concept 20091118

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Face-lift do Möllevången attractive ! By Mo, Kuo-Chen 2009/11/16 at BAS, Norway

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Page 1: Concept 20091118

Face-lift do Möllevången attractive !

By Mo, Kuo-Chen2009/11/16 at BAS, Norway

Page 2: Concept 20091118

Västra Hamnen

Renewal inhabitant

& commercial area

Gamla Staden

Old townshopping

& commercial area

Möllevången

Multicultural & colorful

area

The each theme of hierarchies in Malmö City

Inhabitable

Commercial

Cultural

Page 3: Concept 20091118

About MöllevångenThe most colorful district in Malmö. The market trade is lively here and the shops and restaurants have roots all over the world. Möllevången was the first planned, large-scale working class neighborhood in Malmö and the result of the growing industrial city in the late 19th century. The labor movement gained tremendous influence here. The worker's newspaper Arbetet and the cooperative association Solidar were founded in Möllevången, which was also the site of the first Folkets Park ("Community Park") in Sweden.

The best neighborhood of Malmö- Möllevången, or short as "Möllan". It's packed with markets, restaurants, bars and nightclubs, and is arguably the most integrated and multicultural inner city neighborhood in all of Scandinavia.

Möllevångstorget is the plaza as the heart of this living area, and therefore people use the public open space in a beneficial way and give the same space more elasticity. In the morning, the plaza plays a role as an open market, and afterward it becomes a common place of the community.

Malmö Folkets Park is the entertainment park has plenty for all the family. There is a fairground, Northern Europe’s biggest Ferris wheel, a reptile centre, a miniature farm, children’s theatre and entertainment.

Page 4: Concept 20091118

District Context

Roads System

Open Space – Green Land

Open Space – Public Square

Möllevången

is a high density district, and therefore people have so few open space for public use. Besides “Malmö Folkets Park”, there are several points of public green lands distribute in the north and the south of Möllevången.

There are just two public squares for people using, “Möllevångstorget” is located in the beginning of the main street as the heart of this district. Most restaurants, clubs…etc, are opened around “Möllevångstorget”.

The district has long been a low priority and is in need of a renovation, "says city environmental section Deputy Director Sten Göransson.

Page 5: Concept 20091118

The Project Program

To clear the edge of Möllevången, and therefore to promote the clear-cut area.

Purpose Do Möllevången attractive !

Action Promote & structure the local image

Divisions

A. The Edge

Intend to make a clear invitation by rethinking the image of each corner.

B. The Corner

Rethink people’s activities and the main commercial behavior here, and therefore to fit in with the theme of the main street.

C. Main Street

Enhance the green land to invite people using, promote family entertainment and enjoy sunbath in the summer.

D. Green Land

Page 6: Concept 20091118

The Plans - Do Möllevången attractive !

The Pattern Plan

The Facade Plan

The Lighting Plan

The Plants Plan

The Sustainability Plan

The Traffic Control Plan

By using different materials, colors…etc to give new meaning of local image, and therefore inspire people to come.

By cleaning, improving, or adding on buildings’ façade to give new dialogue between each living unit.

By lighting plan to give Möllevången different looking from day and night. Make Möllevången has more attractive.

By lighting plan to give Möllevången different looking from day and night. Make Möllevången has more attractive.

The Image Promotion

By using sub-energy to create multi-using of resource. Besides, people can save more money in facility maintaining cost.

By controlling the traffic, it can provide pedestrianzed streets in the inner Möllevången in the night time, and therefore give people relaxed and more comfortable walking space.

By using the meaningful colors, icons, diagram, or slogan to express the new Möllevången’s image inspire new invitation. Besides, promote the hotdog shops, hamburger stores to provide restaurant service.

Page 7: Concept 20091118

Case Study A -  The Red Plaza, Zurich, Switzerland

Page 8: Concept 20091118

Case Study B -  The Hsimending Walking Street, Taipei, Taiwan