Content Marketing Strategy part 2

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Post on 12-Apr-2017




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Content Marketing Strategy

Content Marketing Strategy Part 2

Content Marketing: Have Objectives-Compiled by author from Content Marketing Revolution Image source

Content Marketing: Challenges-Compiled by author from


Content Marketing:Low Cost Generation Tactics-

Compiled by author from content marketing revolution


Content Marketing:Outsourcing-

Compiled by author from


Content Marketing:Growth Potential-Compiled by author from


Content MarketingTechnology-Compiled by author from


Content Strategy:Trends-

By 2016, 60% of companies will have an executive who is directly responsible for an overall content marketing strategy(e.g., Chief Content Officer, VP or director of content)

CMOs reportthatbuilding out content marketing as an organizational competencyis the 2nd most important initiative, behind measuring ROI

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Sources Cited"Content Marketing Revolution: Seize Control of Your Market in Five Key Steps Paperback 18 Aug 2015." Content Marketing Revolution: Seize Control of Your Market in Five Key Steps: Dane Brookes: 9780993369704: Books. Web. 15 Dec. 2015.

"Content Marketing Statistics: The Ultimate List." Content Marketing Forum. Web. 10 Dec. 2015.

Modern Marketing Essentials Guide: Content Marketing: A Prescriptive Guide Fortified to Build Stronger Marketing