Connect with new fans using Facebook Ads

Business success on Facebook

•  Build

•  Connect

•  Engage

•  Influence

INFLUENCE

ENGAGE

CONNECT

BUILD

Connect with customers & new fans using multiple well-targeted Ads

Post quality content and promote your posts to engage your fans

Promote the social activity on your Page to influence the friends of fans

Everything starts with your Facebook Page

Pages Ads

To engage your fans To connect with new

fans

1. Broaden your reach organically

- Be active on your own Page and others

2. Use Facebook Ads to acquire new fans - Create compelling ads

- Tailor your message to your target audience

- Set up your campaigns clearly

3. Review Ads Manager regularly

4. Consult Page Insights frequently

How to reach new fans on Facebook

Use Facebook Ads to acquire new fans •  Determine your objectives:

Likes for your Page

Brand/product awareness

Clicks on your Ads

•  Create strong, well-targeted Ads

•  Run multiple ads to test

•  Set up your campaigns for success

Choose clear eye-catching images Use copy with strong call to action Incorporate offers, exclusives, promotions Create at least 4 creative variations Test different combinations of copy and images

a. Craft your Like Ad

b. Tailor your Messaging Scott, 40

Father of 3

Ben, 27

Gamer

Emily, 25

Movie Fanatic

Katie, 19

Student

c. Set up campaigns clearly Test which audience responds best to which creative

Ad 1

Campaign 1 Females 18-34

Campaign 2 Females 35-44

Campaign 3 Females 45-54

Ad 2

Ad 3

Ad 1

Ad 2

Ad 3

Ad 1

Ad 2

Ad 3

- Go regularly to facebook.com/ads/manage

- See which messages and targeting are working

- Refine and replace lower performing Ads

- Move budget into higher performing Ads

Measure and Improve in Ads Manager

Check Page Insights regularly

Key Takeaways

Clarify your objectives

Craft compelling Ads carefully

Test different copy and images

Experiment with different messages for various target

audiences.

Track the performance on Ads Manager & Page Insights

Thank you