21 .27 .25 .22



Page 86

Table 45/1


I feel my work in internal communications is valued by business leadersBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 24 4 9 6 2 1 2 2 7 5 1025% 44% 23% 32% 10% 100% 25% 11% 28% 21% 34%

Tend to agree (4) 52 4 23 10 11 - 4 10 11 15 1654% 44% 58% 53% 55% - 50% 53% 44% 63% 55%

Neither agree nor disagree (3) 8 - 3 1 4 - - 3 3 1 18% - 8% 5% 20% - - 16% 12% 4% 3%

Tend to disagree (2) 12 1 5 2 2 - 2 4 4 2 212% 11% 13% 11% 10% - 25% 21% 16% 8% 7%

Strongly disagree (1) - - - - - - - - - - -- - - - - - - - - - -

Don't know 1 - - - 1 - - - - 1 -1% - - - 5% - - - - 4% -

NETS

Net: Agree 76 8 32 16 13 1 6 12 18 20 2678% 89% 80% 84% 65% 100% 75% 63% 72% 83% 90%

Net: Disagree 12 1 5 2 2 - 2 4 4 2 212% 11% 13% 11% 10% - 25% 21% 16% 8% 7%

Mean score 3.92 4.22 3.90 4.05 3.68 5.00 3.75 3.53 3.84 4.00 4.17Standard deviation .91 .97 .90 .91 .82 - 1.16 .96 1.03 .80 .80Standard error .09 .32 .14 .21 .19 - .41 .22 .21 .17 .15



Page 87

Table 45/2


I feel my work in internal communications is valued by business leadersBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 24 12 12 17 5 23 23 1 4 7 5 825% 24% 25% 27% 17% 26% 26% 14% 21% 30% 23% 24%

Tend to agree (4) 52 26 26 37 14 48 46 4 10 8 14 2054% 53% 54% 58% 48% 53% 52% 57% 53% 35% 64% 61%


Tend to disagree (2) 12 5 7 5 7 11 11 1 3 7 - 212% 10% 15% 8% 24% 12% 13% 14% 16% 30% - 6%

Strongly disagree (1) - - - - - - - - - - - -- - - - - - - - - - - -

Don't know 1 1 - - - 1 1 - - - - 11% 2% - - - 1% 1% - - - - 3%

NETS

Net: Agree 76 38 38 54 19 71 69 5 14 15 19 2878% 78% 79% 84% 66% 79% 78% 71% 74% 65% 86% 85%

Net: Disagree 12 5 7 5 7 11 11 1 3 7 - 212% 10% 15% 8% 24% 12% 13% 14% 16% 30% - 6%

Mean score 3.92 3.94 3.90 4.03 3.59 3.93 3.93 3.71 3.79 3.65 4.09 4.06Standard deviation .91 .89 .95 .82 1.05 .91 .93 .95 .98 1.23 .61 .76Standard error .09 .13 .14 .10 .20 .10 .10 .36 .22 .26 .13 .13



Page 88

Table 46/1


I feel empowered by business leaders to be innovative in internal communicationsBase: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 28 4 10 7 4 1 2 5 6 4 1329% 44% 25% 37% 20% 100% 25% 26% 24% 17% 45%

Tend to agree (4) 39 4 19 6 9 - 1 9 7 14 940% 44% 48% 32% 45% - 13% 47% 28% 58% 31%


Tend to disagree (2) 15 - 4 3 5 - 3 1 8 3 315% - 10% 16% 25% - 38% 5% 32% 13% 10%

Strongly disagree (1) 2 - 1 1 - - - 1 - - 12% - 3% 5% - - - 5% - - 3%

Don't know 1 - - - - - 1 - - - 11% - - - - - 13% - - - 3%

NETS

Net: Agree 67 8 29 13 13 1 3 14 13 18 2269% 89% 73% 68% 65% 100% 38% 74% 52% 75% 76%

Net: Disagree 17 - 5 4 5 - 3 2 8 3 418% - 13% 21% 25% - 38% 11% 32% 13% 14%

Mean score 3.79 4.33 3.83 3.79 3.60 5.00 3.29 3.84 3.44 3.79 4.07Standard deviation 1.09 .71 1.01 1.27 1.10 - 1.38 1.07 1.19 .88 1.15Standard error .11 .24 .16 .29 .24 - .52 .24 .24 .18 .22



Page 89

Table 46/2


I feel empowered by business leaders to be innovative in internal communicationsBase: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Strongly agree (5) 28 16 12 23 4 28 27 - 2 5 10 1129% 33% 25% 36% 14% 31% 31% - 11% 22% 45% 33%

Tend to agree (4) 39 17 22 27 10 34 34 5 9 8 6 1640% 35% 46% 42% 34% 38% 39% 71% 47% 35% 27% 48%


Tend to disagree (2) 15 9 6 7 8 14 13 1 2 7 3 315% 18% 13% 11% 28% 16% 15% 14% 11% 30% 14% 9%

Strongly disagree (1) 2 1 1 1 1 2 2 - - - 2 -2% 2% 2% 2% 3% 2% 2% - - - 9% -

Don't know 1 1 - - - 1 1 - 1 - - -1% 2% - - - 1% 1% - 5% - - -

NETS

Net: Agree 67 33 34 50 14 62 61 5 11 13 16 2769% 67% 71% 78% 48% 69% 69% 71% 58% 57% 73% 82%

Net: Disagree 17 10 7 8 9 16 15 1 2 7 5 318% 20% 15% 13% 31% 18% 17% 14% 11% 30% 23% 9%

Mean score 3.79 3.79 3.79 4.00 3.28 3.81 3.82 3.57 3.61 3.48 3.86 4.06Standard deviation 1.09 1.17 1.03 1.02 1.13 1.12 1.11 .79 .85 1.16 1.39 .90Standard error .11 .17 .15 .13 .21 .12 .12 .30 .20 .24 .30 .16



Page 90

Table 47/1

ComRes/Ellwood Atfield Internal Communications SurveyQ14. How, if at all, does your organisation measure the success of internal communications?Base: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

As part of regular employee engagement/satisfaction surveys 73 7 30 14 16 1 5 13 23 15 22

75% 78% 75% 74% 80% 100% 63% 68% 92% 63% 76%

Monitoring of take-up/click throughs of electroniccommunications 58 6 25 12 12 - 3 9 17 13 19

60% 67% 63% 63% 60% - 38% 47% 68% 54% 66%

Ad-hoc feedback through managers,communications champions or other employees 58 6 23 9 16 - 4 11 16 13 18

60% 67% 58% 47% 80% - 50% 58% 64% 54% 62%

Focus groups to explore particular aspects ofinternal communications in depth 44 5 18 8 8 - 5 5 13 10 16

45% 56% 45% 42% 40% - 63% 26% 52% 42% 55%

Ad-hoc surveys on the effectiveness of specificinternal communications campaigns 43 5 17 10 8 - 3 7 10 10 16

44% 56% 43% 53% 40% - 38% 37% 40% 42% 55%

Regular surveys specifically on internalcommunications 30 4 12 9 3 - 2 4 6 6 14

31% 44% 30% 47% 15% - 25% 21% 24% 25% 48%

Regular feedback through a specificcommunications network 30 3 14 4 3 - 6 4 7 6 13

31% 33% 35% 21% 15% - 75% 21% 28% 25% 45%

Other 2 - 1 1 - - - - 1 - 12% - 3% 5% - - - - 4% - 3%

We don't measure the success of internalcommunications in my organisation 7 - 4 3 - - - 2 1 3 1

7% - 10% 16% - - - 11% 4% 13% 3%



Page 91

Table 47/2

ComRes/Ellwood Atfield Internal Communications SurveyQ14. How, if at all, does your organisation measure the success of internal communications?Base: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

As part of regular employee engagement/satisfaction surveys 73 35 38 46 24 73 73 - 10 21 16 26

75% 71% 79% 72% 83% 81% 83% - 53% 91% 73% 79%

Monitoring of take-up/click throughs ofelectronic communications 58 30 28 41 15 58 57 - 4 15 16 23

60% 61% 58% 64% 52% 64% 65% - 21% 65% 73% 70%

Ad-hoc feedback through managers,communications champions or other employees 58 33 25 37 18 58 57 - 6 14 17 21

60% 67% 52% 58% 62% 64% 65% - 32% 61% 77% 64%

Focus groups to explore particular aspects ofinternal communications in depth 44 20 24 35 7 44 44 - 5 12 7 20

45% 41% 50% 55% 24% 49% 50% - 26% 52% 32% 61%

Ad-hoc surveys on the effectiveness of specificinternal communications campaigns 43 23 20 30 10 43 43 - 4 10 12 17

44% 47% 42% 47% 34% 48% 49% - 21% 43% 55% 52%

Regular surveys specifically on internalcommunications 30 18 12 25 5 30 30 - 3 9 10 8

31% 37% 25% 39% 17% 33% 34% - 16% 39% 45% 24%

Regular feedback through a specificcommunications network 30 13 17 22 6 30 28 - 5 7 8 10

31% 27% 35% 34% 21% 33% 32% - 26% 30% 36% 30%

Other 2 1 1 1 1 2 2 - - 2 - -2% 2% 2% 2% 3% 2% 2% - - 9% - -

We don't measure the success of internalcommunications in my organisation 7 3 4 4 3 - - 7 4 - 2 1

7% 6% 8% 6% 10% - - 100% 21% - 9% 3%



Page 92

Table 48/1

ComRes/Ellwood Atfield Internal Communications SurveyQ15. And which, if any, of these do you feel your organisation should do more of in order to get the most value from measuring the success of internal communications?Base: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Focus groups to explore particular aspects ofinternal communications in depth 46 5 19 9 10 - 3 6 12 11 17

47% 56% 48% 47% 50% - 38% 32% 48% 46% 59%

Regular surveys specifically on internalcommunications 30 4 9 6 7 1 3 8 6 6 10

31% 44% 23% 32% 35% 100% 38% 42% 24% 25% 34%

Regular feedback through a specificcommunications network 30 4 10 2 10 - 4 5 7 6 12

31% 44% 25% 11% 50% - 50% 26% 28% 25% 41%

Ad-hoc feedback through managers,communications champions or other employees 24 2 10 7 4 - 1 6 4 5 9

25% 22% 25% 37% 20% - 13% 32% 16% 21% 31%

Monitoring of take-up/ click throughs of electroniccommunications 16 1 6 1 5 1 2 2 7 4 3

16% 11% 15% 5% 25% 100% 25% 11% 28% 17% 10%

Ad-hoc surveys on the effectiveness of specificinternal communications campaigns 15 3 6 2 2 1 1 5 2 3 5

15% 33% 15% 11% 10% 100% 13% 26% 8% 13% 17%

As part of regular employee engagement/satisfaction surveys 11 - 4 4 2 - 1 3 1 5 2

11% - 10% 21% 10% - 13% 16% 4% 21% 7%

Other 7 - 2 - 3 - 2 - 2 3 27% - 5% - 15% - 25% - 8% 13% 7%

None of these 12 1 6 3 1 - 1 2 3 4 312% 11% 15% 16% 5% - 13% 11% 12% 17% 10%



Page 93

Table 48/2

ComRes/Ellwood Atfield Internal Communications SurveyQ15. And which, if any, of these do you feel your organisation should do more of in order to get the most value from measuring the success of internal communications?Base: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Focus groups to explore particular aspects ofinternal communications in depth 46 26 20 27 18 44 43 2 5 10 17 14

47% 53% 42% 42% 62% 49% 49% 29% 26% 43% 77% 42%

Regular surveys specifically on internalcommunications 30 17 13 20 8 27 27 3 6 7 6 11

31% 35% 27% 31% 28% 30% 31% 43% 32% 30% 27% 33%

Regular feedback through a specificcommunications network 30 17 13 15 14 29 29 1 4 6 8 12

31% 35% 27% 23% 48% 32% 33% 14% 21% 26% 36% 36%

Ad-hoc feedback through managers,communications champions or other employees 24 13 11 20 4 21 21 3 5 6 5 8

25% 27% 23% 31% 14% 23% 24% 43% 26% 26% 23% 24%

Monitoring of take-up/ click throughs ofelectronic communications 16 8 8 8 7 15 14 1 6 6 2 2

16% 16% 17% 13% 24% 17% 16% 14% 32% 26% 9% 6%

Ad-hoc surveys on the effectiveness of specificinternal communications campaigns 15 6 9 7 7 15 15 - 4 3 4 4

15% 12% 19% 11% 24% 17% 17% - 21% 13% 18% 12%

As part of regular employee engagement/satisfaction surveys 11 7 4 9 2 11 10 - 2 - 2 7

11% 14% 8% 14% 7% 12% 11% - 11% - 9% 21%

Other 7 5 2 5 - 6 6 1 2 - 2 37% 10% 4% 8% - 7% 7% 14% 11% - 9% 9%

None of these 12 4 8 10 2 11 11 1 2 5 1 412% 8% 17% 16% 7% 12% 13% 14% 11% 22% 5% 12%



Page 94

Table 49/1

ComRes/Ellwood Atfield Internal Communications SurveyQ16. What industry sector does your organisation work in?Base: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Financial Services 17 1 6 6 4 - - 4 2 5 618% 11% 15% 32% 20% - - 21% 8% 21% 21%

Professional Services 11 2 5 2 2 - - 3 4 1 311% 22% 13% 11% 10% - - 16% 16% 4% 10%

Charity 8 - 5 - 1 1 1 4 2 1 18% - 13% - 5% 100% 13% 21% 8% 4% 3%

Health 7 - 3 2 1 - 1 1 3 1 27% - 8% 11% 5% - 13% 5% 12% 4% 7%

FMCG & Retail 6 1 - 2 3 - - - 1 2 36% 11% - 11% 15% - - - 4% 8% 10%

Transport 5 - 2 1 2 - - - 2 2 15% - 5% 5% 10% - - - 8% 8% 3%

Pharma & BioTech 4 1 - - 1 - 2 - - 2 24% 11% - - 5% - 25% - - 8% 7%

Property & Real Estate 4 - 3 1 - - - 1 1 - 24% - 8% 5% - - - 5% 4% - 7%

Technology & Telecoms 4 - 1 1 2 - - 1 1 1 14% - 3% 5% 10% - - 5% 4% 4% 3%

Energy & Water 3 - 2 - - - 1 - - 2 13% - 5% - - - 13% - - 8% 3%

Sport, Travel & Leisure 3 - 1 1 1 - - - 2 1 -3% - 3% 5% 5% - - - 8% 4% -

Oil, Gas, Mining 3 2 1 - - - - - - 1 23% 22% 3% - - - - - - 4% 7%

Aerospace and Defence 2 - 1 1 - - - 1 1 - -2% - 3% 5% - - - 5% 4% - -

Government 2 1 1 - - - - - - 1 12% 11% 3% - - - - - - 4% 3%

Industrial & Manufacturing 2 - 2 - - - - - 1 - 12% - 5% - - - - - 4% - 3%

Think Tank/ Policy Shop 2 - 1 - - - 1 - 1 1 -2% - 3% - - - 13% - 4% 4% -



Page 95

Table 49/2






CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Academia 1 - 1 - - - - - 1 - -1% - 3% - - - - - 4% - -

Education & Children 1 - 1 - - - - 1 - - -1% - 3% - - - - 5% - - -

Environmental 1 - - - 1 - - 1 - - -1% - - - 5% - - 5% - - -

Media & Digital, agency 1 - - - 1 - - - - 1 -1% - - - 5% - - - - 4% -

Regulator 1 - - 1 - - - - 1 - -1% - - 5% - - - - 4% - -

Support services 1 - 1 - - - - - - 1 -1% - 3% - - - - - - 4% -

Arts & Heritage - - - - - - - - - - -- - - - - - - - - - -

Chemicals - - - - - - - - - - -- - - - - - - - - - -

Experiential - - - - - - - - - - -- - - - - - - - - - -

Gambling & Tobacco - - - - - - - - - - -- - - - - - - - - - -

Other 8 1 3 1 1 - 2 2 2 1 38% 11% 8% 5% 5% - 25% 11% 8% 4% 10%



Page 96

Table 49/3


ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Financial Services 17 9 8 11 6 16 16 1 1 7 3 618% 18% 17% 17% 21% 18% 18% 14% 5% 30% 14% 18%

Professional Services 11 6 5 8 3 11 11 - 3 2 3 311% 12% 10% 13% 10% 12% 13% - 16% 9% 14% 9%

Charity 8 2 6 6 - 7 6 1 6 2 - -8% 4% 13% 9% - 8% 7% 14% 32% 9% - -

Health 7 3 4 4 3 6 6 1 1 2 3 17% 6% 8% 6% 10% 7% 7% 14% 5% 9% 14% 3%

FMCG & Retail 6 5 1 3 2 6 6 - - - 1 56% 10% 2% 5% 7% 7% 7% - - - 5% 15%

Transport 5 3 2 3 2 5 5 - - 2 2 15% 6% 4% 5% 7% 6% 6% - - 9% 9% 3%

Pharma & BioTech 4 1 3 3 1 4 4 - - - - 44% 2% 6% 5% 3% 4% 5% - - - - 12%

Property & Real Estate 4 1 3 2 2 3 3 1 - 1 1 24% 2% 6% 3% 7% 3% 3% 14% - 4% 5% 6%

Technology & Telecoms 4 3 1 3 1 4 4 - - 3 - 14% 6% 2% 5% 3% 4% 5% - - 13% - 3%

Energy & Water 3 2 1 3 - 3 3 - 1 - 2 -3% 4% 2% 5% - 3% 3% - 5% - 9% -

Sport, Travel & Leisure 3 3 - 1 2 2 1 1 - - 2 13% 6% - 2% 7% 2% 1% 14% - - 9% 3%

Oil, Gas, Mining 3 2 1 3 - 3 3 - - - 1 23% 4% 2% 5% - 3% 3% - - - 5% 6%

Aerospace and Defence 2 1 1 1 1 2 2 - - 1 1 -2% 2% 2% 2% 3% 2% 2% - - 4% 5% -

Government 2 - 2 1 1 1 1 1 - - 1 12% - 4% 2% 3% 1% 1% 14% - - 5% 3%



Page 97

Table 49/4


ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Industrial & Manufacturing 2 - 2 1 1 2 2 - - 1 1 -2% - 4% 2% 3% 2% 2% - - 4% 5% -

Think Tank/ Policy Shop 2 - 2 2 - 2 2 - 2 - - -2% - 4% 3% - 2% 2% - 11% - - -

Academia 1 - 1 1 - 1 1 - - - - 11% - 2% 2% - 1% 1% - - - - 3%

Education & Children 1 - 1 1 - - - 1 1 - - -1% - 2% 2% - - - 14% 5% - - -

Environmental 1 1 - 1 - 1 1 - 1 - - -1% 2% - 2% - 1% 1% - 5% - - -

Media & Digital, agency 1 1 - 1 - 1 1 - - - - 11% 2% - 2% - 1% 1% - - - - 3%

Regulator 1 1 - - 1 1 1 - - 1 - -1% 2% - - 3% 1% 1% - - 4% - -

Support services 1 - 1 1 - 1 1 - - - - 11% - 2% 2% - 1% 1% - - - - 3%

Arts & Heritage - - - - - - - - - - - -- - - - - - - - - - - -

Chemicals - - - - - - - - - - - -- - - - - - - - - - - -

Experiential - - - - - - - - - - - -- - - - - - - - - - - -

Gambling & Tobacco - - - - - - - - - - - -- - - - - - - - - - - -

Other 8 5 3 4 3 8 8 - 3 1 1 38% 10% 6% 6% 10% 9% 9% - 16% 4% 5% 9%



Page 98

Table 50/1

ComRes/Ellwood Atfield Internal Communications SurveyQ17. How many people are employed by your organisation?Base: All respondents





CommsInternal Comms



Total 97 9 40 19 20 1 8 19 25 24 29100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1-49 9 - 6 - - - 3 4 1 2 29% - 15% - - - 38% 21% 4% 8% 7%

50-249 10 - 5 1 2 1 1 3 4 3 -10% - 13% 5% 10% 100% 13% 16% 16% 13% -

250-499 5 - 4 - 1 - - 3 2 - -5% - 10% - 5% - - 16% 8% - -

500-2,999 18 - 7 7 3 - 1 2 4 5 719% - 18% 37% 15% - 13% 11% 16% 21% 24%

3000-4,999 8 - 5 1 1 - 1 1 1 2 48% - 13% 5% 5% - 13% 5% 4% 8% 14%

5000-9,999 14 3 4 4 3 - - 1 7 - 614% 33% 10% 21% 15% - - 5% 28% - 21%

10,000-49,999 13 2 3 3 5 - - 3 2 4 413% 22% 8% 16% 25% - - 16% 8% 17% 14%

50,000 - 99,999 4 - 3 - 1 - - - 1 3 -4% - 8% - 5% - - - 4% 13% -

100,000 - 199,999 6 - 1 2 1 - 2 - 2 1 36% - 3% 11% 5% - 25% - 8% 4% 10%

200,000 or more 10 4 2 1 3 - - 2 1 4 310% 44% 5% 5% 15% - - 11% 4% 17% 10%



Page 99

Table 50/2

ComRes/Ellwood Atfield Internal Communications SurveyQ17. How many people are employed by your organisation?Base: All respondents

ROLE










Total 97 49 48 64 29 90 88 7 19 23 22 33100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1-49 9 1 8 8 - 6 5 3 9 - - -9% 2% 17% 13% - 7% 6% 43% 47% - - -

a

50-249 10 5 5 7 2 9 9 1 10 - - -10% 10% 10% 11% 7% 10% 10% 14% 53% - - -

250-499 5 1 4 3 1 5 5 - - 5 - -5% 2% 8% 5% 3% 6% 6% - - 22% - -

500-2,999 18 10 8 11 7 18 18 - - 18 - -19% 20% 17% 17% 24% 20% 20% - - 78% - -

3000-4,999 8 4 4 5 3 7 7 1 - - 8 -8% 8% 8% 8% 10% 8% 8% 14% - - 36% -

5000-9,999 14 10 4 6 8 13 13 1 - - 14 -14% 20% 8% 9% 28% 14% 15% 14% - - 64% -

10,000-49,999 13 9 4 9 4 13 13 - - - - 1313% 18% 8% 14% 14% 14% 15% - - - - 39%

50,000 - 99,999 4 1 3 4 - 4 4 - - - - 44% 2% 6% 6% - 4% 5% - - - - 12%

100,000 - 199,999 6 2 4 5 1 5 5 1 - - - 66% 4% 8% 8% 3% 6% 6% 14% - - - 18%

200,000 or more 10 6 4 6 3 10 9 - - - - 1010% 12% 8% 9% 10% 11% 10% - - - - 30%



Page 100

comres/ellwood atfield internal communications survey · 2017-02-18 · comres/ellwood atfield...

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