congo action aid

8/9/2019 Congo Action Aid

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CONGO

Confederation Of NGO


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CONGO CONGO is the new Confederation of the top

international and national NGOs, whichwill lobby with the government, corporates,

civil society and prime associations, national

bodies for the credibility and special rights of

the development sector.


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Vision

To make CONGO the highest regulatory and

reforming body in the social sector, which will

bring professionalism into the development sector for ethical fundraising and resource generation

initiatives


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Goals

Integrate all theMarketing efforts of various NGOs, intoa single professional body.

Reduce cost of fund raising to NGOs Incorporate BrandManagement and loyalty models along

with full scale Events management, Communication, PR, Advertising, Sales Management and Promotional

techniques. Provide Social Fund Audit services to large/corporate

donors


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Objectives Lend a professional approach to the activities of the

NGOs, with a commercially viable business model.

To expand the overall philanthropic and social givingmarket, and target 0.5% of Income Tax collections.

To bridge gap between ordinary Tax payers/ Corporates

and NGOs.


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Objectives (cont.) Use modern and upcoming marketing tools and

models for raising resources.

Attract talentedMarketing professionals to a

rewarding career in SocialMarketing.

Bring more innovative fundraising ideas, products

and services, which will attract and catch fancy ofthe corporates and the individuals.


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Services Organizational advisors for Corporate Social

Responsibility initiatives

Designing Ethical Fundraising products in tandem withorganizational goals and policies.

Corporate advisors for loyalty programs and Cause related

marketing.


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Services (cont.) Films and public service campaigns for electronic media

Advertisements for the NGOs and their projects, which

will stand out in the clutter.

Highly discounted rates from the print media

(Newspapers & Magazines) and free airtimes from

Television channels.

Event management

PR activities


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Services (cont.) Donor Communication

SalesManagement & promotional techniques.

B2b working model for NGOs

Online shopping portal for greeting cards and articles

made by needy artisans and craftsmen.

Online donations through credit cards.


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Operations

DDFM to be positionedas a governing body for

Philanthropic Organizations

DDFM shall work with various

NGOs for whom they shall set upSMAs and new team

DDFM would work on the

platform to create much credibilityand accountability for the social

sector

DDFM will act as a catalystfor thought , plan and action

for all the issues of concern to theSocial Sector in India.


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OperationsDirect Dialogue FundraisingMission (DDFM) shall be

positioned like a governing body for Philanthropic

Organizations. DDFMwould set and create benchmarksfor fundraising and Resource mobilization in the Indian

subcontinent acting as a regulatory and facilitating body

in between the NGOs and the DDFM social marketing

advisors recruited for promoting the initiative.


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OperationsDDFM will act as the catalyst for thought, plan and

action for all the issues of concern to the Social Sector In

India. Special attention would be paid to small and grassroots NGOs. The basic idea would be to strengthen

the role of NGOs in the economic & social betterment of

the country, while setting world-class benchmarks.


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OperationsDDFM as an organization would also work on theplatform to create much credibility and accountability for

the social sector. Many of the development organizationshave not been very donor friendly in their reporting forthe raised resources and their expenses. This in turn hasbrought a bad name for the development sector as awhole. Through our research, we have tried to understand

the issues, which are affecting the developmentsector.(Attachment no.2) DDFM will be relentlesslyworking to bring back the faith and glory associated withthe Social work, along with a coalition of NGOs.


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OperationsDDFM shall work with various NGOs for whom they

shall set up SMAs (SocialMarketing Associates) and new

team. DDFM will be working for various NGOs likeGREENPEACE, ANIMALAID, TLM, ACTIONAID,

CPAA, CEF, NAB, ANUGRAH, ANHAD, AMAN

PARIWAR, TISS and others to raise funds for issues

related to environment, animated welfare, old aged people, education for children etc


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Corporate StructureCHAIRS/he would be

the head of the organization

CEO

GOV

ERNINGCOUNCIL

ADVISORY

COMMITTEE

will haverepresentation from

a. NGOsb. Government / bureaucrats

c. Corporates

d. Fundraisers ( DSAs )e. Media


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Joint

Ventures with other NGOs

ActionAid has always believed in the policy of sharingand partnering for the cause.

Some of our exemplary joint ventures with other NGOs,

which has been highly successful is listed below.

Sound of Sea, a musical extravaganza on the gateway of India,with different genres of musicians and bands including Sivamani,

Niladri, Silk Route, Ind Tranzit, Mrigya & Bobby cashe sharingthe platform to voice their concern for the homeless & Streetchildren of Mumbai. This event was the launch for MumbaiChapter of India 4 Change program and was co-organized by Save

the children, India and ActionAid.


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Cricket World Cup for Blind, in league with Association for Cricketfor Blind in India. Teams from 7 countries participated, in thistournament, which was supported by a nos. of large corporates likeONGC, Indian Oil, HSBC & others.

National Disability Film Festival with Brotherhood

Basant Festival with Communicators Co-operative.

PR support for Deepalaya for their fundraising exercise, where theyreceived a grant from AMC, an American retail co.

Cricket for Peace, a peace promoting process by sending a team ofstreet children for playing a series of Cricket matches, with thechildren of Pakistan.


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Peace concert with Anhad at Ahmedabad & New Delhi.

Sadak ki Gugli, with Chetna.

Tata Institute of Social Sciences (TISS) get together to create a

degree course for women and men for communities in rural India.

PUCL event, where ace Tamil actor Kamal Hassan and othercelebrities talked to people about good governance, issues aroundelections, and being prudent in choosing our representatives.

Premiere of movie LOC, with Nafisa Alis Action India, for the

cause of HIVpositive people.


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Memberships

CONGO is accepting memberships under thefollowing five categories.

1. Founder members2. PatronMembers

3. Privilege members

4. Ordinary members5. Pro Bono members

6. Corporate members (defunct for now)


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Founder membersMembership limited to only 6 NGOs, each from a

different work area.

Benefits:

- Dedicated DSAs and exclusive team of 6fundraisers promoting the NGO, and raising fundsacross major metros and mini metros.

- Credit on all promotional material as a part of the

CONGO.- Logos on the website, a small write-up, and hot

links to their website.


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Founder members- Logos and small write up in all the ads of CONGO- Free subscription of the dedicated magazine for

NGO sector The real page 3, for 3 years.

- A special article on their projects in the magazine, plus four pages dedicated to them every year, tohighlight their work.

- Free consultancy on the events and fundraising

initiatives- Listing on website as the preferred charity for online

giving.

- Formulating the strategy for fundraising.


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Founder members- Two complimentary tickets of the big-ticket event.

- Two appeals in form of insert in the real page 3every year.

- Support for donor database management and

communication.- Special proposal writing for dedicated support.

- Support and ideas for designing the ads. And the

newslettersFees:

One time Sign up fee: Rs 5 lacs

Yearly fee: Rs. 50,000/= (for a period of five years only)


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PatronMembers

Membership limited to only 20 NGOs for thefirst year.

Benefits:

- Exclusive team of 2 fundraisers promotingthe NGO, and raising funds across 6 major

metros and mini metros.

- Credit on all promotional material as a partof the CONGO.

- Logos on the website with a small write-up.


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PatronMembers- Logos in all the ads of CONGO.

- Free subscription of the dedicated magazine forNGO sector The real page 3, for 1 year.

- A special article on their projects in the magazine,

plus two pages dedicated to them every year, tohighlight their work.

- Free consultancy on the events and fundraisinginitiatives

- Listing on website as the preferred charity foronline giving.

- Formulating the strategy for fundraising.


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PatronMembers- One complimentary tickets of the big-ticket event.

- One appeal in form of insert in the real page 3every year.

- Support for donor database management and

communication.- Special purpose proposal writing.


newsletters.Fees:

One time Sign up fee: Rs 2 lacs

Yearly fee: Rs. 20,000/=


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Privilege members

Membership limited to only 30 NGOs forthe first year.

Benefits:

- A team of 2 fundraisers promoting theNGO, and raising funds across 6 majormetros and mini metros.

- Credit on all promotional material as apart of the CONGO.

- Mention on the website.


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Privilege members

- Mention in the ads.- 50% discount on the subscription of the

dedicated magazine for NGO sector The

real page 3, for 1 year.

- A special article on their projects in the

magazine, plus one pages dedicated to

them every year, to highlight their work.


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Privilege members

- Free consultancy on the events and fundraising initiatives

- Listing on website as the preferred charity

for online giving.- Formulating the strategy for fundraising

- One complimentary tickets of the big-

ticket event.- One appeal in form of insert in the real

page 3 every year.


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Privilege members

- Support for donor database managementand communication.

- Special purpose proposal writing.

- Support and ideas for designing the ads.

And the newsletters.

Fees:One time Sign up fee: Rs 1 lac



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Ordinary members

-M

ention on website.- Mention in all the ads of CONGO.

- 25% discount on the subscription of the dedicated magazine for NGO sector The real page 3, for 1 year.

- A special article on their projects in the magazine, plushalf page dedicated to them every year, to highlight theirwork.

- Free consultancy on the events and fundraising

initiatives.- Listing on website as the preferred charity for online

giving.


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Ordinary members

- Formulating the strategy for fundraising.- One complimentary tickets of the big-ticket event.

- One appeal in form of insert in the real page 3 everyyear.

- Support for donor database management and communication.

- Special purpose proposal writing.


newsletters.Fees:

One time Sign up fee: Rs 50,000



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Pro Bono members These would basically be the honorary members of the

confederation for duration of one year, for which CONGO willbe raising funds and other resources, without charging themany fees.

The duration for honorary members on beneficiary panel would

be for a period of one year, and would be on rotational basis. For year one the NGOs, which would be joining as pro bono

members, are

1. NBA 2. Anhad / Aman Biradri

3. TISS 4. CSE 5. Population First 6. War Wounded foundation

Membership limited to only 6 members in the Pro Bono category.


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NGOs in the Alliance

Christel House India

Society for Education of Crippled.

People for Ethical treatment of Animals

Spastic Society

NAB

Make a wish Foundation.

CSE Greenpeace

Helpage

The LeprosyMission Trust


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How to become a member

To enroll as a membera.Fill in the membership application form (online membership is

also available)

b. Attach the following

i. The copy of registration certificate

ii. The copy of the articles of association and memorandum of

understanding.

iii. A list of the members on the board with their name addressand contact nos.

iv. A resolution signed by the board members authorizing the

organization to join CONGO.


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The Road Ahead Fundraising Schools: To empower the smaller NGOs to

start their own fundraising initiative, in order to raiseresources locally.

A specially fabricated corner in a shopping malls or megastore, which will have a special area for selling posters,books/ literature, greeting cards, diaries, calendars, and

small wares made by the communities supported by theNGOs. We will also have uniquely designed theme baseddonation boxes for different NGOs. These stores will alsohave trained counsellors who would brief people aboutthe work all NGOs in the collection, undertake.


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The CharityMLM: On the lines ofMulti level marketing,

ActionAid is initiating the multi level marketinginitiative for taking fundraising initiatives to the

Housewives, students, retired people, executives and

individuals. This will complement the marketing approach

of the DSAs.

PR Hub: The PR Hub will work on the lines of the UNI/

PTI for the social sector. They will fed the various

publications with the unique initiatives on the ground

and newer initiatives in offing.


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Corporate giving and support: Ethical fundraising from

the Corporates that are socially Responsible.

Online Giving: DDFM will facilitate the process for

giving online, based on the choice of the donors for the

NGO and the cause they want to be associated with.

congo action aid

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