content and coding are not commodities
DESCRIPTION
Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side and why the web is plagued by low-quality aggregators or clunky news sites. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. Coders and writers are not interchangeable, that great talent can be an order of magnitude more effective than mediocre talent. Though discussions of case studies and mistakes, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand. Successful projects form partnerships with advice and consultation from the earliest stages, rather than as an afterthought.TRANSCRIPT
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Content && Coding != Commodities
@ SXSW March 11, 2012
Monday, March 12, 2012
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Ben Balter (@benbalter)• Hacks/Hacker & White HouseJennifer 8. Lee (@jenny8lee) • Hacks/Hackers
Raju Narisetti (@rajunarisetti) • The Wall Street JournalAndrei Scheinkman (@ascheink)• The Huffington Post
Monday, March 12, 2012
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Monday, March 12, 2012
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— Problem —Coders see content as
“stuff” and code as “art.” Whereas creators see code as “stuff” and content as “art.”
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Programmers and journalists are not interchangeable.
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A great journalist or programmer can be have 10x the impact of
a mediocre one.
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Then you click through...
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Why?
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On the Web vs.
Of the Web.
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But...
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Both want to work with smart people
on interesting problems that have impact.
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Our Hack and Hacker
Manifesto
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Coders and creators are not short-order chefs.
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As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project…
Monday, March 12, 2012
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As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project…
As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project… this month.
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Don’t just give orders.
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As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project…
Monday, March 12, 2012
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As leaders of the Hacks/Hackers group, I figured you might be able to help me track down a developer with a bit of time to do a fun journalism project…
A front end developer is needed for an interesting video project by Sii Media, a new video journalism startup founded by Saul Hansell,. The task is to make a working demo of an innovative interactive video newscast format. Skills required are HTML, Javascript (including modifying an existing HTML5 video player), and creating a very simple Web front end to our back-end CMS using API calls. The overall work is probably one person-week of time or so for a good developer, and this needs to be completed before the end of February. Anyone interested should contact [email protected].
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Collaboration is key.
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Talk in terms of problems. Don’t just assign your solutions.
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We need new vocabulary for these roles.
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Understand the creative mind of a coder.
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Speak in a language that motivates writers and creators.
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We hate the term“CMS.”
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Content is not something to be “managed.”
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“It reduces the heart and soul of journalism — stories, photos, graphics,
the news — into generic ‘content,’ something akin to the unidentifiable
filling in a Twinkie. Ick.”
— Washington Post Ombudsman
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Scale can come from quality and not just quantity.
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Where you sit matters (geographically and organizationally)
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Acknowledge contribution.
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What are you solving for the user?
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Think about things from the user’s perspective.
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