conceptos básicos sobre design thinking
TRANSCRIPT
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Design Thinkingby
Catalina Melo Chaves
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DESIGNa way of thinking a way of create
a way of capture is all about create something new.
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THINKINGIntellectual exercise
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?
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It´s a problem-solving methodology becoming and imperative business strategy
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Products and services
Social and Government
New improved processes and
productivity gains for internal operations
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Empathy Creativity
Rationality
Design Thinking
INNOVATION
money
desirabilityhuman
technology
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HUMANSEMPATHY
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How you apply DT?
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service design and product design = user experience
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Service provider “A” does something for consumer “B”, because “B” ask “A” to transform reality “C”
that “B” it´s going to pay for.
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human-centered design
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• observe and understand “personas” • values, culture, life style • understand the human capacity to
overcome natural environments
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design as a problem-solving
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process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative
solutions for virtually any type of organizational or business challenge, prominently including those within public service.
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http://www.designkit.org/
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process in design thinking
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EMPATHIZE DEFINEOBSERVE IDEATE PROTOTYPE TEST
Human centeredunderstand immersion
conversations canvas -customer journey maps
benchmarks
Enfazisescollaboration
Visualization ideas
scenarios anticipate future, not predict
wild ideas brainstorming
mind maps
Rapid concept fast learning
Business analysis
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• UX methods: personas and scenarios
• co-creation sessions
• stakeholders mapping
• stakeholders needs
• customer journey mapping
• points of view
• system thinking
• gamnification
• prototyping
• business model canvas
• viability analysis
• crowdsourcing
• brainstorms
• immersion
• storyboards
• service prototypes
• blueprints
• how might we?…
• storytelling
• collages
• group interviews
• self-documentation
• key insights
• mock-ups
• value proposition
50+
design thinking tools
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innovation
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social innovation
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largest impact on society “out site the box” proposals “know how” adapted new social services new social ecosystems in companies
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government
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different solutions the new way: adaptation and differentiation “know how” adapted incorporate new successfully ideas idea: flexible, innovative, fast, efficient value added: emotional, functional, social collaboration is a key: crowdsourcing
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business innovation
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collaborative consumption
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How different will tomorrow be from today?
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link videos• Bailamos?
https://www.youtube.com/watch?v=UUMU6tDoeyQ
• Empathy
https://www.youtube.com/watch?v=9_1Rt1R4xbM
• Service Design
https://www.youtube.com/watch?v=JywQiJO4TRo
• Dreamer
http://imagine.cc/
• Ioby
https://www.ioby.org/about
• Vincles
https://www.youtube.com/watch?v=eD-x4niIe6I
• Cicret bracelet
http://cicret.com/wordpress/
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CATALINA MELOOptimistic | Design Thinker | Communications and marketing Consultant http://www.catalinamelochaves.com/ es.linkedin.com/in/catalinamelochaves
GRACIAS :)