proprietary and confidential business summary€¦ · proprietary and confidential notice of...

Business Sales, Business Consulting, Mergers & Acquisitions

PROPRIETARY AND CONFIDENTIAL


BUSINESS SUMMARY



NOTICE OF CONFIDENTIALITY

The information contained herein is highly sensitive and confidential and is for use by those persons bound by

the terms and conditions contained in the Non-Disclosure Agreement on file with SSW CAPITAL, LLC. This

Confidential Business Information Summary shall be treated as confidential and no part of the Summary shall be

disclosed to others, except as provided by the Non-Disclosure Agreement. As per the Non-Disclosure Agreement,

neither this summary, nor any portion therefore, may be reproduced, copied, duplicated or reveled without prior

written consent of SSW CAPITAL, LLC.

No part of this Offering Memorandum or its contents is intended to provide tax, financial or legal advice, and any

statements referring to these areas are to be considered opinion only. All recipients are encouraged to take

independent tax, financial or legal advice from duly regulated sources.

Any information concerning the sale of a business contained in this e-mail has been provided by the Seller to

SSW CAPITAL, LLC. (“Broker”). Broker and its agents have not and do not verify the accuracy or completeness

of this information, and the recipient of this information is advised to conduct its own independent due diligence

investigation as to the accuracy of the information provided herein.

The information contained herein is intended only for the personal and confidential use of the recipient(s). If you

are not the intended recipient, please contact the sender and destroy all copies. Do not deliver or copy this

document and/or any attachments if you are not the intended recipient, do not disclose the contents or take any

actions in reliance upon the information contained in this communication or any attachments.

Should there be no interest in the opportunity described herein, immediate notification of such should be

transmitted to SSW CAPITAL, LLC, and this as well as any other materials provided should be returned to:

Chad Connery, VP of Consulting, Mergers & Acquisitions

SSW CPA’S & SSW CAPITAL, LLC

1650 Murfreesboro Rd, Franklin, TN 37067

615-686-6115

[email protected]



OPPORTUNITY

Located downtown Nashville Music City Dream Cars is the only one of its kind around. They offer exotic and

sport car rentals. From everything to Lamborghini’s, Jaguars, Corvettes, Porsche’s, Tesla’s, Mercedes-Benz to

Range Rover’s. Come enjoy a closed course driving experience to test your skills and feel the power. They also

offer corporate programs for Birthday Parties, Client Appreciation, Sales Incentives, Bachelor Parties and much

more.

They also have a Drive Membership program which allows you to have access to any car that is available which

allows you to have 500 miles a year up to 10,000 miles a year. The Company also offers closed course driving

events where customers pay to drive cars within the fleet for a specific number of laps.

Known as the epicenter of country music, the Nashville metro contains a population of nearly 2 million within 14

counties: Davidson, Smith, Macon, Williamson, Cheatham, Sumner, Dickson, Robertson, Cannon, Rutherford,

Hickman, Trousdale, Maury and Wilson. Davidson is the most populous county with 702,900 people and is home

to Nashville, the capital city, which has 674,400 residents. The metro is located in the north-central portion of the

state of Tennessee in what is known as the Central Basin. The Cumberland River, which snakes through the

region, adds to the local economic base and enhances Nashville’s quality of life. The metro has a strong

multimodal infrastructure network linking the metro to markets around the world.

The entertainment and country music capital houses a number of venues such as Ryman Auditorium, Grand Ole

Opry, Country Music Television and Music Row. The nation’s lowest tax burdens and incentives for businesses

attract companies to the region and are assisting in diversifying the economy. Fortune 500 companies

headquartered in the region: HCA Holding, Dollar General, Community Health Systems, LifePoint Health, Delek

US Holdings and Tractor Supply Co.

Business Overview: *Business Operation Hours:

December 15 – March 15 is slower, later spring and later summer months are the highest revenues

State of Incorporation: Tennessee

Legal Organization Type: S-Corporation

Total Years in Business: 6 years

Intangible or intellectual assets included in the sale: Negotiable

Business relocatable? Could be

Business a franchise? No but could be set up to sell franchises

Special skills or licenses required to operate the business: No



Employee & Management: Employees that perform lower skill labor will be hourly and generally 1099, employees in management and sales will be

W2 and salaried. Salaries range from 40-50k and generally require 40-45 hour weeks. No benefits other than the

employee Drive program, short talks of getting health/dental in 2017 fell through.

Length of time for a buyer with reasonable skills but little direct knowledge to learn enough to manage this

business:

Two weeks to one month.

Managers, roles and responsibilities, and tenure with the company:

Jason Ridgel, CEO, joined Oct 2016. Jonathan Bowman, Founder/President, joined Dec 2013. William Sommer, General

Manager, joined Feb 2016.

Functions owner performs that would need to be replaced by a buyer or employee after this transition:

The owner manages the business as a whole. He and his staff run the day to day operations.

Attracting quality employees:

Easy as the model attracts anyone who likes cars/image with backgrounds of management, sales, and general

labor (interns, porters, detailers, etc)

LOCATION and Hours:

Downtown Nashville.

December 15 – March 15 is slower, later spring and later summer months are the highest revenues

COMPETITION & GROWTH

Few companies in Atlanta, Miami, Dallas. Miami and Dallas are far enough away to have very little impact.

Atlanta companies are expensive and frequently have trouble with theft, drugs, and crashes. Most are unable to

ship cars up to Nashville at a reasonable price. Miami and Dallas companies have sent MCDC business

historically to ensure their own clients stay happy as they travel. Turo car share offers lower end sports cars at

lower costs.

Percentage of revenue that each product/service accounts for:

IN PERCENTS 2018: Rentals 58, CCDE Pri 7, CCDE Pub 9, DRIVE Club 17, Track Day 0, Misc Services &

Insurance LoU/Dim Value 9 2017: Rentals 35, CCDE Pri 4, CCDE Pub 12, DRIVE Club 19, Track Day 3, Misc

Services & Insurance LoU/Dim Value 27

Description of ideal client:

Tourist & weddings 25-45, generally male (females purchase as gifts), middle-upper middle class

MCDC provides the opportunity for car enthusiasts to experience driving their dream luxury or exotic car.



Pricing and Customer loyalty: Customers continue returning each year for annual events (prom, galas, charities, etc). Customers who need cars

more frequently will generally sign on for a low end membership to enjoy savings.

Biggest growth opportunities in this business:

For new ownership to come in and provide new energy. With the growth of Middle Tennessee this has the

opportunity to continue to grow. MCDC is the only company of its kind in Nashville, Tennessee and the only one

that provides memberships, allowing individuals to have ongoing access to the luxury and exotic fleet.

Core Strengths / Weaknesses:

Strengths: reputation/image in Nashville, excellent customer relations online and offline, staff are well connected

to vendors of the hospitality sector, only exotic offerings in this part of the Southeast. Weaknesses: High risk

model given potential for accidents (trackers help diminish risk), high turnaround time for wrecked vehicles (loss

of use), potential for theft

Marketing & Locations:

MCDC is well established in the Greater Nashville Area. Word of mouth, Social media campaigns, print ads in

restrooms, local car meets, Cars & Coffee, parking cars at high volume locations in the downtown area.

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