lifestyle and its impact in the environment
DESCRIPTION
Understand how your lifestyle impacts the environment. Read through: Globalization Individual Information Media Imaginary Consumption WasteTRANSCRIPT
Globalization
BeIndividual
Be a Conscious individual
Being a Unconscious
individual
InformationMedia
Imaginary
Consumption
Waste
Outline
GLOBALIZATION:Standardization (Culture, Companies, Goods)
Maximum Standardization
Maximum Difference
However: same air, oceans, nature.
One country concerned about the environment is not enough. This issue should be Global.
INDIVIDUALS
• Be an individual
• Be a conscious individual
• Be a unconscious individual
Be an Individual Be a conscious individual
Be a unconscious individual
Since born exposed our cultureNo antibody to face it
Individual who knows the impact of their decisions on the environment
Missing partObsession to fillSpend the life trying to fillConsumer culture appropriates it
Child as a consumerNot working but want to buy, ContradictionGlobal problem
How your new mobile phone was produced? Where goes the trash you throw away?
Can not handle their own fault.Chance to fulfill buying items (Not everyone can -> frustration)
Advertisement for kids Sometimes banned in some countries but still disclosed in some others
The cultural production need to think about conscious consumption.
Capitalist society always want more, but the natural resource has an end.PARADOXUNSUSTEINABLE
Be Individual Be a conscious individual
Be a unconscious individual
Since born exposed to this environmentNo antibody to face it (culture - life model)
Individual who knows the impact of their decisions on the .environment
Missing partObsession to fillSpend the life trying to fillConsumer culture appropriates it
Child as a consumerNot working but want to buy, ContradictionGlobal problem
How your new cell was produced? Where goes the trash you throw away?
Can not handle their own fault.Chance to fulfill buying items (Not everyone can -> frustration)
Advertisement for kids Sometimes banned in some countries but still disclosed in some others
The cultural production need to think about conscious consumption.
Capitalist society always want more, but the resource has an end.PARADOXUNSUSTEINABLE
A paradox is an argument that produces an inconsistency, typically within logic or common sense.In common usage, the word "paradox" often refers to irony or contradiction.
Information = Matrix
The information may be informative. A message sent can be empty.
Audience may not understand.
Newspaper inform, but not always form an opinion or explain the context
MediaAdvertisement
Products and Services
Content / News
Ideas and Information
MediaAdvertisement
Products and Services
Content / News
Ideas and Information
Mass Desire
MediaAdvertisement
Products and Services
Content / News
Ideas and Information
Desire is not create in one shot
MediaAdvertisement
Products and Services
Content / News
Ideas and Information
Do you chose what you want to be?
MediaAdvertisement
Products and Services
Content / News
Ideas and Information
Spread new habits of consumption is not a good business, media profits from this model
AU$ 25.00030 seconds
Reach 20.000.00 people*
*quoted Downbor, Ladislau. 2008 - Data from Brazil
Consumptioncon·sump·tion*Noun1.the act of consuming, as by use, decay, or destruction.2.the amount consumed: the high consumption of gasoline.3.Economics: the using up of goods and services having an exchangeable value.4.Pathology.
* http://dictionary.reference.com
IDEASINFORMATIONGOODIESLIFESTYLE
Before: a way of livingToday: a way of show off
Trash / Waste
Needs Consumption
Advertising Overconsumption
Excessive Consumption
Waste
*quoted Downbor, Ladislau . 2008
Trash / Waste
30 billion tones of waste are produced per day on the planet*
*quoted Downlor, Ladislau . 2008
Trash / WasteSelective collection
PROS CONS
Helps to reduce the impact of waste in nature
Takes off the focus on the real problem: reduce the production of waste
Provides employment to many people
A huge effort to try to minimize a problem. Efforts could be being used for other purposes
Way to educate people in the everyday tasks
The idea “If you are recycling, your part is done” is not truth
Globalization
BeIndividual
Be a Conscious individual
Being a Unconscious
individual
InformationMedia
Imaginary
Consumption
Waste
Summary:Cycle
Globalization
BeIndividual
Be a Conscious individual
Being a Unconscious
individual
InformationMedia
Imaginary
Consumption
Waste
Summary:Cycle
• Instead of profit at any cost -> profit with social and environmental care• Education campaigns -> personal conscience•People considering another way to consume•Radical attitudes do not advance in a long term period. There are deep changes to happen.
Proposal – Analysis of trend
PEACE LOVERECYCLE YOUR IDEAS
THANK YOU FOR YOUR ATTENTION
References:•Books:Bauman, Zygmunt. “Liquid Modernity”, 2000Debord, Guy. “ La société du spectacle”, 1967•Article:Dr. Al-Rodhan, Nayef R.F. “Definitions of Globalization: A Comprehensive Overview and a Proposed Definition”, 2006•Movies:Gandini, Erik. “Surplus: Terrorized Into Being Consumers”, 2003Achabar, Mark. “The Corporation”, 2004Lima, Carla. Garbini, Juliana and Klein, Marcela. “DOC Consumindo”, 2008