content publishing strategy
TRANSCRIPT
Content PublishingStrategyBy Lyndon AntcliffCornwallseo.com
What is content for?
How does content
persuade?
Addict or Dealer?
Edward Jenner?Ada Lovelace?
Kim Kardashian?Tommy Flowers?
Attitudevs
Knowledge
Build a
PublishingMachine
Publishing MindsetMechanics ProductionMarketingMachine
Websites do not link to websites
PeopleDo the linking
Give natural linksPeople
P.O.M.PPsychographicOnlineMassPublishing
Psychographic • The content is viewed in the mind of the viewer
• Content should created for reaction
• People are attracted, think, react
• Mental triggers cause positive reactions
• Linker has a psychographic profile
Mass Publishing We want to attract as many people as possible
We want social signals to propel the content in front of as many of the linkerati as possible
We expect a proportion will have linking ability
We expect that some will link
Tabloid mind set
Helps us to scale linkbait
Tabloid Content There is a war going on right now online for
the attention of people's minds
We are not creating Encyclopedia Britannica
You either get attention or you do not
Twitter complains when people try to getattention and yet clicks through
Human MindMind has 3 sections
High brain or conscious brain
Mid level brain or sub-conscious
Primal brain
in 3 minutes
Primal Brain Ancient part of the brain
Wired to keeping you alive
Responds to fear, danger, death,Sex, greed...etc.
Controls the adrenal gland and hormones
Loves a cracking headline
Sub-Conscious Can perform 11 million process at
once, conscious brain can onlyPerform 40 processes at once
Emotional, attaches memory to outsidestimuli
Irrational
Impulse buying/linking
Conscious Conscious brain is what we think is the brain
It deals with the auditory and visual input
It has great intentions that are subverted by thePrimal and the sub-conscious mind.
Most decision making is not conscious
Linkbait the brain
Primal brain for the headline
Body content for the sub-conscious
Let the conscious brain think it's makingThe decisions
Think like the Economist, create like The Sun
Linkbaiting Home Security How to stop serial murderers breaking into your house and eating you
10 Locks that keep out uninvited flesh eating zombies
10 Ways to stop cannabalistic serial killers in their tracks
Linkbait the News
Efficient way to scale linkbait
Taps into the current zeitgeist, talking and thinking about
There is always News
News can fit any niche
Cost of going to Mars
100 years, 30k people will live on Mars
Wired.com linked to a Payday Loan website
Linkbait can get links from authority sites
You scale linkbait, simply by having the best content and the best promotion.
It costs time and money to produce the best,But it has the highest ROI
The authorLyndon Antcliff is a content publishing consultant
He blogs @ Cornwallseo.com
He Tweets @lyndoman
You can email him: [email protected]
You can hire him to tell you what content you should be publishing
Credits
https://www.flickr.com/photos/mothernaturephotos/5620499116/
https://www.flickr.com/photos/yorkjason/1344842047/
https://www.flickr.com/photos/bobjagendorf/9310892980/
https://www.flickr.com/photos/aukirk/15799999113/
https://www.flickr.com/photos/adanyel/3107458109/
https://www.flickr.com/photos/purdman1/2875431305/
https://www.flickr.com/photos/barzan-qtr/3386641358/
https://www.flickr.com/photos/13606325@N08/2416993706/
https://www.flickr.com/photos/eflon/4246570737/
https://www.flickr.com/photos/jdhancock/3888022463/
https://www.flickr.com/photos/rundwolf/1595151868/
https://www.flickr.com/photos/tomcollinsphoto/19008741635/
https://www.flickr.com/photos/h-k-d/7948165338/
https://www.flickr.com/photos/unisono/516724172/