CONSULTINGABROADPROGRAM

2017

PROJECTDESCRIPTIONSGLOBAL&EXPERIENTIALEDUCATION

CONSULTINGABROADPROGRAMARGENTINA

TomG.Geurts,FRICS,hasbeenteachingFinanceandRealEstatecoursesatTheGeorgeWashingtonUniversitysince2011.HehasledCAPProgramstoMumbai,India(2014)andBuenosAires(Argentina(2015).AfterearninghisPh.D.in1998,hehasspecializedinGlobalRealEstateandhasbeeninvitedaroundtheworldtospeakonthistopic.TheseincludetheRoyalInstitutionofCharteredSurveyors,theUniversityofAmsterdam,andtheTechnicalUniversityofBerlinwherehewasthecommencementkeynotespeakerofthe2008,2011,and2012MastersinRealEstateprogram.HeisanHonoraryProfessorofRealEstateatthatuniversitysince2014.BesideshisacademiccareerDr.Geurtsworkedasthe

DirectorofResearchforNewmark(nowNewmarkGrubbKnightFrank)andwasoneofthefoundingpartnersofCadenceCapital,aboutiquerealestateadvisoryandinvestmentmanagementfirm.Dr.GeurtswasawardedthePhilipH.SiegFellowshipatPennsylvaniaStateUniversitywhereheearnedaPh.D.inRealEstateFinance.Hereceivedamaster’sdegreeinEconomics(1991)andPoliticalScience(1992)fromtheUniversityofAmsterdam,andabachelor’sdegreeinCivilEngineeringfromtheHigherTechnicalCollegeinZwolle.

Client:CefeidasGroupwww.cefeidas.comCefeidasisaninternationaladvisoryfirmthathelps

clientsadvancetheirbusinessobjectivesinLatinAmerica.Theyprovideprofessionalservicesinpoliticalandregulatoryrisk,corporategovernanceandcompliance,mergerandacquisitions,andinvestmentandsupportservices.SinceitsbeginningCefeidasGrouphashadaverystableandorganicgrowthinstaffing,structureandportfolio.CurrentlyCefeidasGroupisworkingatcapacitytodeliverhighqualityinternationalservicesanditislookingtoimproveandscaleitsbusinesstofulfilanincreasingdemand.Project:Onestudentteamwilldevelopanupdatedbusinessandstrategicplan,lookingcloselyattheirsalesplan,staffingstructure,andprocessassessment.Thisprojectisideallysuitedforstudentsinterestedin(global)consultingworkandhumanresourcemanagement.

Client:Solarmatewww.solarmate.com.ar/index_engSolarmateisdevotedtointegratesolarenergyintodailyactivitiesbydevelopingandcommercializingproductsthatharvestsolarenergyanduseitfordailypurposes.Thecompanyismanufacturingitsfirstproductwhichisaportable

solarwaterheater.Project:OnestudentteamwilldevelopastrategythatwillallowSolarmatetoentertheU.Smarket.Thestrategywillneedtobeorientedtowardstheoutdoorentertainmentmarket.Thisprojectisideallysuitedforstudentsinterestedinglobaltradeandoperationsmanagement.

Client:BancoSuperviellewww.supervielle.com.arBancoSupervielleS.A.isthe5thprivatedomestically-ownedArgentinebankthattracesitsoriginsto1887andprovides

bankingandotherfinancialservicestoindividualcustomers,andtocorporatecustomerswithspecialfocusonsmallandmedium-sizedcompaniesinArgentina.BancoSupervielleisasubsidiaryofGrupoSupervielle,afinancialservicesholdingcompanywithamulti-brandbusinessmodel,controlledbytheSuperviellefamily,afamilywithalong-standingpresenceintheArgentinefinancialsystem.AsofSeptember30,2015,theBankhadtotalassetsofPs.27.5billion,totalloansofPs.19.8billionandtotaldepositsofPs.20.7billion,anditsshareholders’equitytotaledPs.2.5billion.AsofsuchdatetheBankhas3,300employees,servedapproximatelytwomillioncustomers,including1.7millionretailcustomersoftheBankandapproximately400,000retailcustomersofitsconsumerfinancecompany,14,300smallbusinessesandalmost4,500SMEsandlarge-sizedcompanies.Itsbankingnetworkincludes,asofSeptember30,2015,188accesspointsand650ATMsandSelfServiceTerminals,andaconsumerfinancenetworkof67salesaccesspointsatWalmartArgentinalocationscountrywide.Project:TwostudentteamswillworkwithBancoSupervielleonmarketingplansandanalyzesolutionsthatwouldsupportgrowth.Thisprojectisideallysuitedforstudentsinterestedinfinanceandmarketing.

CONSULTINGABROADPROGRAMAUSTRALIA

HannahMesserliistheDwightD.EisenhowerResearchProfessorforTourismPolicyandtheChairoftheInternationalInstituteforTourismStudies.HannahhasaPhDinTourismPlanningandDevelopmentfromCornellUniversity.HannahpreviouslywastheSeniorPrivateSectorDevelopmentSpecialistfortheWorldBank(Africa,Asia,Americas,andEurope).HannahwasalsoamanagingdirectorofHorwathAsiaPacific(Singapore)managementconsultingintourismandhealthservicesthroughoutAsia.

Client:TheGoodFoundation(TGF)www.thegoodfoundation.com.auTGFwasformedbackin2010asthephilanthropicarmofTheGoodGuys,withtheirchairmanAndrewMuirasthekey

benefactor.TGFhasbeengiventheexclusivelicensetodeliverJamieOliver’sMinistryofFoodinAustralia/NZ,whichhasbeendonesuccessfullyforthepast5years,puttingover30,000participantsthroughtheprogramnationally.Project:HowtobuildamoreprominentprofileforTheGoodFoundation?AstheAustralianentitythathasthelicensetodeliverJamieOliver’sMinistryofFoodprograminAustraliaandNZ,TheGoodFoundationhasbuiltstrongcredibilityinthemarketfornationalimplementationandsuccessfuloperation.Thiscredibilitynowofferstheopportunitytoparlaysuccessintootherprogramswhichcanbedelivered.Thisrequiresconsiderationofnewbusinessmodelsbywhichtoaccomplishstrategicexpansionofproductsandservicesinasociallyresponsiblemannerandunderstandingofthepriceelasticityinwhatthemarketwillbear.

Client:CPAAustraliaCPAAustraliaisoneoftheworld'slargestaccountingbodieswithaglobalmembershipofmorethan155,000membersworkingin118countriesaroundtheworld.Morethan25,000membersareworkinginseniorleadershippositions.

https://www.cpaaustralia.com.au/Project:Developa3–5yearbusinessplantotransformthetraininganddevelopmentbusinessofCPAAustralia.Theteamwillworkwithstakeholderstoreviewthe(reported)declineofthefacetofacelearningmodel,especiallyforexecutiveeducation,andwiththisknowledgereviewtheportfoliooftraininganddevelopmentatCPAAustralia.

Client:CargoCrewwww.cargocrew.com.auBasedinMelbourne,AustraliaCargoCrewisacontemporaryuniformbrandforhospitality,event,retailandcorporatestaff.ProudtohavereinventedtheuniformCargoCrew’sbrandtaglineis“themodernuniform.”

Project:OneteamwillevaluatethebestinternationalmarketsforCargoCrewtoconsiderformarketentry.Theteamwillalsoworkonalternativepotentialmodelscenariosandwhatarethebeststrategiestofollowtoenterthemarket.

Client:CityofMelbournewww.melbourne.vic.gov.auThevisionforMelbourneasasmartcityissimple:toenhancetheaspectsofthecitythatmakeituniquelyMelbourne,andtointelligentlyprepareforthechangingneedsofthecommunity,theenvironmentandtheeconomy.

Project:TheCity’sOfficeofEconomyandActivationGroupwillworkwithoneteamintheStrategicMarketingandCorporateAffairsunittoanalysecurrentpatternsanddevelopstrategyfortheCitytocollaborate---andcompete---withtheattractivenessandgrowingsophisticationofthesuburbs.

CONSULTINGABROADPROGRAMCHINA

LarryYuisProfessorofManagementandTourismStudiesintheDepartmentofManagementattheGeorgeWashingtonUniversity.Hehasbeeninvolvedininternationaltourismandhospitalitydevelopmentandeducationsince1979.Dr.Yu’steachingandresearchinterestsfocusoninternationalhoteldevelopmentandmanagement,particularlyonhotelprojectmanagement,strategicbusinessdevelopment,corporateculture,managementinnovation,knowledgemanagementandguestsatisfaction.Dr.YuisleadingtheGWSBGMBACAPprograminChinain2017toprovideconsultingservicestobothChinese

andinternationalhospitalityfirmsonstrategy,brandingandmarketing.

Dr.YuistheauthorofTheInternationalHospitalityBusiness:ManagementandOperations.ThisbookwasalsopublishedinIndiabyJaicoPublishingHouse.Heisalsotheco-editorofTourisminChina(2ndedition)andAHostofOpportunities:IntroductiontoHospitalityManagement.Herecentlyco-authoredanewbookonHeritageManagement,Tourism,andGovernanceinChina:ManagingthePasttoServethePresent.Hehaspublishedover40researcharticlesoninternationaltourismandhoteldevelopmentandmanagement.Dr.Yuconsultsoftenwithgovernmentagencies,internationalaidorganizationsandbusinessorganizations,suchastheInternationalFinancialCorporation,UnitedNationsDevelopmentProgram,andUSAgencyofInternationalDevelopment.HealsoconsultswithinternationalhotelcorporationsinbusinessdevelopmentandqualitymanagementandworkedontourismandhospitalityprogramsinAsia,AfricaandtheMiddleEast.Dr.YuservesontheeditorialboardsofJournalofVacationMarketing,JournalofHospitalityandTourismEducation,JournalofChinaTourismResearchandTourismScience(publishedinChina).HewasaFulbrightScholartotheNationalUniversityofManagementinCambodiain2007andcurrentlyholdsvisitingprofessorshipsatthreeuniversitiesinChina.

Client:ShenzhenAirlinesHotelsGroup(SZAHotelsGroup)www.szahotel.comFoundedin2004asasubsidiaryofShenzenAirlines,SZAHotelsGroupdevelopsandmanagesmorethan40hotelsin

morethan20citiesinChina.Historicallytheyhaveaimedtoprovideaninnovative,unique,andseamlessexperienceforairtravelers.Project1:Businessmodeloptimizationincludingthestrategicintegrationofresourcestobuildsustainableassetsandmarkets.Project2:Respondingtopressuresfromanincreaseinlaborcostsandemployeemobility,SZAwouldlikeastrategyaroundtalentdevelopmentandretentionfocusingoncareergrowthpathwaysandopportunitiestodevelopgreateremployeeloyalty.

Client:ShenzhenOverseasChineseTownEast(OCTEast)www.octeast.com/enOCTEastisoneofthelargestrealestatedevelopersinChinaand

theconsultingprojectinvolvesamultiuseecologicalprojectofthemeparks,resorts,entertainmentandfoodservices.Project1:OCTEastwouldlikeastrategythatrespondstothechallengesofthe‘uneven’organizationalstructures,intraorganizationalgovernance,standards,andqualityassuranceacrossthecompaniesinthe9squarekilometerdestinationresort.Project2:SimilartoSZAHotelsGroup,OCTEastwouldlikeateamtofocusontalentdevelopmentandretention,careerdevelopmentpathways,motivation,empowerment,andloyaltythatrespondstothechallengesofemployeeretention.

CONSULTINGABROADPROGRAMSOUTHAFRICA

AbdullahAkyüzisPresidentofMomentum,LLC,aboutiqueconsultancyfirmaswellasservingasaSeniorAdvisoratTransnationalStrategyGroup,aWashingtonDCbasedstrategicconsultancyfirm.HealsoservesasanindependentmemberontheBoardsoftwofinancialcompaniesinIstanbul.HehasbeenteachingasanadjunctprofessoratGeorgeWashingtonUniversity’sSchoolofBusinessinWashington,DCsince2011.AbdullahAkyüzservedontheCapitalMarketsBoard,theTurkishequivalentoftheSEC,asaneconomistbetween1983and1990.In

June1990,hebecametheDirectorofthenewlyestablishedBondsandBillsMarketattheIstanbulStockExchange(ISE).InMay1994Mr.AkyüzbecametheExecutiveVice-ChairmanoftheISE,overseeingtheoperationsofseveraldepartmentsthroughouthistenure.Mr.AkyüzhasalsoservedasaBoardMemberofTakasbank(SettlementandCustodyBank,Inc.)aswellasamemberofTreasury's"DomesticBorrowingAdvisoryBoard"inTurkey.Between1999and2011hewasbasedinWashingtonDC,andservedasthefoundingPresidentofTurkishBusinessFederation(TUSIAD)'sUSRepresentativeOffice.Mr.AbdullahAkyüzreceivedhisB.A.degreeinEconomicsandFinancefromtheFacultyofPoliticalScienceattheUniversityofAnkara(1983),hisM.A.degreeinEconomicsfromtheUniversityofCalifornia-Davis(1986),andgraduatedfromWhartonSchool'sAdvancedManagementProgram(1996).Hehaspublishedtwobooks,numerouspapersandappearedonmanyTVshowsfocusingonfinance,securitiesmarkets,USeconomy,Turkish-Americanrelationsandglobalissues.

Client:Thokozaniwww.thokozani.co.zaThokozaniwasestablishedasa“BlackEconomicEmpowerment”initiativebyDavidSonnenberg,theownerofDiemersfontein,in2007.ThepurposeofThokozaniwastobuildasustainablebusinesstothebenefitofitsmajorityofBlackshareholders.ThecomplementofBlackShareholdersconsistedofstaffofDiemersfonteinaswellasaconsortiumofindependentBlackshareholders.TheGrouphasbeeninoperationforapproximately9yearsandconsistsoftwodistinctdivisions,beingwinesalesandhospitality(hospitalitywillnotbethefocusoftheprojects).

Thokozanihaspreparedadraftbusinessplaninordertobecomeaself-sustainedbusinessif/whentheywillhavetosplitfromDiemersfontein,thecompanyunderwhichitoperatescurrently.ThebusinessplanispreparedtoensurethatThokozanibecomesasustainablebusinessofsubstance,therebycreatingrealvalueforitsshareholders.ValuewillbecreatedforBlackfarmworkerswhohaveneverhadtheopportunitytohaveaccesstothemainstreameconomyinSouthAfrica.Project1:StreamlinetheexistingdraftbusinessplanandofferaplanthatwillassistThokozaniinthetransitiontobecomeafullyindependentcompany.

Project2:Deviseabranding/marketingstrategytoincreaseThokozaniexportstotheUSmarket.

Project3:Developahumandevelopment/trainingprogramforThokozanitomakesureitsowners/workersacquirethenecessaryskills&know-howtorunthecompanyindependently.

Client:Takealotwww.takealot.comTakealotisSouthAfrica’sleadinge-commerce

business.It’sa6yearoldbusinessthathasgrownfromastartupinasuburbanhousetothelargeste-tailerinthecountry(andprobablyontheAfricancontinent),andisexpandingrapidly.Project:ShouldTakealotexpandintoservicesandoffer“HomeServices”?Inadditiontoofferingawiderangeofgeneralmerchandisetheclientisinterestedinexploringwhetheritwouldmakesenseforthemtoofferservices.Particularly,theyareeagertoexplorewhetheramodelsimilartotheAmazonHomeServiceswouldworkinSouthAfrica,andifso,whatwouldbethebestwaytoimplementthis.TheprojectteamisexpectedtoanalyzetheexistingHomeServicesmodelsinplaceinothermarkets,assessthepotentialoftheHomeServicesmarketinSA,andproposeTakealotaneffectivemodeltoenterthismarket.

CONSULTINGABROADPROGRAMVIETNAM

NamD.PhamisManagingPartnerofndp|analytics,astrategicresearchfirmthatspecializesineconomicanalysisofpublicpolicyandlegalissues.Priortofoundingndp|analyticsin2000,Dr.PhamwasVicePresidentatScudderKemperInvestmentsinBoston,wherehewasresponsibleforresearch,assetallocations,andcurrencyhedgingforglobalandinternationalbondfunds.BeforethathewasChiefEconomistoftheAsiaRegionforStandard&Poor’sDRI;aneconomistattheWorldBank;andaconsultanttoboththeDepartmentofCommerceandtheFederalTradeCommission.Dr.PhamisanadjunctprofessorattheGeorgeWashingtonUniversity.Dr.PhamholdsaPh.D.ineconomicsfromtheGeorgeWashingtonUniversity,anM.A.fromGeorgetownUniversity;andaB.A.fromtheUniversityofMaryland.

Client:Siemenswww.siemens.com

SiemensisthelargestengineeringcompanyinEuropewithbranchofficesabroademployingover350,000peopleinfourmaindivisions:Industry,Energy,Healthcare,andInfrastructureandCities.ActivityinVietnambeganin1979withrepresentativeofficesestablishedin1993.Project1:Industrygrowthanalysisof12Vietnamesesectors.Siemensisinterestedinknowingthekeyplayersandgeographyofgrowthindustriesforthenextfiveyears.WorkingcloselywithSiemens,studentteamswillproviderecommendationsonmarketconcentrationsandCAPEXforecasts.Project2:MarketinsightsfortheDigitalFactorydivisionandtheProcessIndustriesandDrivesdivisionofSiemens.Siemensisinterestedinunderstandingtheinstall-baseofindustrialequipmentinVietnamandcustomerpreferencesforequipment.Thisstudentteamwilldevelopanddeliversurveyquestionnairestogatherinformationonbestpracticesaswellasconductananalysisofresponses.

Client:Maybankwww.maybank.comMaybankisMalaysia’slargestfinancialservicesgroupandtheleadingbankinggroupinSoutheastAsiawithaninternationalnetworkcovering20countriesand2,200branches.In1995MaybanklaunchedfullcommercialbankingservicesinVietnamand

laterexpandedtofullservicebranchesin2005.AstrategicpartnershipwithAnBinhCommercialJointBank(ABBANK)in2008hasexpandedtheirfootprintwiththeadditionofanetworkofnearly140transactionofficesinoverhalfoftheprovincesinVietnam.Project:Currencyriskmanagement.Maybankwantstoknowtheclientsegments(exporters,importers,MNCs),howglobaldevelopmentsmayrelatetointerestratesandtradeissuesandcurrencyproductsthataresuitableforVietnameseclients.TheteamwillworkwithMaybanktoanalyzecurrencyriskmanagementandassesscurrencydemandgrowthsandcurrencyhedgingproductsforVietnamesemarkets.