consulting proposal: bic inc
TRANSCRIPT
8/7/2019 Consulting Proposal: Bic Inc.
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Kent Hoang
Kiranjoat Mundi
Linda Ngouv
Valeriya Fomina
Sever Neacsu
8/7/2019 Consulting Proposal: Bic Inc.
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BIC has seen an 2% decrease in sales growth
Industry is declining as a whole
Goal is to regain more market share andmaximize profits
STEEPLE Analysis
8/7/2019 Consulting Proposal: Bic Inc.
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Advertising –
Television Advertisements
Billboards
Shelf Space
Promotional Events and Marketing Campaigns
Online Distribution Channel
Electronic Industry
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8/7/2019 Consulting Proposal: Bic Inc.
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Stationary Competitors
Indirect competitors
Technology / Electronic Industry
Risks
Financial Risks
Strategic Risks
Operational Risks
Hazard Risks
8/7/2019 Consulting Proposal: Bic Inc.
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Marketing
Advertising
In StoreDisplay
MarketResearch
Segregate
Demographics
Focus / TargetSpecific
Demographics
Sales
CreateReliableQualityProducts
BuildCustomer
Relationship
Finance
Budget
RisingUncontrollable
Costs
New ProductDevelopment
UnderstandConsumers Needs /
Wants
Design/Create New
products
BusinessDevelopment
ExpandBusiness
ImproveDevelopBusinessStrategy
8/7/2019 Consulting Proposal: Bic Inc.
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Operational Risks Viral Marketing
Implementation of strong marketing plan
Determination time limit of end result
Hazard Risks Power of Competitor.
Power of Suppliers
Barriers to Entry
Conflict of interests with current employees
Strategic Risks Inner Synergies
Financial Risks Currency exchange rates
8/7/2019 Consulting Proposal: Bic Inc.
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Financial Figure Year 2009 Year 2010 Percentage Change
Income from Operations 216.0 304.6 +41.0%
Administrative & other Operating
expenses
503.7 566.0 +12.4%
Benefit per Cost .42 .54+29%