conducting online surveys valerie m. sue, ph.d.. ntroduction 1
TRANSCRIPT
![Page 1: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/1.jpg)
ConductingONLINE
SURVEYSValerie M. Sue, Ph.D.
![Page 2: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/2.jpg)
ntroduction
1.
![Page 3: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/3.jpg)
Learn ng Objectives Identify the purposes of survey research1
Define the characteristics of a survey2
Outline the steps in the survey process3
Evaluate survey administration methods4
Determine when an online survey is useful5
![Page 4: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/4.jpg)
ProcessResearch
![Page 5: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/5.jpg)
5
Research purpose
Research goal
Research objective
![Page 6: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/6.jpg)
Research Purpose
1 Exploratory
2 Descriptive
3 Explanatory
![Page 7: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/7.jpg)
Identify the research purpose
A survey to gauge employee satisfaction.
A public opinion poll of registered voters before an election campaign.
A survey of online shoppers focused on shopping cart abandonment.
![Page 8: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/8.jpg)
Research Goal
General statement outlining the aim of the research.
Establish an assessment plan for the department.
![Page 9: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/9.jpg)
Research Objectives
Specific statements about what will be measured.
To determine the number of projects completed in the department.
To uncover inefficiencies in departmental processes.
![Page 10: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/10.jpg)
Research objectives should be
Specific Measurable
Reviewed by experts
Informed by the
literature
![Page 11: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/11.jpg)
What is a Survey
![Page 12: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/12.jpg)
A survey is a system for collecting information
![Page 13: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/13.jpg)
used to describe, explain or predict
![Page 14: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/14.jpg)
knowledge, attitudes or behaviors.
![Page 15: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/15.jpg)
Process
ResearchSurvey
![Page 16: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/16.jpg)
Define survey objectives or hypotheses
![Page 17: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/17.jpg)
Conduct literature
review
Consult with subject matter experts
![Page 18: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/18.jpg)
Conduct preliminary research: focus groups, interviews
![Page 19: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/19.jpg)
Choose survey method: e-mail,
website, mobile
![Page 20: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/20.jpg)
Evaluate sampling options
Draft questionnaire & invitation
![Page 21: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/21.jpg)
Design & select
sample
Pretest questionnaire & invitation
![Page 22: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/22.jpg)
Launch survey, monitor responses, send reminders
![Page 23: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/23.jpg)
Download, clean & analyze data
![Page 24: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/24.jpg)
Prepare report & present findings
![Page 25: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/25.jpg)
Postal mail
Telephone interview
Face-to-face
interviewE-mail
Website Mobile
Su
rvey M
od
es
![Page 26: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/26.jpg)
26
Evaluate pros & cons of each method
![Page 27: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/27.jpg)
Advantages
Low cost
Wide geographic reach
No interviewer bias
Sensitive questions easier to ask
Disadvantages
Low response rate
Lengthy response period
Contingency questions ineffective
Don’t know who is responding
Postal Mail
![Page 28: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/28.jpg)
Advantages
Limited coverage bias
Fast response
Complex questions possible
Wide geographic reach
Disadvantages
Fewer land phone lines
Confusion w/sales calls
Intrusive
Call screening
Telephone Interviews
![Page 29: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/29.jpg)
Advantages
Good response rates
Complex questions possible
Longer interviews possible
Observational data collection
Disadvantages
Limited geographic reach
Time-consuming & expensive
Susceptible to interviewer bias
Sensitive topics difficult to explore
Face-to-Face Interviews
![Page 30: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/30.jpg)
Advantages
Can be low cost
Fast & efficient
Contingency questions effective
Direct data entry
Wide geographic reach
Disadvantages
Coverage bias
Too many digital surveys, resulting in overload
Online Surveys
![Page 31: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/31.jpg)
Timeline
ResearchSurvey
![Page 32: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/32.jpg)
• Define survey objectives
• Begin literature review
Week 1
• Continue literature review
• Review objectives with experts
Week 2
![Page 33: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/33.jpg)
• Revise objectives• Conduct
preliminary research
• Choose survey method
Week 3
• Select sampling strategy
• Locate or create sampling frame
Week 4
![Page 34: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/34.jpg)
• Draft questionnaire & invitation
Week 5
• Pretest questionnaire & invitation
• Revise questionnaire & invitation
Week 6
![Page 35: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/35.jpg)
• Launch survey• Send reminders
Week 7
• Send additional reminders
Week 8
![Page 36: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/36.jpg)
• Download & clean data
• Analyze data
Week 9
• Continue data analysis
• Write first draft of report
Week 10
![Page 37: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/37.jpg)
• Write second draft of report
Week 11
• Finalize report• Prepare
presentation
Week 12
![Page 38: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/38.jpg)
• Present survey results
Week 13
![Page 39: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/39.jpg)
Summary
![Page 40: Conducting ONLINE SURVEYS Valerie M. Sue, Ph.D.. ntroduction 1](https://reader038.vdocuments.net/reader038/viewer/2022103005/56649d955503460f94a7dd57/html5/thumbnails/40.jpg)
Use an Online Survey if
1 Sample is large & widely distributed
2 Timeline is short
3 Topic is sensitive
4Audience has access to necessary technology
5 Sampling frame is available
6 Convenience sample is adequate
7Multi-media features would enhance project
8Staff has technological capability