console manufactures

8/8/2019 Console Manufactures

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Microsoft are the console manufactures of Xbox and Xbox 360 .

Five features of the Xbox 360:

Online play This enables you to play against your friends or against other people competitively. This wouldmainly appeal to teenagers as they can socialise with there friends while there playing online against or withthem. This would appeal to gamers who like to test themselves online against friends.

Media Consumptions- The media consumptions which you can do on Xbox are play CDs, DVDs, Listen to theradio and watch Sky TV. This enables users to do other consumptions of media not just play games. This wouldappeal to teenagers as they might like to listen to music while there playing games or even watch Sky TV instead ofplaying games.

Customization This enables people to change the appearance of the way the Xbox looks, as you can buyfaceplates of a certain game and clip it to the front of your Xbox. This would appeal to the target audience as they

can make the Xbox there own and have the own unique faceplate.

Wireless There are several different wireless aspects for the Xbox; Controller, Steering Wheel and WIFI. Withthe controller and steering wheel. This enables players to play the game from a further distance from the consoleas they do not have any wires connecting to the console. WIFI allows players to play in any room in a house if they

have a router this will appeal to players as they dont have to be close to the router, they could play in a quiteroom.

Interactive/Kinect This is an interactive add on which allows players to play interactively with no controller. Thiswould appeal to a younger audience as they would enjoy to be active and interact with games and most of thegames are for a more younger audience, however there are also sport and fitness games which would be appealto a more older audience as they could keep fit by doing activities from the game instead of going to the gym.


3/11

The top five international selling games on Xbox 360:

The top five international selling games on Xbox 360 are; 1.Halo 3 (8 million copies), 2.Call of Duty: Modern Warfare

2 (7.4 million), 3.Gears of War (5 million), 4.Gears of War 2 (5 million), 5.Grand Theft Auto IV (4.356 million). At

number one is Halo 3 .This would mainly appeal to teenagers as they would like competitive shooting games and

they are able to play online against people. At number two is call of duty modern warfare 2, this would also appeal

to teenagers as it is a competitive shooting game and they are able to play online against other people. At number

3 is gears of war which would also appeal to teenagers as its a competitive shooting game and they can role play

as characters. At number 4 is Gears of war 2 appeals to teenagers as its a competitive shooting game and role

playing. At number 5 is grand theft auto which would appeal to teenagers as its a role playing game in life

situations and you get to chose the outcome and also you can play this game online.

The international sales figures for Xbox 360:

The international sales figures for Xbox 360 Worldwide are: 44.6 million from September 2010.

Marketing material for Xbox 360:

This marketing material is an advert for Xbox 360 promoting the new Kinect

which is a interactive add on to the Xbox 360. This allows players to play without

any controllers as the camera pick up your body movements. This appeals to

their audience as it is a new way of playing games and it is interactive and

active where there body movements will happen on the game.

http://en.wikipedia.org/wiki/List_of_best-selling_video_gameshttp://www.youtube.com/watch?v=p2qlHoxPioM http://en.wikipedia.org/wiki/Xbox_360


4/11

The Console manufactures that make the NintendoWii are Nintendo.

Five features of the Nintendo Wii:

Online play This enables you to play against your friends or against other people competitively. This wouldmainly appeal to children from around 8-12 year olds as they can socialise and play against their friends.

Multiplayer/ interactive The Wii sensor bar allows players to play interactively with up to 4 players with

controllers. This would appeal to a younger audience of around 6-10 year olds as they can keep active and engage

into games more by doing various movements and exercises. However this is also for older people as they have

games for fitness and exercises like the Wii fit which would appeal to a more older audience of around 13-40 yearolds which will allow them to keep fit and healthy.

Wireless There are several different wireless aspects for the Wii; Controller, Steering Wheel , golf club, tennis

racket, baseball bat Wii fit and WIFI. This enables players to play the game from a further distance from the

console as they do not have any wires connecting to the console. WIFI allows players to play in any room in a

house if they have a router this will appeal to players as they dont have to be close to the router, they could play

in a quite room.

Mii characters- The Mii characters are a virtual character of you. You can customize the character clothes and

appearance to make him look like yourself. This would mainly appeal to a younger audience of about 6-10 as mostchildren like to customize things.

Fitness This enables players to keep fit as the are interacting with the game and also by introducing the Wii Fit

which allows players to do various exercise and routines on an exercise mat. This would appeal to an older

audience from around 13-40 year olds as this game is aimed towards adults more then young children .


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The top five international selling games on NintendoWii:

The top five international selling games on Nintendo Wii are; 1.Wii Sports (67.71 million), 2.Mario Kart Wii

(24.01 million), 3.Wii Fit (22.61 million), 4.Wii Sports Resort (20.94 million), 5.New Super Mario Bros. Wii

(16.73 million). At number one is Wii sports this would appeal to the audience as it is family and friends game

where they can play interactively against each other. At number two is Mario Kart Wii which would appeal to a

more younger audience as I contains of famous Nintendo characters which are in all the Mario Karts. At

number three is Wii Fit which would appeal to an older audience of 15-40 year olds so they can keep

themselves fit and healthy and dont have to join up for a gym. At number four is Wii sports Resorts which is

an addition on the original Wii Sports which includes more sports that you can play. This is appealing as it gives

you a more variety of sports which you can do. At number five is new Super Mario Bros which would appeal

to a younger audience as it contains of the famous characters.

The international sales figures for Nintendo Wii :

The international sales figures for Nintendo Wii Worldwide are: 75.90 million from September 2010

Marketing Example:

This marketing material is an advert to promote the accessories that you canbuy for your controller for example in this screenshot of the advert there is

a family playing Mario Kart with steering wheels attached to the controllers.

This appeals to the their audience as if they like driving games they could buy

this and then feel more interacted into the game as they are driving with a

steering wheel.

http://en.wikipedia.org/wiki/List_of_best-selling_video_gameshttp://www.youtube.com/watch?v=Mftku6Eta-I http://en.wikipedia.org/wiki/Wii


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Nintendo are the console manufacturers of Nintendo DS

Five features of Nintendo DS:

Multiplayer This enables player co connect to another DS and play against your friends. This would appeal to 7-12 year olds as they could socialise with there friends as well as playing against them.

Portable This is enable s players to carry about their Nintendo DS which allows them to play games when on

holiday or when out with the family. This would appeal to a younger audience from around 6-10 year olds, this

appeals to them as the can keep themselves occupied so they dont get bored.

Camera This enables players to take pictures of themselves or there surroundings which can be used in games.

This would appeal to children of the age 7- 12 year olds, as it allows them to interact with the game more as they

are putting themselves into the game.

Touchscreen This enables players to interact with the game as the screen is touchscreen. This would appeal to ayounger audience of around 6-10 year olds as they can fill interact with the game as they have to use a special pen

or your finger to play the game.

SD memory card This enables player to backup their saved games as they can use the SD memory card and put

it into the computer where they can back up their game saves if they dont have enough space for all there games

to be saved. This would appeal to a younger audience of around 6-10 year olds as they would have a lot of games ,

which means they will have to back up their game saves on computer.


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The five international top selling games on Nintendo DS The five international top selling games on Nintendo DS are; 1.New Super Mario Bros. (24.13 million), 2.Nintendogs All

versions (23.26 million), 3.Brain Age: Train Your Brain in Minutes a Day! (18.72 million), 4.Mario Kart DS (17.90 million),

5.Pokmon Diamond and Pearl (17.39 million. At number one is New Super Mario Bros which would appeal to its

audience as it contains some of Nintendo most famous characters and is a sequel of the old super Mario bros. at number

two is Nintendogs which would appeal to its audience as they are most likely to have some sort of pet. At number three

is brain age this would appeal to many people as they would want to educate and see how clever they are by playing it in

game form. At number four is Mario Kart which would appeal to there audience as this game contains some of

Nintendo's famous characters and also is a sequel to other Mario Karts. At number five is Pokmon diamond and Pearl

which would appeal to their audience as they would watch the programme and their has been many sequels of the

game.

The international sales figures for Nintendo DS:

The international sales figures for Nintendo DS Worldwide are 135.58 million, including DS Lite, DSi and DSi XL units

from September 2010.

Marketing material:

This marketing material is an advert to promote the features that

you get with the new Nintendo DS which would want to make you go and

buy the new DS. This would appeal to people as there are more things to do

then just play games.

http://en.wikipedia.org/wiki/List_of_best-selling_video_gameshttp://en.wikipedia.org/wiki/Nintendo_DShttp://www.youtube.com/watch?v=QY7b15BrPG0


8/11

Sony are the console manufactures ofPS1, PS2, PS3 and Ps3 Slim.

Five features of the PlayStation 3:

Online play This enables you to play against your friends or against other people around the worldcompetitively. This would mainly appeal to people aged from 12- 30 as they can socialise with there friends whilethere playing online against or with them. This would appeal to gamers who like to test themselves online againstfriends.

Media Consumptions- The media consumptions which you can do on PS3 are play CDs, DVDs, blue ray DVDsand surf the internet. This enables users to do other consumptions of media not just play games. This wouldappeal to teenagers as they might like to listen to music while there playing games or even watch DVDs or surf theinternet instead of playing games.

Wireless There are several different wireless aspects for the PS3; Controller, Steering Wheel and WIFI. With thecontroller and steering wheel. This enables players to play the game from a further distance from the console asthey do not have any wires connecting to the console. WIFI allows players to play in any room in a house if theyhave a router this will appeal to players as they dont have to be close to the router, they could play in a quiteroom and not in the living room where other people might want to watch TV.

Interactive - (PlayStation move)This enables players to be more engaged and interactive in games. This is aninteractive add on which allows players to play interactively with a PlayStation move controller. This would target amore younger audience from around 8-12 as the games that are available are more suited towards them. Howeverthere are also fitness games which are aged for a more older audience of around 18-30.

Awards This enables players to want to complete the game as they get awards for doing certain things. Thiswould appeal to gamers who like to complete games and would want them to complete games on the hardestdifficulty.


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http://en.wikipedia.org/wiki/List_of_best-selling_video_games

The five international top selling games on PS3: The five international top selling games on PS3 are; 1.Call of Duty: Modern Warfare 2 (4.8 million), 2.Gran Turismo 5

Prologue (4.65 million), 3.Uncharted 2: Among Thieves (3.5 million), 4.MotorStorm (3.31 million), 5.Metal Gear Solid

4: Guns of the Patriots (3 million). At number one is Call of duty modern warfare 2 which would appeal to teenagers

as it is a shooting game and you can play online competitively. At number two is Gran Turismo would appeal to 10 to

20 year olds as it is a realistic driving game, and you can race competitively online. At number three is uncharted 2

which is an adventure game which would appeal to 12- 16 year olds because it is all about the storyline. At number

four is motor storm which is a off-roading motocross game which would appeal to people as it is a competitive racing

game with different types of vehicles. At number five which is Metal Gear Solid this is a action and adventure game

which appeals to teenagers as they can role play as characters in the game.

The international sales figures for PlayStation 3 :

The international sales figures for PlayStation 3 Worldwide are 41.6 million from September 2010.

Marketing material:

This marketing material is an advert for PlayStation 3 promoting the new Move

which is a interactive add on to the PlayStation 3. This allows players to

play interactively with motion censored controllers. This appeals to their audienceas you can now play sport and other genre of games interactively. sport games such

as boxing with controllers that censor now read the type movements and punching

you are doing.

http://en.wikipedia.org/wiki/PlayStation_3


10/11

Sony are the console manufactures for PlayStation portable (PSP).

Five features ofPlayStation portable (PSP):

Portable This is enable s players to carry about their PSP which allows them to play games when on holiday orwhen out with the family. This would appeal to a younger audience from around 7-14 year olds, this appeals to

them as the can keep themselves occupied so they dont get bored when out with the family.

Multiplayer This enables player s to connect to another PSP and play against your friends. This would appeal to

7-14 year olds as they could socialise with there friends as well as playing against them

Memory card Memory stick duo allows players to put their saved games onto the memory stick and you could

also back up your files to the computer. this would appeal to people who have a lot of games as the wont have to

keep buying more memory sticks they could just put theirs files onto the computer.

Media consumptions The PSP allows players to listen to music while playing games and also lets you putpictures and videos on their so you can watch them instead of playing games, also you could buy DVDs for your

PSP. This allows players to play and watch other media consumptions instead of just playing games.


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http://en.wikipedia.org/wiki/List_of_best-selling_video_games

The five international top selling games on PSP:

The five international top selling games on PSP are; 1.Monster Hunter Freedom Unite (3.1 million), 2.Grand Theft Auto:

Liberty City Stories (2.7 million), 3.Crisis Core: Final Fantasy VII (2.59 million), 4.Daxter (2.3 million), 5.Monster Hunter

Freedom 2 (2.3 million). At number one is monster hunter which is an action game which would appeal to the audience

as there is a sequel. At number two is grand theft auto which would appeal to the audience as there are many sequels

and also it is a role playing/ shooting game where they get to make life decisions. At number three is final fantasy which

is an adventure and action game which would appeal to people as there sequels off this game. At number four is Daxter

which is an action game this would be appealing to the audience as they would like to fight through the game. At

number five is Monster Freedom 2 which would appeal to the audience as it is an action game.

The international sales figures for PlayStation Portable:The international sales figures for PlayStation 3Portable Worldwide are 62 million from September 2010 .

http://en.wikipedia.org/wiki/PlayStation_Portable

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