content, social media & making money
DESCRIPTION
Presented to SLTM on 23/09/2014TRANSCRIPT
INFINITY SQUARED PTY LTD
Intro
Tonight
A chat Help build your brand How to effectively produce good quality content What makes content interesting and watchable How much content should they be producing
What opportunities are there to monetize that content?
seth gobin video
Editorial
ProductionSales &
Marketing
Business Analytics
Customer ServiceSupport
All of this & more...
Presence
Profile
Participation
BUILDING BRAND
AWARENESS, DISCOVERY & CONNECTIVITY of/to You || Your
Content || Your Platforms
AUTHORITY & CREDIBILITY of You || Your Content || Your Platforms
INTERACTION & INVOLVEMENT with your Customers || Subscribers ||
Followers || Likers || Users
Likes/Subs/Views/Readers
Perception/Anecdotal
Engagement / Involve
PROFILE
Fundamentally about your BRAND. “You are defined more by what you DO,
rather than what you SAY you’re going to do.”
PRESENCE
PresenceOnes solar-system of controlled platforms or touch-points i.e. Website/Database/FB/TW/PI/IN etc.
OWned Media
Earned Media
Paid Media
Shared MediaAudience engagement is such that they are compelled to share on their own portfolio of social media touch points
Paying to gain exposure against a 3rd parties audience across their owned media touch-points
Harnessing a partners portfolio of owned media touch-points for mutual benefit
HUMAN TRUTHS
PARTICIPATION
One-on-One One-to-Few One-to-Many
CONTENT Strategy
Value Proposition
Define your value proposition.! Why would I connect to you?!
What value do I get?!
CONTENT Streams
Brand / Product / Service
Social/Topical
Community Your Life
Friends | Followers | Clients etc.
Your Brand Lens
PUBLISHED | PROMOTED | DISCOVERED
Relative to you core area of expertise.
+Helpful Content.
Insight Driven Content Streams
Birthday | Events | Achievements
1st Day of Summer | Last Day of Term | Xmas | NT | ‘Straya Day |
Holidays | +40 days
Cultural
Slip, Slap, Slop | Cricket | Eating outdoors | Beach Everything | Afterwork Swims | (no)clothes
CHannels
POTENTIAL ROLE OF CHANNEL:!To house information about your brand, products, services etc.!!Latest News & Updates aggregated from social channels. Additional Blog role for deeper insights into the you & your brand, FAQs and any additional relevant information.!!BEHAVIOUR IN CHANNEL:!Discoverability!- SEO optimised to aid further understanding and discovery of you and your content.!
WEBSITE/BLOG
ROLE OF CHANNEL:!Primarily used for dialogue and re-sharing content from key community contributor or key opinion leaders!!!BEHAVIOUR IN CHANNEL:!Publishing !- high daily frequency all other social channels will automatically set-up to publish to twitter.!!!Outreach/Dialogue !- active conversations on #tag contributions !- general enquiries and acknowledgement.
ROLE OF CHANNEL:!To house video content to aid discoverability of the you & your content.!!!!!!BEHAVIOUR IN CHANNEL:!Publishing!- subject to strategy!!Discoverability!- Each video is seo optimised.!!Outreach/Dialogue !- active conversations !- general enquiries and acknowledgement.!
ROLE OF CHANNEL:!To also provide a dynamic always-on means of building & connecting with our core loyalist community. !!!BEHAVIOUR IN CHANNEL:!Publishing !- 1 per day tops!!Outreach/Dialogue !- active conversations on #tag contributions !- general enquiries and acknowledgement.
YOUTUBEFACEBOOK
ROLE OF CHANNEL:!To provide a dynamic always-on means of building & connecting with our core loyalist community. !!!BEHAVIOUR IN CHANNEL:!Publishing !- 4 + per day!!Outreach/Dialogue !- active conversations on #tag contributions !- general enquiries and acknowledgement.!
Content In Context
CONTENT STRATEGY
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Content Asset
Role - Message - Call-to-Action
Content Calendar
Default to creating
Commercialisation of Content
PUT A HANDLE ON IT
Cupcake Addiction
Michelle
The Voice
5 Takeaways
Define your value proposition
Passion driven
Manageable & Sustainable
Hit me Up … @victom
Test & Learn
Put a handle on it