#Selfies

Irini Bua, Alessandro Criollo, Kyle Lue, Anthonino Olimpio, Nicholas Ponce

A trade off analysis of the

“Consumption of the Self” study

Consumption +

Self Concept

According to psychologists, individuals understand their self-concepts on the basis of observations of their own behaviours, as well as the reactions of others to these

behaviours.

- A self-portrait photograph that is taken with a personal camera.

- Could be shared online (e.g., Twitter, Facebook, Instagram).

- Taken for different number of reasons (personal or otherwise).

- Almost a third of selfies (30%) are taken by individuals aged 18-24 with the majority of them in Western countries.1

- Could be used as a marketing strategy(Kobe vs. Messi: The Selfie Shootout).

1

1 ‘Selfie Infographic – “Selfiegraphic” Facts and Statistics.’ (Tech Infographics – March 2014)

What is a Selfie?

Brief History

1839-1889 2005 2010 2014

First Selfies “Myspace Pic and Space Selfie” Front facing camera Selfie Olympics/Belfie

Selfie and Social Media

- A popular venue to post selfies online.

- Is used often to express one’s own personal self.

- Instagram is the most popular social media site to post selfies

- Could be posted on inappropriate occasions1

(Funeral selfies becoming a new social media trend).

1‘13 of the Worst, Most Inappropriate Places to Ever Take a Selfie.’ (Real Clear)

DemographicsBaby Boomers and Generations X, Y, Z

Females: 34

Males: 18

Total: 52 Instagram: 36

Facebook: 9Twitter: 4

Snapchat: 2No Media: 1

Generation Z (14-17) Followers on Average for Instagram: 486Followers on Average for Twitter: 362Take Selfies: Daily or 2-3 times a weekPost Selfies: 1-3x a week or about 3-8 every month

Location: Mostly taken in their own rooms

McCann Truth Study

Millennials/Generation Y (18-24)Instagram Followers: 235Twitter Followers: 125

Take Selfies: Twice a week - Monthly Post Selfies: 1-2 every monthLocation: at home, gatherings, parties

Early Millennials/ Generation X (25-30)

Instagram Followers: 376Twitter Followers: 140Take Selfies: MonthlyPost Selfies: about 1 a monthLocations: at home, bathroom, parties, club

Generation X / Baby Boomers (30+)

Instagram Followers: 440Twitter Followers: 527Take Selfies: Weekly- Never Post Selfies: 1 every few monthsLocation: on vacation, outdoors, bars, bathroom

General

● Time of day: Typically mid afternoon/night● “Helps boost confidence”● “The more I look at it, i change my mind if i like it or not”● “one was with a comic and the other was with artwork, so

its for different reasons.”● “Someone told me I looked like crap, involved an ex

boyfriend”● found lighting to be important and location somewhat

important.

Selfie and Narcissism(Huffpost article)

● most instagram accounts have more pictures of the owner than anything else● people think they are important and interesting

● people take selfies for every little thing they do during the day !● "We are living in a culture of people who are very much involved in themselves and becoming a culture

of self indulgence,"

"Two out of three of all the patients who come to see me with Body Dysmorphic Disorder since the rise of camera phones have a compulsion to repeatedly take

selfies.” -Dr David Veal

"But among middle-aged adults from the general population, narcissists posted more frequent status updates on Facebook." - University of Michigan study

Selfie and Narcissism(Huffpost article)

19 year old Danny Brown

-extreme addiction to taking selfies

-locked himself in his room for 6 months

-200 selfies a day

-attempted suicide

-diagnosed OCD and body dysmorphic disorder

Selfie as a Marketing Tool -A selfie can apply to many products and services -Advertiser can launch a selfie campaign or build upon the seflie phenomenon-Real world Examples

Selfie as a Marketing Tool More Examples-Cape Times-Pet Beauty -Toyota

Popular selfiesCara Delevigne selfie video