consumer basket sm june 2016
TRANSCRIPT
2016 JUNE
BEST OFFER
2016 JUNE
11 TOP PRODUCTS*:
•RICE (1KG)
•SPARKLING WATER (1L)
•FLOUR (1KG)
•MILK(1L)
•CORN FLOUR (1KG)
•MARGARINE(1KG)
•EGGS
•BONELESS CHICKEN BREAST (1KG)
•TELEMEA(1KG)
•SUNFLOWER OIL (1L)
•SUGAR (1KG)
(* KG/L- UNIT PRICE)
2016 JUNE
PRODUCTS BILLA CF MRK MEGA PROFI
SPARKLING WATER 0,61 1,19 0,75 1,30
FLOUR 1,29** 1,99** 2,69 2,13*
SUGAR 2,79 2,59 4,69 2,59
SUNFLOWER OIL 3,79** 3,99 6,29 5,79
RICE 2,69** 2,89 3,78 5,59
CORN FLOUR 1,49** 2,38* 2,97 2,35*
M ILK 1,99 2,65 3,14** 1,99**
M ARGARINE 7,98 8,28 4,56 5,82
WRAPPED TELEM EA 12,48 25,69 17,00 22,83
BONELESS CHICKEN BREAST 16,49 18,99 16,99** 15,99
EGGS 0,23 0,4** 0,84* 0,52*
TOTAL 51,83 71,04 63,70 66,89
BILLA has the least expensive basket in JUNE, with a value of 51,83 RON.*For the products not promoted in JUNE 2016 we chose the average minimum unit price of that product in 2015, in that
specific retailer.
PRICE TABLE: (RON/Kg-L)
**Private label prices.Billa promoted wrapped telemea in JUNE 2016 with a minimum unit price equal to 12,48 RON. The price is available only
with Billa Card.
Mega Image promoted in JUNE 2016 gelling sugar with a minimum unit price equal to 4,69 RON.
2016 JUNE
0%
54%
109%
BILLA CF MRK MEGA PROFI
FLOUR
0%
95%
23%
113%
BILLA CF MRK MEGA PROFI
SPARKLING WATER
SPARKLING WATER (1 L) AND FLOUR (1 KG)
1.29 RON
0.61 RON
PROFI didn’t
promoted FLOUR
in JUNE 2016
2016 JUNE
0%5%
66%
53%
BILLA CF MRK MEGA PROFI
SUNFLOWER OIL
8%
0%
81%
0%
BILLA CF MRK MEGA PROFI
SUGAR
SUNFLOWER OIL (1 L) AND SUGAR (1 KG)
2.59 RON
3.79 RON
2.59 RON
2016 JUNE
0%7%
41%
108%
BILLA CF MRK MEGA PROFI
RICE
0%
99%
BILLA CF MRK MEGA PROFI
CORN FLOUR
CORN FLOUR (1KG) AND RICE (1KG)
1.49 RON
2.69 RON
PROFI didn’t
promoted CORN
FLOUR in JUNE
2016
CF MRK didn’t
promoted CORN
FLOUR in JUNE
2016
2016 JUNE
75%82%
0%
28%
BILLA CF MRK MEGA PROFI
MARGARINE
0%
33%
58%
0%
BILLA CF MRK MEGA PROFI
MILK
MILK (1 L) AND MARGARINE (1 KG)
1.99 RON
4.56 RON
1.99 RON
2016 JUNE
0%
106%
36%
83%
BILLA CF MRK MEGA PROFI
WRAPPED TELEMEA
3%
19%
6%
0%
BILLA CF MRK MEGA PROFI
BONELESS CHICKEN BREAST
BONELESS CHICKEN BREAST (1 KG) & TELEMEA (1 KG)
12.48 RON
15.99 RON
2016 JUNE
0%
74%
BILLA CF MRK MEGA PROFI
EGGS
EGGS (1 PIECE)
0.23 RON
PROFI didn’t
promoted EGGS
in JUNE 2016
MEGA didn’t
promoted EGGS
in JUNE 2016
2016 JUNE
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Florentina VasileLeaflet Monitor Director Romania
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Sandra BojanAccount Manager
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