JEROEN LEMAIRECo-founder & Managing Director, In The Pocket
@lemaire
WE THINK, SHAPE & BUILD FOR THE CONNECTED WORLD—
—We work with clients and for users
USERS
IN THE POCKETCLIENT
What is happening
2 billion
4 billion
6 billion
8 billion
10 billion
12 billion
14 billion
16 billion
Smartphone
PC
Tablet
Internet of things
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
MILLIONS OF PEOPLE USE OUR PRODUCTS EVERY DAY—
—
In The Pocket
We're not just on your smartphone anymore
—Why In The Pocket is In The Pocket
PROCESS PEOPLE CULTURE
DEVELOPMENT STRATEGY
DESIGN
THINK—Workshops Goals Needs analysis
STRATEGY
SHAPE—User Experience User Interface Interaction Design
DESIGN
BUILD—Mobile Development Web Development Device to Device
DEVELOPMENT
BUILD THINK
SHAPE
DEVELOPMENT STRATEGY
DESIGN
BUILD THINK
SHAPE
SHIP-ITERATE
BUSINESS GOALS USER STORY
WIREFRAME MOCKUP
PROTOTYPE
DEVELOPMENT STRATEGY
DESIGN
De morgenCases / Brussels airportCases /
Do not forget PMD,
Household waste
and Paper-cardboard.
Recycle 6min ago
Recycle!Cases /
BancontactCases /
THE STATE OF MOBILEWelcome to the Postmobile Age
FROM THE NICHE TO THE CORE
Mobile has surpassed desktop usage.
We spend 157% more time on digital devices as compared to 2010.
+394%SINCE 2010
+37%SINCE 2010
DESKTOP44%
SMARTPHONES42%
TABLETS14%
People spend over 3.5 hours per day on mobile devices.
20%
158
162
Q1 ‘13
Q2 ‘14
Q2 ‘15
14%
10%
MOBILE BROWSER APPS
220
20%
3
4
5
14%
10%
-50%
2
+35%
220
Minutes per day on mobile:
90% of mobile time is in apps.
Facebook has replaced your mobile browser as your window on the world.
42% of app time occurs in most used app. 75% of app usage occurs in top 4 apps.
1/3 of mobile time is spent in social/messaging apps. But 70% of time in social apps is spent consuming media (videos, articles, ...).
FACEBOOK 19%
CHROME 4%
SAFARI 6%
OTHERS 10%
NEWS 2%
PRODUCTIVITY 4%
MESSAGING/SOCIAL 12%
YOUTUBE 3%
ENTERTAINMENT 17%
GAMING 15%- 17%
+12%
+3%
UTILITIES 8%
APPS BROWSER
220minutes
Source: Flurry Analytics, June 2015 49
How many people do fitness & health tracking?
NO, DON’T SEE WHY
54%
NO, BUT I MIGHT
13%SMARTPHONE
24% FITNESS-BAND
8%
1%
SMARTWATCH
1 in 3 does fitness & health tracking. 1 in 10 has a wearable.
The wearables market is growing explosively.million
units sold
Q2 ‘2014 Q2 ‘2015
24,3%19,9%17,1%
3,9%3,3%
Fitbit
Apple
Xiaomi
Garmin
Samsung
1
2
3
4
5
5
10
15
20
+223%
5.6M
18.1M
THE “POSTMOBILE” AGE
Mobile blew up and everything is becoming digitised.
OUR BODIES
• Smartphone sensors
• Wearables (smartwatches)
CARS
• A new software platform
• The new living room
HOMES
• Smart & interactive
• Opportunities for health,
retail & utilities
ENTERPRISE
• Connected workplaces and
workforces
• 14 trillion $ opportunity
FINANCIAL SERVICES & PAYMENTS
• Financial services are moving
to online
• Money is becoming digital
RETAIL
• The smart shopper
• The smart store
It’s not just about the smartphone anymore…
But the smartphone is still the pivotal device.
3 MEGATRENDS IN MOBILE
Internet of Things
IoT in 2016
• Beacons
• LoRa & SigFox
Artificial Intelligence
A.I. in 2016
• Cortana
• Google Now
• Siri
• Facebook M
• Watson
What now, human?
We’re Fucked
We’re fucked.
Virtual Reality in 2016
• Cinematic VR
• Documentaries
• Gaming
• Therapy
The State of Mobile in 2025: AR & brain implants
DEALING WITH RAPID CHANGE
Deception of Lineair vs. Exponential