conference mobile + social + local...micsc ocial conference august 7 – 8, 2014 hilton austin,...

MOCIALICSC

CONFERENCE

AUGUST 7 – 8, 2014Hilton Austin, Austin, TX #ICSCmocial

technology forshopping centermarketing

mobile + social + local

Join us in Austin, TX for the 2014 MOCIAL Conference featuring speakers and panels from the industry’s best of the best. Be inspired by award-winning digital media programs, learn how to take your social media strategies to the next level and maximize your ROI with best practices. Network with social media experts and your industry peers.

MOCIALtechnology forshopping centermarketing AUGUST 7 – 8, 2014

Hilton Austin, Austin, TXmobile + social + local

ICSC

CONFERENCE

Digital Leadership: Socialnomics for Shopping CentersWord of Mouth is on digital steroids. How shopping center professionals can use mobile, social, big data and the cloud to achieve success, drive traffic and develop customer relationships.

Learn: �Why social media, mobile, cloud computing and big data aren’t emerging technologies, but rather merging technologies. � 4 Steps to Success: Listen, Interact, React, Sell � The art of being Flawsome: Failing Fast, Failing Forward and Failing Better �Why we don’t have a choice on whether to do digital, the choice is how well we do it � How digital leaders are made, not born in the shopping center industry � Current and future trends and their impact on the shopping center industry

Erik Qualman’s book, Socialnomics, was 1 of 4 finalists for the “Book of the Year” title awarded by the American Marketing Association.

SpeAkeR

Erik Qualman . . . Author, Speaker Professor, EntrepreneurEqualman Studios Cambridge, CA

Thursday, August 7

mobile + social + local2

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Registration 1:00 – 6:00 pm

Wi-Fi Lounge1:00 – 6:00 pmThe Wi-Fi Lounge provides a comfortable place to network and do business and will be open during registration hours to all registered attendees.

The evolution of Mobile Search and DiscoveryAs the pioneer in mobile/social/local, Foursquare will discuss the evolution of our world and how consumer behavior is rapidly changing. Rob Wilk will give an overview of the mobile landscape and discuss where Foursquare sees the future of local discovery/exploration as it relates to brick and mortar business and digital brands as well.

SpeAkeR

Rob Wilk . . . . . Vice President, US Sales and Brand PartnershipsFoursquareNew York, NY

Blockbuster2:45 – 3:45 pm

please continue program on page 3

General Session1:30 – 2:30 pm



ICSC

CONFERENCE

B. enhancing the Consumer Shopping experience The smartphone has caused a shift in consumer expectations when engaging with retailers/brands at the store level. Chad Rodriguez who oversees development and partnerships for Sonic Notify will discuss the new paradigm of the mobile-powered shopper. He will discuss how new technologies are allowing retailers and brands to engage their customers with the right content, and context. Finally bridging brick and mortar and dot com.

SpeAkeR

Chad Rodriguez . . .Head of Development/ PartnershipsSonic NotifyNew York, NY


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Thursday, August 7


A. Leveraging Location-Based, Mobile Technology: How to Deliver enhanced Shopping experiences for Consumers and Increase Sales for Retail TenantsIn 2014, RetailMeNot embarked on a new partnership with General Growth Properties to test new in-mall advertising formats and beacon technology that can provide its mobile app users with dynamic, hyper-targeted offers. Learn how these new location-based, mobile advertising technologies will deliver shoppers timely, relevant offers while helping mall retailers increase foot traffic and store sales.

SpeAkeRS

Jill Balis . . . . .SVP of Marketing RetailMeNot Austin, TX

Steven Pho . . .SVP of CorporateDevelopmentRetailMeNotAustin, TX

Concurrent Sessions4:00 – 4:45 pm

Reception5:00 – 6:00 pm



ICSC

CONFERENCE

The Crystal BallWant a glimpse at the most significant technological innovations that will redefine how brands connect with people? Jen Augustyn will share highlights and insights from the South by Southwest Interactive Conference, consolidating for MOCIAL attendees the most inspiring and thought-provoking insights she learned from world-renown marketers and innovators. “The Crystal Ball” will shed light on how our daily lives might become more streamlined, meaningful or entertaining, and at the same time explore how brands can use new technology to connect with customers.

SpeAkeR

Jen Augustyn . . . Partner The Dealey Group Dallas, TX


Registration 7:00 am – 1:30 pm

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Friday, August 8


Wi-Fi Lounge7:00 am – 1:30 pmThe Wi-Fi Lounge provides a comfortable place to network and do business and will be open during registration hours to all registered attendees.

Continental Breakfast 7:00 – 8:00 am

Roundtable Discussion8:00 – 9:00 am

Topics Include (These interactive discussions will consist of two 30-minute sessions)

1. enhancing property Value through Digital Marketing, Promotions and Partnerships

2. Website Design – Building a website for today and the future

3. B2B Marketing – Using digital media to promote your company and brand

4. Analytics – Creating and analyzing monthly marketing reports to generate change

5. Importance of Reviews – Learn how influential they can be, how to manage them and how they affect SEO

6. Facebook for Shopping Centers – Content creation and other techniques to increase likes and participation

7. Learn from the MAXI winners8. Ask the experts – An open Q&A roundtable where you can ask anything

MOCIAL

9. Shopping Center Case Study, Atlantic Station – Learn how North American Properties Atlanta leveraged social media to transform Atlantic Station by working with the community to weigh in on leasing, marketing, security and PR

10. Gaming

General Session9:15 – 10:00 am



ICSC

CONFERENCE

B. Seize the Moment: Make Realtime Moments into Relevance Wins with Great Social ListeningWhen AARP wanted to remind folks that membership starts at 50, they decided to tease Michael Jordan. The star’s 50th was a media extravaganza — but right in the midst of the NBA All-Star broadcast was a tweet from AARP saying “You’ll always be 23 to us, Michael Jordan. Happy 50th birthday,” accompanied by a picture of his membership card. Whether your realtime moments are national broadcasts or one customer who can’t find what they need, the right responses can become instant marketing wins. Beth Carpenter from AARP’s Social Communications will take you through the listening methods that ensure you’ll never miss the right moment, linking organic success with the right paid campaign for maximum efficiency.

SpeAkeR

Beth Shanna Carpenter . . . Manager of Social Media StrategyAARPAustin, TX

A.SpeAkeR

Alan McKeon . . . CEO Alexander Babbage, Inc. Atlanta, GA

A picture’s Worth a Thousand Words: Can Instagram Drive Sales?Austin-based Kendra Scott Jewelry has grown a $500 startup to a multi-million dollar jewelry business through a commitment to innovation. Learn how Director of Creative Services Cheryl Mills and VP of ECommerce and Loyalty Tria Brindley built an Instagram following of 60,000 people and how their strategy is driving sales online and in stores.

SpeAkeRS

Tria Brindley VP of ECommerce and LoyaltyKendra Scott Austin, TX

Cheryl Mills Director of Creative ServicesKendra ScottAustin, TX


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Friday, August 8General Session10:00 – 11:00 am

Concurrent Sessions 11:15 am – 12:00 noon

Lunch12:00 noon – 1:00 pm




ICSC

CONFERENCE

Friday, August 8keynote presentation 1:00 – 2:00 pm

Conference Adjourns 2:00 pm

Program information current as of April 15, 2014.

Thank You To Our Blogger Sponsor

Thank You To Our Gold Sponsor

Leveraging Facebook to drive sales in an omnichannel world. Consumer shopping behavior is evolving rapidly in an increasingly social and mobile world. Becky Bui from Facebook’s Global Marketing Solutions group will discuss how retailers are using the world’s largest digital platform to deploy people-based marketing programs and drive measurable business results.

SpeAkeR

Becky Bui . . . . . . . . Retail Business Lead, Global Marketing SolutionsFacebookAustin, TX

Facebook “f ” Logo RGB / .eps Facebook “f ” Logo RGB / .eps


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Scan here for more information.



ICSC

CONFERENCE


PROGRAM PLANNING COMMITTEE

Jen Augustyn (Program Co-Chair)PartnerThe Dealey Group

2014 MOCIAL PROGRAM PLANNING COMMITTEE

Jen Augustyn (Program Co-Chair) Partner The Dealey Group

Cheri lyn Megil l , CRX, CMD (Program Co-Chair) Vice President of Marketing & Communications Phillips Edison & Company

Angela Sweeney , SCMD (Program Co-Chair) Vice President Corporate Marketing & Communications The Peterson Companies

Emily J. Ford Senior Marketing Manager Regency Centers

Liz Gillespie Managing Partner North American Properties

Alex Markson Chief Executive Officer Property Capsule

Tim O’Connell Assistant Vice President Director of Digital Marketing & Communications Retail Properties of America, Inc.

Ryan Panitz Communications Director EDENS

Diana S. Podaski Vice President, Marketing & Social Media Linear Retail Properties

Daniel M. Taub Executive Vice President Chief Operating Officer DLC Management Corporation

Jef f Vinzani Partner Graybill, Lansche & Vinzani, LLC






































Jen Augustyn

(Program Co-Chair)

Partner

The Dealey Group

Cheri lyn Megil l , CRX, CMD

(Program Co-Chair)

Vice President of Marketing &

Communications

Phillips Edison & Company

Angela Sweeney , SCMD

(Program Co-Chair)

Vice President Corporate Marketing &

Communications The Peterson Companies

Emily J. Ford Senior Marketing Manager

Regency Centers

Liz Gillespie

Managing Partner

North American Properties

Alex Markson

Chief Executive Officer

Property Capsule

Tim O’Connell

Assistant Vice President

Director of Digital Marketing &

Communications Retail Properties of America, Inc.

Ryan Panitz Communications Director

EDENS

Diana S. Podaski

Vice President, Marketing & Social Media

Linear Retail Properties

Daniel M. Taub

Executive Vice President

Chief Operating Officer

DLC Management Corporation

Jef f Vinzani Partner Graybill, Lansche

& Vinzani, LLC

Cherilyn Megill, CRX, CMD(Program Co-Chair)Vice President of Marketing & CommunicationsPhillips Edison & Company

Angela Sweeney, CRX, CMD(Program Co-Chair)Vice President Corporate Marketing & CommunicationsThe Peterson Companies

Emily J. FordSenior Marketing ManagerRegency Centers

Liz GillespiePartner, Vice President of MarketingNorth American Properties

Alex MarksonChief Executive OfficerProperty Capsule

Tim O’ConnellAssistant Vice PresidentDirector of Digital Marketing & CommunicationsRetail Properties of America, Inc.

Ryan Panitz Communications DirectorEDENS

Diana S. PodaskiVice President, Marketing & Social MediaLinear Retail Properties

Daniel M. TaubExecutive Vice President Chief Operating Officer DLC Management Corporation

Jeff VinzaniPartnerGraybill, Lansche & Vinzani, LLC

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ICSC

CONFERENCE

HOW TO ReGISTeR:FAX: +1 732 694 1800 (credit card registrations only)ONLINE: www.icsc.org/MOCIAL (credit card registrations only)MAIL: ICSC

P.O. Box 26958 New York, NY 10087-6958

ReGISTRATION FeeS: Advance On-SiteMember*: $ 375 $ 515Non-Member: $ 550 $ 745Student**: $ 50 $ 50

*To qualify for the member rates, each registrant must be a member or an affiliate member of ICSC. To become an ICSC member, call ICSC Member Services at +1 646 728 3800.

**Registrants must be ICSC student members to qualify for the student rates.

SpeCIAL NeeDS:Anyone desiring an auxiliary aid for this meeting should notify ester Vivona at +1 646 728 3647 no later than July 1, 2014.

DeADLINe:To qualify for the Advance rates you must be registered by July 31, 2014.

AIRFARe SAVINGS:The ICSC Travel Desk has secured special airline and car discounts for attendees. For current prices and availability, please contact us at +1 888 ICSC TVL (427 2885) or +1 585 442 8856 from 8:00 am to 5:30 pm ET, Monday through Friday.

HOTeL ReSeRVATIONS:A block of rooms has been reserved at:Hilton Austin500 East Fourth StreetAustin, TX 78701

Rate: $179 Single OccupancyCut-off Date: July 9, 2014

We invite you to visit www.icsc.org/MOCIAL and click on Book Hotel under Additional Links. There you can access the latest hotel availability and the electronic form to reserve your room(s). We would be happy to answer any of your questions during our office hours of Monday – Friday 8:00 am to 5:30 pm ET at +1 888 ICSC TVL (427 2885) ext. 2, or internationally at +1 585 442 8900 ext. 4.

CONTINUING eDUCATION CReDITS: ICSC Certified professionals earn 1 credit (A3) towards certification renewal for attending MOCIAL.

CANCeLLATIONS:All cancellations will be subject to a $25 cancellation fee. No refunds will be given for cancellations received after July 14, 2014. All requests for refunds must be received by ICSC in writing.

I authorize ICSC and its members to send me announcements via mail, fax and phone about ICSC’s and ICSC members’ programs and services that may be of interest to me or my colleagues. I also consent to receipt of notices from ICSC in electronic form. In addition, I hereby consent to having the Hotel provide, and authorize ICSC and/or its representative(s) to receive, any reservation information I provide to the Hotel.

For more information, log onto www.icsc.org/MOCIAL

______________________________________________________________________________________________________________________________________

Contact Name Company name (that you would like listed in Program Directory and on sign)

______________________________________________________________________________________________________________________________________

Address

______________________________________________________________________________________________________________________________________

City State/Province Zip/Postal Code

__(______)________________________________________________ __(______)___________________________________________________________________

Telephone Fax

______________________________________________________________________________________________________________________________________

E-mail 2014SMC

MeTHOD OF pAYMeNT Check made payable to ICSC enclosed for $____________ MasterCard Visa AMEX Discover $____________

______________________________________________________________________________________________________________________________________

Name (as it appears on credit card) Signature

______________________________________________________________________________________________________________________________________

Credit Card Number (include all digits) Expiration date (month/year)

REGISTRATION FORM

Please Check One: ICSC Member Non-Member Student Member

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ICSC

CONFERENCEDEAL MAKING TABLE REQUEST FORM

When

Thursday, August 7, 2014Friday, August 8, 2014

Includes

One (1) 6’ draped table Two (2) chairs Company identification sign

Who Qualifies

Social Media Companies Technology Companies

Guidelines

• Exhibits must not hang over the edge of the table • Exhibits must not rise more than 3’ above the table • No floor easels • No “pop-up” displays • No balloons • One table per company

Deadline

In order to be listed in the printed Directory, your table request form must be received by Monday, June 30, 2014.

Costs

• No cost to reserve a table • Everyone attending the event must be an advance paid registrant

for the conference • No badges are included with the table

Availability

Tables are confirmed on a first-come, first-served basis. Submission of this request does not guarantee a table will be reserved for you.

Cancellation

Notify ester Vivona immediately if you must cancel.

Please return this form to:

International Council of Shopping Centers ester Vivona MOCIAL1221 Avenue of the Americas41st FloorNew York, NY 10020-1099

email: [email protected]

Name(s) of person(s) who will staff exhibit table

Contact Name (person to receive confirmation)

Company

Company name that should appear on sign (please print or type)

Address

City State/Province Zip/Postal Code

Telephone Fax SMC2014

E-mail ICSC Membership #

IndemnificationEach party, to the extent permitted by law, agrees to defend and indemnify the other, and its officers, directors, agents, and employees, of and from all claims, demands, or suits for bodily injury or property damage, including costs and attorney fees, in any way arising out of or related to third-party claims based on the indemnifying party’s negligent acts or omissions in connection with the Event, except to the extent of the negligence or willful misconduct of the indemnified party.

InsuranceExhibitor shall each carry Commercial General Liability insurance coverage for property damage and bodily injury to be in effect over the meeting dates specified in this Contract in an amount sufficient to meet its indemnity obligations for this Event.

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ICSC

CONFERENCE

Guidelines - Exhibits must not extend beyond the boundaries of

the booth. - Each person working at the booth must be a paid

registrant for the 2014 MOCIAL Conference. - All guidelines are subject to regulations of venue

and ICSC.

Deadline In order to be listed in the Program Directory, ICSC must receive your booth request by June 30, 2014.

Availability - Booths are confirmed on a first-come, first-served basis. - Sending in this Request Form does not guarantee a

booth will be reserved for you. - Applications cannot be processed without payment. - ICSC cannot guarantee that you will not be placed

near a competitor.

Notification If you do not receive a letter regarding the status of your request within a week of sending it please contact eddie emeric at +1 646 728 3632 or [email protected].

Cancellations Notify ICSC immediately if you must cancel. All booth deposits/payments are non-refundable and non-transferable.

Contact eddie emericTel: + 1 646 728 3632Fax: +1 732 694 1748E-mail: [email protected]

† Name must be submitted by June 30, 2014 to be listed in Program Directory.

*Separate meeting registration is required for each staff member.

DEAL MAKING EXHIBIT FORMexhibit packages: $390 INCLUDES

- 1 6´ Skirted Table - 2 Chairs- 1 Trash Can- Company Sign- Company name and logo to be listed in the

Program Directory- 150-word company description to be listed in the

Program Directory - Online on ICSC 2014 MOCIAL Conference event site- High-profile company logo recognition on MOCIAL

Conference-related communications:- High-profile company logo on “Welcome” PowerPoint

presentation shown at the beginning of the program- Exhibitor Ribbon- Once space is confirmed, exhibitor’s kit outlining

additional furniture and exhibitor services will be available at www.icsc.org.

$440 INCLUDES

- 1 Conference Pass- 1 6´ Skirted Table - 2 Chairs- 1 Trash Can- Company Sign- Company name and logo to be listed in the

Program Directory- 150-word company description to be listed in

the Program Directory- Online on ICSC 2014 MOCIAL Conference event site- High-profile company logo recognition on MOCIAL


presentation shown at the beginning of the program and during the lunch presentation

- Exhibitor Ribbon- Once space is confirmed, exhibitor’s kit outlining


$495 INCLUDES

- 1 Conference Pass- 2 Highboys Tables (round)- 4 Chairs- 1 Trash Can- Company Sign- Company name and logo to be listed in the

Program Directory - 150-word company description to be listed in

the Program Directory- Online on ICSC 2014 MOCIAL Conference event site- High-profile company logo recognition on MOCIAL


presentation shown at the beginning of the program and during the lunch presentation

- Exhibitor Ribbon- Once space is confirmed, exhibitor’s kit outlining


______________________________________________________________________________________________________________________________________Contact Name Company name (that you would like listed in Program Directory and on sign)

______________________________________________________________________________________________________________________________________Address

______________________________________________________________________________________________________________________________________City State/Province Zip/Postal Code

__(______)________________________________________________ __(______)___________________________________________________________________Telephone Fax

______________________________________________________________________________________________________________________________________E-mail SMC2014


______________________________________________________________________________________________________________________________________Name (as it appears on credit card) Signature

______________________________________________________________________________________________________________________________________Credit Card Number (include all digits) Expiration date (month/year)

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ICSC

CONFERENCESPONSORSHIP OPPORTUNITIES

Wi-Fi . . . . . . . . . . . . . . . . . . . . $ 3,500 Minimum of 2 sponsors

_______________________________________________________________________________________________________________________________________________Contact Name Company name (that you would like listed in Program Directory and on sign)

_______________________________________________________________________________________________________________________________________________Address

_______________________________________________________________________________________________________________________________________________City State/Province Zip/Postal Code

__(______)________________________________________________ __(______)_____________________________________________________________________________Telephone Fax

_______________________________________________________________________________________________________________________________________________E-mail 2014SMC-S


______________________________________________________________________________________________________________________________________Name (as it appears on credit card) Signature

______________________________________________________________________________________________________________________________________Credit Card Number (include all digits) Expiration date (month/year)

Get everyone connected as the official MOCIAL Conference Wi-Fi sponsor.

Benefits Include:- Two (2) Complimentary Conference Registrations- Company logo on all printed marketing material- Company logo on e-mail blasts to ICSC membership- Company logo on ICSC conference website with hyperlink- Company logo on signage displayed at Registration- Company logo to loop onscreen during select functions- Company logo printed in Program Directory- Company description printed in Program Directory (150 words)- Verbal recognition from podium- Display table (6’) for your company’s materials- Sponsor Ribbon for all registered attendees

Blogger Sponsor . . . . . . . . . . $ 4,500Maximum of 3 sponsors

Benefits Include:- Three (3) Complimentary Conference Registrations - Company’s ad banner will appear on ICSC mobile app in the

MOCIAL Conference Event section- Company logo on live twitter feed - Opportunity to have a giveaway at the the event - Your company branded on the ICSC Blog page for three weeks

ahead of the show and a week after - Company logo on e-mail blasts to ICSC members- Company logo on all printed material- Logo on event page website with hyperlink- Company description printed in Program Directory (150 words)- Sponsor Ribbon

Coffee Break Sponsors . . . $ 350Maximum of 2 sponsors

Benefits Include:- On-Site signage at Coffee Break - Company name on Thank You page in Directory- Sponsor Ribbon

platinum Sponsor . . . . . . . . . . . . . $ 2,000Benefits Include:- Verbal recognition from podium - Reserved table set aside at event for sponsor to include brochures/

marketing/press releases- Company logo on all publicity material including electronic and hard

copy on: - Pre-event printed materials* - Targeted e-mail blasts to ICSC membership - Logo on event website with hyperlink - On-Site Signage

- Company logo posted to MOCIAL’s meetings page on ICSC’s website- Company logo to loop during select event functions- Platinum Sponsor Ribbon

DeADLINeSponsorship must be received by Monday, July 14, 2014, to be recognized in the registration materials and at the reception.

Member-Hosted Reception Sponsor . . $ 500Benefits Include:- On-Site signage at Member-Hosted Reception- Company logo on Member-Hosted Reception loop- Company name on Thank You page in Directory- Reception Sponsor Ribbon

*Pending production deadline dates

Gold Sponsor . . . . . . $ 1,000Benefits Include:- Company logo on all publicity material

including electronic and hard copy on: - Pre-event printed materials* - Targeted e-mail blasts to ICSC membership - Logo on event website with hyperlink - On-Site Signage

- Company logo to loop during select event functions

- Gold Sponsor Ribbon

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Sign up now by returning this completed form along with:

- Your payment by credit card or check made payable to ICSC- Payment must accompany the Sponsorship Form- Your company logo (.jpeg, .tif or .eps format) to

[email protected]

ICSC Sponsor ContactsRita Malek Tel: +1 646 728 3539, Fax: +1 732 694 1740

E-mail: [email protected]

ester Vivona Tel: +1 646 728 3647 E-mail: [email protected]

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conference mobile + social + local...micsc ocial conference august 7 – 8, 2014 hilton austin,...

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