content marketing & social media voor online recruitment door alina sosnina (netwerven)
DESCRIPTION
De presentatie van Alina Sosnina over Content Marketing & Social Media voor Online Recruitment tijdens het Online Recruitment Bootcamp bij Netwerven.TRANSCRIPT
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C O N T E N T M A R K E T I N G & S O C I A L M E D I A
B E V I S I B L E , E N G A G E
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!
C O N T E N T M A R K E T I N G S E S S I E
W E L K O M !VA N D A A G O P P R O G R A M M A : !
!1 . C O N T E N T M A R K E T I N G S T R A T E G I E 2 . S O C I A L M E D I A S T R A T E G I E 3 . V I S U A L C O N T E N T M A R K E T I N G 4 . T E K S T, B E E L D E N T Y P O G R A F I E
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!W A A R O M H E B J E E E N S T R A T E G I E N O D I G ?
C O N T E N T M A R K E T I N G & S O C I A L M E D I A
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!S T R A T E G I E I S D O E L E N S T E L L E N
C O N T E N T M A R K E T I N G & S O C I A L M E D I A
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!T R A F F I C , C O N V E R S I E , R E T E N T I E E M P L O Y E R B R A N D I N G
T Y P E N S T R AT E G I E
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!S T R A T E G I E I S 1 , U I T V O E R E N I S 2
G E W O O N D O E N
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!M E E G A A N M E T D E O N T W I K K E L I N G E N E N K E L E V O O R B E E L D E N …
V O O R B E E L D E N
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C A R E E R S AT - S P O T I F Y
Grote header beelden
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C A R E E R S AT - S P O T I F Y
Customized per industry; muziek - favoriete nummers van collega’s
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C A R E E R S AT - S P O T I F Y
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C A R E E R S AT - S P O T I F Y
Helder vacature overzicht
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C A R E E R S AT - A I R B N B
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C A R E E R S AT - A I R B N B
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C A R E E R S AT - A I R B N B
Duidelijke call to action
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C A R E E R S AT - A I R B N B
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C A R E E R S AT - A I R B N B
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!S O C I A L M E D I A , E E N O N D E R D E E L VA N C O N T E N T M A R K E T I N G S T R A T E G I E
S O C I A L M E D I A S T R AT E G I E
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S O C I A L M E D I A S T R AT E G I E
!C O N V E R S AT I E
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S T R AT E G I E - S TA R B U C K S
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S T R AT E G I E - S TA R B U C K S
Vertaling van offline naar online
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S T R AT E G I E - S TA R B U C K S
Inspelen op actualiteit
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S T R AT E G I E - S TA R B U C K S
Inspelen op actualiteit
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S T R AT E G I E - S TA R B U C K S
Werven jong talent
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S T R AT E G I E - S TA R B U C K S
Werven jong talent
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S T R AT E G I E - S TA R B U C K S
Twitter voor Starbucks jobs
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S T R AT E G I E - S TA R B U C K S
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S T R AT E G I E - S P O T I F Y
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S T R AT E G I E - TA M TA M
Instagram feed op de website
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S T R AT E G I E - TA M TA M
Instagram feed op de website
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S T R AT E G I E - T H E C O V E T E U R
Social elementen op de website
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S T R AT E G I E - A D I D A S T U M B L R
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S T R AT E G I E - A D I D A S T U M B L R
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S T R AT E G I E - G S TA R T U M B L R
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S O C I A L M E D I A S T R AT E G I E
!E N G A G E M E N T
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S O C I A L T O O L - R E F U R L S
!
R E F U R L S S H A R E B U T T O N S !
1. M A K K E L I J K T E I M P L E M E N T E R E N 2 . G E E N C O O K I E S 3 . S TAT I S T I E K E N : B E Z O E K E N , S O L L I C I TAT I E S , H I R E S
4 . B E L O N E N VA N A M B A S S A D E U R S !
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S O C I A L T O O L - R E F U R L S
Meer dan share buttons!
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S O C I A L T O O L - R E F U R L S
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S O C I A L T O O L - R E F U R L S
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!“Een beeld zegt meer dan 1000 woorden”
- Arthur Brisbane
V I S U A L C O N T E N T M A R K E T I N G
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V I S U A L M A R K E T I N G F E I T E N
!
!!
1 . V I S U E L E I N F O R M AT I E B L I J F T H A N G E N 2 . I S S N E L L E R T E B E G R I J P E N 3 . P O S T S M E T V I S U A L S VA K E R G E D E E L D 4 . S O C I A L M E D I A F R I E N D LY
!
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!
V I S U A L C O N T E N T M A R K E T I N G
D U R F O P T E VA L L E N
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D U R F O P T E VA L L E N
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Statement: je moet ergens voor staan.
D U R F O P T E VA L L E N
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En natuurlijk wil je niets anders dan.. ..een goede impressie achterlaten, en zorgen dat je niet vergeten wordt.
D U R F O P T E VA L L E N
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https://nightwalk.withgoogle.com
D U R F O P T E VA L L E N
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!
T E K S T , B E E L D & T Y P O G R A F I E
1 . F O N T- FA M I L I E S 2 . C O M B I N E R E N VA N F O N T S 3 . L E E S B A A R H E I D
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F O N T- FA M I L I E S
Sans-Serif
Serif
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Combineren van fonts creëert een gevoel,
het kan formeel of juist heel speels.
W E E S S P E E L S
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W E E S S P E E L S
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L E E S B A A R H E I D
50-75 tekens per regel!5 regelhoogtes per paragraaf
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H E A D I N G S
Koppen in H1!Subkoppen H2 of H3
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L E E S B A A R H E I D
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T Y P E C R I M E S
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B E S T C A S E S
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B E S T C A S E S
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B E S T C A S E S
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S C H R I J V E N I S E E N G E V O E L
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!
K E N N I S T O E PA S S E N
J U L L I E K U N N E N H E T O O K !
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Wat doet visual content marketing met je brein? Waarom is beeld effectiever dan tekst?
C R E Ë E R E E N S C H E T S VA N J E W E B S I T E
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C R E Ë E R E E N S C H E T S VA N J E W E B S I T E
M A A K H I E R E E N S C H E T S VA N .
W E L K E I T E M S Z O U J E W I L L E N A A N PA S S E N ?
V O L D O E T J E W E B S I T E A A N . . !1 . J E D O E L S T E L L I N G E N ? 2 . E E N L O G I S C H M E N U ? 3 . U I T N O D I G E N D E K O P P E N ? 4 . B E L A N G R I J K S T E E L E M E N T E N U I T G E L I C H T ? 5 . S O C I A L M E D I A T O E V O E G I N G E N ? 6 . T Y P O G R A F I E C H E C K ? 7 . V I S U A L S Z I J N U P T O D A T E E N H Q ?
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!H O P E Y O U ’ V E B E E N I N S P I R E D !
!Q U E S T I O N S ?
T H A N K Y O U