Paige Fitzgerald

Connected Citizens Program Manager

WAZE MISSION

SAVE DRIVERS 5 MINUTES A DAY,

every day.

SAFETY FIRST!

29 CONNECTED CITIZENS PARTNERS

CITIES

Rio de Janeiro, Boston, LA

Metro, LA City, Barcelona,

Sydney, Jakarta, Rio,

Budapest, Tel Aviv, San Jose,

Puebla, Vitoria, Monterrey,

Petropolis, Mexico City

STATE DOTs

Iowa, Oregon, Florida, Utah,

Kentucky, Washington DC,

TennesseeOTHER PARTNERS

Latvia, Catalonia, Lithuania,

SeeClickFix, PA Turnpike,

Estonia, St.Mary’s County MD

Partners

Waze

CONNECTED CITIZENS DATA EXCHANGE

MAJOR TRAFFIC EVENTS

Example: Major Traffic Events

Road closures updated on the map

Traffic alerts around the event updated in real-time

Road closure view on the map Inbox received to notify Wazers

WHAT DOES WAZE DO WITH PARTNER-PROVIDED DATA?

Major Traffic Events: 4th of July in NYC

COMMUNICATION BETWEEN GOVERNMENTS AND WAZERS

PARTNER DATA: FORMATS

Waze can handle several formats:

● Live feed API (JSON, XML or KML)

● Road Closure Tool

● Partner Google Form

● Emails to Closures@google.com

Or any combination of these formats

The Waze feed includes real-time information on:

● System-generated traffic jams: identified by analyzing user GPS signals

● User-reported incidents: Accidents, traffic jams, hazards, construction, potholes, roadkill, stopped vehicles, objects on road, missing signs

WHAT DATA DOES WAZE SHARE?

The feed does not include any personal user details

PARTNER TOOLS: TRAFFIC CENTER

● Shows traffic incidents

& alerts in a predefined

area

● Highlights Major

Events, Road Closures

& Irregular Traffic Events

● Calculate real-time ETA

between pre-defined

origin & destination

Confidence Score Metrics

Thumbs up/down User level

WAZE DATA: RELIABILITY

What can government partners do with our data?

WHAT CAN GOVERNMENTS DO WITH OUR DATA?

1. Respond to incidents in real-time

1. Leverage Waze to plan for and respond to traffic and crisis events

1. Integrate data into traffic management centers

1. Create direct communication channel between governments and citizens

1. Analyze Waze data to make smarter transportation decisions

Government partners leverage Waze to:

3. Measure aggregate incident levels to understand congestion

INTEGRATING WAZE DATA INTO TRAFFIC OPERATIONS

● Integrate data into traffic management centers

● Surface alerts as they occur

● Respond to accidents in real time

● Waze users report accident on average 30 seconds after they occur

● Boston Wazers on average report 900 potholes per month

COMMUNICATION BETWEEN GOVERNMENTS AND WAZERSNew Jersey, Staten Island, Long Island, FEMA: Superstorm Sandy

• Fuel shortage became a national crisis

• Direct one-off communication to Wazers: location-based push notification

• Tens of thousands of response

• FEMA rerouted fuel trucks

Locate all Emergency centers around the affected area

Detour traffic around the crisis area and direct to evacuation routes

Emergency center pin -view on the map

More info about the emergency center

LEVERAGING WAZE TO PLAN FOR AND RESPOND TO MAJOR TRAFFIC AND CRISIS EVENTS

CASE STUDY: PATRIOTS SUPER BOWL PARADE IN BOSTON

Parade route on live map

Inbox message Closures in app

DATA ANALYSIS: MEASURING INCIDENT LEVELS

1. Compare congestion levels over time and across neighborhoods

1. Determine impact of major road closures or other traffic events

1. Evaluate traffic management approach to repeated events

Waze Data Analysis:

IMPACT OF MAJOR ROAD CLOSURES ON CONGESTIONEvaluate re-routing efforts based on level of traffic before and after closures

REGIONAL ANALYSIS OF MAJOR TRAFFIC EVENTSUsing Waze data to refine traffic management plans for repeat events

OTHER WAZE DATA USE-CASES

RIO: LOCATION OF NEW WASTE

REMOVAL CENTERS

DOTs: REAL TIME SNOW PLOW TRACKING

LOS ANGELES: CHANGE COMMUTE TIMING TO

REDUCE PEAKS

NYPD: COMMUNICATE

W/CITIZENSWASHINGTON DC:

POTHOLE-PALOOZA

THANK YOU!THANK YOU!

paigef@google.com