CONNECT  2015  

Seth  Voorhies,  Director  of  Digital  Performance  Insights  Keynote  

Performance  in  the  Real  World  

§ Performance  doesn’t  maEer…  

§ But  business  outcomes  do…  

•  Google  is  not  the  goal  

•  There  is  a  point  when  fast  is  fast  enough  

•  OpMmize  only  what  impacts  the  customer  and  drives  business  outcomes  

§ The  only  thing  that  maEers  is  performance…  

21st  Century

Allstate

Esurance

FarmersGeico

Liberty  Mutual Nationwide

Progressive

State  Farm

Travelers

80%

85%

90%

95%

100%

105%

110%

115%

120%

50% 60% 70% 80% 90% 100% 110% 120% 130% 140%

Threatened   Strong  

Opportunity  Weak  

Actual  Performance  (Indexed  to  Average  Score)  

Perceived  Pe

rforman

ce  (Ind

exed

 to  Average  Score)  

§ Don’t  buy  a  tool…  

§ Enable  a  process  that  impacts  your  customer’s  experience  

CONNECT  2015  

Data  Challenge  Lots  of  data  but  need  to  know  what  it  means  

Need  to  understand  how  we  compare  to  the  compeMMon  

Need  to  understand  root  causes  of  performance  problems  

Once  I  know  what  it  means  I  need  to  make  it  acHonable  

§  Tool  à  Data  à  Insight  à  Customer  ImpacMng  AcMon  

§ Can’t  We  All  Get  Along?  

§ Context  Brings  Clarity  

CompeMMve  Data  

Context  Drives  A  Strategy  Discussion    

§ Time  to  Focus  Up  

Where  Should  I  Focus?  

Customer  Experience  

Content  CreaMon  

Internal  teams  

Agencies  

Content  Mgmt  Systems  

Technical  ImplementaMon  

Local  Load  Balancing  (mulM)  

ISP  SelecMon  and    

OpMmizaMon  

RouMng  (BGP)  

Local  Load  Balancing  

DNS/  network  

Server  Infrastructure  

Compression  

Capacity  

ApplicaMon  Code  

JVM  

DB    systems  

Internal/  External  HosMng  

Third  Party  IntegraMon  

Web  Services  

Payment  Systems  

Hybrid  Content  

Content  Delivery  

Cloud  Services  

CDN  

Route  OpMmizaMon  

HosMng  

Cloud  

Shared/  dedicated  

MulM-­‐data  Center  

Outsourced  

Front  End  App  Dev  

HTML  

JS  

AJAX  

Flash/  Flex  

Tracking  &  

AnalyMcs  

A/B  TesMng  

Campaign  Tracking  

Omniture/  Google  AnalyMcs  

Container  Tags  

Floodlight/  Dart  

§  Tool  à  Data  à  Insight  à  Customer  ImpacMng  AcMon  

CONNECT  2015  

Thank  you