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Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
RFID
Chris Poulton
IDTechEx
www.idtechex.com
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
IDTechEx is an independent strategic analyst on RFID smart labels, printed electronics and smart packaging. Our core services provide:
Consultancy Publications/
Research
Conferences and Exhibitions
Clients include:
Shell Oil
Hewlett Packard
Rexam
Whirlpool Europe
Guinness UDV
Thin Film Electronics
PolyTechnos
Schiphol Airport…
• Independent market and technology research reports covering RFID, printed electronics & smart packaging topics
• Smart Labels Analyst journal, Printed Electronics Review and the world’s largest RFID case study knowledgebase
Global Conferences: USA, Europe and Asia
RFID Smart Labels
Active RFID
Printed Electronics
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
Agenda
What is RFID?
Why do we need it?
Compelling Applications
The Future
NFC
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
Tag
Reader sends
signal and “reads”
responseChip connected to an antenna
May be powered
Air interface
Communications protocol
Which RFID frequency?
Back end infrastructure
Real time connection to network?
RFID System Basics
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechExWe are already using RFID
• Transport – Oyster, ITSO etc
• Door entry
• Car blippers
• Passports
• Citizencards
• High end mobile phones
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
KSW Microtec RFID tag with paper battery and temperature sensing. 13.56 MHz, range one meter $5+
Monitors blood samples, foods etc. Safety of drugs/consumables indicated
Example tag: Diagnostics
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
Frequency 3 Hz to 30 GHz
Order number 1 to 1 billion
Range 40 microns to 4km
Tag size 0.1 to 10M cubic mm
Tag price 0.1¢ to $1,000
Project cost $0.6k to $6bn
RFID Multiple choices of parameter
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechExRFID is used for very different purposes
• Healthcare – anti-counterfeiting, locating people and assets
• Military – efficient logistics, battlefield intelligence
• Retail – increased sales, reduced costs• Financial and transportation – faster, more
secure transactions• Animals – accurate, fast, disease response,
locating lost pets• Library – find lost books, automate procedures,
anti-theft
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
• No line of sight needed
• Greater reliability, speed and accuracy
• Tougher for criminals to crack
• More tolerant of obstructions and orientation
• Works under environmental extremes
• Some types gather data during use
• Covert, cosmetic
• Full track and traceability – from cradle to grave
• Reader has no moving parts
• Tags and reader have very long life
Benefits of RFID vs alternatives(e.g. barcodes, magnetic stripe)
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
• Logistics
• Security
• Safety
• Traceability / product recall
• Anti-counterfeiting
• Proof of ownership
• Product handshaking
• Carrying information around
• Transactions• Positioning / locating• Toys• Brand enhancement• Diagnostics
Some compelling RFID applications
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
RFID tagged Xerox copier cases auto-monitored
Europe250,000 per year
Goldwin Sportswear Italy
500,000 per year
Livestock
millions per year
Copiers, Clothing and Livestock
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
13.56 MHz “coil on chip” RFID tag from Hitachi on test tube and a smart shelf for the simultaneous interrogation of large numbers of test tubes.
Laboratory Test Tubes
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
• Nokia mobile phones: New mobile phone NFC technology is enabling users to pay at vending machines, sing karaoke, collect information from posters etc.
RFID and Merchandising
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
A smart shelf system for DVDs in a Tesco supermarket in the UK that has increased sales by 4% due to reducing stockouts
Smart Shelves
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechExTesco – Smart shelves for DVDs atgoods inwards store in the supermarket
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechExGas Cylinders and Beer Kegs – about 10 million tagged so far
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
• Reporting requirement following Ford – Firestone fiasco
• Only feasible with RFID in tyres
• Pressure sensing typically added
• UHF
Tyre Tread Monitoring
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
Reader deployment – open flow traffic at LAX airport
Road tolling
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
Pfizer, Purdue Pharma, GlaxoSmithKline item level tagging NOW
Marks & Spencer apparel NOW – 350M yearly from 2008
DVDs in Tesco, books at manufacture, car tyres trials, DHL and FedEx postal packages invitations to tender………..
RFID Market 2006 by Tag Volume Sold
Pallet/case 0.5 billion
Item 0.2 billion
Other 0.7 billion
Total 1.4 billion Total Value $1.22 billion
Research from “RFID Forecasts, Opportunities & Players 2006-2016” IDTechEx www.idtechex.com
Item Level Tagging … happening faster than most think
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechExRFID Knowledgebase – Applications
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechExMost RFID is now packaged in labels not cards but cards remain the big spend
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
Library 0.1 SingaporeMuseums, art galleries 0.1 EuropeLaundry 0.1 EuropeAnimals 1 Thailand, S America, US, Eur.Tires 1 EuropeTickets 1 Japan, Europe Cards 2 ChinaMilitary items 2USBlood 2 Europe/USTest tubes 2 Europe/USArchiving paperwork 2 USAir baggage 2 US, ChinaAir freight 2 USDrugs 30 USPallets, cases 40 US, EuropeBooks 50 JapanPostal 650 EuropeRetail items 10,000 Europe/Japan/US
ITEM LEVEL IN RED
Global Potential (Billion/Year) RFID Leadership
RFID Potential market sizes
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
Military, medical, emergency services,
tracking stolen vehicles
$1 Secure access, containers, pallets, car immobilisers, libraries,
reusable transport cards
50 cents Laundry, air baggage, archiving of folders and oil cores, cattle, designer goods
10 cents Disposable smart tickets, smart cards, lumber, cartons, expensive retail products
1 cent or less Postage stamps, all barcodes, The Product Internet, archiving sheets of paper
Low VolumeHigh Price
High VolumeLow Price
$100
RFID Applications and Tag Costs
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechExIDTechEx forecast for RFID tags 2006-2016
Nu
mb
er
of
RF
ID T
ag
s (b
illio
ns
)
0
100
200
300
400
500
600
700
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Bill
ion
Item Pallet/case Other
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechExNovelties For the Curious
• Typical drivers for RFID are cost savings through replacing an old technology
• However 20% of applications replace nothing– car blippers– talking drugs– toys etc
• NFC consortium (Philips, Sony, Nokia, Samsung and HP) set up to market new consumer applications we didn’t know we needed
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechExNFC
• NFC Consortium set up by Philips and Sony• 13.56 MHz• Philips MiFare and Sony FeliCa compatible• ISO compliance?• Can be powered• Applications
– Allows mobile phone to securely download value and emulate MiFare card
– Allows mobile phone to read MiFare tags– Intended to provide wireless data port to many
consumer electronic devices– Bluetooth competitor
• Interest from mobile operators and banks
Consulting – Publications – Conferences © IDTechEx Ltd
IDTechEx
RFID Forecasts, Players,RFID Forecasts, Players, Opportunities Opportunities 2006-20162006-2016RFID in ActionRFID in ActionItem Level RFID 2006-2016Item Level RFID 2006-2016Real Time Location Systems 2006-2016Real Time Location Systems 2006-2016
The RFID KnowledgebaseThe RFID KnowledgebaseOver 2000 case studies listed and growing every month. Covering more than 2200 companies, 81 countries
Learn from the successes and failures of others
www.idtechex.com Tel: + 44 (0) 1223 813703
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