connecting with latinos in technology

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Connecting with Latinos in Technology Presented by: Fernando Blasco Director of Business Development, Drake International VP of Membership, Hispanotech

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Connecting with Latinos in Technology by Fernando Blasco Hispanovation Panel #SMW Toronto September 2013

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Page 1: Connecting with Latinos in Technology

Connecting with Latinos in Technology

Presented by: Fernando Blasco

Director of Business Development, Drake International

VP of Membership, Hispanotech

Page 2: Connecting with Latinos in Technology

For more information, call 416.216.1067

Agenda

• Hispanic Professionals in Toronto

• Social Media Platforms

• Connecting with Hispanic Tech Professionals

Page 3: Connecting with Latinos in Technology

For more information, call 416.216.1067

Introduction

Social media platforms are

communication tools, and not the

end goal of communication.

Page 4: Connecting with Latinos in Technology

For more information, call 46.216.1067

Hispanic Talent Market

Page 5: Connecting with Latinos in Technology

For more information, call 46.216.1067

Hispanic Talent Market

Page 6: Connecting with Latinos in Technology

For more information, call 416.216.1067

Social Media

Page 7: Connecting with Latinos in Technology

For more information, call 416.216.1067

Facebook

• Personal Profiles

• Candidate-Oriented

• Open Graph: Cultural Fit

Page 8: Connecting with Latinos in Technology

For more information, call 416.216.1067

Twitter

• Real-Time Connections

• Build Personal Brands

• Twitter Chats and the Use of Hastags (#)

Page 9: Connecting with Latinos in Technology

For more information, call 416.216.1067

LinkedIn

• Connecting with Job Seekers

• Unbranded Groups

Page 10: Connecting with Latinos in Technology

For more information, call 416.216.1067

Other Opportunities

Page 11: Connecting with Latinos in Technology

For more information, call 416.216.1067

Challenges

• Attraction vs Retention

• Talent Management

Page 12: Connecting with Latinos in Technology

For more information, call 416.216.1067

QUESTIONS?

Page 13: Connecting with Latinos in Technology

Thank You For Attending

For more information, please contact Fernando Blasco

Business Development Manager

[email protected]

416.216.1114