connected commuter motoring
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Motoring
• A third of commuters have 2+ cars in the household
• Almost half (47%) use their car daily to get to the station
• 1 in 3 purchased their last car new
• Over half (52%) regularly see car advertisements on posters or billboards
• They are more likely to notice car ads on billboards than in any press
• Premium brands such as BMW and Audi rank highly amongst commuters
• 2 in 3 commuters take only 3 months after their first thought to purchase a car
• Fuel efficiency and the look or design of a car are key deciding factors