confidential and proprietary information of...

CONFIDENTIAL AND PROPRIETARYINFORMATION OF BURGER KING CORP.

1


• Welcome

• BURGER KING® Business Performance Overview

• 2015 North America Convention Overview

• Housing & Registration

• Tradeshow & Sponsorship Opportunities

• BURGER KING McLAMORE℠ Foundation

• Q&A

2Speaker: Alex Macedo


• Welcome






• Q&A



4

Alex Macedo, NA President

2015 North America Convention

• Content solely focused on NA

• Expect record FZ attendance

• Exciting new city & venue

• More interactions on Tradefloor

• More time to educate on products

• BEST NA CONVENTION IN HISTORY!

Speaker: Alex Macedo


• Welcome






• Q&A



6

Daniel Schwartz

RBI Chief Executive Officer

Elías Díaz Sése

Tim Hortons® President

José Cil

BURGER KING® President

Alex MacedoNA President

Bruno LinoEMEA President

David ShearAPAC President

Jose DiasLAC President

• Brand and operational management for both companies remain independent and based in Miami and Oakville respectively

• Franchisee relationships are managed separately

• Restaurant images remain independent with no co-branding



7

You don’t want to miss being there with us!



• Welcome






• Q&A

8Speaker: David Quiñones


WE’RE FIRED UP!

• FIRED UP! to grow.

• FIRED UP! about profitability.

• FIRED UP! about excellence.

• FIRED UP! about the strength of our brand.

But most of all, we’re

FIRED UP! about your prospects for visibility at this year’s North America Convention!



• WHEN: SATURDAY, OCTOBER 3 toTHURSDAY, OCTOBER 8, 2015

• WHERE: NEW ORLEANS, LA “The Big Easy!”New Orleans Morial Convention Center




Saturday, October 3rd

12:00 p.m. – 6:00 p.m. Registration New Orleans Morial Convention Center



Sunday, October 4th

7:00 a.m. – 6:00 p.m. Registration New Orleans Morial Convention Center

8:00 a.m. – 2:00 p.m. BURGER KING McLAMORESM Foundation Golf Classic Audubon Park Golf Course

3:00 p.m. – 4:30 p.m. Inclusion Advisory Council (IAC) Meeting New Orleans Morial Convention Center

4:30 p.m. – 5:30 p.m. BKC RSI Vendor Awards & RecognitionNew Orleans Morial Convention Center

5:30 p.m. – 7:00 p.m. BURGER KING® System Vendor Reception sponsored by RSINew Orleans Morial Convention Center

Inclusion Advisory Council (IAC) ReceptionNew Orleans Morial Convention Center

7:30 p.m. – 9:00 p.m. NFA GRC Cocktail Reception (Donors Only)



Monday, October 5th

7:30 a.m. – 6:30 p.m. Registration New Orleans Morial Convention Center

4:00 p.m. – 6:00 p.m. OPENING SESSION / President’s Address / Opening Keynote(Doors open at 1:30 p.m.) New Orleans Morial Convention Center

6:00 p.m. – 7:00 p.m. WHOPPER® Challenge First RoundNew Orleans Morial Convention Center

7:15 p.m. – 9:00 p.m. Tradeshow Opens / Opening Reception sponsored by Dr Pepper®New Orleans Morial Convention Center



Tuesday, October 6th

7:00 a.m. – 8:00 a.m. Continental Breakfast New Orleans Morial Convention Center

8:30 a.m. – 9:50 a.m. North America Strategy Session New Orleans Morial Convention Center

9:50 a.m. – 10:20 a.m. Break New Orleans Morial Convention Center

10:20 a.m. – 12:10 p.m. General SessionNew Orleans Morial Convention Center

12:45 p.m. – 4:15 p.m. Tradeshow Open (Includes Lunch)New Orleans Morial Convention Center

4:15 p.m. – 5:15 p.m. NFA Board Meeting New Orleans Morial Convention Center

7:00 p.m. – Midnight BURGER KING McLAMORESM Foundation Event



Wednesday, October 7th

7:00 a.m. – 8:00 a.m. Continental Breakfast New Orleans Morial Convention Center

8:30 a.m. – 10:15 a.m. General SessionNew Orleans Morial Convention Center

10:15 a.m. – 11:45 a.m. North America DVP Meetings New Orleans Morial Convention Center

11:45 a.m. – 1:30 p.m. Tradeshow (Includes lunch)New Orleans Morial Convention Center

2:00 p.m. – 3:50 p.m. General SessionClosing Keynote AddressNew Orleans Morial Convention Center

4:30 p.m. – 6:00 p.m. NFA Annual Meeting New Orleans Morial Convention Center

8:00 p.m. – Midnight Closing Event



Thursday, October 8th


• Welcome






• Q&A

17Speaker: Stephanie Parks


www.BurgerKingConventions.com

Remember to clear your cache from 2014


http://www.BurgerKingConventions.com



Registration Steps:

1. Book Hotel Reservation through Event Web Site ONLY before August 28, 2015

2. Record your Hotel Confirmation ID for Registration Fee discounts

3. Return to Event Web Site and Register for Exhibitor Representative Name badges before September 8, 2015

First, contract your Booth to obtain your Exhibitor Code.



1. New Orleans Marriott2. Sheraton3. JW Marriott 4. Ritz-Carlton5. Loews6. Renaissance Arts7. Morial Convention Ctr

Hotel Rates: Start at $209 - $250 per night Plus tax


6 HOTELS TO CHOOSE FROM:

Rates from:

• New Orleans Marriott (Headquarter) $221

• Sheraton New Orleans $219

• JW Marriott $240

• The Ritz-Carlton, New Orleans $250

• Renaissance Arts New Orleans $221

• Loews New Orleans $209

Plus taxes of 14.75% and $3 Occupancy tax per night

21

ALL RESERVATIONS MUST BE BOOKED THROUGH THE EXCLUSIVE BURGER KING® CONVENTION HOUSING SERVICE, EXPERIENT, INC.

Speaker: Stephanie Parks


22

EVENT WEB SITEEVENT WEB SITE

Book before August 28, 2015 for Group rates based on availability.

Cancellation penalties: Anytime after booking, one night’s Room & Tax + $30 processing fee Within 72 hours of arrival, an additional one night’s Room & Tax

No Registration discounts if booked outside the BK Convention block*Hotel Confirmation ID needed to register for Name badges

* Local Residents within 60 miles – hotel stay not required.Identification and proof of residency will be required prior to receiving a badge on-site.



23

ATTENDEE REGISTRATION DEADLINES*:

Early Registration FeesRegister on or before June 30, 2015

Regular Registration FeesRegister by August 15, 2015

Late Registration FeesRegister on or after August 16, 2015

*Deadlines are midnight, U.S. Eastern Time.


The 2015 North America Convention isthe perfect opportunity for vendors andsuppliers to:

Interact with franchisees

and employees.

Showcase your products and

services as we discuss our growthplans.


• Welcome






• Q&A



This year, Vendors/Suppliers can get involved at our

North America Convention as:

1. Exhibitors on the Tradefloor

2. Sponsors of Convention



26

We have added new and exciting venues andevents to our exhibition space that are availablefor sponsorship opportunities, which will createadditional recognition for your company andservices.

Booth space prices are based on square footageand location on the floor, as outlined below.



TRADESHOW HOURSSubject to change

Monday, Oct. 5 5:15 p.m. – 9 p.m.Tuesday, Oct. 6 12:45 a.m. – 4:15 p.m.Wednesday, Oct. 7 11:30 a.m. – 2 p.m.

Exhibitor Move-in: Sunday, Oct. 4, 8 a.m. to 5 p.m. Monday, Oct. 5, 8 a.m. to noon

Exhibitor Dismantle: Wednesday, Oct. 7, 2 p.m. to 8 p.m. Thursday, Oct. 8, 8 a.m. to 10 a.m. Carriers must check-in by 8 a.m.

Booth must remain open until Wednesday 2 p.m. (No early closures)

Wednesday night closing celebration



28

FREEMAN• (504) 731-6137, fax (469) 621-5612 • Email: [email protected]

FREEMAN EXHIBIT TRANSPORTATION • (800) 995-3579 Toll Free US & Canada, • (817) 607-5100 Local & International, (469) 621-5810 Fax

EXHIBITOR KIT• Available online by June 1 • Ordering deadlines vary by form/vendor. • Link sent via email once booth is contracted


Unique Freeman user name and password by individual/company;

not exclusive to this event.


30

NON-EVENTS • Attendee merchandise and print collateral • Lounge areas and Charging stations• Branding opportunities• Equipment, furniture & fixtures in the BK® Center


EVENTS• General Sessions• Division Break-outs• Networking receptions• Food and beverage • Product innovation• WHOPPER® Challenge


31

• Email Communications to Franchisees• Convention Pocket Guide• Ads in onsite Pocket Guide• Mailing List Rental

Communication Vehicles

Tradeshow Support

Attendee Takeaways

BKC Guest Touch Points

Banners & Signage

Highlights

• Attendee Gift• Registration Tote Bag• Name Badge • Hotel Room Key Folder

• Equipment, furniture, fixtures, Décorfor BK® Restaurant Display

• Tradeshow Lounge

• Convention Hotel Shuttle Buses• Registration Area• Power/Charging Stations

• Booth Locator Façade & Map• Banners in convention center• Window clings• Escalator Rails in Convention Center

• Keynote Speaker• WHOPPER® Challenge




For Trade Show and Sponsorship SalesInformation, contact:

DIANA [email protected]: 704.784.2868Mobile: 704.620.8700

mailto:[email protected]


• Welcome






• Q&A

33Speaker: Andrea Tejada


History• Established in 2005

• Inspired by BURGER KING® co-founder Jim McLamore

• We promote education in BK® communities around the world.

Mission• To make a positive impact in our

communities by building brighter futures through education and providing hardship assistance to members of the BURGER KING® family.

Speaker: Andrea Tejada 34


• FIRED UP! to celebrate our 10-year anniversary

• FIRED UP! about the 24,000+ students we’ve helped along the way.

• FIRED UP! to break record, awarding $3M in scholarships!

• FIRED UP! about the strength of our brand.

35Speaker: Andrea Tejada

But most of all, we’re

FIRED UP! to build 2,800 brighter futures with you!


Foundation Golf Classic

Trade Show Floor

BK℠ Scholars Lounge

Evening Event

VIP Cocktail Reception Live Concert

18-hole shamble Awards to top foursomes



Highlights• Located minutes from downtown New Orleans in historical Audubon Park.

• Immaculate and well-manicured greens with a competitive, executive 18-hole course.

• Course is a par 62, 4,220-yard layout set among one hundred year-old oak trees.

• Invitees include franchisees, vendors, suppliers, and BKC executives.

• Sponsorships range from $1,000 - $50,000.37Speaker: Andrea Tejada


► Strategically located at the tradeshow entrance

► We will share best practices on how to better engage your community through BURGER KING℠ Scholars program

► Connect/charging station to keep you up-to-date with the latest Foundation news

► Expected foot traffic: 2,500+attendees



► Amanda Israel at [email protected] or 305-378-7959

► Sponsorship donation is tax-deductible as allowed by law

► Selected on first-come, first-served basis

► 2014 Foundation event sponsors: right of first refusal

► Events are subject to change, as necessary


mailto:[email protected]


Q&A


confidential and proprietary information of...

Documents