content marketing (cm): stories that connect and influence. · content marketing is the art of...
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Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Content Marketing (CM): Stories that connect and influence.
What is CM exactly?
Why is CM important today?
C O N T E N T M A R K E T I N G
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Source: Content Marketing Institute
Consumers have changed their reception of content delivery from traditional outlets. But one constant remains in B2B marketing: people buy from people they know and trust. That’s why your marketing dollars are best served surrounded by a brand like BizWest, a known commodity when it comes to valued content, consumed by business owners and managers every day.
What’s the story of your business? Entrepreneurs and business owners could write books on their experiences. Whether the story relates to an idea for formation of a business, content highlighting intellectual property, content conveying thought leadership, challenges overcoming obstacles, weathering economic storms or developing a market niche, stories highlighting success stories can inform, educate and inspire.
With BW Insights, you get native discovery in print and online, custom content and brand building, with a complete digital dashboard to measure all social media campaigns.
Don’t have time to write content? We’ll take care of it for you and provide a dashboard to measure the effectiveness of digital campaining.
Print• BizWest – full-page under the BW InSights header.• InSights – 2-page spread in the annual magazine (video additional).• Directories – full-page in a BizWest directory of choice:
n Book of Listsn Colorado Techn Event Planning Guiden Giving Guiden Portfolion Harvestn Energy Bookn Boulder Valley MDn Northern Colorado MD
Digital• www.BizWest.com – native content ad.• Textbox ad – textbox ad in any e-Daily, or e-Newsletter. • Video – 1 minute video to launch from www.BizWest.com (optional).
Social• Facebook – post on the BizWest Facebook page.• LinkedIn – post on the BizWest LinkedIn page• Twitter – post on the BizWest Twitter page.
Investment options:• $5,000 (includes BizWest + Insights, Directory of your choice + digital)• $3,500 (includes BizWest + directory + digital)• $750 (digital only for two weeks)
InSights
Speak for yourself! Build your brand by telling your story, your way, with InSights
Option I:
We have several options from which to choose
BizWest has published over fifty custom publications for customers like you. Celebrate an anniversary, new location, grand opening, new services, or products or even a retirement of a key figure in your organization. (Quote based upon total package)
Marketing Deliverables: • Print ads in BizWest• www.bizwest.com• e-Dailies• e-newsletters• Native content• Inbound email campaign
Our custom publishing departments works with you to produce a magazine or whitepaper on any topic :• Content written by a BizWest writer• Designing • Proofing• Printing • Distribution • Your custom publication will be inserted into BizWest, mailed to a specific
audience, and/or distributed at your custom event, extra copies are provided for marketing efforts by your organization over the next year.
AudienceYou determine the audience based upon the topic that you want to convey. BizWest’s database contains more than 23,000 names, we supplement your contacts with ours, from any industry you choose.
SurveysBizWest can survey all or part of our database for specific information to ensure that your message is on point and solves a problem. Your custom event or whitepaper will be more relevant and impactful. A post survey gathers feedback from attendees and/or readers.Price: $10,000 - $20,000 (Quote based upon total package)
Be ourguest
Come say
‘Howdy!’
Thursday, May 195:30 – 7:30 p.m.
1550 E. Harmony Road, Fort Collins, Co 80525Corner of Harmony and McMurray
Cocktails, hotdogs & chips!
FREE!
Registration required.http://events.bizwest.com/events/greeley-stampede-biznight
Guests must be 21 years of age. Sorry, no children allowed.
*
Patrick Tam
JB Kellogg
Times Have Changed, Learn How to Grow Sales,
Customers and Revenue in a Modern Marketing World
Dec. 8, 2016 8-9:45 a.m. at MadWire® Fort Collins
Breakfast Included. Google/Madwire Swag! REGISTER
The next BIG thing...
It’s already here.
Brighton Colorado
BrightonEDC.org | [email protected] | Twitter.Com/BrightonEDC | Facebook.Com/EDCBrighton
Samples:
Aims Community College
The Group Inc.
Neenan Archistruction
Brighton Economic Development
Custom Publication(s) — Your Story, Your Way
Option II:
Option III:
Custom Events Turnkey LeadGen program that includes: • prospect identification • surveys • marketing • social media • whitepaper (optional) • event management • post event survey.
We do all of the work for you. BizWest is a premier event management company, producing over thirty events annually. BizWest handles:• planning• marketing • registration• event production• venue • catering• AV• contract negotiations.
You tell us who you want to invite and what expert content you would like to convey at your event. Don’t have content? Don’t worry we can do that too!
In looking for a Content Marketing partner, you need to work with a good story teller, a good content curator, and an organization that can get your story to market. In addition, a business person looks to us for well-written and well-researched content. Your message will receive the same respect.
We love a good story. Your customers do too, when it relates to their own business challenges and goals. Let us help you tell a story that connects you with your customers.
For more information, contact Jeff Nuttall, 970.232.3131, or [email protected].
Here’s how it works:• You choose a question that is pertinent to BizWest readers.
• You answer the question in BW ThoughtLeaders column. Content is changed in each issue.
• Your photo, logo and contact information appears at the bottom.
• Your column is one of three columns from non-competing companies.
• The column runs monthly in BizWest.• We limit the total number of columns monthly to six.• Your column also runs in the Book of Lists.• 13x commitment; $600 per month/$7,800
annually.
an advertising feature of BiZWest
an advertising feature of BiZWestThoughtLeadersBusiness ansWers from the experts
Law Firms Embrace New Technology.the practice of law is notorious for resisting change,
but law firms that embrace new technology are seizing upon
unlimited opportunities.for midsize firms, such as otis,
Bedingfield & peters, LLC, new technology has allowed us to
compete with the largest firms in the
world and provide clients with the
most advanced and efficient services. assistance from sophisticated
software allows us to draft complex
and cutting edge business, real estate and estate planning documents. in doing so, we
can assist clients in complex transactions or effectively
plan for the passing of assets to future generations while
taking advantage of current tax law. our litigators are able to simultaneously access
thousands of consolidated and organized documents in
order to attack or defend legal disputes on a moment’s
notice. technology is fundamentally changing the legal
field and successful firms will embrace the changes for
the benefit of clients.
Law
Corey moore
2725 rocky mountain avenue, suite 320, Loveland 970-663-7300
HeaLtH CareColumbine Poudre Home Care - How Can We Help?if you have had a recent
hospitalization, recovering from a surgery, or change in health
condition, home care may be the
perfect fit for you! Columbine poudre home Care offers in-home
services including: skilled nursing
care, physical, occupational and speech therapy, certified nursing
assistants, as well as community case managers to help with long
term planning. typically, insurance will pay for nursing or
therapy services if you are “homebound”, meaning
it takes considerable and taxing effort to leave the
house. if you and your doctor agree it is difficult
for you to leave your home, our 4 star home care
team is ready to help you regain functional abilities
such as; strength, balance, dressing, bathing, and
walking safely. Columbine poudre home Care’s goal
is to keep people healthy and safe in the comfort of
their home. please contact us to learn more about
how home health care can help you!
Devin GantzHome Care Liaison
devin gantzhome Care LiaisonColumbine poudre home Care915 Centre ave, suite 2fort Collins, Co 80526970-482-5096
Corey MooreOtis, Bedingfield & Peters, LLC
www.columbinehealth.com
At Columbine, you’re Family.At Columbine, you’re Family.
We Care ...It Ma�ersWe Care ...It Ma�ers
InsuranCeSmall Business Insurance – why investing
in commercial insurance is essential. Whether you are a startup or
an established business, you face potential risks everyday. these risks
differ greatly from one industry to another and can often change
due to revised regulations. it is important to ensure your business
is properly protected when and if disaster strikes. insurance can be complicated.
to make the insurance buying process easier, partner with a local
insurance broker or agent who specializes in commercial
insurance. this should be a longer-term relationship with
an insurance professional who you trust as your partner
and advisor. When partnering with an insurance broker or agent,
the following insurance coverages are recommended to
be included in your discussion: • General Liability Insurance
• Property Insurance• Workers’ Compensation Insurance
• Errors and Omissions Insurance• Automobile Insurance• Directors and Officers Insurance
• Employment Practices Liability Insurance (EPLI)
• Disability and Health Insurance
Jamie N. MaySmall Business Client Advisor
Jamie n. maysmall Business Client advisor970-266-8710
Option IV:
Why BizWest?
AN ADVERTISING FEATURE OF BIZWEST
ThoughtLeadersBUSINESS ANSWERS FROM THE EXPERTS