consumer… willingly! the journey to the if you build it...
TRANSCRIPT
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If You Build It, They WON’T Come Willingly! The Journey To The Consumer…
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“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you
can move mountains.”~ Steve Jobs
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Leadership
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Leaders lead teams through the Rabbit Hole. On your journey to the consumer, your colleagues will be
following your actions and you will need to lead them into uncomfortable places.
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▪ Pioneer▪ Capability Building▪ Strategic
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Mindset
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To move towards consumer-centered innovation, you have to be ‘all in’ or as Alice did, be willing to eat from
both sides of the mushroom as part of yourjourney.
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▪ Embrace Ambiguity & Challenges▪ Live The Principles & Values▪ Saying YES! To The Power Of
Innovation
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Culture
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Culture is always lagging leadership vision unlessleadership engages at all levels throughout the
significant change that comes with the journey toyour consumers.
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▪ Consumer Principle & Values▪ Disruptor▪ Futurist
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Future
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The Journey to the consumer never ends...
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ACTIVITY
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DISCUSSION
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“I have the amazing honor to ignite teams,
organizations, and individuals to tap into
their creative mind and spark ideas and solutions they never dreamed of!”
Chief Executive Officer Chief Operations & Strategist
Chief Currator Chief Designer
“The best learning happens outside of
the building.”
“I am blessed to be a storyteller and to help
craft compelling narratives that provide a rich and meaningful
connectivity to the consumer experience.”
“Being innovative is largely being creative. My role is to co-create
with conceptual thinkers and design a visual
story supporting their vision and goals."
Innovation Videographer &
Catalyst
“Life is to create meaningful
experiences.“
TEAM SLIDE
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CONTACT US
@nasongroup Shawn NasonCertified Innovation
Black Belt
Steve Junion Ph.D.nasongroup.co