content marketing strategy infographic
Post on 19-Oct-2014
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Content Marketing Strategy Infographic featuring tips from Content Marketing World speakers: Rebecca Lieb, Alan Porter, Rick Short, Paull Young, Jascha Kaykas-Wolff, Jen Dennis, Gurdeep Dhillon, David Jones, Brian Kardon, Jesse Noyes, Jeff Charney, Bruce McDuffee. Brands represented include: Altimeter Group, Caterpillar , Indium Corporation, charity: water, BitTorrent, SAP, John Deere , Lattice Engines, Kapost, Progressive Insurance, and Boeing. This infographic was created by TopRank Online Marketing.TRANSCRIPT
CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH
Get the eBook — http://tprk.us/cmstrat14
You don't have to fall down a rabbit hole to get expert content marketing advice. To jump start your content marketingsuccess, check out these 12 tips fromthe Content Marketing Strategy eBook.
MARKETERSHAVE A DOCUMENTED CONTENT STRATEGY
66%OF THE 11%
OF THE
MARKETERSHAVE SOMEONE WHO OVERSEES CONTENT MARKETING STRATEGY
WANT TO KNOW MORE?
86%OF THE
This infographic was created by TopRank® Online Marketing*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs
www.contentmarketingworld.comCleveland, Ohio
September 8 - 11, 2014
www.contentmarketingworld.comCleveland, Ohio
September 8 - 11, 2014
GURDEEP DHILLON @gurdeepdVP, CUSTOMER LOB MARKETING, SAP
“Modern marketing is about taking risks & not being afraid to fail. Recognize & learn from failures, then move on.”
RICK SHORT @RickShort21DIRECTOR OF MARKETING COMM, INDIUM CORPORATION
"Establish a unique, honest, & consistent voice. You can’t be everything to everyone. Go to market as yourself.”
PAULL YOUNG @paullyoungDIRECTOR OF DIGITAL, CHARITY: WATER
“Does your content inspire you to share? You can never fail by making customers, prospects & employees feel inspired.”
JASCHA KAYKAS-WOLFF @kaykasCMO, BITTORRENT
"Look to your community for content to augment and help promote. The proverbial win-win is not a myth.”
REBECCA LIEB @lieblinkANALYST, ALTIMETER GROUP
“Content strategy is the infrastructure of content marketing. Without answers to ‘why’ & ‘how’ the result is chaos.”
JEFF CHARNEY @jeffcharneyCMO, PROGRESSIVE INSURANCE
"Still thinking Content is King? The greatest content in the world won’t work out of context. Context is Queen.”
BRUCE MCDUFFEE @brucemcduffeeSENIOR MANAGER, CONTENT MARKETING, BOEING
“Want to drive revenue with content marketing? Help your target audience be better at something.”
ALAN PORTER @alanjporterCMM, CATERPILLAR INC.
“Don’t base global content on geography alone. Localize by region & a mix of culture, industry & market knowledge.”
BRIAN KARDON @bkardonCMO, LATTICE ENGINES
“Content Marketing is the fuel that is propelling the marketing engine & touches all aspects of a customer's experience.”
JESSE NOYES @noyesjesseSENIOR DIRECTOR OF CONTENT MARKETING, KAPOST
“Leaving buyers confused & wandering is for fairy tales. Lead them by using unified content, CTA & campaign flow charts.”
DAVID JONESPUBLICATIONS MANAGER, JOHN DEERE
WANT TO KNOW MORE?WANT TO KNOW MORE?
PUBLICATIONS MANAGER, JOHN DEERE
“Enlist the best writers, photographers & videographers you can; listen to & trust their judgment. You’ll be ahead of the game.”
them by using unified content, CTA & campaign flow charts.”
JEN DENNIS @jendennis2000CONTENT STRATEGY & MARKETING CONSULTANT
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CONTENT STRATEGY & MARKETING CONSULTANT
"New channels, formats & ways to interact will pop up, so weave experimentation into the fabric of your content marketing strategy.”
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46%OF THE
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