consumer basket hdd june 2016
TRANSCRIPT
2016 JUNE
BEST OFFER
2016 JUNE
11 TOP PRODUCTS*:
•RICE (1KG)
•SPARKLING WATER (1L)
•FLOUR (1KG)
•MILK(1L)
•CORN FLOUR (1KG)
•MARGARINE(1KG)
•EGGS
•BONELESS CHICKEN BREAST (1KG)
•TELEMEA(1KG)
•SUNFLOWER OIL (1L)
•SUGAR (1KG)
(* KG/L- UNIT PRICE)
2016 JUNE
PRODUCTS PENNY XXL MD LIDL
SPARKLING WATER 0,93 0,93 (-)
FLOUR 1,39** 1,39** 1,58*
SUGAR 3,39 3,39 (-)
SUNFLOWER OIL 3,89 3,89 (-)
RICE 2,69 2,69 3,07**
CORN FLOUR 1,35** 1,35** 1,46*
M ILK 1,99** 1,99** 3,79
M ARGARINE 4,99 4,99 5,31*
WRAPPED TELEM EA 27,11 27,11 11,22**
BONELESS CHICKEN BREAST 16,91** 13,99 16,28*
EGGS 0,27 0,27 0,53*
TOTAL 64,91 61,99 (-)
PRICE TABLE: (RON/Kg-L)
XXL MEGA DISCOUNT has the least expensive basket in JUNE, with a value of 61,99 RON.*For the products not promoted in JUNE 2016 we chose the average minimum unit price of that product in 2015 in that
specific retailer.
If LIDL would’ve promoted all the items analyzed in the basket in JUNE 2016, the total basket of LIDL would’ve been 43,23
RON.
(-) In LIDL some of the products were not promoted at all in national leaflets in 2016 and therefore LIDL was marked
with (-) and the total value of the basket was not calculated.
**Private label prices.
2016 JUNE
0% 0%
PENNY XXL MD LIDL
FLOUR
0% 0%
PENNY XXL MD LIDL
SPARKLING WATER
SPARKLING WATER (1 L) AND FLOUR (1 KG)
0.93 RON
1.39 RON1.39 RON
0.93 RONLIDL did not promote
SPARKLING WATER
in JUNE 2016
LIDL did not promote
FLOUR in JUNE 2016
2016 JUNE
0% 0%
PENNY XXL MD LIDL
SUGAR
0% 0%
PENNY XXL MD LIDL
SUNFLOWER OIL
SUNFLOWER OIL (1 L) AND SUGAR (1 KG)
3.89 RON 3.89 RON
3.39 RON 3.39 RON
LIDL did not promote
SUGAR in JUNE 2016
LIDL did not promote
SUNFLOWER OIL in
JUNE 2016
2016 JUNE
0% 0%
14%
PENNY XXL MD LIDL
RICE
0% 0%
PENNY XXL MD LIDL
CORN FLOUR
CORN FLOUR (1KG) AND RICE (1KG)
2.69 RON
1.35 RON
2.69 RON
LIDL did not promote
CORN FLOUR in
JUNE 2016
1.35 RON
2016 JUNE
0% 0%
PENNY XXL MD LIDL
MARGARINE
0% 0%
90%
PENNY XXL MD LIDL
MILK
MILK (1 L) AND MARGARINE (1 KG)
1.99 RON
4.99 RON 4.99 RON
1.99 RON
LIDL did not promote
MARGARINE in
JUNE 2016
2016 JUNE
142% 142%
0%
PENNY XXL MD LIDL
WRAPPED TELEMEA
21%
0%
PENNY XXL MD LIDL
BONELESS CHICKEN BREAST
BONELESS CHICKEN BREAST (1 KG) & TELEMEA (1 KG)
11.22 RON
13.99 RONLIDL did not promote
BONELESS
CHICKEN BREAST in
JUNE 2016
2016 JUNE
0% 0%
PENNY XXL MD LIDL
EGGS
EGGS (1 PIECE)
0.27 RON 0.27 RON
LIDL did not promote
EGGS in JUNE 2016
2016 JUNE
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Florentina VasileLeaflet Monitor Director Romania
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Sandra BojanAccount Manager
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