connet recruitment

connetStrategic Planning

Dora Radanova, Mandy Bouchedid, Marcus Karlsson

Design Management IED Master 2010

Millions of graduates every year.

introduction

connetDora Radanova, Mandy Bouchedid, Marcus Karlsson| Strategic Planning | Design Management IED Master 2010

introduction

?? ?!


?

? ?!Now what

Is that what I really want

I have no clue what I can do

with my degree

Being a “design manager” sounds cool, but what is it

really about

?

introduction


So the search begins...

introduction


and the process is almost never fun and almost always frustrating.

introduction


provide effective guidance?

channel the talent to appropriate positions?

make the process more user friendly?

reduce the frustration?

goal


How can we...


trends

Increase in number of graduates yearly

trends


Offline tools Online tools

shift

trends


Employee job commitment

Employee job ‘hopping’

trends


competition


Bulk Information Selective Information

User Interaction +

User Interaction -

competition online


Linkedin

XING

Monster

InfoJobsManPower

Coroflot

Aldaba

Michael Page

Gascoigne & Partners

Arrancha RuizJudy Wert

Hays Worldwide

Adecco

Cegos

BaoPartners

Design 21

Farnington

Zinettica

Quorum Selección

Behance

Bulk Information Selective Information

User Interaction +

User Interaction -

competition online


Linkedin

XING

Monster

InfoJobs

ManPower

Coroflot

Aldaba

Michael Page

Gascoigne & Partners

Arrancha RuizJudy Wert

Hays Worldwide

Adecco

Cegos

BaoPartners

Design 21

Farnington

Zinettica

Quorum Selección

Behance

*User generated content * Global Players

we want to be here!

industry analysis top players

60 million members.

Your customers. Your colleagues.

Your competitors. Your boss.

User generated content.

More than a quarter are senior executives.

Every Fortune 500 company is represented.



Market leader in job-search/recruitment for the creative and design industries

Portfolio hosting

Focus on added value to their users

Give guidance advice for recent graduates and professionals.

Quality information about the design industry, such as salary advice, trending locations, Etc.

industry analysis benchmark

professional network

user interactive (upload CV,

recommendations, customize info)

career guidance

channeling of talent to jobs

clear insights

+

-

industry analysis


what is available

what is lacking

value web | descriptive


The Recruitment Process

Family & Friends

COMPANIESHR

Online Database(infoJobs)

Professional Networks

(Linkedin, etc)

Government Initiatives

SCHOOLS

Recruitment Agency

Offline Media(Papers, etc)

Advice & Guidance

$$

Affection

$$

Skills

Advice & Guidance

Skills

$$

Information

Information & Advice

Information

Information & Network

market & capabilities matrix


New capabilitiesExisting capabilities

Exist

ing

ma

rke

tN

ew

ma

rke

t

opportunity space


interactiverecruiting agency


online recruiting

US!

opportunity space

Innovation Types

Finance DeliveryService

Channel

innovation types


Adding value to ourservice::

• partnering with top universities –for best graduates • organize social meetings in campus for students and professionals • guiding potential students for new programs • interviewing high top professionals and make the information available for users on our web page

Universities:: • social networking events companies • brand awareness

OfferingCustomer ExperienceNetworking

partnering with universities::

• recruiting best graduates• guidance of potential students for new innovative education programs

• Establish social networking events on university campuses::

• Make students and young professionals feel informed, confident and aware


solutions

1.


focus on providing high quality content, that is relevant and inspiring for the users in order to stand out from the competition.

solution criteria

connet will have to:


solution criteria

bridge the gap that exists between professionals/companies and the recent graduates.

connet will have to:2.


solution criteria

Provide a valuable connection that can help channel talented individuals in the right direction, and also help companies find the appropriate candidates.



solution criteria

be an interactive, user friendly, and non-pretentious recruitment agency that provides the user insightful, informative and guiding information.



solution criteria

be inclusive, welcoming and non-formal. Provide quality information that bring our users clarity in their career choice.





Family & Friends

COMPANIESHR



(Linkedin, etc)


SCHOOLS

Recruitment Agency


Advice & Guidance

$$

Affection

$$

Skills

Advice & Guidance

Skills

$$

Information


Information




Family & Friends

COMPANIESHR



(Linkedin, etc)


SCHOOLS

Recruitment Agency


Advice & Guidance

$$

Affection

$$

Skills

Advice & Guidance

Skills

$$

Information


Information


CONnet




Family & Friends

COMPANIESHR



(Linkedin, etc)


SCHOOLS

Recruitment Agency


Advice & Guidance

$$

Affection

$$

Skills

Advice & Guidance

Skills

$$

Information


Information


CONnetAdvice & Guidance

InformationOpportunity

AwarenessReputationCustomers

TalentInsights

MoneyInformation

Money


concept


concept

Insight:The gap between well established professionals and recent graduates is too wide.

Principle:Provide valuable lessons, insights and knowledge about the life within a company, and what it takes to establish yourself in the market.

Concept: Offer insightful, qualitative interviews with established professionals

Give the freshly graduated and young professionals a chance to ask questions and interact with those established professionals.

Insight:Students and youth that are preparing for university, or preparing their launch into the “professional” life find it hard to stay up-to-date with the constantly changing job-market and the new trends in education.

Principle:Keep a close relationship with educational institutions, governmental organizations, and non-profit organizations that represent interesting markets. (ex. DMI - design management institute)

Concept: Insights from top men/women in industries related to the most dynamic and changing professions.

Forecasts regarding the new and up-and-coming jobs, changes and trends in the job-market.


concept

strategic plan

connet value


Job seekers


professional insights

in-depth understanding of job titles

desirable job positions

Interviewees

connect with new talent

gain recognition

Schools

promote new programs

gain reputation

Companies

connect with new talent

save time

gain reputation

high quality empoyees

beachhead near term mid term long term

roadmap connet


marketing plan

assemble team,

interviews, company

contacts, web infrastructure

creating a buzz

school forums

companyrecruits

awareness

guiding students

connet

extension of user experience

search for new opportunities

search for new opportunitieschannelling talent

channelling talent educational trends

promotion campaign customer loyalty programs


conclusion

the experience


Carlos has been an active

member on connet for a

couple months now.

His network of professionals

has expanded.

the experience


Just having left his current work,

Carlos is keeping his eyes wide

open as he constantly updates

himself with the new jobs of the

future published on connet.

the experience


Design Management has always

intrigued him as a new field of

study but he never really

understood what it was all about.

After reading the interview with

Kathryn Best on connet and

asking her a couple extra

questions himself, he has a better

vision of what design

management is about.

the experience


He is now applying to do

a Masters in Design

Management in one of

the schools connet is

linked with.

He trusts that after he

graduates, connet will

help place him in the right

job for him.

thank you.

connet recruitment

Education