connect the dots to………………… sustain and grow your business
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Connect the dots to………………… sustain and grow your business. 5 th December, 2012 @lincolnjc [email protected] facebook.com/Connectthedots.book. Why this book ?. - PowerPoint PPT PresentationTRANSCRIPT
Connect the dots to…………………sustain and grow your business5th December, 2012
@lincolnjc [email protected]
facebook.com/Connectthedots.book
“ This is my tribute to the tremendous spirit
of the small and medium businesses that drive the world economy forward ”
Why this book?
“More than 30 years of senior level management experience
in start-ups, telecom giants and technology companies in
Japan, India, UK, Malaysia, Thailand, Brazil apart from the US. I have experienced
success & failures from boom to bust …”
Who am I?
The most important dot that needs to be connected … family values
Know your exit !
DivorceDeathDisabilityDepartureDetourDeceitDecline in growth
Before you get your funding – PLAN!-PLAN!-PLAN!
Traditional and alternate sources of funding for startups
Understanding working capital management: money today to make
money tomorrow!
Cash is king !
Emotional intelligence matters !Hire EPIC candidates
Products are tangibleServices are intangibleExperiences are memorable
The deeper the memory, the stronger the experience.
The proposition forms the experience. The experience forms the brand.
Enticing and tempting your customers to sin !
The 7 cardinal sins
Marketing to women !
Demographic trends
Digital saviness
Loyalty
Detail orientation
Depth of social network
All war is deception !
Compete on quality and differentiation
Communicate weakness and threat to your customers
Form strategic partnerships or alliances
Reveal your strategic intentions and capabilities
Deploy indirect pricing tactics addressing perceived value
Limit the theater of operations in the price war
Not all customers are created equal !
Needs, demographics and psychographics
MASA
Two tiered model
7th heaven – exit, business plan and cash flow
What are your exit strategies?
Do you have a multi scenario business plan?
Do you have adequate funding? What are your sources of funding?
How is your cash flow managed?
7th heaven – customers risk management, emotional intelligence, market structure and value proposition
Are you over dependent on a single or a few customers ?
Are your key employees emotionally intelligent to deal with the “white water” environment ?
Do you know your market and structure ?
What is your incremental value proposition and differentiation relative to your competition?
7th heaven – pricing, experience, branding, sales and marketing
Do you have a purposeful pricing strategy and tactic ?
Have you designed the end to end intentional experience ?
Do you have branding strategy ? Do you know how you will engage in a price war ?
Are your sales and marketing folks competent to meet your business growth plans ?
7th heaven – compensation, segmentation and marketing communications
Are your sales teams compensated to drive wins from your competition ?
How will you reach the market ?
Have you segmented your target customer base ? Do your marketing communications address the vulnerabilities of human beings ?
Do you have purposeful strategy to target women ?
7th heaven – operations, IT systems, process and profits
Have you considered the end to end operations of your business ?
Do you have policies, procedures and processes that drive productivity in your business ?
Do you have effective information and telecommunications systems ?
Do you know where 80% of your cash flow and profits come from ?
Do you have good, truthful and useful managers ?
7th heaven – leadership, performance and valuation
Are you conducting yourself as a leader or are you just a task master ?
Do you know the set of activities that accentuate your business performance ?
Do you know the set of activities that diminish your business performance ?
Do you know how much your business is potentially worth today ?
Is this business really for you ?
“You might think you have
connected the dots, but think again” !
……
In summary“CONNECT THE DOTS”
“This book, is deliberately and carefully written for a cross-geography,
multicultural, multiracial, and multi sector audience.
Connect the Dots is my attempt to create a playbook for the entrepreneur, a take-everywhere-you-go guide to surviving –
and flourishing – in business.
