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Consumer Markets And Industrial Market

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Consumer Markets And

Industrial Market

The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors . Marketers are always looking for emerging customer trends that suggest new marketing opportunities.

Page 3: Consumer Markets And Industrial Market. The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors. Marketers

What Influences Consumer Behavior ?

Cultural Factors

Social FactorsReference GroupsFamilyRoles And Status

Personal FactorsAge And Stage In The Life CycleOccupation And Economic CircumstancesPersonality And Self ConceptLifestyles And Values

Page 4: Consumer Markets And Industrial Market. The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors. Marketers

Key Psychological Process

Mktg Stimul

OtherStimul

Consumer Psyc.

Consumer Char.

Product & servicesPrice

Dist.

EconomicTechnologicalPoliticalCultural

MotivationPerceptionLearningMemory

CulturalSocialPersonal

ProblemRecognitionPurchase Decision

ByingDecision Pro

PurchaseDecision.

Page 5: Consumer Markets And Industrial Market. The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors. Marketers

Motivation : Freud ,Maslow , Herzberg

5 Self-actualization Needs

4 Esteem Needs

3 Social Needs

2 Safety Needs

1 Physiological Needs

Page 6: Consumer Markets And Industrial Market. The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors. Marketers

Perception

Learning

Memory

Page 7: Consumer Markets And Industrial Market. The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors. Marketers

The Buying Decision Process : The Five Stage Model

Page 8: Consumer Markets And Industrial Market. The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors. Marketers

Information Search

Page 9: Consumer Markets And Industrial Market. The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors. Marketers

Page 10: Consumer Markets And Industrial Market. The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors. Marketers

Thank You

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