connect6 - young glory round 6
DESCRIPTION
We are all less than 6 degrees from the failure of the war on drugs.TRANSCRIPT
young gloryround six
Justine Cristini & Erica Stevens
Most people are uninformed about the failure of the war on drugs or feel disconnected from the issue because they think they’re not directly involved.
‘6 Degrees of Separation’ is the theory that everyone on earth is linked to everybody else in six or less connections. Within these six connections is someone who has been directly affected by the war on drugs.
Therefore, the failure of the war on drugs is a global problem that we are all connected to.
Insight
Using the ‘Six Degrees of Seperation’ theory we have come up with a Facebook campaign that connects us all to the failure of the war on drugs in three steps.
Introducing...
STEP 1. Learn your connectionSTEP 2. Get informedSTEP 3. Use your connections
Idea
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1. Learn your connection
LEARN
Get people thinking of ways they are connected to the problem, informing them that through 6 degrees they are closer than they realise. Encourage them to visit the websites to watch the film and learn more.
YouYour work colleague
His aunt’s meth habit
Her dealer
Her Distributor
The meth lab
www.breakingthetaboo.info/ connect6.com/watch
connect6 connect6
We’re all less than 6 degrees from the failure of the war on drugs. Learn how you’re connected, put the failed drug war on the social agenda.
Watch and connect here:
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1. Learn your connection
You
Your best friend
his Brother’s cocaine habit
his dealer
His Distributor
The Columbian Drug Lord
www.breakingthetaboo.info/ connect6.com/watch
connect6 connect6
We’re all less than 6 degrees from the failure of the war on drugs. Learn how you’re connected, put the failed drug war on the social agenda.
Watch and connect here:
YouYour best friend
his Brother’s cocaine habit
his dealer
His Distributor
The Drug Lord
YouYour sister
Her boyfriend’s heroin addiction
His dealer
His distributer
the poppy fields
www.breakingthetaboo.info/ connect6.com/watch
connect6 connect6
We’re all less than 6 degrees from the failure of the war on drugs. Learn how you’re connected, put the failed drug war on the social agenda.
Watch and connect here:
2. get informedWatch the video to learn more about this issue and its impact on a global scale.
watch ‘breaking the taboo’
2. get informedWatch the video to learn more about this issue and its impact on a global scale, see how you’re involved and what you can do to come up with alternative solutions to the failure of the war on drugs.
INFORM
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CONNECT
3. use your connectionsShare the ‘Breaking The Taboo’ video with 6 close facebook friends, who in turn can pass it on to 6 close friends of their own.
The shared platform of the message will have a domino effect. The facebook ‘news feed’ will promote the message when multiple friends share it. This will entice people to be proactive and learn about Connect6 in order to keep up with the social conversation.
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the reach after only 3 steps of shares!
x6
=1,166,400,000
sharesx6x6x6x625,000
shares
3. use your connectionsIf this sharing pattern continues, we only need to get 25,000 shares for the remainder of facebook to be reached in only 6 steps.
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Facebook’s 1 billion users are only 6 steps away
resultConnect6 provides an easy, interactive way for people to get involved with the failure of the war on drugs, while reaching a majority of the Facebook community in a short time.
This increases the public awareness of the issue bringing it to the forefront of the global social agenda. At the same time it increases awareness of how connected we are to each other creating compassion towards those directly affected by the war on drugs.
Connect6 empowers people by making them a part of the solution. Just remember...
WE ARE ALL 6 DEGREES FROM ANY OTHER PERSON IN THIS WORLD AND ONE SHARE AWAY FROM JOINING TOGETHER TO PUT THE FAILURE OF THE WAR ON DRUGS ON THE GLOBAL SOCIAL AGENDA.