September 9-12, 2013Cleveland Convention Center • Cleveland, Ohio

• SHOW PREVIEW •

www.contentmarketingworld.comContent Marketing World, Sept 9-12, Cleveland, Ohio •

It’s a Content World!We are gearing up for Content Marketing World 2013, the largest content marketing event on

the planet, produced by the Content Marketing Institute. Please save the date for September 9-12, 2013. And the best news is we are coming back to Cleveland, OH, the home of content

marketing, for the big show! Traditionally CMW has been held the week of the Labor Day

holiday but this year, in respect for the Jewish holiday of Rosh Hashanah, we have rescheduled.

We will be at the new Cleveland Convention Center with Jonathan Mildenhall, VP, Global

Advertising Strategy and Content Excellence at The Coca-Cola Company, and Jay Baer, author

of The Now Revolution taking the CMW Keynote stage. Baer was Content Marketing World 2012’s

top-rated breakout session speaker.

www.contentmarketingworld.comContent Marketing World, Sept 9-12, Cleveland, Ohio •

Content Marketing World is the largest gathering of content marketing professionals in the

world. In 2012, over 1,000 marketing and PR professionals from 23 different countries attended

(including Level 3, Google, SAS, Qualcomm, Paychex, Aon, IBM, Nationwide, Deloitte, UBM, Caterpillar, Cisco Systems, CME Group, University of Phoenix and hundreds of other leading

small and large brands).

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you

need to take a content strategy back to your team – and – to implement a content marketing

plan that will grow your business and engage your audience.

SPEAKERS

www.contentmarketingworld.comContent Marketing World, Sept 9-12, Cleveland, Ohio •

JAY BAERAuthor, The Now Revolution

Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500.

He was named one of America’s top 3 social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He’s also co-host of the popular weekly Social Pros podcast. He’s the author of the forthcoming new book Youtility: Why

Smart Companies are Helping Not Selling and is the co-author of The NOW Revolution a best-selling book about social media’s impact on businesses of all sizes and types. Follow Jay on Twitter @jaybaer.

www.contentmarketingworld.comContent Marketing World, Sept 9-12, Cleveland, Ohio •

JOnAtHAn MIldEnHAll The Coca-Cola Company

Jonathan Mildenhall joined The Coca-Cola Company in December 2006 and is responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In his role, Jonathan oversees marketing communications strategies, core creative idea development and content production.

A self-proclaimed “diagonal” thinker – someone who excels at both left and right brain thinking – Jonathan has a big passion for popular culture in addition to a passion for business strategy. In 2007 Jonathan was awarded an honorary Doctorate in Business Administration from Manchester Metropolitan University. Jonathan lives in Atlanta with his partner Mirco, a Human Resources professional. Follow Jonathan on Twitter @Mildenhall.

www.contentmarketingworld.comContent Marketing World, Sept 9-12, Cleveland, Ohio •

JOE PulIzzI Content Marketing Institute

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. He is also co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook

for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating

Passionate Subscribers to Your Brand.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange. Follow Joe on Twitter @juntajoe.

www.contentmarketingworld.comContent Marketing World, Sept 9-12, Cleveland, Ohio •

ROBERt ROSE Content Marketing Institute

As the Chief Strategist for CMI and Founder and Chief Troublemaker at Big Blue Moose,

Robert innovates creative and technical content marketing strategies for his clients.

An early Internet pioneer, Rose has more than 15 years of experience. He developed

some of the first Web strategies in the country for clients such as Mediamark Research

(MRI) and CTAM (The Cable and Telecommunications Association). Previously, Robert

was VP, Marketing and Strategy for CrownPeak; a SaaS company focused on Web content solutions for

online marketers. He led marketing and product strategy efforts for the company and also with clients

such as Nissan USA, Robb Report, First American Title, Skype and Pep Boys.

Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online He’s a frequent

keynote speaker, and featured writer and guest blogger for the online magazine iMedia Connection and the co-

author of the book Managing Content Marketing with Joe Pulizzi. Follow Robert on Twitter @Robert_Rose.

www.contentmarketingworld.comContent Marketing World, Sept 9-12, Cleveland, Ohio •

GEORGE StEnItzER Tellabs

Since 2000, George Stenitzer has led Tellabs’ global corporate and marketing communications team. He serves on the Business Marketing Association national board as executive vice president – thought leadership. BtoB magazine ranked George among its Best Marketers in 2012. He guest-blogs on BtoBlog.

George served R.R. Donnelley as vice president of corporate communications, Ameritech as director of corporate positioning, SBC Communications (now AT&T) as manager of marketing communications, Consolidated Aluminum as advertising manager, and Sverdrup Corporation as marketing communications manager. He started his career as editor of 4 weekly newspapers, including the Alton Citizen. Follow George on Twitter at @riverwordguy.

www.contentmarketingworld.comContent Marketing World, Sept 9-12, Cleveland, Ohio •

HEAtHER MEzA Cisco

@HeatherMeza is a high-energy and enthusiastic marketing leader truly passionate about inbound and content marketing. This passion has led her to be the leader of Cisco’s Marketing Transformation Program―a change management effort responsible for driving adoption of inbound and content marketing.

Currently, Heather heads the Digital Media Solutions Center of Expertise (CoE) at Cisco. She and her team leverage content marketing to drive digital engagement that nurtures audiences along their journey to becoming a quality lead. You might remember Heather from last year’s Shotgun Series, where she spoke about the importance of keeping it “real” and not being a poser.

www.contentmarketingworld.comContent Marketing World, Sept 9-12, Cleveland, Ohio •

PAM dIdnER Intel

Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2012 and 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. At

Intel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. She is also a guest blogger for BtoB and Content Marketing Institute. Follow Pam on Twitter @PamDidner.

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