search marketing world 2009
DESCRIPTION
Presentation given at Search Marketing World 2009 in the Crown Plaza Hotel in Dublin. Focuses on changes in traditional media, how news formation and sharing has changed and how to get more from a press release.TRANSCRIPT
Maximising PR in a Recession
Presented by Eoin Kennedy
Slattery Communications
Traditional News Cycle
Journalist The Story
Proactive•Sources
•Research•Interviews
Reactive•PR news releases
•Events •Agenda
•Other news media
Your Audience
News is •Controlled•Follows a procedure•Limited Audience response
Current News Cycle
Journalist The StoryProactive
•Sources•Research•Interviews
Reactive•PR news releases
•Events •Agenda
•Other news media
Your Audience
BlogsTwitterSMSVideoSM
News is : •Procedural•Timely•Has limited audience response•Sourced from new channels
Blogs
Search ToolsGoogle (Web)/ Technotrati
/Icerocket (blogs)/RSS feeds Social Networks
Future News Cycle
Journalist The Story
Your Audience
Reactive•Events•Other news
Proactive•Blogs•Twitter•Social Networks•RSS
Proactive•Blogs•Twitter•Social Networks•RSS
Citizen Journo
News becomes : •Interlinked•Instant•Content Snacked
The Press Release Evolves
Search Marketing World 2009
Print/Broadcast /Online
•News story•Online •TV spot
Social
SEO
Flickr/Pix.ie/Podbean
Monitor and feedback
Repak Example
Search Marketing World 2009
Search Marketing World 2009
Free Ideas in a Recession
http://apps.facebook.com/getcreative/
Search Marketing World 2009
Eoin Kennedy,Associate Director,Slattery CommunicationsTel: +353 1 6614055Web: www.slatterycommunications.ie, Blog: www.eoinkennedy.ie/blogTwitter: twitter.com/eoinkLinkedIn: www.linkedin.com/in/eoinkennedySkype: eoin.kennedy1 Facebook: EoinKennedy