consumer lifestyle and home environment 2015

Consumer Lifestyle & Home Environment2015 Trend Insight Report

This report is the start-point for the year. You’ll find out what’s driving change for householders, what motivates them, shapes their taste and how they want to spend their time and money. You’ll also gain insight into what’s happening at home, how technology and innovation are impacting home life and what’s crossing over from commercial environments like restaurants, hotels and offices. Understand what householders will think, feel and do in the next 12 months.

© 2014 Trend Bible Ltd. All rights reserved.

Seasonal OverviewAutumn Winter 2014/15Who is it for?

Designed to support a range of sectors and disciplines across industries catering to the home and interiors sector including retail, manufacture, food and beverage, FMCG, decor and technology.

BuyersStrategist Marketing Designers



Who is it for?

Use this report as the foundation of your decision making, helping you understand what influences the consumer mood, ethics, mindset and shopping behaviours.



Who is it for?

Develop appropriate, timely marketing campaigns based on sound evidence. Learn about specific events or moods that will engage your customer and how you can respond to them for maximum commercial success.



Who is it for?

Back up your design directions, trend concepts and product development with sound evidence. Use this report to reinforce belief in your designs and demonstrate your understanding of broader consumer concerns.



1

Nirvana

3

Rediscover

2

Still

4

Exuberance

Over-population New TerritoriesFuel Shortages

Futuristic Making Space



For the home environment, design cleans up; a reaction to our over-populated cities, over-crowded houses and overloaded minds. This new mood is extremely emotive, providing us with a direct response to our busy lives, taking the clutter from our environments and minds, encouraging us to find peace and make space.


Envisaging a future in previously inhospitable territories becomes the stuff of real scenario planning instead of sci-fi fantasy, as over population pushes us to re-think our habitats.


We are surrounded by objects that are constantly fighting for visual attention. Advertising, social media, smart phones and entertainment are becoming louder and more insistent. In a converse reaction, designers in a variety of industries are beginning to explore objects that recede from our attention rather than command it.


We gain foresight from the development of Masdar City, a huge experiment in environmental and architectural technology in the Abu Dhabi desert. Visionary architects are preparing for life in hostile and previously uninhabitable environments, learning from ancient tribes who have survived in some of the world’s most inhospitable territories and blending their hard-won wisdom with our technological expertise, to learn new ways to move forward together.


We metaphorically and physically retreat to bubble-like environments where we gift ourselves time and space for thought.

© 2014 Trend Bible Ltd. All rights reserved.© 2014 Trend Bible Ltd. All rights reserved.© 2014 Trend Bible Ltd. All rights reserved.

Our decor is discrete to the point of vanishing: barely visible against its surroundings and gently receding from our consciousness.



Visual content - from art to movies - will reinforce the idea of new habitats and futuristic territories and we will become much more accustomed to the concepts of light and space and adaptable habitats. Hotels and offices may respond first; early indicators of the adoption of this trend in commercial environments.

The mood is at once peaceful, precise, calming, clean and clinical.


What will the impact be?

A post-consumerist mood is emerging where a clean design aesthetic replaces an over-reliance on surface pattern. This new pared-back approach to design begins to rival the vintage nostalgia mood we have seen over the past few years as consumer confidence grows stable enough to contemplate a new type of visual language.


How should I be responding?

This trend allows for huge emotional interaction with the consumer. Concepts that reference transparency and simplicity, purity, peace and tranquility will resonate with busy workers, city dwellers, and those who feel they consume unhealthy quantities of technology and information.

Strategist

Serenity, clarity, simplicity of concept, futuristic habitats, future dwellings, air and clouds are all key narratives you should communicate. You should be aiming to capture the idea of retreat, escaping from over-crowded, overloaded lives, pitching mental wellbeing as equally important or more important than physical wellbeing.

Marketing


Discover this story in full, along with our other three macro trend insights.

Consumer Lifestyle and Home Environment 2015 Report - Available now.

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