conduct sensory & research in denver

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Denver Your Research Destination! By: Bret Agre, COO–Back-Up Generator–Artist Christine Cook, PRC, CEO–Generator-Florist

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Page 1: Conduct Sensory & Research in Denver

DenverYour Research Destination!

By: Bret Agre, COO–Back-Up Generator–Artist

Christine Cook, PRC, CEO–Generator-Florist

Page 2: Conduct Sensory & Research in Denver

5th Fastest Growing City in the US - 16.9% growth; 9.7% national average

Largest City in the Mtn. Time Zone and ½ Way Between Chicago and LA

Swing State - Great for Political Research

Top 10 Market for Disposable Income

Rated 1st for Highest Educated Market in the U.S.

Top in Urban Expansion and Growth

Top Young City

One of the Most Diverse Demographics INGATHER INNOVATION FACLITIES!

Why Denver?

by Chad Galloway

Page 3: Conduct Sensory & Research in Denver

Let’s Talk About Denver… Rated 1st for Baby Boomer capital of the US

No. 1 market for organic companies and shoppers

No. 1 producer of beer with 103 breweries

Louisville, CO was rated No. 1 for place to live in the U.S. by

CNNMoney

Low unemployment rate - 8.4%, national average 9.1%

Home to Southwest, Frontier Airlines and main United Airlines

hub

CU Medical ranked No. 4 of 125 Medical Schools and 15th for

Nursing, while UNC ranks No. 2 for Veterinary medicine

DU Daniels College of Business – ranked 15th in the world

for business schools

Page 4: Conduct Sensory & Research in Denver

Denver is a GREAT representative sample of the U.S. Race/Ethnicity

CO USA

Asian, Pacific Islander

3% 5%

African American

7% 12%

Hispanic 20% 16%

Caucasian 63% 63%

Other 7% 4%

Teens & Tweens

Among the highest income and disposable

spending

24% of population is less than 18 years of age

Outdoorsy and Techy

All American

Denver Diversity…

Household Income

CO USA

Under $15K 8% 13%

$15K-$24,999K 8% 12%

$25K-$34,999K 9% 11%

$35K-$49,999K 14% 14%

$50K-$74,999K 20% 18%

$75K-$99,999K 15% 12%

$100K+ 26% 10%

Page 5: Conduct Sensory & Research in Denver

Denver Industries…

Noodles and Co. Goodtimes Chipotle Einstein Bros. Bagels Quizno’s

Mad Greens

Qdoba Smashburger Arby’s Boston Market

Health & Beauty Top Organic & Natural Market Mecca

Whole Foods Sunflower

Market Vitamin Cottage

Sprouts Trader Joe’s Wild Oats Market Alfalfa’s

In-Context Example: Product Parties – Position your study as a casual party, rather than traditional research

Quick Service / Fast Food Restaurant HQ’s

In-Context Example: Mimic the delivery pizza experience, from the comfort of a real home.

Page 6: Conduct Sensory & Research in Denver

Apparel / Retail 10th Largest Downtown Retail All Major Pro Sports Teams Heavy Athletic / Outdoor Apparel Industry – Unparalleled Outdoor Activities Home to Crocs, Ebags and Boppy

Packaged Goods 3rd Largest Food Processing Manufacturer Distribution Center for the Rocky Mountain Region Most Dog Friendly Market & Dog Parks Per Capita

Pharmaceutical Over 25 Hospitals in the Denver MSA – Most Top Rated – Over 6,300 Beds Top Market for Asthma and Orthopedic CU Med Ranked No. 4 in the Nation

In-House Bernese Mountain Dogs

In-Context Example: Respondents can put on your new hiking boots, and be interviewed on a hiking trail with one of INGATHER’s in-house “helmet cameras”.

In-Context Example: Have respondents test the usability of a new product while cooking in a real home kitchen.

Page 7: Conduct Sensory & Research in Denver

Technology

“Mini Silicon Valley”

Top Market For Engineers

School of Mines Top Ranked

Headquarters For: Cisco Jeppesen / Boeing Lockheed Martin Level 3 Communications CH2MHill Time-Warner Avaya Otterbox Frontier Airlines Southwest Airlines

Entertainment

Nintendo Wii, Xbox Kinect, and PS3 In-

House

Headquarters For: Dish Network Regal Entertainment EchoStar High Noon Entertainment Sports Authority

In-Context Example: Test home based technology products in a real environment. Including TV, Video Games, Cable, Satellite, Surround Sound, Home PC, Internet, and even 3-D, etc.

Page 8: Conduct Sensory & Research in Denver

Food and Beverage HQ’s for Non-Alcohol Beverages:

Celestial Seasonings Deep Rock El Dorado Jones Soda Izze

Home of the Great American Beer Festival

Alcohol Beverage HQ’s:

New Belgium Breckenridge Brewery Great Divide Left Hand Brewing Avery Brewing O’Dell Brewing Tommyknocker Brewery Wynkoop Brewing

In-Context Example: Drinking buddies group in our game room, with full wet bar; mimic a real bar, play pool, hangout in a controlled environment.

Page 9: Conduct Sensory & Research in Denver

INGATHER Sensory

…to Meet Your Sensory Testing Needs!

Denver’s Only Dedicated Sensory & Testing Facilities…

Wet/Dry Test Kitchen Consumer Test Kitchen Commercial Culinary Kitchen In-Context Kitchen at the “Reality House”

Page 10: Conduct Sensory & Research in Denver

INGATHER’s Reality House More real environment – a real home

As in-context as possible

Comfortable and relaxed for clients and respondents

Customized and adaptable

Top-end amenities at traditional prices

“We don’t recruit; we “Scout”. There is a difference!”

The right people in the right environment

“INGATHER is the best place to conduct research…I actually felt like I was in a real world environment and the data was crystal clear!” ~ PEPSICO

Marketing Research In-Context…

…Deeper Insights, Better Results!

Page 11: Conduct Sensory & Research in Denver

“Revolutionizing the Sensory and Qualitative Experience One Client

at a Time!”

in·gath·er: To gather in; to collect. To come together in a central place.

Page 12: Conduct Sensory & Research in Denver

- Qualitative –

The Industry’s Only “Reality House”

www.IngatherResearch.com

- Sensory –

Denver’s Only Dedicated Sensory Testing Facilities

www.IngatherSensory.com

“Where Reality Meets Research”