conservatory and eco-wealth: how and how much biodiversity is recognized?

8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?

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Biodiversity Conservatory and Eco-Wealth:

How and How Much Biodiversity Is

Recognized?

TETSU HATTORIVice President / Earth day 365 (NPO)

Director / Sustainable Solutions (NPO)

Steering Committee Member / JCN (Japan Civil Network for CBD)

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1. BIODIVERSITY CONSERVATORY

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3

Business Sector

Biodiversity Sector

Human Sector

Summery

We dont know

how to take care of

Biodiversity.

We want to protect

our investment.

Biodiversity's

Uncertainty has to

internalize

Change maker

(Eco Gentlemen

Eco Ladies helps)

facilitate community.

IndustrialPolicyandru

les.

Critical path to make demands

and understand Biodiversity.

Uncertaintyof

futureservice.


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2.2.Questioner Survey implies:

We have different valuation what we discuss.

Short-run Earnings (Money)

Middle-run Human Relationship

Long-run Biodiversity

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According to results of Internet surveys in

Japan, 72.9% people agree that biodiversity is

important element for their quality of life. But,

only 2.6% people want willing to pay for

biodiversity. Though biodiversity is important

for human being, its not treated as importantwealth.

Biodiversity investment cycle (ex. 20-30 years)

is longer than business cycle (several years). Torealize hidden cash flow, reducing the

frequency length of biodiversity investment

is important. 5


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ECOLOGY

:Bio-

Diversity

ECONOMY

:INCOME

COMMUNITY:NETWORK

INDIVIDUAL:HELATH

SHORT LONG

PRIVATE

PUBLIC

6

3 Gears to adjust time scale.

Payment

Investment

Agency

Use and

Maintenance


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2.ECO WEALTH

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Economic Sector Biodiversity Sector

Eco Wealth

Wealth Biodiversity

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What is Eco Wealth?


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Eco Wealth

SAVE=INVESTMENT

CONSUMPTION

HUMAN

CAPITAL

TIME

INCOME

Biodiversity

Loss

Uncertainty of

Biodiversity

WEALTH

INPUT ACTIVITY (/YEAR) OUTPUT

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1.2.MODELMODEL

Eco Wealth Extension model


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BS BSFrom(1)To(2)

From(2)

Maintenance Lost!

Use Self Growth

Economic Sector Biodiversity Sector

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Economic

Growth

To(0)

2 Sectors activity

Eco Wealth

Wealth Biodiversity


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Actualized Biodiversity Sector

Wealth = GDP = Economy

EcoWealth = GDPmaintenance

Discount Rate

= Risk {Economic Sector}

-BioDiversity{ Loss }

+ Uncertainty {BD Sector}


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3. MAXIMIZE ECO WEALTH

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Maximize Eco Wealth

Max { Eco Wealth (Payment for Diversity) }

Eco Wealth

Payment for Biodiversity sector

Too Much Payment

Damage to Economic sector

Less Payment

Damage to Biodiversity sector

13@2009


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2 Policies for Eco Wealth 1. Internalization : create demand chain

2. Innovation : create supply chain

Eco Wealth

Payment for Biodiversity sector

2

Internalization

Innovation

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1.Internalization (process)

Step1. Understanding Understand Biodiversitys Sector Behavior and

ecosystem services performance.

Reduce Uncertainty ofBD Sector

Step2. Design Rule Setting rules for BD Sector.

Regulations and Rules of Using and Maintenance

Step3. Design Market Design new market policy and rules.

Empowered Business and Citizen s network.

Ex.) Set BD Commons Club goods.

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The Economics of Ecosystems and Biodiversity(TEEB)

discuss and show best practices at these area.


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1.Internalization (stack)

Design social architecture of BD

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Layer example

Basic Knowledge

Governance

Sign system (protocol)

Rules and rights

Platform Eco gentle Network (Eco gentlemen and ladies

Right of biodiversity servicerRight of publicity of animal

Biodiversity management sign system

GBO3, TEEB

Market

Finance

Key network

Action

Application

Private sector function


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17

BD

ModelingGBO

modeling

Simulation

SocialValue

EconomicValue

Low

costoperation

Highvalue

,branded

Ecosystemservice

Target artifact

Sales value

for the future liquidity

of the ecosystem

Finance

Modeling

Design

ContractSales

Better VisionProductsService

Design

Propose Marketing

Ecosystem

Management

Green Job

PFI

ModelingPropose Execution

Ecosystem

engineeringInnovation

ModelingAlliance Contest

Reserve Value creation

Law

design

Scoring

System

Goal

Setting

010years 10100years 100years

Business

Modeling

Risk

Assessment

modeling

Simulation

Coordination

2.Innovation

Design business architecture of BD

Sample
http://imagenavi.jp/search/detail-i.asp?id=50003019http://imagenavi.jp/search/detail-i.asp?id=00019447http://imagenavi.jp/search/detail-i.asp?id=70027421http://imagenavi.jp/search/detail-i.asp?id=50005978


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3.1.Visualization

Conservation process

3.2. Horizontal division

3.3. Facilitate meeting

1.1.Observaion methodology

1.2.Action menu

1.3.Skillsets

1.1.Sponsership

1.2.Conservation networking

1.3.Skillsets

Target for InnovationSolution Stuck

Visualization of

current state of biodiversity

Provision of Information

ex) games

Improve

Biodiversity Management skills

Establish sponsorship

On Biotope and biodiversity

High performance Biotope

technology development

Remained

Biodiversity

Conserve

Biodiversity

StandardizeConser-

vationProcess

Virtual

Real

2.Innovation

Design solution architecture of BD

Sample


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Sticky Lifestyle

The largest reason for mostpeople hesitate to change

their lifestyles is that theydont know how to do.

According to our questionnaire(Survey C), 40.1% of people

answered that they dont know how to live an eco-friendlylife. 36.4 % and 36.5 % of the answerers, respectively, felt that wildcreatures or natural environment were foreign to their daily life,that it is too heavy burden for common people to act forconservation of natural environment (and biodiversity).

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3.Empower key community [ESD] To sustain effects @local

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Business Sector

Biodiversity Sector

Human Sector

We dont know

how to take care of

Biodiversity. Twice effect Change maker who

facilitate community.

Eco-Gentlemen,lady

Critical path to make demands

and understand Biodiversity.

Who has knowledge of business.

They can earn money from their activity.

Education

Who has rich experience for biodiversity.They can design future biodiversity shape.

Coaching


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- RECOGNITION (JAPAN)

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Survey (Yearly)

Questioner Survey

A. 2009/7/7-8 @Japan

Internet Research N=30,313 (Age=over 20)

B. 2009/9/4-9 @Japan

Internet Research N=12,121 (Age=30-69)

C. 2008/12/6-7 @Japan

Internet Research N=1,000 (Age=over 20)

D. 2007/12/27-28 @Japan

Internet Research N=1,030 (Age=25-44)

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Yes

(Usually)

Yes

(Sometime)

No

(But I will)

No,never

Biodiversity is needed for amenity to live.

Survey C showed that 75.5 % of people

appreciate the bounty of nature.

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From Survey C.


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Recognition : key player

Most Japanese citizens (85.3 % of the answerers in total), however, are

conscious that they are responsible for the natural environment near at their

hands.

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From Survey C.

1. Government

2. Local government

3. Enterprises

4. Farmers

5. Scientists6. NGO/NPO

7. Local council

8. Children

9. Land owner

10.Ourselves

Who is key person of local BD conservation.


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Yes

(Usually)

Yes

(Sometime)

No

(But I will)

No,never

Gap : Action

39.3 % of people are interested in some kind of activities

involving contact with nature.

ONLY 4.5% People usually join conservation program.

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From Survey C.


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Commitment for post 2010.

26 POST 2010 Activity

Japanese citizens understand that their tiny consciousness in theirdaily life, Local Production for Local Consumption, for example, cancontribute the conservation of global biodiversity, and recognize thattheir tiny action based on correct knowledge is linked to preserve ourpriceless heritage and to hand it down towards our descendants.

n %

30313 100.0

19805 65.3

14710 48.5

12938 42.7

6718 22.2

6010 19.8

65.3

48.5

42.7

22.2

19.8

0% 20% 40% 60%

1

2

3

4

5

1.itadakimasu

2.Buy eco-lavels goods

@ shopping

3.Find a favorite animal

4.Think BD

@ shopping

5.Make Biotope

From Survey A.


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Short-Run.

Current important issues: 26% family answered MONEY IS THE MOST

IMPORTANT ISSUE.

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n %30313 100.0

MONEY 7802 25.7

CHILDEN,DESCNEDANTS 4275 14.1

SECULITY 3994 13.2

HELATH,SPORTS 3522 11.6

FAMILY SERVICE , CULTURE 2983 9.8

SELF REALIZATION 2408 7.9

ECOLOGY 1832 6.0

STATUS 1062 3.5

FASION 630 2.1

DIGITAL, CARS, GOODS 800 2.6

OTHERS 634 2.1

COMMINITY 371 1.2

25.7

14.1

13.2

11.6

9.8

7.9

6.0

3.5

2.1

2.6

2.1

1.2

0% 20%

1

2

3

4

5

6

7

8

9

10

11

12

From Survey A.


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Middle-run

Self Realization recognitions

28

n %

8465 100.0

HUMAN RELATIONSHIP 5220 61.7

SPORTS, CULTURE 5065 59.8

HELATH (BODY, MENTAL) 4626 54.6ECONOMY 3976 47.0

SKILL UP 3159 37.3

FAMIRY 2999 35.4

CARRIER UP 2839 33.5

BUSINESS SUCCESS 2617 30.9

PARTNERSHIP (MARRIDGE) 2454 29.0ECOLOGY 2140 25.3MOVE ONES HEART 2060 24.3

COMMUNITY 1864 22.0

EMPOEREMENT 1837 21.7

INNOVATION 1133 13.4

From Survey B.

n %

7997 100.0

Family 6129 76.6

Friend 5337 66.7

Peace of mind 5290 66.1

Nature 5049 63.1

Money 4841 60.5

Peace (politics) 4381 54.8

Love 4330 54.1

Freedom (Time) 4198 52.5

Health 4104 51.3

Social Welfare 3873 48.4

Security 3329 41.6

Job 3225 40.3

Medical 3175 39.7

Music, Art , Sports 2881 36.0

House 2870 35.9

Mission 2338 29.2

Education 2357 29.5

Important elements for your life.


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Eco Wealth Index where you live.

29

n %

6122 100.0

Amou nt o f B io D ivers ity 4462 72.9Amou nt o f he a l thy days 4001 65.4Amou nt o f sm i le 3778 61.7Amount o f pur e water o f fer t i le l and 3485 56.9Clearness o f future 3086 50.4Stability of Nature 2662 43.5

Diversity of community activities 1872 30.6

Diversity of economical activities 1689 27.6Numbers of powerful enterprise in local 1221 19.9

Stability of population 1155 18.9

Amount of human re lationship 1018 16.6

Amount of eco actions 929 15.2

Length of life expectancy 854 13.9

Number of local traditional events 620 10.1

72.9

65.4

61.7

56.9

50.4

43.5

30.6

27.6

19.9

18.9

16.6

15.2

13.9

10.1

0% 20% 40% 60%

1

2

3

4

5

6

7

8

9

10

11

12

13

14

From Survey B.

Long-run


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Volume of market potential@2009

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Are you ready to pay & buy for BD?

n %

30313 100.0776 2.6

4313 14.2

12190 40.2

8574 28.3

4460 14.7

From Survey A.

Innovator:

(Yes, I do yet.)

Early adaptor:

(Yes, I will.)

Early majority:

Late majority:

Regard:

(No,never.)


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Requirement of Eco-GENTLEMAN/ECO-LADY

31

n %

5888 100.0

Networker 3762 63.9

Ecologist 3554 60.4

Leadership 2938 49.9

Scientific mind and methodology 2830 48.1

Imagination 2791 47.4

Invention 2753 46.8

Visionary 2601 44.2

Sympathy 2549 43.3

Knowledgeable 2543 43.2

Land Rich Navigator 2509 42.6

self-realization 2485 42.2

Risk Manager 2453 41.7

Field Worker 2206 37.5

Oet one's ecological impact 2097 35.6NGO/NPO Player 1783 30.3

physical strength 1699 28.9

Language ability 1326 22.5

Social Entrepreneur 1205 20.5

Story Teller 1200 20.4

Legal 920 15.6

Entertainer 919 15.6

Business success 632 10.7

63.9

60.4

49.9

48.1

47.4

46.8

44.2

43.3

43.2

42.6

42.2

41.7

37.5

35.6

30.3

28.9

22.5

20.5

20.4

15.6

15.6

10.7

0% 20% 40% 60%

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

From Survey B.

Repletion of Life: Awareness for Rich Life


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32

TEEB Working group.

conservatory and eco-wealth: how and how much biodiversity is recognized?

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