confidential & proprietary to ecrm 27070 miles road, suite a | solon, ohio | 44139 | (440)...
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Confidential & Proprietary to ECRM27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
ExcellenceOur mission is to radically improve the promotional data landscape and deliver unparalleled analytics.
InnovationWe focus on innovative solutions to help drive our focus and that of our customer business.
ActionableProviding a wealth of information is only part of the puzzle; our findings increase your profits.
ECRM’s promotional analytics provides the most comprehensive information needed to increase profits, predict competitive trends and make better decisions.
THE LEADING PROVIDER OF PROMOTIONAL DATA AND ANALYTICS
ECRM Analytics
Confidential & Proprietary to ECRM27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
AD SUPPORT BY BRANDTop 20 Brands by Percent of Frozen Vegetable Ad Blocks
Pinna
cle
Food
s Cor
p.
Gener
al M
ills
The
Picts
wee
t Co.
Hanov
er F
oods
Cor
p.
Kroge
r Priv
ate
Brand
A&P Priv
ate
Brand
Safe
way
Priv
ate
Brand
Assoc
. Sup
erm
arke
t Priv
ate
Brand
Supe
rvalu
Inc. P
rivat
e Bra
nd
Norpa
c Fo
ods, In
c.
Topc
o Priv
ate
Brand
Giant
Foo
ds P
rivat
e Bra
nd
Hy-Vee
Priv
ate
Brand
Food
Lion
Privat
e Bra
nd
Weis Priv
ate
Brand
Shop
Rite P
rivat
e Bra
nd
BI-LO -
Bruno
's P
rivat
e Bra
nd
Stop
& S
hop
Privat
e Bra
nd
Tops
Priv
ate
Brand
Fres
h & E
asy Priv
ate
Brand
0%
5%
10%
15%
20%
25%
30%26.3%
18.4%
8.0%
5.4%4.7%4.5%4.0% 3.5%3.5%3.0%
2.0%1.4%1.2%1.0%0.9%0.9%0.7%0.6%0.6%0.6%
Confidential & Proprietary to ECRM27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
WEEKLY SHARE OF 52-WEEK AD SUPPORTChanges in ad volume of Pinnacle Foods Corp.
9/22
/201
2
10/6
/201
2
10/2
0/20
12
11/3
/201
2
11/1
7/20
12
12/1
/201
2
12/1
5/20
12
12/2
9/20
12
1/12
/201
3
1/26
/201
3
2/9/
2013
2/23
/201
3
3/9/
2013
3/23
/201
3
4/6/
2013
4/20
/201
3
5/4/
2013
5/18
/201
3
6/1/
2013
6/15
/201
3
6/29
/201
3
7/13
/201
3
7/27
/201
3
8/10
/201
3
8/24
/201
3
9/7/
2013
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
Pinnacle Foods Corp.
Confidential & Proprietary to ECRM27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
RETAIL PROMOTIONSTop 10 Retailers Pinnacle Foods Corp.
Farm Fresh
Remke Bigg's Market
King Soopers
Harris Teeter
City Market
Nob Hill Foods
Food Lion
Shaw's Superm
arket (SVU)
Heinen's
Winn Dixie0
2
4
6
8
10
12
14
16
18
Pinnacle Foods Corp. General Mills
ManufacturerNumber of Ad Blocks Shared Last 52 Weeks
Percent of Ad Blocks Shared Last 52 Weeks
1363.167 30.8%
1356.417 39.4%
322.75 42.2%
435.5 47.9%
Confidential & Proprietary to ECRM27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
AD BLOCK EXCLUSIVITYTop Competitors In Frozen Vegetables Sub-Category
Manufacturer’s Sharing More Ad Blocks
Manufacturer’s Sharing Fewer Ad
Blocks
Confidential & Proprietary to ECRM27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
RETAIL PROMOTIONS PERCENT OF CIRCULAR SPACETop 10 Retailers Pinnacle Foods Corp.
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
Pinnacle Foods Corp. General Mills
Confidential & Proprietary to ECRM27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
Contact Information
Judy Farren440-498-0500 [email protected]
John Allen440-528-0412 [email protected]