content marketing - small business

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Digital Marketing for Small Business

Content MarketingContent OptimizationContent DistributionContent Examples

Digital Marketing for Small Business2015

Define Content (Digital Setting)

The content is a focus oriented, insightful, well researched

information published on the web

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Type of Contents

Content are valuable message published on a website. It can comes in different types such as

•Articles•Images•Videos•Audios•ShortText

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Different Kind of Contents

Contents are showcase through the following medium:

•Blogs•Photo•Videos•Whitepapers•Podcast

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Factors of a

Good Content

There are several factors for good content, these factors makes readers come back to your published content.

•Well Researched•Informative & Helpful•Well Written•Good Source•Personalize

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Who Need Content?

Content marketing is used by many websites whether it is a product base or services base business.

These companies create content either to their website or across platform that their target audience use.

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What is Content Marketing?

A strategy where you use articles, images., audio and videos to inform your audience about your company, products and services.

The content should be focus oriented, insightful, well researched enough to engage your target audience

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How does it works

It is a process to provide content to its audience. Process are as follows:

•Marketers should conduct thorough research about the topic and its sub-topic, should research target audience.•Providing content that is informative and helpful to its reader and not present to other platform.•Provide images, videos and audios to entice your target audience anywhere they go.

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360 Digital Marketing for Small Business

Setting Objective

Setting objective for your digital content is important several factor why you need to create digital campaign are as follows:

Lead GenerationCreate AwarenessManage ReputationMinimize Marketing Cost

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Conduct Industry

AnalysisThis is where you research the industry your business are targeting, likewise the sub-industry hence you could provide the need of your target market.

Knowing what they like and knowing what they research that would give a hint of what audience to read.


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Keyword Analysis

Finding the right keyword to use for your website would help your website gain momentum indifferent channels.

These means using different website that could provide easily the keyword use.


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Keyword Tools

For keyword tools the most popular to use would be

• Google Adwords• MarketSamurai• Senuke

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Competitor Research

Knowing what your competitor would help you plan your strategy.

You would also know how to take advantage on the opportunity missed by competitors.

Knowing the primary and the secondary competitors would help you know if partnership would arise.

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Content Optimization

This is an internal factor of your website that you need to optimize hence you could attract audience.

The optimization includes but not limited to articles, videos, audios and images.

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Page Optimization

A process where you optimize the content on the website for your target audience making it user friendly.

These include the navigations (no broken links),The basics, title tag, meta tags, keywords are all present. Grammar of Contents.

Social links are present on the website to stay engage with your target audience.


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Title/Meta tags/ meta

description/ sub domains

Keywords are use to categorize your website ,it is often use to create links to another topic, at times it is your guide in choosing what niche to target hence providing targeted keyword is important.

Placing meta tags and title tags would help your website seen on searches, likewise your subdomains. This is because search engines first index website through its title and meta tags.

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Articles

Invest your time editing your grammar and the information in your content.

Onpage backlinkg is a process where you link you page to another page on your website. It would guide your audience to a certain topic.

Further, keyword density would help your article in engine indexing. Title tags , descriptions and meta tags also should be in place

… Continue


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Articles

Audience keep coming back to your website because of the information shared and leave with good impression because of the well written articles.

Publishing article on a daily basis makes readers visit the website frequently as they are looking forward for new topic


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Images

Images plays important role in your content it should be optimized for your target audience.

Placing tags on every images to categorize would help in indexing content

Images are often link from one website to another hence linking it with the right description, caption would be beneficial to your website.

… Continue


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Images

The image in your website should be optimized. It should be consistent, it should be align to your topic.

Further, Image bear a lot when it comes to loading of your website, The weight of the image should be minimize but yet still be clear for the readers.

Consistency plays important role when it comes to attracting readers making the size, type of image, color should be in place.


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Videos

The videos are another attraction in your website.

Showing what the company do on its day to day operation create more personalize interaction with the readers/ visitor of your website.

Like other optimization process where you need to place tags, links and description to optimize the videos.

The video should also be a clear copy of your company


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Audio

Audio is another personalize content where you create with effort for your subscriber/ listener.

The content of the audio should are usually mobile subscribers

Optimization base on clear sound, meta tags , and description Optimizing the beginning and ending of the audio would make it more personalize for your business.


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White papers

Whitepaper are at times necessity of a website, to provide about the company, industry, products /services and such needed to showcase about the business.

•Tickets•Invoice•Magazine•Forms•Presentations•Reports

Whitepapers are usually downloadable


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Short text

Short text are often use to provide comments, suggestions or shoutout and usually practiced in social interactions.

Sample of short text would be reviews and blog commenting.


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Content Channels

The distribution channels where content are distributed to share information about the company, product and services.

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Distribution ChannelsThere are different channels for different kind of content.

•Major Search Engines •Video Sites•Image hosted sites• Forum sites, •blogging platform,•listings/directories,•audio site and others.


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Major Search Engines Search Engines are often use to search for websites, pictures, books, audio, businesses, people, video, news and other searches.

Major Search Engines are

YahooGoogle


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Video WebsitesVideo websites are engine for videosExample are:

Vimeoyoutube


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Image WebsitesImage websites are website that provide platform for images.Are example of image website:

PinterestInstagram


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Forum WebsitesForums are platform where people share information about specific topic.They ask and answer question, they collaborate for business, they share insight and experience.

Sample of forum are

Warriorforum – Marketing & Digital BusinessSeoChat – Search Engine Optimization

Other platform are available for niches like medicine, auto, Real Estate,


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Blogging PlatformsThere are different kind of blogging platform, some are hosted ones such as:

•Blogger•Weebly•Tumblr•Wordpress

These platform are usually called web 2.0 properties.


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Listing WebsitesAnother popular channel would be the listing website where individual can leave reviews about businesses.

Google Business Listing Yahoo listingBing listing

Are among popular ones..


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Audio WebsitesAudio website such as soundcloudprovide avenue to marketers to market their audios through mobile application.


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Content Distribution Strategy

This is a process where you distribute content about your business, product and services to build your brand online, create awareness about your

products and services, manage reputation

The distribution channel use depends on the media use by your audience

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Article Distribution

Articles are informative and helpful to audiences most especially when it is well researched and well written

Distributing the articles would give audience idea about your business, company, products or services.

Distribution Channels would be as follows:

Articles/Blogging websiteForum Websites


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1. Guest BloggingTo get extra exposure for your website it would be easy to network your articles and contribute it to other website with good online standing

There are website that allow article contributions. with a good traffic it would be advantage to your article to be place on those websites.


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2. Article Posting

There are website that is meant for informative articles this website are created for business base or product and service base

These article engines are created to provide information and being in this websites are advantage


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3. Forum PostingForums are created to be an interactive media to exchange information in the form of content. It is a targeted website for specific niches.

Posting to help other forum members would benefit your website in a long run.


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Video DistributionThe use of video is to stay engage to their target audience.

Example used of this media would be events, product lunch, conference, bazzars .These is where companies update their audience making them feel part of their day to day operation


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1. Branded VideosHaving a channel on your own where your audience can remember and can go back to it to keep up to date about your products and services.

These is also a good way to showcase your company, product, information, ideas.


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2. WebinarWebinar is to create an exclusive and scheduled conference to a targeted audience with a specific topic.

For live discussion about a certain topic webinar is a good way to invite people.


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3. Video Blogging (Business)

Video blogging is a video version of blogging where you use video to provide informative content.

Being focus on a specific niche and theme could benefit your website on a long run.

The most common videos now a days are tutorials and how to.

Craigslist TV is the best video blog I can think of


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Image DistributionThere are a lot of Photo websites, these platform provide avenue for Photo loversWho like to take photo and show it to their friends.


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1. Image EnginesEvery post on website are indexed by search engine and that is where googleimage came from.

Creating a website with well optimized images would have a chance to be viewed on search engines


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2. PinterestEvery post on website are indexed by search engine and that is where googleimage came from.

Creating a website with well optimized images would have a chance to be viewed on search engines


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Audio DistributionAudio is another part of content that is becoming popular. It is a way to distribute content

•Advantage of audios it can be downloaded on mobile phone•Promotion of your audio to another podcasting site would ease the process of audio promotion.


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1. Podcast

Podcast is where you use to distribute your content through interactive audio.

Majority of these kind of marketing comes along with an application downloadable through their mobile.

Radio stations, bloggers, TV station used these to distribute their content.

Samples: smartpassiveincome, rxmonster93.1

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2. Audio Engine

This is a podcast hosting where you can distribute the podcast content and be downloaded by the target audience.

The audio engines allow to host audio files and market it in their platform . sample of business that can use this platforms are as follows:

RadioPodcaster


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White paper

White papers are present on the following engines:

•Digital Marketing Website•Distributed through emails•Promoted through other website


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Examples of Creative Content

There are several ways to showcase content and these

has been use by different companies for their business

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Info-Graphic

Distribute content creatively through info graphic just to stay engaged, Company provide information such as tips and trivia about the product and service or about the industry they are in.

These information is helpful to readers.


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SourcePiktochart is a medium for presentation, informative content

It is one way to distribute informational about the industry of the business, the products and services information and other information that is related to the company.


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Magazines

Magazine is a good way to distribute content.

Digital magazine is a digital version of magazine that is commonly distributed through mobile & tablet.

Sample of distribution channel are, joomag and issuu.

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Source

There are several other magazine website of course this is aside from publisher

•Issuu•Joomag

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Document

Templates

Business templates or documents are often use to presentation, giveaways and such that needs to brand hence recognizable.

•Proposals•Invoices•Other documents•Company Materials


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Finally!

Just an overview of digital marketing and the channels use to distribute content to create awareness, build online presence and manage online reputation.

There are different strategies per niches. It would depends on the need of the industry and the resources. Mixing and matching the strategy would give a good result specialist.


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Resources

Images SourceSmartpassiveincome.comSearchEngineJournal.comJoomag.comIssuu.comSoundcloud.com/social_media_marketingsoundcloud.com/askpatPicktochart.comTumbler.com


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PORTFOLIOWith years of experience in digital marketing from search engine optimization, local business listing, affiliate marketing. Email marketing, mobile marketing and other marketing there is online.

www.geomarketingservice.com


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THANK YOU!#21 Inventor Street Pleasant Hills Subdivision

City of San Jose Del Monte BulcanCONTACT US: 044.769.0109 | 09296110560
