content sourcing with red bull
DESCRIPTION
Ways how-to source contentTRANSCRIPT
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Fishing for Contents?
Source: http://energydrink.redbull.com/commercial#video/2637681006001
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Sooner or later…
Source: http://energydrink.redbull.com/commercial#video/2637667049001
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Source: http://energydrink.redbull.com/commercial#video/2637667048001
…by the time you are tempted to jump into Content Marketing
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you will notice that the defending champions are already in the water
Source: http://energydrink.redbull.com/commercial#video/2637501276001
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and the challenge seems GIGANTIC.
Source: http://energydrink.redbull.com/commercial#video/2470339734001
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You soon will realize that you are not Red Bull and you got no wings.
Source: http://energydrink.redbull.com/commercial#video/2637454620001
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You are going to ask yourself: „Where does the Content come from and who is going to create it for me?“
Source: http://energydrink.redbull.com/commercial#video/2636458150001
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Don’t wait until knowledge strikes you
Source: http://energydrink.redbull.com/commercial#video/2637667053001
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Source: http://energydrink.redbull.com/commercial#video/2637501276001
Accept the Challenge
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Start with some practical work(after you have done the theory)
Source: http://energydrink.redbull.com/commercial#video/2636458148001
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Source: http://energydrink.redbull.com/commercial#video/2636458151001
Establish and improve your internal process design for content production
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Source: http://energydrink.redbull.com/commercial#video/2470339729001
Identify & Recycle existing content
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Empower Employees to create content
Source: http://energydrink.redbull.com/commercial#video/2637454613001
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Invite and incentive Consumers & Fansto produce content
Source: http://energydrink.redbull.com/commercial#video/2160173934001
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Form allies and createOriginal Contentwith your agency partners
Source: http://energydrink.redbull.com/commercial#video/2160339452001
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Watch out for new Coops & Business Partnersto produce content
Source: http://energydrink.redbull.com/commercial#video/2637483009001
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Accelerate by Licensing content
Source: http://energydrink.redbull.com/commercial#video/2635404280001
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Reach out andCurate content you like
Source: http://energydrink.redbull.com/commercial#video/2160309383001
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Good Luck.
Source: http://energydrink.redbull.com/commercial#video/2635437678001
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Concept