CONNECT

2015

Seth Voorhies, Director of Digital Performance Insights

Keynote

Performance in the Real W

orld

�Performance doesn’t m

atter…

�But business outcomes do…

•Google is not the goal

•There is a point w

hen fast is fast enough

•O

ptimize only w

hat im

pacts the customer

and drives business outcom

es

�The only thing that matters is perform

ance…

21st Century

Allstate

Esurance

Farmers

GeicoLiberty M

utualNationw

ide

Progressive

State Farm

Travelers

80%

85%

90%

95%

100%

105%

110%

115%

120%

50%60%

70%80%

90%100%

110%120%

130%140%

ThreatenedStrong

OpportunityW

eak

Actual Performance (Indexed to Average Score)

Perceived Performance (Indexed to Average Score)

�Don’t buy a tool…

�Enable a process that impacts your

customer’s experience

CONNECT 2015

Data ChallengeLots of data but need to knoww

hat it means

Need to understand how w

e com

pare to the competition

Need to understand root causesof perform

ance problem

s

Once I know

what it m

eans I need to m

ake it actionable

�Tool ÆData Æ

Insight ÆCustom

er Impacting Action

�Can’t We All Get Along?

�Context Brings Clarity

Competitive

Data

Context Drives A Strategy Discussion

�Time to Focus Up

Where Should I

Focus?Custom

erExperience Content

Creation

Internalteam

s

Agencies

ContentM

gmt

Systems

TechnicalIm

plementation

Local LoadBalancing

(multi)

ISP Selectionand

Optim

ization

Routing(BGP)

Local LoadBalancing

DNS/netw

ork

ServerInfrastructure

Compression

Capacity

ApplicationCode

JVM

DB system

s

Internal/ExternalHosting

Third PartyIntegration

Web

Services

Payment

Systems

HybridContent

ContentDelivery

CloudServices

CDN

RouteO

ptimization

Hosting Cloud

Shared/dedicated

Multi-dataCenter

Outsourced

Front EndAppDev

HTML

JS

AJAX

Flash/Flex

Tracking&

Analytics

A/BTesting

Campaign

Tracking

Omniture/

GoogleAnalyticsContainer

TagsFloodlight/

Dart

�Tool ÆData Æ

Insight ÆCustom

er Impacting Action

CONNECT

2015

Thank you