interruption marketing
TRANSCRIPT
Forget ConventionPeter Watson, Chatty Imp
Peter Watson
Built car audio store from ground up10,000 hits per day from YouTube
Marketing manager at football scouting agency: PPC, email, outdoor ads
Founded Chatty Imp, specialist Social Media agency
Invested in Reverse Agency: PPC specialists
Chatty Imp
Founded in 2015
Team of 9
On top of the latest trends in Social Media
Acts as an extension of marketing departments in companies
Forget Convention
No one has marketedyour business
in today’s world
How do we do this?
Not everyone is the same!
Remarketing
Sequencing
Solicitors Example
Visitors to website
PPC
Email marketing Events
Organic searchOffline marketing
Leads lost to explore competitors
How do we get these people back?!
Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Visitors to website
C L I C K
Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Advert 1
Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Advert 2
Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Advert 3
Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Advert 4
Visitors to website
Video showing benefits over competitors: team,
experience etc.
Providing valueProperty law tip 1 (Video)
Providing valueGeneral law tip 2 (Video)
Call to ActionJoin us for a meeting
Property law eBook/freebie download
Advert 5
Split Test
Male + female16 years old
Birthday in next 2 weeks
Driving School
Female36-55 years old
Parents of childrenaged 13-18
Monitor Everything
OldvsnewAnalyticsimage
Be Creative
Put a value on each partof the customer journey
Average Sale Value£1000
Average Meeting Value£500
Average Enquiry Value£100
50% lead to a sale
20% lead to a meeting
Do.
